PUNJAB TECHNICAL UNIVERSITYMBA COURSE STRUCTURE

SEMESTER- I

CODE SUBJECT

MB101 Principles amp Practices of Management MB102 Organizational BehaviourMB103 Accounting for Management MB104 Quantitative Techniques MB105 Managerial Economics MB106 Seminar on Executive Communication MB107 Workshop on Computers for Management MB108 Viva-voce SEMESTER-IIMB201 Business Environment MB202 Production and Operations Management MB203 Human Resource Management MB204 Marketing Management MB205 Financial Management MB206 Workshop on Research Methodology MB207 Workshop on Information Technology MB208 Viva-Voce SEMESTER -IIIMB301 Applied Operations Research MB302 Corporate Legal Environment

MARKETINGMB601 Marketing ResearchMB606 International Marketing

FINANCE MB622 Security Analysis and Portfolio Management MB626 Working Capital Management

HUMAN RESOURCE MANAGEMENTMB661 Organisation DevelopmentMB665 Social Security amp Labour Welfare

MB306 Seminar on Management Information Systems MB307 Presentation of Training Report MB308 Viva-Voce

PRINCIPLES amp PRACTICES OF MANAGEMENT (MB-101) Max Marks 100

External Assessment 60 Internal Assessment 40

Definition nature purpose and scope of management Functions of a manager an overview of planning organizing and controlling Is managing a science or art Ethics in managing and social responsibility of managersEvolution of management thought Contributions made by Taylor Gantt Gilbreth Fayol Weber Elton Mayo Chester Bernard Maslow Herzberg Likert and McGergor Management Science Operations ResearchMathematical School Decision Theory approach Systems Approach Key concepts in systems - Closed system versus open system Subsystems System Boundary McKinseys 7-S ApproachPlanning Types of plans steps in planning and process of planning Nature of objectives setting objectives Concept and process of Managing by Objectives Nature and purpose of strategies and policies Strategic planning process SWOT analysis Portfolio matrix premising and forecastingDecision-Making Importance and steps in Decision Making Traditional approaches to decision-making Decision making under certainty - programmed decisions Introduction to decision-making under uncertainty non- programmed decisions decision tree group-aided decisions Brain storming Creativity - creative problem solvingOrganizing Concept of organization process of organizing bases of departmentation Authority amp power - concept amp distinction Line amp Staff concept problems of use of staff amp ways to avoid line-staff conflict Delegation - concept of delegation elements of delegation - authority responsibility accountability Reasons for failure of delegation amp how to make delegation effective Decentralization - concept reasons for decentralization and types (or methods) of decentralization Span of Management - concept early ideas onspan of management factors determining effective span-situational approachCoordination- Concept and importance of coordination factors which make coordination difficult techniques or methods to ensure effective coordinationControl Concept planning-control relationship process of control -setting objectives establishing standards measuring performance correcting deviations Human response to control Dimensions or Types of Control -(a) Feed forward control (b) Concurrent Control (Real Time Information amp Control) (c) Feedback Control v) Techniques of Control - Brief review of Traditional Techniques amp Modern Techniques of ControlComparative study Comparative study of main features of Japanese Management and Zculture of American Companies Recommended Text BooksSr Author Title Publisher1 Harold Koontz amp Heinz Weihrich Essentials of Management Tata McGraw Hill2 Stoner Freeman Gilbert Jr Management Prentice HallReference BooksSr Author Title Publisher 1 Heinz Weilirich amp Harnold Koontz Management (A Global Perspective) Tata McGraw Hill2 Kreitner Management AITBS3 Stephen Robbins amp Coulter Mary Management Prentice Hall India4 RichyWGriffin Management AITBS5 Terry amp Franklin Fundamentals of Management Pear son Education Asia

6 Robins Principles of Management AITBS

ORGANISATIONAL BEHAVIOUR (MB-102)Max Marks 100External Assessment 60Internal Assessment 40

Organizational Behaviour ndashDefinition of OB contributing discipline to OB Challenges and Opportunities for OBFoundations of Individual behaviour-biographical characteristics ability and learning Values Attitudes and Job SatisfactionPersonality and Emotions PerceptionMotivation ndash Concept Theories of Maslow Herzberg McCelland Porter amp Lawler Model Application of Motivation conceptFoundations of Group Behaviour-Group formation development and structure group processes Group Decision-Making techniques work teams Interpersonal Skills-Transactional Analysis Life Positions Johari WindowLeadership Concept theories Styles and their application Power and Politics in organizationConflict Management Stress Management Crisis ManagementOrganisational Change amp Development Innovation Creating learning organizationEmotional Intelligence ndashConceptOrganisational Culture Cross-Cultural Behaviour Organisational EffectivenessRecommended Text BooksSr Author Title Publisher1 Robbins Organisation Behaviour Pearson Education Asia2 Luthans Organisation Behaviour Tata McGraw Hill3 Udai Pareek Understanding Organisation Behaviour Oxford Publishing HouseReference BooksSr Author Title Publisher1 Hersey Blanchard amp Johnson Management of Organisational Behaviour Prentice Hall India2 Newstrom amp Davis Organisational Behaviour Human Behaviour at Work Tata McGraw Hill 3 Rallinson Broadfield amp Edwards OB amp Analysis Addison Wesley4 Aswathappa Organsiation Behaviour Himalaya

ACCOUNTING FOR MANAGEMENT (MB-103) Max Marks 100 External Assessment 60______________________________ Internal Assessment 40Introduction of accounting mdash accounting as an information system concepts convention and principles of accounting Role of accountant in an organization Branches of accounting Financial Cost and Management Accounting and their interrelationshipsAccounting Cycle Preparation of financial statements of an organization (withadjustment)Financial Analysis mdash Concepts and objectives Tools of Financial Analysis- ratio analysis common size financial statements trend analysis fund flow and cash flow statementsCost Accounting mdash Meaning Scope and Classification of costs Absorption costing marginal costing break-even analysis use of cost data in managerial decision-makingCost Control Techniques - Preparation of budgets and their control Zero base budgeting Standard costing and variance analysis Responsibility accounting Introduction to emerging dimensions in accounting mdash Price level accounting human resource accounting Social AccountingIntroduction to recent developments in cost managementmdash Target costing Kaizen costing and activity based costing

Recommended Text BooksSNo Author Title Publisher1 Pandey Management Accounting Vikas2 Maheshwari Financial Accounting VikasReference BooksSNo Author Title Publisher1 Horngren Sundem Introduction to Management Prentice Hall India amp Stratton Accounting2 RK Lele Jawahar Accounting Theory Himalaya Lal Publishing House3 LS Porwaa Accounting Theory Tata McGraw Hill4 AKVashisht JS Management Accounting Unistar Books Pasricha PvtLtd5 SPJain KL Cost Accountmg Principles Kalyani Publishers Narang amp Practices6 Bhattacharyya Costing for Management Vikas Publishing JohnDearden House

QUANTITATIVE TECHNIQUES (MB-104) Max Marks 100 External Assessment 60_____________________________ Internal Assessment 40Role of Mathematics and statistics in Business DecisionsTheory of SetsLogarithms Laws of operations Log tables compound interest depreciation andannuitiesEquations Linear Quadratic amp Simultaneous EquationsMatrix AlgebraBinomial TheoremPrinciples of Mathematical Induction Arithmetic Progression amp Geometric ProgressionData Analysis Measure of Central TendencyMeasures of Dispersion Range Quartile Deviation Mean Deviation and StandardDeviationSkew ness and KurtosisCorrelation Analysis Rank Method amp Karl Pearsons Coefficient of Correlation and Properties of CorrelationRegression Analysis Fitting of a Regression Line and Interpretation of Results Properties of Regression Coefficients and Relationship between Regression and CorrelationTime Series AnalysisIndex NumbersTheory of ProbabilityTheoretical Distributions Binomial Poisson and Normal DistributionTheory of EstimationTesting of Hypothesis Large Sample Tests Small Sample test (t F Z Test and Chi Square Test)Recommended Text BooksSNo Author Title Publisher1 Levins Krehbiel amp Business Statistics Pearson Berenson 2 LevinampRubin Statistics for Management Prentice Hall3 Sancheti amp Kapoor Business Mathematics Sultan Chand4 Gupta Statistical Methods Sultan Chand

MANAGERIAL ECONOMICS(MB 105) Max Marks 100 External Assessment 60

Internal Assessment 40Introduction to Managerial Economics Scope of Managerial Economics and other disciplines Basic economic concepts in decision-making Distinction between Micro and MacroeconomicsDemand analysis Types determinants elasticity demand function Demand forecastingCost Analysis Concept of cost and its types cost output relationship in short and long period supply curve Iso-quant curves Indifferences curvesPricing analysis Market structures price determination under different market situations price discrimination selling costs product differentiation Various pricing methods transfer pricing break even analysis profit planningNational income analysis Techniques of social accounting Theories of income output and employment Classical Keynesian Demand behaviour Duessenbury and FriedmanTheory of multiplier Concept of static and dynamic multiplier balanced budgetmultiplier Income generation process through multiplierTheory of trade cycles Concept and causes of trade cycles Measures to control trade cyclesMacro economic policy Monetary and fiscalTheories of inflation causes and control of inflationRecommended Text BooksSNo Author Title Edition Publisher1 KK Dewett Modern Economic Theory 21st SChand2 (a) DM Mithani Managerial Economics Theory amp 1st Himalaya Applications

2 (b) HL Ahuja Macro Economics ndash Theory amp 7th S Chand PolicyReference BooksSNo Author Title Edition Publisher1 Mote Paul Gupta Managerial Economics 1st Tata McGraw Hill2 DN Dwivedi Managerial Economics 6th Vikas3 HC Peterson amp Managerial Economics 4th Prentice Hall India WC Lewis

4 Edward Shapiro Macro Economic Analysis 5th Galgotia5 A Koutyiannis Modern Micro Economics 2nd McMillan

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max Marks 100 Internal Assessment 100

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

PRINCIPLES amp PRACTICES OF MANAGEMENT (MB-101) Max Marks 100

External Assessment 60 Internal Assessment 40

Definition nature purpose and scope of management Functions of a manager an overview of planning organizing and controlling Is managing a science or art Ethics in managing and social responsibility of managersEvolution of management thought Contributions made by Taylor Gantt Gilbreth Fayol Weber Elton Mayo Chester Bernard Maslow Herzberg Likert and McGergor Management Science Operations ResearchMathematical School Decision Theory approach Systems Approach Key concepts in systems - Closed system versus open system Subsystems System Boundary McKinseys 7-S ApproachPlanning Types of plans steps in planning and process of planning Nature of objectives setting objectives Concept and process of Managing by Objectives Nature and purpose of strategies and policies Strategic planning process SWOT analysis Portfolio matrix premising and forecastingDecision-Making Importance and steps in Decision Making Traditional approaches to decision-making Decision making under certainty - programmed decisions Introduction to decision-making under uncertainty non- programmed decisions decision tree group-aided decisions Brain storming Creativity - creative problem solvingOrganizing Concept of organization process of organizing bases of departmentation Authority amp power - concept amp distinction Line amp Staff concept problems of use of staff amp ways to avoid line-staff conflict Delegation - concept of delegation elements of delegation - authority responsibility accountability Reasons for failure of delegation amp how to make delegation effective Decentralization - concept reasons for decentralization and types (or methods) of decentralization Span of Management - concept early ideas onspan of management factors determining effective span-situational approachCoordination- Concept and importance of coordination factors which make coordination difficult techniques or methods to ensure effective coordinationControl Concept planning-control relationship process of control -setting objectives establishing standards measuring performance correcting deviations Human response to control Dimensions or Types of Control -(a) Feed forward control (b) Concurrent Control (Real Time Information amp Control) (c) Feedback Control v) Techniques of Control - Brief review of Traditional Techniques amp Modern Techniques of ControlComparative study Comparative study of main features of Japanese Management and Zculture of American Companies Recommended Text BooksSr Author Title Publisher1 Harold Koontz amp Heinz Weihrich Essentials of Management Tata McGraw Hill2 Stoner Freeman Gilbert Jr Management Prentice HallReference BooksSr Author Title Publisher 1 Heinz Weilirich amp Harnold Koontz Management (A Global Perspective) Tata McGraw Hill2 Kreitner Management AITBS3 Stephen Robbins amp Coulter Mary Management Prentice Hall India4 RichyWGriffin Management AITBS5 Terry amp Franklin Fundamentals of Management Pear son Education Asia

6 Robins Principles of Management AITBS

ORGANISATIONAL BEHAVIOUR (MB-102)Max Marks 100External Assessment 60Internal Assessment 40

Organizational Behaviour ndashDefinition of OB contributing discipline to OB Challenges and Opportunities for OBFoundations of Individual behaviour-biographical characteristics ability and learning Values Attitudes and Job SatisfactionPersonality and Emotions PerceptionMotivation ndash Concept Theories of Maslow Herzberg McCelland Porter amp Lawler Model Application of Motivation conceptFoundations of Group Behaviour-Group formation development and structure group processes Group Decision-Making techniques work teams Interpersonal Skills-Transactional Analysis Life Positions Johari WindowLeadership Concept theories Styles and their application Power and Politics in organizationConflict Management Stress Management Crisis ManagementOrganisational Change amp Development Innovation Creating learning organizationEmotional Intelligence ndashConceptOrganisational Culture Cross-Cultural Behaviour Organisational EffectivenessRecommended Text BooksSr Author Title Publisher1 Robbins Organisation Behaviour Pearson Education Asia2 Luthans Organisation Behaviour Tata McGraw Hill3 Udai Pareek Understanding Organisation Behaviour Oxford Publishing HouseReference BooksSr Author Title Publisher1 Hersey Blanchard amp Johnson Management of Organisational Behaviour Prentice Hall India2 Newstrom amp Davis Organisational Behaviour Human Behaviour at Work Tata McGraw Hill 3 Rallinson Broadfield amp Edwards OB amp Analysis Addison Wesley4 Aswathappa Organsiation Behaviour Himalaya

ACCOUNTING FOR MANAGEMENT (MB-103) Max Marks 100 External Assessment 60______________________________ Internal Assessment 40Introduction of accounting mdash accounting as an information system concepts convention and principles of accounting Role of accountant in an organization Branches of accounting Financial Cost and Management Accounting and their interrelationshipsAccounting Cycle Preparation of financial statements of an organization (withadjustment)Financial Analysis mdash Concepts and objectives Tools of Financial Analysis- ratio analysis common size financial statements trend analysis fund flow and cash flow statementsCost Accounting mdash Meaning Scope and Classification of costs Absorption costing marginal costing break-even analysis use of cost data in managerial decision-makingCost Control Techniques - Preparation of budgets and their control Zero base budgeting Standard costing and variance analysis Responsibility accounting Introduction to emerging dimensions in accounting mdash Price level accounting human resource accounting Social AccountingIntroduction to recent developments in cost managementmdash Target costing Kaizen costing and activity based costing

