May 11–13, 2015 \ Turnberry Isle \ Miami

May 11–13, 2015 \ Turnberry Isle \ Miami

BEST PRACTICES IN TECHNOLOGY

DEVELOPMENT

Oakwood Homes, Denver

May 11–13, 2015 \ Turnberry Isle \ Miami

• Patrick Hamill

• Chairman/CEO Oakwood Homes

• Don Carpenter

• Vice President of Product Development

• Aaron Wilson

• Vice President of Purchasing/New Home Center

• Jay Small

• Vice President of Vendor Integration

PRESENTERS

May 11–13, 2015 \ Turnberry Isle \ Miami

TECHNOLOGY INTEGRATION

Product Development Sales, Marketing,& Web

Production

Land Management

Purchasing

Customer Service

May 11–13, 2015 \ Turnberry Isle \ Miami

• Master plan

servicing multiple

divisions

• Scalability builds

efficiency

• Seamless

integration for new

acquisitions

BUSINESS UNIT HIERARCHY

Overlook

Collection

Park House

Collection

UtahDenver

DivisionColorado Springs

Division

Support

Center

Ranch House

Collection

Carriage House

Collection

Colorado

Collection

May 11–13, 2015 \ Turnberry Isle \ Miami

• Business Unit hierarchy

• Post once, to one location

• Role-based security

• Share links with non-users

• Connect with vendors

• Workflow / notifications

• Daily Usage Reports

ONE SOURCE FOR INFORMATION (PORTAL)

May 11–13, 2015 \ Turnberry Isle \ Miami

• Drive product information from a single

Building Model

• Evaluate house configurations before

you build it.

• Option Management

• 3D Building Information Model (BIM)

Producing:

• Lot-specific CD’s

• Sales Collateral

• Full take-offs

PRODUCT DEVELOPMENT

May 11–13, 2015 \ Turnberry Isle \ Miami

CAD LIBRARY VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

LOT-SPECIFIC CD’S

Site specific

drawings to

include all options

and custom

changes selected

by home buyer

May 11–13, 2015 \ Turnberry Isle \ Miami

LOT SPECIFIC VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

• Vendors utilizing

same BIM files as

Oakwood

• Saves time

• Reduces Errors

VENDOR PARTNERSHIP SYNERGY

May 11–13, 2015 \ Turnberry Isle \ Miami

• 85% time reduction on site specific

drawings

• Increased customer retention rate by

allowing buyer to personalize their home

• Reduction in field errors with third party

vendors using the same files

• Reduction of field modifications by using

3D model design strategy

PRODUCT DEVELOPMENT

May 11–13, 2015 \ Turnberry Isle \ Miami

• BIM-Driven Model

• Adapt the BOM to each individual

Market / Division’s practices

• Accumulate quantities based on

established builder methodologies

• Create preliminary “Should-Costs”

and unbundled pricing

BILL OF MATERIALS (BOM)

May 11–13, 2015 \ Turnberry Isle \ Miami

Takeoffs and Unit Costs

• Count what you can influence

• Count what you can manage

• Count what you can verify in the field

AND on the plans

• Count what you can compare

(common denominator)

• Count what is common to your market

and vendors

HOW TO DRIVE CHANGE IN PURCHASING

May 11–13, 2015 \ Turnberry Isle \ Miami

BOM COLLECTION VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

TAKE OFF REPORT

May 11–13, 2015 \ Turnberry Isle \ Miami

KEYS FOR PURCHASING SUCCESS

• In House Product Development

• Disciplined CAD Methodologies

• Vendor Integration

• Negotiate on Unit Costs not Quantities

• “Only Count What Matters”

May 11–13, 2015 \ Turnberry Isle \ Miami

PRECISION BUILDING SYSTEMS

• Vertically Integrated

Manufacturing within

Oakwood Homes

• Turnkey Framing

Operation.

• Manufacturing:

Wall Panels, Floor

Trusses, Roof Trusses,

and Full Lumber Packs.

May 11–13, 2015 \ Turnberry Isle \ Miami

• Technology linked to Oakwood

Homes for seamless integration

from design to manufacture and

build.

• Highest degree of manufactured

quality and accuracy reducing field

frame time by 50%.

• Allows you to manage costs from

raw material to finished goods

COMPONENT MANUFACTURING

May 11–13, 2015 \ Turnberry Isle \ Miami

PANEL PLANT VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

• Sold out community using 3D

marketing collateral without

model homes.

• 3D Sales Software,

Interior/Exterior Renderings, and

Animations leveraged to show

buyer choice.

SALES AND MARKETING APPLICATION

May 11–13, 2015 \ Turnberry Isle \ Miami

RENDERINGS AND ANIMATION VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

KOVA BROCHURE VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

OAKWOOD INVISION VIDEO

May 11–13, 2015 \ Turnberry Isle \ Miami

• Integrating internal customers,

external customers, vendors, and

suppliers through the use of

technology

• Driving value through consistency

and repeatability

• 50% growth YOY and Utah acquisition

fully integrated inside twelve months

SUMMARY

May 11–13, 2015 \ Turnberry Isle \ Miami

OAKWOOD’S GROWTH

0 200 400 600 800 1000 1200

2012

2013

2014

2015 (Projected)

363

461

824

1097

Oakwood Homes Closings