IN DEPTH WITH GRAHAM BENSINGER REACHES 90 MILLION TELEVISION HOUSEHOLDS

77% OF THE COUNTRY May - June 2015

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Cam newton Reflecting on past decisions

Graham interviews Cam Newton for the show's first-ever taping in front of a live audience, in Charlotte. The Panthers QB shares his experiences winning national championships with three different college teams, the game that changed his life and a rough transition into the NFL.

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Our first taping with a LIVE audience Aired May 2-3

Featuring Carolina Panthers QB, Cam Newton, and hundreds of Panthers fans

Jerry west The long road to success

Legendary NBA player, coach and general manager, Jerry West, discusses his varying roles in four decades with the Lakers and a life-long pursuit of perfection. West also opens up about an abusive childhood, battling long-term depression and career highlights.

Matt kemp Coping with Criticism

Two-time All-Star outfielder, Matt Kemp opens up to Graham about not knowing how to play when he joined the majors, coping with fan and management criticism and narrowly losing the 2011 MVP. He also remembers growing up with his mom, almost pursuing basketball over baseball and tears of joy when his first long-term contract was finalized.

Doug ellin Getting snubbed by Eli Manning

Graham interviews the creator of HBO's Entourage, Doug Ellin, about the upcoming feature film and his favorite athlete cameos from the series. Ellin also remembers getting his start in the mailroom at New Line Cinema, the overwhelming success of the show, and offers a behind-the-scenes perspective of the cast and scripting the series.

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Doug Ellin tease on NBC Louisville Tony Hawk tease on NBC Philadelphia

Cam Newton tease on CBS Charlotte Jerry West tease on FOX St. Louis

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May-June Reach – 249,000

127 retweets, 338 favorites

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14 Nielsen: May/June Metered Market/Diary Households (000’s)

Guaranteed Spots

Delivered Spots

Impressions Per Spot

Impressions Delivered

Cam Newton 1 1 606,351 606,351

Jerry West 1 1 643,351 643,351

Matt Kemp 1 1 533,351 533,351

Russell Westbrook (R) 1 1 553,351 553,351

Doug Ellin 1 1 592,351 592,351

Tony Hawk (R) 1 1 568,817 568,817

Greg Norman (R) 1 1 596,817 596,817

Jerry West (R) 1 1 434,817 434,817

Travis Pastrana (R) 1 1 540,817 540,817

Total delivered impressions in the months of May & June were 5,070,023

SEASON TO DATE, TOTAL DELIVERED IMPRESSIONS: 28,176,133 Bud Light has received 28,176,133 total household impressions,

exceeding our estimated 22,409,422 to date by 26%

Nielsen: May /June Metered Market Households Ratings 15

TELEVISION NETWORK AFFILIATES Season to date, the In Depth Household Rating is .71

Epis

od

es

Ratings

0.3 0.35 0.4 0.45 0.5 0.55 0.6

Cam Newton

Jerry West

Matt Kemp

Russell Westbrook (R)

Doug Ellin

Tony Hawk (R)

Greg Norman (R)

Jerry West (R)

Travis Pastrana (R)

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50,000 550,000 1,050,000 1,550,000

Actual Views

Estimated Views

Series has over delivered

BUD LIGHT DIGITAL VIEWS to date by 275%

19 17

The over delivery is due to regional sports networks re-airing series more times than was guaranteed. 18

REGIONAL SPORTS TELEVISION NETWORKS

Series has over delivered EPISODE AIRINGS for May and June by 58%

Nielsen: May /June Metered Market Households

0 50 100 150 200 250 300

Actual Airings

Guaranteed Airings

300 400 500 600 700 800 900 1000 1100

Actual Airings

Guaranteed Airings

Season to date, series has over delivered EPISODE AIRINGS by 60%

The over delivery is due to regional sports networks re-airing series more times than was guaranteed, and the series giving extra commercial spots to the series’ sponsors rather than selling individual spots to other companies.

19 Nielsen: May Metered Market Households

50 100 150 200 250 300 350

Actual Commercial Spots

Guaranteed Commercial Spots

Season to date, series has over delivered BUD LIGHT COMMERCIAL SPOTS by 171%

REGIONAL SPORTS TELEVISION NETWORKS

Season to date, Bud Light has received a total of 2,081,000 household impressions

In Depth May household rating is .03 with 485,000 total impressions. Bud Light received 599,000 total household impressions in May & June.

Series has over delivered on BUD LIGHT COMMERCIAL SPOTS for May & June by 101%

0 500 1000 1500 2000 2500

Actual Commercial Spots

Guaranteed Commercial Spots