Recommended Text BooksSNo Author Title Publisher1 Pandey Management Accounting Vikas2 Maheshwari Financial Accounting VikasReference BooksSNo Author Title Publisher1 Horngren Sundem Introduction to Management Prentice Hall India amp Stratton Accounting2 RK Lele Jawahar Accounting Theory Himalaya Lal Publishing House3 LS Porwaa Accounting Theory Tata McGraw Hill4 AKVashisht JS Management Accounting Unistar Books Pasricha PvtLtd5 SPJain KL Cost Accountmg Principles Kalyani Publishers Narang amp Practices6 Bhattacharyya Costing for Management Vikas Publishing JohnDearden House

QUANTITATIVE TECHNIQUES (MB-104) Max Marks 100 External Assessment 60_____________________________ Internal Assessment 40Role of Mathematics and statistics in Business DecisionsTheory of SetsLogarithms Laws of operations Log tables compound interest depreciation andannuitiesEquations Linear Quadratic amp Simultaneous EquationsMatrix AlgebraBinomial TheoremPrinciples of Mathematical Induction Arithmetic Progression amp Geometric ProgressionData Analysis Measure of Central TendencyMeasures of Dispersion Range Quartile Deviation Mean Deviation and StandardDeviationSkew ness and KurtosisCorrelation Analysis Rank Method amp Karl Pearsons Coefficient of Correlation and Properties of CorrelationRegression Analysis Fitting of a Regression Line and Interpretation of Results Properties of Regression Coefficients and Relationship between Regression and CorrelationTime Series AnalysisIndex NumbersTheory of ProbabilityTheoretical Distributions Binomial Poisson and Normal DistributionTheory of EstimationTesting of Hypothesis Large Sample Tests Small Sample test (t F Z Test and Chi Square Test)Recommended Text BooksSNo Author Title Publisher1 Levins Krehbiel amp Business Statistics Pearson Berenson 2 LevinampRubin Statistics for Management Prentice Hall3 Sancheti amp Kapoor Business Mathematics Sultan Chand4 Gupta Statistical Methods Sultan Chand

MANAGERIAL ECONOMICS(MB 105) Max Marks 100 External Assessment 60

Internal Assessment 40Introduction to Managerial Economics Scope of Managerial Economics and other disciplines Basic economic concepts in decision-making Distinction between Micro and MacroeconomicsDemand analysis Types determinants elasticity demand function Demand forecastingCost Analysis Concept of cost and its types cost output relationship in short and long period supply curve Iso-quant curves Indifferences curvesPricing analysis Market structures price determination under different market situations price discrimination selling costs product differentiation Various pricing methods transfer pricing break even analysis profit planningNational income analysis Techniques of social accounting Theories of income output and employment Classical Keynesian Demand behaviour Duessenbury and FriedmanTheory of multiplier Concept of static and dynamic multiplier balanced budgetmultiplier Income generation process through multiplierTheory of trade cycles Concept and causes of trade cycles Measures to control trade cyclesMacro economic policy Monetary and fiscalTheories of inflation causes and control of inflationRecommended Text BooksSNo Author Title Edition Publisher1 KK Dewett Modern Economic Theory 21st SChand2 (a) DM Mithani Managerial Economics Theory amp 1st Himalaya Applications

2 (b) HL Ahuja Macro Economics ndash Theory amp 7th S Chand PolicyReference BooksSNo Author Title Edition Publisher1 Mote Paul Gupta Managerial Economics 1st Tata McGraw Hill2 DN Dwivedi Managerial Economics 6th Vikas3 HC Peterson amp Managerial Economics 4th Prentice Hall India WC Lewis

4 Edward Shapiro Macro Economic Analysis 5th Galgotia5 A Koutyiannis Modern Micro Economics 2nd McMillan

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max Marks 100 Internal Assessment 100

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

6 Robins Principles of Management AITBS

ORGANISATIONAL BEHAVIOUR (MB-102)Max Marks 100External Assessment 60Internal Assessment 40

Organizational Behaviour ndashDefinition of OB contributing discipline to OB Challenges and Opportunities for OBFoundations of Individual behaviour-biographical characteristics ability and learning Values Attitudes and Job SatisfactionPersonality and Emotions PerceptionMotivation ndash Concept Theories of Maslow Herzberg McCelland Porter amp Lawler Model Application of Motivation conceptFoundations of Group Behaviour-Group formation development and structure group processes Group Decision-Making techniques work teams Interpersonal Skills-Transactional Analysis Life Positions Johari WindowLeadership Concept theories Styles and their application Power and Politics in organizationConflict Management Stress Management Crisis ManagementOrganisational Change amp Development Innovation Creating learning organizationEmotional Intelligence ndashConceptOrganisational Culture Cross-Cultural Behaviour Organisational EffectivenessRecommended Text BooksSr Author Title Publisher1 Robbins Organisation Behaviour Pearson Education Asia2 Luthans Organisation Behaviour Tata McGraw Hill3 Udai Pareek Understanding Organisation Behaviour Oxford Publishing HouseReference BooksSr Author Title Publisher1 Hersey Blanchard amp Johnson Management of Organisational Behaviour Prentice Hall India2 Newstrom amp Davis Organisational Behaviour Human Behaviour at Work Tata McGraw Hill 3 Rallinson Broadfield amp Edwards OB amp Analysis Addison Wesley4 Aswathappa Organsiation Behaviour Himalaya

ACCOUNTING FOR MANAGEMENT (MB-103) Max Marks 100 External Assessment 60______________________________ Internal Assessment 40Introduction of accounting mdash accounting as an information system concepts convention and principles of accounting Role of accountant in an organization Branches of accounting Financial Cost and Management Accounting and their interrelationshipsAccounting Cycle Preparation of financial statements of an organization (withadjustment)Financial Analysis mdash Concepts and objectives Tools of Financial Analysis- ratio analysis common size financial statements trend analysis fund flow and cash flow statementsCost Accounting mdash Meaning Scope and Classification of costs Absorption costing marginal costing break-even analysis use of cost data in managerial decision-makingCost Control Techniques - Preparation of budgets and their control Zero base budgeting Standard costing and variance analysis Responsibility accounting Introduction to emerging dimensions in accounting mdash Price level accounting human resource accounting Social AccountingIntroduction to recent developments in cost managementmdash Target costing Kaizen costing and activity based costing

Recommended Text BooksSNo Author Title Publisher1 Pandey Management Accounting Vikas2 Maheshwari Financial Accounting VikasReference BooksSNo Author Title Publisher1 Horngren Sundem Introduction to Management Prentice Hall India amp Stratton Accounting2 RK Lele Jawahar Accounting Theory Himalaya Lal Publishing House3 LS Porwaa Accounting Theory Tata McGraw Hill4 AKVashisht JS Management Accounting Unistar Books Pasricha PvtLtd5 SPJain KL Cost Accountmg Principles Kalyani Publishers Narang amp Practices6 Bhattacharyya Costing for Management Vikas Publishing JohnDearden House

