MayKing Your Social Media Count
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Transcript of MayKing Your Social Media Count
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MayKing Your Social Media Count
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May King Tsang
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What is Social Media?Relationship
Building (online)
World of Mouth
Creating CommuniTEA
Helping your customers
First Queensland Business Group Meetup Jan 2011
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Social Media Defined (cont’d)
Social media marketing is not a replacement Traditional Marketing.
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www.sendoutcards.com/ronandsue
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Common Social Media Objections
5http://bit.ly/TheresNoSuchThingAsSocialMedia
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66http://bit.ly/FacebookFatique
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http://www.talkaboutcreative.com.au/blog/stop-bitching-about-low-facebook-reach-and-do-something-about-it.aspx
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Social Media StraTEAgies –i. Brand Awareness
Brand Awareness is:
Public Image
Wearing Your Brand
Using Your Products
Projecting Your Brand
Brand Voice
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Social Media StraTEAgies –ii. How to Relationship Build Online
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Social Media StraTEAgies –ii. How to Relationship Build Online
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Getting to know others
Help others
Show GraTEAtude
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Social Media StraTEAgies –ii. How to Relationship Build Online
Align yourself with successful people
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@AnkeCatesbyFacebook Twitter
• 305 Likes • 14 Retweets
• 198 Comments • 15 Mentions
• 11 Shares • 5 Favourites
• 10210 fans • 112560 followers
Social Media Results
• 2 Commissions• 3 Websites• Collaboration
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Social Media StraTEAgies –iii. Customer Service
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GraTEAtude(relationship
building) Answering Client’s
Question
Brand Awareness
(Brand Voice)
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Social Media StraTEAgies
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Other Social Media StraTEAgies
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Social Media StraTEAgies
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Help potential new clients find you:
Help, Share, Collaborate
New Client
http://bit.ly/TEAchingTuesdayPartIII
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Social Media StraTEAgies
Make your Social Media straTEAgies count:
http://thelikeabilityco.com/add-your-directory-listing/
http://bit.ly/GoogleYourselfQBG
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Back to basics –i. How to Communicate Online
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Relationship Building (Help, Share, Collaborate)
Brand awareness (getting to know face behind the business)
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Back to Basics –i. How to communicate online
Brand Voice:
GraTEAtude
Be polite
Courtesy
Respect
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Brand Voice
http://garyvaynerchuk.com/talking-with-marie-forleo-about-the-future-of-social-media/
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Back to basics –ii. Relationship Building
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Back to basics –iii. Responding Online
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Use Social Media to answer
customer’s questions
(Brand Voice)
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Back to basics –iii. How NOT to Respond Online
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Delete negative comments
Slow response to queries
Not commenting at all
http://bit.ly/BadPRTurnedGreatPR
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Back to basics –iv. Maintaining your Social Media
Presence online
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http://queenslandbusinessgroup.com/how-to-get-found-on-page-one-of-google-using-twitter/
Social Media = Help + Share + Engagement
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Social Media Next Steps
Choose the next platform:
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Social Media Next Steps
Follow then listen
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Social Media Next Steps
Select your top 3 straTEAgies:
Brand Awareness
Relationship Building
Customer Service
How to win friends and influence people
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Social Media Next StepsGo to a Workshop / Learn from others
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Social Media Next Steps
Practice
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Back to basics –iv. Maintaining your Social Media
Presence online
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Social Media Help Share Engage
•
• Comment FB Groups• FB Message
• Favorite • • Post / Reply Mention• Direct Message hashtag
• • • tag people
• • Share on Social Media •
•
•
•
• Comment
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Social Media Next Steps
Review your existing Social Media policy
Think about your next social media application
Resources:
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http://www.marketingprofs.com/articles/2014/24691/six-tips-to-get-your-customers-talking-about-
your-brand-at-the-dinner-table
http://queenslandbusinessgroup.com/why-women-are-great-at-social-media/
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Questions
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$147: Twitter Training + 2 books$30: Write up your Tweet$5: Twitter for Dummies
$88: How to get the best out of QBG and Social Media: 1-2-1
Training
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Thank you
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MayKingTea:
Queensland Business:
The Likeability Company:
May King Tsang: