Mazz Before After2010b

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MAZZstudio

studios

MazzSenior designer & Retoucher631.379.9021 [email protected]

Mark Mazz

This is the original shot for the Duratrans to be created. A Good shot with minimal color correction needed.House is flopped and the and the paved walkway is gently removed. Original sky is replaced with calm whispy clouds to create mood.

Here we have our main subjects, the dogs. A quality silo is required with attention for the light source to create a new shadow.

None of the curbs found from image sources were worth purchasing.So I took my own shot using a Nikon digital camera after work. We wanted the cement work to mirror the new lawn’s perspective. Saved the agency $300, and got a better image.

This photo was used to create a seamless horizon line, and to add more depth to the original shot of the house. The original house appears to be sitting in the middle of nowhere.

CLIENT: Scott'sJOB#: NSCT06 3091PDEN#: 0715TITLE: Scotts’ LawnPUBS: DuratransPUB DATE(S): XXXXAD: Mark MuellerCW: Mike RogersPROD: Angelo RagognaTRAFFIC: Jo Damiano

AE: Janique HelsonOPERATOR: Mark MazzSTATION: station 2BLEED: naTRIM: 7.5" x 10"SAFETY: 6.5" x 9"PROOF#: 5DATE: 6/23/03 - 2:16 PMCREATED: 5/21/03 - 12:48 PMFILE NAME: 3091P_30x40_LawnDuratrans_ p5

FONTS: GillSans Bold, Helvetica, HelveticaNeue BoldCond,HelveticaNeue Condensed, HelveticaNeue LightCond, Univers47 CondensedLightIMAGES: SCOTTS_ButterflyLogoHiRes.eps @ 16%,ScottsLawnDio06CMYK_lit.eps @ 70%*, new slug/outlines.eps@ 74.1%*COLORS: 100c/83y/47k_PMS349*DOC PATH: Studio Main:Studio One: THE DEN: livejobs:0701-0800:0715Scotts:MECHANICALS:3091P_30x40_LawnDuratrans_ p5

7.5"

10"

den # 0715

2003105 20 40 60 80 100 10 100 10 100 10 100

Mechanical Size: Wide x HighBleed: x Trim: 7.5" x 10"Safety: 7" x 9.5"

Actual Size: Wide x HighBleed: x Trim: 30" x 40"Safety: 28" x 38"

SCALE: 1⁄4" = 1"

© 2003 The Scotts Com

pany.

A Scotts’ lawn always commands respect.

The lawn from a millionaire’s home.

Retouching: Before and After

Color correct image of four kids, Create Left side of boy with striped shirt.Create Left ear and Left part of his head.Silo hairlines and kids.

Color correct Mickey and dirty gloves.Create soft silo against castle background.

Color correct Disney 50 Years Credit card. Multiply color layers to saturate colors.Add glow and Umbra and Penumbra shadows.Replace VISA logo with Smart Object/Vector rendering.

Flopped Mickey image is placed over vector musical note. Musical note has highlight gradients applied to it.

Color adjusted “pink” castle is placed behind note, but in per-spective with a re-sized Mickey.

Mickey breaks over note with hard silo, but covers castle with a softer silo.

Parking lot removed and replaced with clone creation of shrubs. This Mickey background abuts note while his ears overlap.


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Mark MazzRetouching: Before and After


MAZZstudio

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This promotion was designed for middle-aged couples. The image used was of a tan outdoors which worked for a Disney vacation.

Both the man and the woman were just a bit to red in the marina shot. Color adjustments were made to the “bluish” areas on the man’s gray area.

An overall color adjust was made to get the couple more is synch with the romaticized purple sky.

The photo is the actual Disney castle in Florida.Extra layers were used to add color to the lighting.

The Disney sanctioned stars were added in a smooth arc to mimic the “magic” of pixie dust.

Both images were color balanced to add to the mood and create a more unified image.


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studios



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This image was supplied by our client in the condition you see. It was actually a decent shot after some Color Balance and Sharpening.

The background is already getting grainy in the original, and a decision was made to keep the look for that area. A blurred overlay copy was multiplied to remove much of the grain from the couple.

Again, another client supplied image. Here the shot is over exposed, and the lawn looked dead and lifeless.

A Color Balance adjustment was applied to just the lawn.

The figure had adjustments made to the middle shadows, sharpening on the black channel for definition, and a multiplied blurred overlay for the golfer.

The images as they appeared in the layout (back cover).


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Product shots:

Merrill Lynch was running a rewards program for different levels of points. Each of these images came from different sources, and were in different formats.

Everyone required a clean silo, some color adjustment, black level adjustments, and lots of sharpening.

Additionally many of the logos were not supplied, so internally we hit their respective web-sites, found an annual report or brochure and ripped the Vector logo out of their PDFs. And then we archived everything for the next promotion.

Mazz Before After2010b

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