May 2013 Umberto Milletti, CEO @umberto Accelerating Revenue with CRM Intelligence™
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Transcript of May 2013 Umberto Milletti, CEO @umberto Accelerating Revenue with CRM Intelligence™
May 2013
Umberto Milletti, CEO@umberto
Accelerating Revenuewith CRM Intelligence™
InsideView Is CRM Intelligence
SLIDE : 2
A Blockbuster Year for InsideView
SLIDE : 3
1,300New Companies
12,000+New Paid Users
98%Customer Retention Top Tier Partners
A Blockbuster Year For Our Customers
SLIDE : 4
+22%Increase in Lead Conversion
A Blockbuster Year For Our Customers
SLIDE : 5
+12%Increase in Win Rate
A Blockbuster Year For Our Customers
SLIDE : 6
+33%Increase in Average Deal Size
A Blockbuster Year For Our Customers
SLIDE : 7
58%Increase in Lead Conversion
A Blockbuster Year For Our Customers
SLIDE : 8
17%Increase in Win Rate
A Blockbuster Year For Our Customers
SLIDE : 9
54%Increase in ASP
Enterprises Rely on InsideView to Win
Technology FinancialServices Non-Profit Information &
ConsultingTransportation Retail
SLIDE : 11
[There is] immense turmoil in all aspects of customer interaction and revenue generation… We believe we are at the dawn of a new era for generating revenue.
“ ”
Sept. 2012
Big Changes in the B2B Buying Process
B2B Companies Are Facing a “Perfect Storm” of Challenges…
SLIDE : 12
…and Current CRM Automation Isn’t Enough
Buyers Are Driving the Process
Email Response Rates Have Collapsed Inbound Leads
Lack Required Information
Cold Calling Is Dead
Information Overload… It’s Needed
But Unmanageable
2005
Evolution of CRM: Sales Force Automation
SLIDE : 13
Sales WorkflowSCALE & EFFICIENCY
SALES AUTOMATION
Evolution of CRM: Marketing Automation
SLIDE : 14
MARKETING2008
Marketing WorkflowSCALE & EFFICIENCY
SALES AUTOMATION
SLIDE : 15
MARKETING
INTELLIGENCE TODAY
CRM Intelligence
SALES AUTOMATION
CRM Intelligence Accelerates Revenue
SLIDE : 16
Currently theLead Architect
DECISION MAKERS Worked with your current VP of Finance
RELATIONSHIPS
Big fan ofthe SF Giants
SOCIAL MEDIA
Business Unit of aCurrent Customer
CONNECTIONS
Closed $20mRecent Funding
BUSINESS EVENTS
Nick Thomson415.123.6789
InsideView CRM Intelligence
SLIDE : 17
CRMINTELLIGENCE
PLATFORM
Social
Media
Financial
CRM AutomationInsideViewfor Marketing
InsideViewfor Sales
InsideViewfor Account
Management
InsideView ForAccount Management
• Stay on Top of Account Changes • Watch News Affecting Accounts• Get Insights Into Business Events
InsideView for Sales• Native Integration with CRM
Systems• Get Relevant Insights About
Prospects• Connect with Decision
Makers
InsideView for Marketing• Add Quality Data, Insights and
Connections to Leads• Real-Time & Automatic • Data Quality & Consistency
CRM Intelligence
SLIDE : 18
CRMINTELLIGENCE
PLATFORM
IntroductionInsideView for Marketing
Challenge: Unqualified, Incomplete Leads
SLIDE :20
Of Inbound Leads Lack the Minimum Information Required for Immediate Scoring and Routing
76%
Marketing Sherpa, 2013
?
SLIDE : 21
demo
SLIDE : 22
COST SAVINGIn Manual Qualification & Assignment
INCREASE IN CONVERSIONfrom Improved Web Form Conversion
RETURN ON INVESTMENTDramatic Revenue Impact
Find, Close, and Grow Customers
SLIDE : 23
50%+
11%+
39x=
CRM Intelligence – Across the Customer Lifecycle
SLIDE : 24
MARKETING
SALES
ACCOUNT MANAGEMNT
Campaignand Engage
Convertand Win
Retain and Grow
Account Management
Recomm
endClean
Sales
Enrich
Target
Customer Lifecycle Slide
SLIDE : 25
SLIDE : 26
EVERYTHING HAS CHANGED Intelligence is Fundamental to Modern CRM
INSIDEVIEW IS CRM INTELLIGENCEEvery Stage of the Customer Lifecycle
ACCELERATE REVENUEFind, Close and Grow Accounts
Umberto Milletti, CEO@umberto