Mayor Paul Antonio CEO’s Challenge - 2012

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Taking up the challenge…

- Elected as Mayor in April 2012

- Took on 2012 CEO Challenge following the resignation of TRC CEO

- Proud to be the first Mayor ever to take on the challenge!

- White Ribbon AmbassadorClick with your mouse to move forwards.

Key Messages throughout the Campaign

• “If we willingly turn a blind eye to domestic violence then we condone it – and that….is….unacceptable. “

 • “What we need right now is you, me, and every member

of our community to draw a line in the sand and say enough is enough.”

• “Domestic violence, in any form, will not be tolerated.”

• “Not in our region, not anywhere.”

• “WE MUST NEVER BE SILENT ABOUT VIOLENCE”

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2012 – Mayoral Champagne Breakfast

- High profile launch of 2012 Carnival of Flowers

- Silent Auction goods donated from various local businesses

- $8436 raised (to be shared between CEO Challenge & 2 local shelters)

- 5 minute Mayoral address around Family and Domestic Violence awareness & corporate responsibility

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2012 – Carnival of Flowers Floral Parade

- Toowoomba Regional Council CEO Challenge Float

- More than 100,000 people attended the parade!

- 11 Commentary posts along the route explaining TRC’s role in the Challenge

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Raising awareness within TRC

• Poster for behind all staff toilet doors…

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Raising awareness within TRC

• Video message to all staffhttps://vimeo.com/53555407

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FUNDRAISING

- $8436 – Champagne Breakfast

- $650 – Jersey Auction

- $1000 – Business donations

- $500 – Staff raffle (Mayor gave away his car-park for 4 weeks!)

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Spreading the word…Queensland Mayors

Video message to 74 Queensland Mayors

- Donate to the cause

- Join the race in 2013

https://vimeo.com/53555405

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300 DL flyers distributed at 2 major business networking events

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Spreading the word…Business Leaders

- Addressed Toowoomba Chamber of Commerce AGM on the impact of domestic violence for corporate Australia

- Key note speaker – White Ribbon Breakfast 25 November 2012

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Spreading the word…Business Leaders

- Video message to more than 500 local business leaders

https://vimeo.com/53555406

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Media Coverage

• Continue to build awareness around domestic and family violence

• Fundraising for CEO Challenge via www.everydayhero.com.au/paulantonio Strong TRC involvement in White Ribbon Day activities

• Champion for Toowoomba Says No to Violence campaign

The future….

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• Get involved :

www.ceochallengeaustralia.org

• Get connected :

www.facebook.com/ceochallenge

www.twitter.com/ceochallenge