May 2011 Ohio Beverage Monthly

AMERICAN HIGHU.S. Set to Become the World’s Largest Wine Consumer

MEZCALThe Other Agave Spirit

A NEWGIN-ERATIONModern Gin Styles are Attracting Key Demographics

also:DRINKING PINK

Rosé Sales Skyrocket

May 2011

creo

FeaTUres

20 New giN NaTiONModern styles attract key demographics.

26 aMeriCaN highin 2012, The U.s. is set to take its place as the largest consumer of wine.

30 sPeaKeasY: MaTT aePPLiPernod ricard Usa's senior vP, spirits discusses category management and convenience packaging.

34 MeZCaL MarKeTPLaCeMexico's other agave spirit is fi nding its way onto backbars and shelves.

38 driNKiNg PiNKProvence leads the way with soaring sales of dry rosé.

46 Bar TaLK: easT MeeTs wesTsan Francisco's Kevin diedrich brings creativity to his beverage menu.

deParTMeNTs

4 PUBLisher's Message

7 sUPeriNTeNdeNT OF OhiO LiQUOr CONTrOL rePOrT

9 Message FrOM The OLBa eXeCUTive direCTOr

10 & 11 LegaL issUes

13 LasT CaLL

15 eveNTs & BeNeFiTs

17 TheBarBLOgger.COM

59-61 shOPPiNg NeTwOrK

62 whOLesaLe PriCe LisT

73 viOLaTiONs

MaY 2011 OhiO Beverage MONThLY 3

MaY 11

46

20

30

creo

4 OhiO Beverage MONThLY MaY 2011

iNsideOhiO

Ohio Beverage Monthly volume 2, No 5(issN 1065-9846)

www.ohiobeveragemonthly.com

Ohio Beverage Journal (issN 1065-9846) May 2011, vol. 2 No.5.Postmaster, send change of address information to Ohio Beverage Monthly,

37 w. Broad st, suite 480, Columbus, Oh 43215Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NaTiONaL COverage,LOCaL advaNTageThe Beverage Network Publications are serviced by Beverage Media group, inc., 116 John street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

Publisher

general Counsel

editor in Chief

executive editor

art director

graphic designer

assistant designer

Ohio art director

Print services Manager

Ohio ad sales

National & regional ad sales

sales Promotion Manager

Circulation

Finance & accounting

Philip a. [email protected]

Jacob C. evans, [email protected]

Molly K. [email protected]

renae C. [email protected]

Larry Lee [email protected] Buonincontri [email protected] [email protected] Megan w. [email protected]

Lee stringham [email protected] 410.519.7034

Megan w. [email protected] slone-spitalnik 212.571.3232 ext. 101 [email protected] roszkowiak 212.571.3232 ext. [email protected]

sylvia [email protected] [email protected] randye [email protected]

ediTOriaL

arT & desigN

PriNT & PrOdUCTiON

adverTisiNg

OPeraTiONs

Publisher's MessageBY PhiLiP a. Craig

Those of us who have been involved in the alcohol beverage industry for any

time at all know that if we are much stronger if we work together. if we speak with a unified voice, we stand a much greater chance of success when we face the legislative and regulatory threats that are constantly bombarding us. The Ohio Beverage Monthly highlights the best of the industry and what can be accomplished when we work together.

OLBa Treasurer and Zeno’s owner, dick allen, has been fighting Ohio’s smoking ban on behalf of all bars in Ohio. if successful, his efforts could pay off for all permit holders. hats off to dick for his efforts! read the latest developments on his fight on Page 9.

Ohio is not the only one impacted by the smoking ban. recently bordering states Michigan and indiana have faced their own battles. My office has received calls for statistics on how the smoking ban has impacted them. what we have to offer, however, are story after story of the negative impacts, but no actual statistics. That is why we are asking for your help

to gather this information. Turn to page 11 to complete a survey that will help us get the information that we need.

speaking of surveys, Barry Chandler, The Bar Blogger, explains how you can use Facebook questions to gather feedback, increase engagement and draw attention to your online profile. Check out what he has to say on page 17.

iF we sPeaK wiTh a UNiFied vOiCe,

we sTaNd a MUCh greaTer ChaNCe OF sUCCess, wheN we

FaCe The LegisLaTive aNd regULaTOrY

ThreaTs ThaT are CONsTaNTLY BOMBardiNg Us.

This month we announce the creation of the Ohio Liquor agency association. This group, headed by ernie davis, will work to serve the interests of Ohio’s liquor agencies. read about their plans on page 16.