QUANTITATIVE TECHNIQUES (MB-104) Max Marks 100 External Assessment 60_____________________________ Internal Assessment 40Role of Mathematics and statistics in Business DecisionsTheory of SetsLogarithms Laws of operations Log tables compound interest depreciation andannuitiesEquations Linear Quadratic amp Simultaneous EquationsMatrix AlgebraBinomial TheoremPrinciples of Mathematical Induction Arithmetic Progression amp Geometric ProgressionData Analysis Measure of Central TendencyMeasures of Dispersion Range Quartile Deviation Mean Deviation and StandardDeviationSkew ness and KurtosisCorrelation Analysis Rank Method amp Karl Pearsons Coefficient of Correlation and Properties of CorrelationRegression Analysis Fitting of a Regression Line and Interpretation of Results Properties of Regression Coefficients and Relationship between Regression and CorrelationTime Series AnalysisIndex NumbersTheory of ProbabilityTheoretical Distributions Binomial Poisson and Normal DistributionTheory of EstimationTesting of Hypothesis Large Sample Tests Small Sample test (t F Z Test and Chi Square Test)Recommended Text BooksSNo Author Title Publisher1 Levins Krehbiel amp Business Statistics Pearson Berenson 2 LevinampRubin Statistics for Management Prentice Hall3 Sancheti amp Kapoor Business Mathematics Sultan Chand4 Gupta Statistical Methods Sultan Chand

MANAGERIAL ECONOMICS(MB 105) Max Marks 100 External Assessment 60

Internal Assessment 40Introduction to Managerial Economics Scope of Managerial Economics and other disciplines Basic economic concepts in decision-making Distinction between Micro and MacroeconomicsDemand analysis Types determinants elasticity demand function Demand forecastingCost Analysis Concept of cost and its types cost output relationship in short and long period supply curve Iso-quant curves Indifferences curvesPricing analysis Market structures price determination under different market situations price discrimination selling costs product differentiation Various pricing methods transfer pricing break even analysis profit planningNational income analysis Techniques of social accounting Theories of income output and employment Classical Keynesian Demand behaviour Duessenbury and FriedmanTheory of multiplier Concept of static and dynamic multiplier balanced budgetmultiplier Income generation process through multiplierTheory of trade cycles Concept and causes of trade cycles Measures to control trade cyclesMacro economic policy Monetary and fiscalTheories of inflation causes and control of inflationRecommended Text BooksSNo Author Title Edition Publisher1 KK Dewett Modern Economic Theory 21st SChand2 (a) DM Mithani Managerial Economics Theory amp 1st Himalaya Applications

2 (b) HL Ahuja Macro Economics ndash Theory amp 7th S Chand PolicyReference BooksSNo Author Title Edition Publisher1 Mote Paul Gupta Managerial Economics 1st Tata McGraw Hill2 DN Dwivedi Managerial Economics 6th Vikas3 HC Peterson amp Managerial Economics 4th Prentice Hall India WC Lewis

4 Edward Shapiro Macro Economic Analysis 5th Galgotia5 A Koutyiannis Modern Micro Economics 2nd McMillan

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max Marks 100 Internal Assessment 100

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

ACCOUNTING FOR MANAGEMENT (MB-103) Max Marks 100 External Assessment 60______________________________ Internal Assessment 40Introduction of accounting mdash accounting as an information system concepts convention and principles of accounting Role of accountant in an organization Branches of accounting Financial Cost and Management Accounting and their interrelationshipsAccounting Cycle Preparation of financial statements of an organization (withadjustment)Financial Analysis mdash Concepts and objectives Tools of Financial Analysis- ratio analysis common size financial statements trend analysis fund flow and cash flow statementsCost Accounting mdash Meaning Scope and Classification of costs Absorption costing marginal costing break-even analysis use of cost data in managerial decision-makingCost Control Techniques - Preparation of budgets and their control Zero base budgeting Standard costing and variance analysis Responsibility accounting Introduction to emerging dimensions in accounting mdash Price level accounting human resource accounting Social AccountingIntroduction to recent developments in cost managementmdash Target costing Kaizen costing and activity based costing

Recommended Text BooksSNo Author Title Publisher1 Pandey Management Accounting Vikas2 Maheshwari Financial Accounting VikasReference BooksSNo Author Title Publisher1 Horngren Sundem Introduction to Management Prentice Hall India amp Stratton Accounting2 RK Lele Jawahar Accounting Theory Himalaya Lal Publishing House3 LS Porwaa Accounting Theory Tata McGraw Hill4 AKVashisht JS Management Accounting Unistar Books Pasricha PvtLtd5 SPJain KL Cost Accountmg Principles Kalyani Publishers Narang amp Practices6 Bhattacharyya Costing for Management Vikas Publishing JohnDearden House

QUANTITATIVE TECHNIQUES (MB-104) Max Marks 100 External Assessment 60_____________________________ Internal Assessment 40Role of Mathematics and statistics in Business DecisionsTheory of SetsLogarithms Laws of operations Log tables compound interest depreciation andannuitiesEquations Linear Quadratic amp Simultaneous EquationsMatrix AlgebraBinomial TheoremPrinciples of Mathematical Induction Arithmetic Progression amp Geometric ProgressionData Analysis Measure of Central TendencyMeasures of Dispersion Range Quartile Deviation Mean Deviation and StandardDeviationSkew ness and KurtosisCorrelation Analysis Rank Method amp Karl Pearsons Coefficient of Correlation and Properties of CorrelationRegression Analysis Fitting of a Regression Line and Interpretation of Results Properties of Regression Coefficients and Relationship between Regression and CorrelationTime Series AnalysisIndex NumbersTheory of ProbabilityTheoretical Distributions Binomial Poisson and Normal DistributionTheory of EstimationTesting of Hypothesis Large Sample Tests Small Sample test (t F Z Test and Chi Square Test)Recommended Text BooksSNo Author Title Publisher1 Levins Krehbiel amp Business Statistics Pearson Berenson 2 LevinampRubin Statistics for Management Prentice Hall3 Sancheti amp Kapoor Business Mathematics Sultan Chand4 Gupta Statistical Methods Sultan Chand

MANAGERIAL ECONOMICS(MB 105) Max Marks 100 External Assessment 60

Internal Assessment 40Introduction to Managerial Economics Scope of Managerial Economics and other disciplines Basic economic concepts in decision-making Distinction between Micro and MacroeconomicsDemand analysis Types determinants elasticity demand function Demand forecastingCost Analysis Concept of cost and its types cost output relationship in short and long period supply curve Iso-quant curves Indifferences curvesPricing analysis Market structures price determination under different market situations price discrimination selling costs product differentiation Various pricing methods transfer pricing break even analysis profit planningNational income analysis Techniques of social accounting Theories of income output and employment Classical Keynesian Demand behaviour Duessenbury and FriedmanTheory of multiplier Concept of static and dynamic multiplier balanced budgetmultiplier Income generation process through multiplierTheory of trade cycles Concept and causes of trade cycles Measures to control trade cyclesMacro economic policy Monetary and fiscalTheories of inflation causes and control of inflationRecommended Text BooksSNo Author Title Edition Publisher1 KK Dewett Modern Economic Theory 21st SChand2 (a) DM Mithani Managerial Economics Theory amp 1st Himalaya Applications

2 (b) HL Ahuja Macro Economics ndash Theory amp 7th S Chand PolicyReference BooksSNo Author Title Edition Publisher1 Mote Paul Gupta Managerial Economics 1st Tata McGraw Hill2 DN Dwivedi Managerial Economics 6th Vikas3 HC Peterson amp Managerial Economics 4th Prentice Hall India WC Lewis

4 Edward Shapiro Macro Economic Analysis 5th Galgotia5 A Koutyiannis Modern Micro Economics 2nd McMillan

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max Marks 100 Internal Assessment 100

