May 2014

Contact Everyonesend SMS anywhere

2

agenda

1. understand the context and key trends

2. communicate via SMS in a cost-effective way

3. use Contact Everyone for all your business needs

4. enjoy the benefits

Contact Everyone

understand the contextand key trends

4

two different ways to send an SMS

1. SMS P2P (person-to-person)

Contact Everyone

text messages are exchanged between two mobile subscribers. Use cases include main mobile chat and dating and micro-blogging such as with Twitter, as well as SMS use in social networking 

2. SMS P2P (person-to-person)

SMS messages are produced from an application (such as an advertising message) and are sent to mobile subscribers. This definition is often used to define enterprise messaging or business SMS

definition of Contact Everyone

5

the rising trend of SMS A2P: an attractive market

Contact Everyone

0

20

40

60

80

100

120

2012 2013 2014 2015 2016

A2P

P2P

SMS P2P vs A2P volume forecast(in billions SMS)

worldwide SMS P2P and A2P revenue forecast (in billions USD)

0

1500

3000

4500

6000

7500

9000

2012 2013 2014 2015 2016

P2P

A2P

- increasing popularity of mobile advertising through SMS (“SMS marketing”)

- traditional bulk SMS (alerts, news, notifications, status, results, etc.)- almost everybody is reachable via SMS

Sources : Jupiner Research & Portio Research

communicate via SMS in a cost-effective way

7

API @

SMS-C mobile

operator

SMS-C mobile

operator

SMS-C mobile

operator

Orange SMS gateway (hosted &

managed by Multimedia Business Services)

customer application server

SMS Broker #1

SMS-C mobile

operator

SMS-C mobile

operator

SMS-C mobile

operator

SMS broker #2web-tool for

statistics & reporting

around 800 mobile operators

SMS architecture

Contact Everyone

Orange Business Services

8

we help you increase your performance…

Contact Everyone

9

…whatever your business and location

pre-requisites

only basic access to the Internet is required to access Contact Everyone

- no need to implement an Orange Internet solution or Orange Business VPN access

- API: guideline for the implementation

- no specific skills mandatory

- if necessary, support by Orange (option)

Contact Everyone

to connect to Contact Everyone•API only• different protocols available• API implementation is

customer’s responsibility

1

2

benefits

10

using SMS-mobile terminated or SMS-mobile originated features depending on your needs

Contact Everyone

standard solution specifics

SMS-MT for mobile terminatedalso known as outbound SMS or push SMS

- SMS sent to end user’s handset- 200 destinations for 850 mobile

operators

- text message routed from an end user's handset to a customer

- SMS long number format available in 18 countries for a global collect

- no SMS premium / no short codes

SMS-MO for mobile originatedalso known as inbound SMS or pull SMS

use Contact Everyone for all your business needs

12

Contact Everyone fits all your business needs

confirm an order, delivery, availability, appointment

send personalized promotions, or announce an event

send information and updates

re-engage discussions with existing and potential customers, automatically

reinitiate dialog with partners, debtors and others

send reminders for due dates, appointments, useful information, administrative data, etc.

alert regarding changes that may be pending (cancellation, delay), unexpected events or incidents

communicate internally, stay in touch from afar, motivate and advise your teams

inform about a product, event or activity

Contact Everyone

13

A2P SMS usesa growth driven by a desire from companies, businesses and brands to connect with their customers (and potential customers) via SMS

Contact Everyone

enjoy the benefits

15

5 good reasons to choose Contact Everyone

1. no hardware or software to buy

2. flexible and efficient fast and easy integration with any IT systems or applications. Our SMS gateway offers various APIs, enabling developers to incorporate the gateway features into their own systems

3. confidential and secure our SMS gateway ensures complete security of data. No need to upload valuable data to a 3rd party service provider or online SMS resellers

4. rapid and reliable SMS is sent within seconds straight from the customer’s application. Send many messages at once to many different recipients

5. reliability works 24/7Contact Everyone

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adaptable to all business needs and organizations

Contact Everyone

MO: Mobile Originated (inbound SMS)

MT: Mobile Terminated (outbound SMS)

SMS-MT: price per destination / per unit

SMS-MO: unique price whatever the country of origin

subscription only for the number used to collect the MO (no MRC for SMS-MT)

reporting and statistics (optional)

try & buy (SMS-MT only): all in one, including usage charges

standard solution: SMS-MT or SMS-MO setup costs

technical support for implementation (optional)

reporting and statistics (optional)

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a solution managed by Orange Business Services

hosted and managed by Orange Business Services

highly secured service infrastructure

confidential, secure and fast

- minimum investment - no technical aspects- concentrate on

supervising

- Orange data center- redundancy on 2 sites- 24/7 supervision

- complete data security- dynamic routing time

Contact Everyone

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high quality of service guarantee

Contact Everyone

service level agreement

-platform availability: SLA 99.85%-mean time to restore: SLO 4 hours

operation

-highly skilled SMS technology experts-24*7 incident management

data retention

daily backups (data retention 12 months)

thanks

Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Brand Services Limited.

Orange restricted.