Finally, planners of the Buckeye Bar expo are pleased to announce the gin Blossoms will be headlining this year’s show, which will be Monday, september 19 at The Bluestone in Columbus. read more about this on page 15.

Philip a. Craig, Publisher

MaY POsT-OFF sPeCiaLs iNCLUde: 0040B agave LOCO $25.753902B greeN MOON vOdKa $23.50

MaY POsT-OFF sPeCiaLs

creo

MaY 2011 OhiO Beverage MONThLY 5 MaY 2011 OhiO Beverage MONThLY 5


Rated 94by BTI

The Beverage Testing Institute rated us the #1 orangeliqueur. So, when you practically double your profits bypouring Imported Gran Gala you won’t be cutting corners.Gran Gala is a celebration of taste, life and expression.A triple celebration, to match the intensity of our tripleorange flavor. Express yourself with Gran Gala and thelimitless flavorful drinks you can make with it.

PASSIONATELY COMMITTEDTO A BETTER COCKTAIL

#1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc.Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email [email protected]

NATURAL ITALIAN ESSENCE WITH ORANGE APPEALgrangala.com

Please Drink Responsibly.

14988 Gran Gala BEVNET Cran Gala1-2PG Ad.MECH_Layout 2 3/15/11 10:40 AM Page 1

BEAMBrAndFOCUS

DRINK SMART. Cruzan Rum, 60% Alc./Vol. ©2011 Cruzan Rum Distillery,, St. Croix.

Cruzan rum Introduces All-natural Strawberry

nEW Cruzan Flavor

Just in time for the warmer weather,

Cruzan Rum will debut fresh, fruity Cruzan

Strawberry this May. Combining the taste

of ripe strawberries with subtle ginger root,

it has a slightly, spicy finish that offers new

twists on refreshing seasonal cocktails like

strawberry mojitos and daiquiris.

Cruzan Strawberry joins the Cruzan

Flavored Rum portfolio, alongside black

cherry, citrus, coconut, mango, pineapple,

raspberry, vanilla and guava. Like the rest

of the flavored lineup, Cruzan Strawberry

is all-natural and made with cane sugar,

designed to mix with fruit juices in both

simple and exotic tropical drinks.

Each day, master distiller Gary Nelthropp

makes a full inspection of the operation

at Cruzan’s St. Croix distillery, ending with

a ritual called “the triangle”: only with the

unanimous approval of the three tasters who

sample the spirit is it ready to join the family

of Cruzan Rums.

All of Cruzan’s premium rums—including

Cruzan Light, Cruzan Dark, Cruzan Single

Barrel, the Cruzan Black Strap navy rum,

Cruzan 9 spiced rum and Cruzan Cream

liqueur —contain natural ingredients including

tropical rainwater, high-test molasses and

yeast. Cruzan is known for containing some

of the lowest levels of “fusel oils” in the

industry, maintaining the rum’s smooth,

clean-tasting profile.

www.cruzanrum.com

Cruzan Mojito with a twist

• 2 parts Cruzan Strawberry • 2 tsp. sugar • 3-4 mint leaves • Juice of half a lime • Club soda

Muddle sugar, mint, lime juice and a splash of club soda together in a tall glass. Add rum and garnish with a strawberry.

Cruzan strawberry GinGer DaiquiriChill martini glass. Fill mixing glass with ¾ ice

• 2 parts Cruzan Strawberry • 1 ½ parts fresh lime juice

• 1 ½ parts simple syrup

Shake for five seconds and pour into chilled martini glass. Garnish with a lime wedge.

Beam Brand Focus Page_May11.indd 3 4/11/11 4:13:40 PM

creo


iNsideOhiO

OhiO's BieNNiaL BUdgeT PrOCess UNderwaYwhat This Means For the Ohio division of LiquorBY BrUCe d. sTeveNsON

The state of Ohio’s biennial budget process is underway and governor Kasich has

introduced his proposed Jobs Budget for the next biennium. The focus of governor Kasich’s plan is to develop creative reforms to balance the state’s budget, make government more efficient, and make Ohio more attractive to potential employers to create jobs. included in the plan is an innovative proposal regarding the merchandising and distribution of spirituous liquor in Ohio.

as superintendent of the Ohio division of Liquor Control, i understand the questions and concerns raised by this proposal, and would like to provide some information and clarification on its impact.