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

QUANTITATIVE TECHNIQUES (MB-104) Max Marks 100 External Assessment 60_____________________________ Internal Assessment 40Role of Mathematics and statistics in Business DecisionsTheory of SetsLogarithms Laws of operations Log tables compound interest depreciation andannuitiesEquations Linear Quadratic amp Simultaneous EquationsMatrix AlgebraBinomial TheoremPrinciples of Mathematical Induction Arithmetic Progression amp Geometric ProgressionData Analysis Measure of Central TendencyMeasures of Dispersion Range Quartile Deviation Mean Deviation and StandardDeviationSkew ness and KurtosisCorrelation Analysis Rank Method amp Karl Pearsons Coefficient of Correlation and Properties of CorrelationRegression Analysis Fitting of a Regression Line and Interpretation of Results Properties of Regression Coefficients and Relationship between Regression and CorrelationTime Series AnalysisIndex NumbersTheory of ProbabilityTheoretical Distributions Binomial Poisson and Normal DistributionTheory of EstimationTesting of Hypothesis Large Sample Tests Small Sample test (t F Z Test and Chi Square Test)Recommended Text BooksSNo Author Title Publisher1 Levins Krehbiel amp Business Statistics Pearson Berenson 2 LevinampRubin Statistics for Management Prentice Hall3 Sancheti amp Kapoor Business Mathematics Sultan Chand4 Gupta Statistical Methods Sultan Chand

MANAGERIAL ECONOMICS(MB 105) Max Marks 100 External Assessment 60

Internal Assessment 40Introduction to Managerial Economics Scope of Managerial Economics and other disciplines Basic economic concepts in decision-making Distinction between Micro and MacroeconomicsDemand analysis Types determinants elasticity demand function Demand forecastingCost Analysis Concept of cost and its types cost output relationship in short and long period supply curve Iso-quant curves Indifferences curvesPricing analysis Market structures price determination under different market situations price discrimination selling costs product differentiation Various pricing methods transfer pricing break even analysis profit planningNational income analysis Techniques of social accounting Theories of income output and employment Classical Keynesian Demand behaviour Duessenbury and FriedmanTheory of multiplier Concept of static and dynamic multiplier balanced budgetmultiplier Income generation process through multiplierTheory of trade cycles Concept and causes of trade cycles Measures to control trade cyclesMacro economic policy Monetary and fiscalTheories of inflation causes and control of inflationRecommended Text BooksSNo Author Title Edition Publisher1 KK Dewett Modern Economic Theory 21st SChand2 (a) DM Mithani Managerial Economics Theory amp 1st Himalaya Applications

2 (b) HL Ahuja Macro Economics ndash Theory amp 7th S Chand PolicyReference BooksSNo Author Title Edition Publisher1 Mote Paul Gupta Managerial Economics 1st Tata McGraw Hill2 DN Dwivedi Managerial Economics 6th Vikas3 HC Peterson amp Managerial Economics 4th Prentice Hall India WC Lewis

4 Edward Shapiro Macro Economic Analysis 5th Galgotia5 A Koutyiannis Modern Micro Economics 2nd McMillan

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max Marks 100 Internal Assessment 100

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Internal Assessment 40Introduction to Managerial Economics Scope of Managerial Economics and other disciplines Basic economic concepts in decision-making Distinction between Micro and MacroeconomicsDemand analysis Types determinants elasticity demand function Demand forecastingCost Analysis Concept of cost and its types cost output relationship in short and long period supply curve Iso-quant curves Indifferences curvesPricing analysis Market structures price determination under different market situations price discrimination selling costs product differentiation Various pricing methods transfer pricing break even analysis profit planningNational income analysis Techniques of social accounting Theories of income output and employment Classical Keynesian Demand behaviour Duessenbury and FriedmanTheory of multiplier Concept of static and dynamic multiplier balanced budgetmultiplier Income generation process through multiplierTheory of trade cycles Concept and causes of trade cycles Measures to control trade cyclesMacro economic policy Monetary and fiscalTheories of inflation causes and control of inflationRecommended Text BooksSNo Author Title Edition Publisher1 KK Dewett Modern Economic Theory 21st SChand2 (a) DM Mithani Managerial Economics Theory amp 1st Himalaya Applications

2 (b) HL Ahuja Macro Economics ndash Theory amp 7th S Chand PolicyReference BooksSNo Author Title Edition Publisher1 Mote Paul Gupta Managerial Economics 1st Tata McGraw Hill2 DN Dwivedi Managerial Economics 6th Vikas3 HC Peterson amp Managerial Economics 4th Prentice Hall India WC Lewis

4 Edward Shapiro Macro Economic Analysis 5th Galgotia5 A Koutyiannis Modern Micro Economics 2nd McMillan

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106) Max Marks 100 Internal Assessment 100

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Meaning and important of communication in business the process of communication models of communication types of information-order advise suggestion motivation persuasion warning and educationChannels of communication their effectiveness limitations Media of communication barriers of communication approaches to effective communication tools of communication Diction sentence paragraphpunctuation and report writing Group communication through committees conference and other formal communication with public at large interviews seminar symposia and conferencesSpecific business communication essentials of effective business communication structure of business correspondence inquires and replies orders and their executions complaints and adjustment credit and status inquires agency letters and sales lettersProcess for drafting Effective Business Message Letter writing Good news Bad news Informative news Persuasive news Memorandum draftingE-mail writingReport writing ndash Short amp Long Formal ReportsStrategies to improve - reading skills speaking skills listening skills Guidelines to effective public speakingDeveloping job application ndash Covering letter Resume Interviewing Negotiating the job offer

Recommended Text BooksSNo Author Title Publisher1 Lesikar Petit amp Lesikarrsquos Basic Business Tata McGraw2 Flately Communication HillReference BooksSNo Author Title Publisher1 Poe amp Fruchling Basic Communication AITBS2 Taylor English Conversion Practice Tata McGraw3 Diwan amp Aggarwal Business Communication Excel4 Baugh Frayer amp How to write first class Business Viva Books Thomas Correspondence

WORKSHOP ON COMPUTERS FOR MANAGEMENT (MB-107) Max Marks 100 Internal Assessment 100Introduction to Computers Classification components of computer system Introduction to High level and low level languagesProblem Analysis flow charting and algorithm

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Software system sw application sw Basic concepts of operating systemsTally Basics Creating Companies Various Accounts amp TransactionsLedgers Balance Sheet Ratio AnalysisIntroduction to WWW Internet and intranet difference between Internet and intranet sending and reading e-mails faxPractical on Internet access to10486961048696 Create E-mail address10486961048696 Perform transactions10486961048696 Send amp receive messages10486961048696 Use of search enginesMS-Office 2000Word processing MS-Word word basics formatting text and documents working with header and footer footnotes endnotes tables and sorting graphics mail merge and macrosSpreadsheets and their uses in business Excel basics rearrangingworksheets excel formatting techniques using functions chart features and working with graphics in excelPower Point Basics working with texts and graphics in Power PointDelivering information with Microsoft MailText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Sen amp Information Technology Tata MCGraw Hill Martin 4 Ron Masfield MS-Office Tech Publication

BUSINESS ENVIRONMENT(MB 201)Max Marks 100External Assessment 60Internal Assessment 40Introduction and definition of Business and its emergence in the 21st century The concept of environment components of environment economic political legal social

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

technological amp international Need to scan the business environment and techniques of scanning the business environmentPolitical Environment Three political institutions- Legislature Executive and Judiciary Fundamental rights and Directive Principles of state policy Rationale and extent of state interventionEconomic environment Economic systems economic planning in India objectives strategies and evaluation of current five year plan Industrial policy and industrial licensing New economic policiesLegal Environment company regulatory legislations in India MRTP FEMA EXIM in light of liberalization policies SEBI guidelines relating to capital issuesPublic sector in India concepts philosophy and objectives performance problems and constraints Privatisation Joint sector and co-operative sector in IndiaSocial environment social responsibility of business consumer movement amp Consumer Protection Act 1986 The Environment Protection Act 1986Technological environment Impact of technology on business Technological policy import of technology appropriate technology problems in technology transferInternational environment Emergence of globalistion Control of foreign direct investment benefits and problems from MNCs WTO its role and functions implications for India Trading blocksRecommended Text BooksSNo Author Title Edition Publisher1 Aswathappa Essential of Business Environment 7th Himalaya2 Sengupta Government amp Business 6th VikasReference BooksSNo Author Title Edition Publisher1 Aggarwal amp Diwan Business Environment 1st Excel2 Cherunilam Business Environment 8th Himalaya3 Kazmi Business Policy amp Strategic 2nd TataMcGraw- Management Hill

PRODUCTION amp OPERATIONS MANAGEMENT(MB 202) Max Marks 100 External Assessment 60 Internal Assessment 40Operations Management - Concepts FunctionsProduct Design amp Development - Product Design and its Characteristics ProductDevelopment Process (Technical) Product Development Techniques

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Process Selection - Project Job Batch Mass amp Process types of Production Systems Product - Process Mix Facility Location - importance Factors in Location Analysis Location Analysis TechniquesFacility Layout - Objectives Advantages Basic Types of LayoutsCapacity Planning - Concepts Factors Affective Capacity Planning capacity Planning DecisionsProduction Planning amp Control (PPC) - Concepts Objectives Functions Work Study - Productivity Method Study Work MeasurementMaterials Management - Concepts Objectives Introduction to modem Productivity techniques-just in time Kanban system Total quality management amp six sigmaFunctions Purchasing Management - Objectives Functions Methods ProcedureStores Management - Types of Stores Functions Coding MethodsValue Analysis ndash Concepts Inventory Management - Concepts Classification Objectives Factors Affecting Inventory Control Policy Inventory Costs Basic EOQ Model Re-order Level ABC AnalysisMaintenance Management - Concepts Objectives Functions Types of MaintenanceQuality Management - Quality Concepts Difference Between Inspection QualityControl Quality Assurances Total Quality Management Control Charts acceptance SamplingRecommended Text BooksSNo Author Title Edition Publisher1 Nair Production amp Operation 1st Tata McGraw Management Hill

2 Adam amp Ebert Production amp Operation Management 5th Prentice Hall Reference BooksSNo Author Title Edition Publisher1 Krajewski amp Operations Management 5th Pearson Ritzman

2 Buffa amp Sarin Modern ProductionOperations 8th John Wiley

Management3 Chary Production amp Operations 2nd Tata McGraw Management Hill

HUMAN RESOURCE MANAGEMENT (MB-203) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction Meaning scope objectives functions policies amp roles and importance of Human Resource Management HRM amp HRD a comparative

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

analysis Organizing the Human Resource Management department in the organization Human Resource Management practices in IndiaHuman Resource Planning Definition objectives process and importanceJob analysis description specification amp job evaluationRecruitment selection placement and induction processHuman Resource Development Concept Employee training amp developmentCareer Planning amp developmentPerformance management concept amp process performance appraisal Potential appraisalJob Compensation Wage amp salary administration incentive plans amp fringe benefitsPromotions demotions transfers separation absenteeism amp turnoverQuality of work life (QWL) Meaning origin development and variousapproaches to QWL techniques for improving QWLQuality circles concept structure role of management quality circles inIndiaJob satisfaction and moraleHealth Safety amp Employee welfareCounseling for effective Human Resource DevelopmentHuman Relations definition objectives amp approaches to human relationsEmployee grievances and discipline participation amp empowermentIntroduction to collective bargainingHR AuditIntroduction to Business EthicsRecommended Text BooksSr Author Title Publisher1 VSPRao Human Resources Management Excel2 CBMemoria Personnel Management Himalya3 Edwin BFlippo Personnel Management Tata McGraw Hill4 Dale Yoder Personnel Management amp Industrial Relation5 Arun Monappa Personnel Management Tata Mc Graw Hill amp Saiyadain6 VPMichael HRM amp Human Relations Himalays7 RSDwivedi HRD in Indian Companies McMillan India8 Gray Dersler Human Resource Management14

MARKETING MANAGEMENT(MB 204)

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Max Marks 100 External Assessment 60 Internal Assessment 40Marketing Concepts and orientations Marketing Tasks Marketing in modern contextStrategic Planning Marketing System amp Marketing Environment Marketing Planning amp Marketing ProcessMarketing Information System Concept and ComponentsConsumer Behaviour Factors influencing consumer buying behaviour Buying process Market Segmentation amp TargetingProduct Decisions Product Mix Differentiation amp Positioning New productdevelopment Consumer adoption process Product Life Cycle and strategies Packaging Labeling BrandingPricing Decisions Objectives Factors affecting pricing decisions Pricing Methods Pricing StrategiesChannel Decisions Nature and types of Marketing Channels Channel Design and Channel Management Decisions Retailing Wholesaling Physical distributionPromotion Decisions Communication process Promotion Mix Advertising Sales Promotion Public Relations Managing the Sales forceIntroduction to strategic managementIntroduction to E-CommerceOrganising for marketing Marketing Implementation amp ControlRecommended Text BooksSNo Author Title Edition Publisher1 Kotler Marketing Management 10th Prentice Hall IndiaReference BooksSNo Author Title Edition Publisher1 Saxena Marketing Management 1st Tata McGraw Hill2 Stanton Etzel amp Fundamentals of Marketing 10th Tata McGraw Walker Hill

3 Ramaswamy amp Marketing Management 2nd McMillan Namakumari4 Gandhi Marketing ndash A Managerial Introduction TMH 5 Kotlar amp Principles of Marketing 8th Prentice Hall Armstrong

FINANCIAL MANAGEMENT (MB-205) Max Marks 100 External Assessment 60 Internal Assessment 40

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Evaluation of Financial-management scope and objectives of financial management Capital Budgeting Capital Budgeting process Project formulation amp Project Selection Introduction to various capital Budgeting Techniques Payback Period Methods Average rate of return Net Present Value methods IRR Benefit-Cost ratio capital Rationing Source of Long Term funds Equity shares Preference share Debentures public deposits factors affecting long term funds requirementsLease financing Concepts types Advantages and disadvantages of leasing Capital structure Determinants of Capital Structure Capital structure theories Cost of Capital Operating and Financial Leverage Working capital Concept factors affecting working capital requirements determining working capital requirements Sources of working capitalManagement of Retained Earnings Retained earnings amp Dividend policy Consideration in dividend policy Forms of Dividends theories Bonus SharesCorporate Restructuring Reasons and factors affecting Mergers Acquisitions takeovers and sell-offsRecent DevelopmentsmdashIntroduction to concepts of EVA MVA and CAPM

Recommended Text BooksS No Author Title Publisher1 IM Pandey Financial Management Vikas publishers2 Khan amp Jain Financial Management Tata McGraw Hill3 Prasanna Chandra Financial Management Tata McGraw Hill ( Theory amp Practice)Reference BooksS No Author Title Publisher1 James C Van Financial Management amp Pearson Education Horne Policy Asia2 james C Van Fundamentals of Financial Pearson Education Horne amp john M Management Asia3 Brealy amp Myres Principles of Corporate Tata McGraw Hill Finance4 John J Hampton Financial Decision Making Prentice Hall India Concept Problem amp Cases5 PVKulkarni Financial Management Himalaya BGSathyaprasad Publishing House6 Lawrence J Gitman Principles of Management Pearson Education

WORKSHOP ON RESEARCH METHODOLOGY (MB 206) Max Marks 100 Internal Assessment 100Introduction to Research Definition scope Limitations and TypesObjectives of researchResearch Process

