MAY. 5 & 6 2017 Oh-la-la! Pop-up · France. All our exhibitors have a strong connection to France,...

Oh-la-la! EPHEMERAL BOUTIQUE www.ohlala-ephemeralboutique.com

E X H I B I T O R S O F F E R

MAY. 5 & 6 2017 Oh-la-la! Pop-up

« Bienvenue en Provence »

w w w . o h l a l a - e p h e m e r a l b o u / q u e . c o m


ABOUT Oh-la-la!

The Oh-la-la! French sales were launched in 2013 by a group of French Designers and Artisans located in Princeton area (New-Jersey). Event after event, the Oh-la-la! Pop-up has built a unique and immersive shopping experience, based on a convivial and creative display (French Bistro, Bord de Mer, Rendez-vous). The selected vendors/artists offer a selection of refined products and artwork, handmade or imported from France. All our exhibitors have a strong connection to France, which provides an authentic French label.

For its 10th edition, and after 3 successful public events in Hopewell NJ, Oh-la-la! is back to Princeton May 5-6 2017.


Oh-la-la! PAST EXHIBITORS

•  Atelier Depascal, clothing and

shoes •  La Carterie de Cloclo, paper

craft and stationery•  Carole Jury, abstract paintings•  Catherine Arnoux, kids book

author and illustrator•  Cuisine by Anne-Renée, Savory

French food •  Les Délices d’Annelise,

confectioneries•  La Dune, beads and silver

jewelry•  Ju&Ju, jewelry designers•  KOKA, Unique Vintage Jewelry

and Cabinet of Wonders•  Laurent Ouzilou photographs •  Le Bookiniste, collectible books•  Marie-Mathilde Laplanche,

multimedia designer•  Matrochka’s Little Boxes•  Tacks and Fabrics, Home

textile and redesigned furniture •  Under the Sun, pottery from

Provence


PAST EDITIONS Oh-la-la!

NOV 2013, Princeton Studio 231 (private sale)

FEB 2014, Princeton, Studio 231 “Je t’aime” (private sale)

MAY 2014, Princeton, Studio 231, “Les beaux jours” (private sale)

NOV 2014, Princeton, Studio 231, “Paris Bistro” (private sale)

FEB 2015, Princeton, Studio 231 “Rendez-vous” (private sale)

MAY 2015, Princeton, Studio 231, “ Bord de mer” (private sale)

NOV 2015, Hopewell, RR station, “All aboards” (public)

MAY 2016, Hopewell, RR station, “Côté jardin” (public)

DEC 2016, Hopewell, RR station “ French Gifts” (public)

MAY 5-6 2017, in Princeton will be our 10th edition

and 4th public pop-up event.


May. 5 & 6 2017

Oh-la-la! takes you to Provence

For its 10th edition, the French pop-up Oh-la-la! EPHEMERAL BOUTIQUE will be back in Princeton for 2 days, Friday/Saturday May 5 and 6. This FREE ADMISSION event will be open to the general public. This year, we chose to share our love for Provence, one of the most popular travel destination in France! We will bring the tastes, scents, and the sounds of our beautiful « garrigue » in New-Jersey. Around a regional booth dedicated to the South of France, we will give good exposure to our exhibitors : artists, vendors, designers will display their creations in a way everyone can express its own personality, talent and style. At Oh-la-la! we think « small is beautiful », that’s the reason why we do select our exhibitors to certify the French authenticity. Our visitors always enjoyed the strong « human factor » of our events, which is a real multicultural encounter. The venue for this10th edition will perfectly fit our needs: located 16 All Saints Rd in Princeton, it is located 5 minutes from downtown and very well known from all Princetonians. -  large room (over 1100 sft) -  professional kitchen -  high ceilings -  wide windows with lots of natural light -  surrounded by a garden -  wide free parking -  playground


Since its beginning, Oh-la-la! attracts the French community as well as other Francophone and Francophile persons. Over the time, we not only have kept our French returning customers but we’ve developed the number of our visitors among local people and international clientele. One key factor of success for our exhibitors is that 90% of our visitors become customers.

•  Customer profile –  80% of women, 30-70 –  Multicultural clientele, partly French and European

expatriates. The tendency is having even more local people (65% in December 2016)

–  About 100 visitors/day –  90% of visitors become customers and 30% are

returning customers.

•  Selected vendors/participants with a real

connection with France for authenticity (no more than 15 to keep a “small is beautiful” concept)

•  High quality scenography and display •  A welcoming event with a strong “human factor”

between exhibitors and customers (average time spent by visitors at the sale is appr. 45 minutes.)

Oh-la-la! CLIENTELE

Oh-la-la! HIGH QUALITY POP-UP


EXHIBITORS PROPOSAL

OPENING HOURS

Friday 2pm-7pm

Saturday 10am-6pm

TABLE

6ft table $130

8ft table $150

2 x 6ft tables $200

WALLS

Exhibition area $30- $150

KEY DATES Exhibitors application deadline March 1st 2017 Exhibitors selection Early March 2017 Advertising campaign April 2017


Contact information Sophie BAILLY, co-founder and Event Planner 609.937.6380 [email protected] Like us on www.facebook.com/ohlalafrenchsale

Readourpressreviewsh7ps://ohlala-ephemeralbou/que.com/category/press/press-review/

MAY. 5 & 6 2017 Oh-la-la! Pop-up · France. All our exhibitors have a strong connection to France,...

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