The Jobs Budget proposes to transfer the responsibilities for the merchandising and

whiLe JOBsOhiO wOULd Be ULTiMaTeLY

resPONsiBLe, The aCTUaL daY-TO-daY OPeraTiONs OF The divisiON OF LiQUOr

CONTrOL wiLL reMaiN esseNTiaLLY

The saMe as iT is TOdaY.

distribution of spirituous liquor from the division of Liquor Control to the newly created non-profit economic development organization called “JobsOhio.” The goal is to create a reliable funding stream for JobsOhio. Ohio’s liquor profits would provide a sustainable source of income for JobsOhio to invest in attracting businesses to the state and creating jobs.

while JobsOhio would be ultimately responsible, the actual

day-to-day operations of the division of Liquor Control will remain essentially the same as it is today. The division will enter into an agreement with JobsOhio

to continue to perform the day-to-day management of the merchandising and distribution functions, including the use of Contract Liquor agencies for the wholesale and retail sale of spirituous liquor. The transition will be seamless and there will be no significant changes in the way liquor is sold and purchased in Ohio.

Contract Liquor agencies are an integral part of the successful operations of the division of Liquor Control, and will continue to be valuable partners with the division. we do not anticipate a change in our relationship with your business. The department of Commerce and the division of Liquor Control are pleased to play this vital role in supporting JobsOhio’s mandate to create and retain jobs in Ohio.

in the coming weeks and months, i will periodically provide updates on the progress of the budget proposal. in the meantime, please feel free to send me an e-mail at [email protected] with any questions or feedback regarding this proposal.

Bruce d. stevenson,

superintendent

Rated 94by BTI

The Beverage Testing Institute rated us the #1 orangeliqueur. So, when you practically double your profits bypouring Imported Gran Gala you won’t be cutting corners.Gran Gala is a celebration of taste, life and expression.A triple celebration, to match the intensity of our tripleorange flavor. Express yourself with Gran Gala and thelimitless flavorful drinks you can make with it.

PASSIONATELY COMMITTEDTO A BETTER COCKTAIL

#1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc.Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email [email protected]

NATURAL ITALIAN ESSENCE WITH ORANGE APPEALgrangala.com

Please Drink Responsibly.

14988 Gran Gala BEVNET Cran Gala1-2PG Ad.MECH_Layout 2 3/15/11 10:40 AM Page 1

BEAMBrAndFOCUS

DRINK SMART. Cruzan Rum, 60% Alc./Vol. ©2011 Cruzan Rum Distillery,, St. Croix.

Cruzan rum Introduces All-natural Strawberry

nEW Cruzan Flavor

Just in time for the warmer weather,

Cruzan Rum will debut fresh, fruity Cruzan

Strawberry this May. Combining the taste

of ripe strawberries with subtle ginger root,

it has a slightly, spicy finish that offers new

twists on refreshing seasonal cocktails like

strawberry mojitos and daiquiris.

Cruzan Strawberry joins the Cruzan

Flavored Rum portfolio, alongside black

cherry, citrus, coconut, mango, pineapple,

raspberry, vanilla and guava. Like the rest

of the flavored lineup, Cruzan Strawberry

is all-natural and made with cane sugar,

designed to mix with fruit juices in both

simple and exotic tropical drinks.

Each day, master distiller Gary Nelthropp

makes a full inspection of the operation

at Cruzan’s St. Croix distillery, ending with

a ritual called “the triangle”: only with the

unanimous approval of the three tasters who

sample the spirit is it ready to join the family

of Cruzan Rums.

All of Cruzan’s premium rums—including

Cruzan Light, Cruzan Dark, Cruzan Single

Barrel, the Cruzan Black Strap navy rum,

Cruzan 9 spiced rum and Cruzan Cream

liqueur —contain natural ingredients including

tropical rainwater, high-test molasses and

yeast. Cruzan is known for containing some

of the lowest levels of “fusel oils” in the

industry, maintaining the rum’s smooth,

clean-tasting profile.

www.cruzanrum.com

Cruzan Mojito with a twist

• 2 parts Cruzan Strawberry • 2 tsp. sugar • 3-4 mint leaves • Juice of half a lime • Club soda

Muddle sugar, mint, lime juice and a splash of club soda together in a tall glass. Add rum and garnish with a strawberry.

Cruzan strawberry GinGer DaiquiriChill martini glass. Fill mixing glass with ¾ ice

• 2 parts Cruzan Strawberry • 1 ½ parts fresh lime juice

• 1 ½ parts simple syrup

Shake for five seconds and pour into chilled martini glass. Garnish with a lime wedge.