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Research DesignsDefining a research problemEvaluating the research design for a decision situationData types Nature and measurementnominal ordinal interval amp ratio dataNon parametric test Sign test for paired dataData Collection Secondary Data Primary Data and Methods of CollectionScaling Techniques Concept Types Rating scales amp ranking ScalesScale construction Techniques Multi Dimensional ScalingSampling Designs Concepts Types and Techniques Sample Size DecisionTheory of Estimation and Testing of HypothesisSmall amp Large Sample Tests Tests of Significance based on t F Z test andChi-Square test Designing QuestionnaireInterviewingReport writing Contents of reportTabulation Coding EditingExecutive SummaryBibliography formatPresentation of report and acceptance ProblemRecommended Text BooksSr Author Title Publisher1 Cooper amp Business Research Tata McGrawHill Schindler Methods2 Goods amp Hatt Methods in Social Research Tata McGraw Hill 3 Kothari Research Methodology Vishwa Prakashan

WORKSHOP ON INFORMATION TECHNOLOGY (MB-207) Max Marks 100 Internal Assessment 100MS Access Creating database adding deleting and moving recordsQuerying creating saving and editing creating and using forms creating and printing reportsInformation Technology Introduction New Developments Information Systems Software and data application of IT in Business amp Industry Home Education amp Training Entertainment amp Arts Science Engineering and Math

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Communication ndash The Electronic Web Network Applications Fax voice Infromation Services Person to person Communication GroupCommunication Computer Network amp Communication Network types Network topologies Network Communication Devices Physical Communication Media Network Protocol (TCP IP)Range of Application Scientific Business educational Weather forecasting amp Remote Sensing Decision Support System Inventory Railways etcMS Access Creating database adding editing and moving records Querying Creating Saving and Editing Creating and using forms Creating and Printing Reports Managing Data and FilesText BooksSr Author Title Publisher1 PKSinha Fundamental of Computers BPB2 Leon amp Leon Internet for Everyone Leon Tech World3 Curtin Foley Information Technology Tata MCGraw Hill Sen amp Martin4 Ron Masfield MS-Office Tech Publication

APPLIED OPERATIONS RESEARCH(MB 301) Max Marks 100 Internal Assessment 40 External Assessment 60Introduction to OR Managerial Decision Making and OROR Models Principles and TypesLinear Programming Problem Formulation Graphical amp Simplex Method Duality and Sensitivity AnalysisTransportation Models Transshipment Problem Traveling Salesman ProblemAssignment Models Replacement ModelsQueuing Theory Models (MM1) (FcFs1048696) (MM1) (FcFsN)(MEk1) (FcFs1048696) and (MMC) ((FcFsN)Inventory control (deterministic Models only)Dynamic ProgrammingGame TheoryPERT-CPMDecision Making Decision making environment decision under uncertainity decision under risk decision tree analysisRecommended Text BooksSNo Author Title Edition Publisher1 J K Sharma Quantitative Techniques for 1st Macmillan Managerial Decisions2 N D Vohra Quantitative Techniques in 2nd Tata McGraw Hill Management

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

3 SDSharma Operations Research 12th Kedar Nath Ram Nath amp Co4 VKKapoor Operations Research 7th Sultan Chand5 Lee Moore Management Science Taylor 6 SMLee (etAl) Management Science

Reference BooksSNo Author Title Edition Publisher1 Tulsian amp Pandey Quantitative Techniques 1st Pearson Edn2 Hillier amp Lieberman Introduction to Operations 7th Tata McGraw Hill Research 3 J K Sharma Operations Research McMillan4 HATaha Operations Research5 CKMustafi Operations Research6 Kanti Swaroop Operations Research7 Hira Gupta Operations Research-

CORPORATE LEGAL ENVIRONMENT (MB-302)Max Marks 100External Assessment 60_____________________________________Internal Assessment 40Law of Contract Definition offer and Acceptance Consideration Capacity of parties Free Consent Legality of Object Performance and Discharge of Contract and Remedies for Breach of Contract Introduction to the concept of agent and different types of mercantile agentsSale of Goods Act Meaning Formation of contract Meaning of condition and warranties Difference between Transfer of Property and Possession Right of an Unpaid SellerNegotiable Instrument Bills of Exchange Promissory Note Cheque and Rules Regarding the Crossing of Cheques Dishonor of cheques and liability of banker and drawerLaw of Insurance Fundamentals Elements of InsuranceBasic features of law relating to carriers (Air Road Rail and Shipping)Company law Characteristic of Company distinction between company and partnership Kinds and Formation of Company Meeting Winding Up by courtTaxation Constitutional framework of taxation Direct and indirect taxes Basic features of Central excise Customs Central and state sales taxRecommended Text BooksSNo Author Title Publisher1 Chawla Garg amp Mercantile Law Kalyani

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Sarin

SEMINAR ON MANAGEMENT INFORMATION SYSTEM(MB 306) Max Marks 100 Internal Assessment 100Introduction Definition amp Significance Evolution MIS Support for Programmed and Non-Programmed Decision Making Model of Decision MakingStructure of MIS Based on Management Activity amp Organisational Function Conceptual amp Physical Structure of MISSystems Concept Definition of a System Types of Systems Sub-System and Systems Concepts amp OrganisationInformation Concept Definition of Information Information Presentation Quality of InformationDecision Support Systems Characteristics of DSS Decision Support amp Structure of Decision Making Decision Support amp Repetitiveness of Decisions Classes of DSS DSS Users GDSS Characteristics of GDSSOrganisation amp Information Systems Relationship Salient Feature of Organisation Effect of organisation on Information Systems and Vice VersaAdvanced Information Systems Knowledge Work Systems Executive Support Systems Expert Systems Artificial intelligenceERP An Introduction Application Examples of Information SystemsIntroduction to CRM Business intelligence supply chain management Business process re-engineering Business Process management Recommended Text BooksSNo Author Title Edition Publisher1 Laudon amp Laudon Management Information 7th Pearson Systems Organisation amp Technology2 Goyal Management Information McMillan Systems Managerial PerspectivesReference BooksSNo Author Title Edition Publisher1 Alter Information Systems 3rd Pearson Management Perspective2 Murdick Ross amp Information Systems for Claggett Modern Management 3rd Prentice Hall3 Kanter Managing with Information 4th Prentice Hall4 Davis amp Olson Management Information 2nd McGraw hill Systems

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

MARKETING

MARKETING RESEARCH (MB-601) Max Marks 100 Internal Assessment 40 External Assessment 60Basic concepts of Marketing Research - IntroductionMarketing Research amp MIS Marketing Decision Support SystemResearch ProcessResearch Design Exploratory Descriptive and Experimental DesignsMethods of Data Collection Scaling Techniques and questionnaire designData PreparationData Analysis Discriminant Analysis Factor Analysis Cluster Analysis ConjointAnalysis Multi Dimensional ScalingApplications of Marketing Research- Sales Analysis Market Potential Analysis Sales Forecasting Market SegmentationProduct Research New Product Development Process Test MarketingAdvertising Research Media Research Copy TestingPricing Research Skimming and Penetration PrizingDistribution Research Warehouse Research Retail Location ResearchBrand PositioningInternational Marketing ResearchMotivation Research Recommended Text BooksSNo Author Title Publisher1 Naresh Malhotra Marketing Research Applied Pearson Orientation Education2 Boyd Westfall amp Marketing Research AITBS Stasch 3 LuckampRubin Marketing Research Prentice Hall India

Reference BooksSNo Author Title Publisher1 TulIampHawkins Marketing Research Prentice Hall2 Green Tull amp Research for Marketing Prentice Hall Albaum Decisions Marketing Research

3 GCBeri Modern Marketing Research TataMcGraw

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Hill

INTERNATIONAL MARKETING (MB 606) Max Marks 100 External Assessment 60 Internal Assessment 40Meaning and scope of international marketing difference between domestic andinternational marketing Direction amp composition of Indian exportsInternational marketing tactics reasons for entering export marketing and organisation of an export departmentInternational economic environment world trade tariff and non-tariff restrictions role of WTO and trading blocks international monetary systemSAARCSAPIAamp Trading pattern in South AsiaIndian export and import policy export promotion organizations export incentivesThe procedure and practices of processing of an export order producing for exports export quality control export finance shipment and procedures thereofExport documents processing of an export order organisation and structure of export and import housesThe selection of export markets planning of export marketing strategy-product pricing promotion and distribution channel International marketing researchRecommended Text BooksSNo Author Title Edition Publisher1 Keegan Global Marketing Management 7th Pearson Education Asia2 Cherunilam International Trade amp Export 7th Himalaya ManagementReference BooksSNo Author Title Edition Publisher1 Onkvisit amp Shaw International Marketing 3rd Prentice Hall Analysis amp Strategy2 Cherunilam International Marketing 1st Himalaya3 Jain International Marketing 3rd CBS Management4 Catebra International Marketing 9th McGraw Hill

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

FINANCE

SECURITY ANALYSIS amp PORTFOLIO MANAGEMENT (MB-622) Max Marks 100 External Assessment 60 Internal Assessment 40Investment management objective investment opportunities and philosophy of individual amp institutional investorsFundamental analysis concept amp significance of economic analysis industry analysis introduction need for industry analysis alternative classification of industry industry life cycle analysis economic factors amp industry analysis SWOT analysis for industriesCompany analysis - nature and style of management key role of financial analysis ratio analysisTechnical analysis - different techniques of analysis DOW theory volumeindicators market sentiment indicators confidence indicators points amp figure charting bar chartingEfficient market theory random walk weak form semi-strong strong form of market Empirical tests Comparison of random walk technical amp fundamental analysisPortfolio analysis selection portfolio theory return portfolio risk efficient set of portfolios optimum portfolio capital asset pricing theory (CAPM) capital market line security market line corporate or folio management in India portfolio revision techniques constant value amp constant ration plan formula plan dollar cost averagingOptions amp futures concept of derivatives option trading option contracts settlement pricing of option futures concept of futures characteristics of future contract its types difference between future options forwards amp badla contractsRecommended Text BooksSNo Author Title Publisher1 Fischer amp Jordon Security Analysis amp Prentice Hall Portfolio Management India2 Robert Hauge Modern Investment Theory3 VK Bhalla Investment Management S Chand Security Analysis and Portfolio Management

WORKING CAPITAL MANAGEMENT (MB-626)

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Max Marks100 External Assessment60 Internal Assessment40Working Capital Management Introduction Concept of working Capital importance of working capital factors influencing WC requirements operating cycle and cash cycle levels of working capital investment optimal level of WC investments Overall W C policyPlanning of working capital investment introduction need determinants computation of working capitalFinancing and control of working capital-introduction sources of finance including accruals trade credit WC Advance by commercial banks regulation of bank finance public deposits ICDs shortterm loans from Fls right debentures for WC commercial papers and factoring WC amp banking policy (Tandon Chore Marathe committee reports)Cash management system introduction motive for holding cash and marketable securities factors determining the cash balance the cash system managing the cash flow types of collection systems mailed payment collection system other collection systems Cash concentration strategies disbursement tools investment in marketable securities types of marketable securitiesForecasting cash flows introduction methods of financial forecasting forecasting daily cash flows sources of uncertainly in cash forecasting hedging cash balance uncertainties hedging via interest rate futures amp options on futuresReceivable management introduction objectives costs benefits credit policies evaluation of the credit applicant credit terms collections from accounts receivableInventory management introduction type of control required cost of holding inventories inventory control models inventory control responsibility other control devices inventory management amp evaluationRecommended Text BooksS No Author Title Publisher1 V K Bhalla Working Capital Management Anmol Publications (Text amp Cases)Reference BooksS No Author Title Publisher1 MY Khan amp Financial Management Tata McGraw Hill PK Jain2 James C Van Horne Financial Management amp Person Education Asia Policy3 Prasanna Chandra Financial Management ndash Tata McGraw Hill Theory amp Practice

HUMAN RESOURCE MANAGEMENT

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

ORGANISATION DEVELOPMENT (MB-661) Max Marks 100 External Assessment 60 Internal Assessment 40Introduction to OD Definitions amp its distinguishing characteristicsHistorical background various stages second-generation OD and extent of application values assumptions and beliefs in ODFoundations of OD Models and theories of planned change Systems theory Participation and empowerment Teams and teamwork Parallel learning structures A normative-reductive strategy of changing Applied behavioral science Action researchManaging OD Process Diagnosis The Six-Box Model Third Wave Consulting Nature of OD intervention Analysis of discrepancies Phases of OD program Model of Managing charge creating parallel learning structuresAction Research and ODAction research a process and an approach OD Interventions An overview team interventions intergroup and third party peace making interventions comprehensive interventions structural interventionsTraining Experience T-groups Behavioral Modeling and Career anchorsIssue in Consultant-Client Relations Entry and contracting defining the client system trust the nature of the consultants expertise diagnosis and appropriate interventions depth of - intervention on being absorbed by the culture the consultant as a model the consultant team as a microcosm the dependency issue and terminating the relationship ethical standards in OD implications of OD for the clientPower Politics and OD Power defined and explored theories about the sources of social power Organisational politics defined and explored the role of power and politics in the practice of ODResearch on OD Some issues and problems Positive developments in research on ODThe future of OD Fundamental strengths of OD ODs future Leadership amp value Knowledge about OD OD training inter-disciplinary nature of OD diffusion of technique integration practiceOD in Indian OrganisationsRecommended Text BooksSNo Author Title1 Richard Beckhard Organisation Development Strategies amp Models2 Wendell L French Organisation Development Cecil H Bell3 Blake Robert amp Building a Dynamic Corporate through Grid OD Mounton4 Thomas H Patten Organisation Development through Team Building5 Edgar F Huse Organisation Development amp Change6 Burke WW Organisation Development principles amp Practices7 Sprucing up the organisation Indian Management Vol 36 Dec 19971

OD in Indian Organisations

SOCIAL SECURITY amp LABOUR WELFARE (MB-665)The concept and scope of social security

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus

Social assistance and social insuranceEvolution of social securityLaw relating to social securityPayment of wages Act 1936Minimum Wages Act 1948Payment of Bonus Act 1965Workmanrsquos Compensation Act 1923Maternity Benefit Act 1961Employees State Insurance Act 1948Provident Fund amp Miscellaneous Provisions Act 1951Gratuity Act 1972ILO and social securityThe concept of labour welfare definition scope and objectives welfare work andsocial workEvolution of labour welfare classification of welfare work agencies for welfareworkWelfare activities of govt of India welfare work by trade unions Labour Welfarework by voluntary social organizationsLabour administration agencies for administrating labour welfare laws in IndiaSr Author Title Publishers1 Hallen Dynamic of Social Security2 AMSharma Social Security amp Labour Welfare Himalaya Publishing House3 ILO Social Security International Labour Office4 TNBhagoliwal Economics of Labour amp Social Welfare5 BDRawat Labour Welfareism in India ndash Problems and Prospectus