Beam Brand Focus Page_May11.indd 3 4/11/11 4:13:40 PM

creo


NEWPRODUCTS&PROMOS

[email protected]

707-265-4060800-551-8466

www.domainenapa.com www.lunazultequila.com

www.americanharvestspirit.com www.yellowtailwine.com

HEAVEN HILL RELEASES LUNAZUL AÑEJO TEQUILAHeaven Hill Distilleries, along with joint venture partner Tierra de Agaves, has just released Lunazul añejo 100% agave Tequila. This release follows the success of Lunazul blanco and reposado, in markets since 2008. Lunazul añejo is aged for 18 months and bottled at 80-proof. Lunazul is distilled and bottled at Tierra de Agave’s impressive facilities in Jalisco, Mexico. SRP: $21.99

[YELLOW TAIL] MOSCATO BRINGS FRESH FIZZ TO THE STATES[yellow tail] brings its new, slightly sweet frizzante Moscato to the U.S. this month. Imported by W.J. Deutsch & Sons, Australia’s [yellow tail] Moscato is made from 100% Moscato grapes and has aromas of passion-fruit and peach with zingy tropical fruit flavors. SRP, 750ml: $6.99; SRP, 1.75L: $11.99

SUMMER-READY FOREST GLEN TEHACHAPI CLONE PINOT GRIGIOForest Glen’s Tehachapi Clone Pinot Grigio, a new varietal based on a single cordon mutation of a Kern County, CA-Pinot Grigio plant, is fresh, tasty and clean—perfect for summer. Forest Glen Tehachapi Clone Pinot Grigio is marketed nationally by Domaine Napa Wine Company.

www.bulleitbourbon.com

BULLEIT BOURBON EXTENDS LINE WITH BULLEIT RYEBulleit Bourbon welcomes a new addition to its portfolio with Bulleit Rye. This straight rye whiskey consists of a mash bill of 95% rye and 5% malted barley, with notes of biscuit, spices and dried apricots on the nose. The taste is smooth and sweetened with tones of maple and oak and a long finish. SRP: $27.99

CELEBRATING THE AMERICAN HARVESTAmerican Harvest Organic Spirit is new from Sidney Frank Importing Co., and is proudly handcrafted in small batches from organic winter wheat, certified organic ingredients and water from deep beneath Idaho’s Snake River Plain, yielding a distinctly smooth and silky spirit with a crisp, clean taste. Currently available in Maryland, South Carolina, Indiana, Arizona, Colorado, Oregon and Idaho with plans for a national rollout. SRP: $23.99

TRI-VIN LAUNCHES VIÑA PALACIEGA RIOJA WINESTri-Vin Imports launches Viña Palaciega Rioja wines. These Spanish wines offer a tremendous quality-to-cost ratio and are easy palate pleasers, perfect as meal accompaniments or alone. The line includes joven, crianza and reserva. SRP, joven: $8.99; SRP, crianza: $9.99; SRP, reserva: $14.99

May_2011_NPP.indd 1 4/11/11 12:13:31 PM

creo


direCTOr'sMessage

OhiO's sMOKiNg BaN sTiLL BUrdeNs PerMiT hOLderssome are still Fighting! BY PhiLiP a. Craig

Ohio’s smoking ban, which has now been in effect for four years, still burdens Ohio’s

permit holders. OLBa Treasurer dick allen is still valiantly fighting the ban on your behalf.

On april 6, the Ohio supreme Court agreed to consider the legality of Ohio's 2006 statewide smoking ban in a case involving Zeno’s, allen’s bar. The court will review the November 16 Franklin County Court of appeals ruling against Zeno's. The appeals court overturned a Franklin County trial court's decision dismissing $33,000 in fines assessed against them for violating the smoking ban.

The case is brought by the 1851 Center for Constitutional Law, an Ohio-based public interest law firm, on behalf of Zeno’s victorian village, a family-owned Columbus tavern.

The Center argues the smoking ban unconstitutionally deprives business owners of fundamental property rights. it also argues that the state health officials’ methods while enforcing the ban exceed their unconstitutional authority and is at odds with the plain language of the ban.

“irrespective of what one thinks of the merits of this law, it was never intended to result in the indiscriminate imposition of $5,000 citations on innocent business owners,” said 1851 Center executive director Maurice Thompson. “These enforcement complications are largely a function of trying to fit a square peg into a round hole: local taverns are not public property, and owners of these properties have a right to decide how their indoor air is used, just as potential

patrons have a right to freely enter or exit.”

The 1851 Center believes this will be Ohio’s most important decision on property rights since the Ohio supreme Court decided Norwood v. horney in 2006, prohibiting takings of private property for economic development. “in Norwood, the Court called Ohioans’ property rights, including the right to use property, ‘fundamental’ and ‘sacrosanct,’” said Thompson. “This case will determine whether the Court really meant that.”

aFTer a POLiTiCaLLY-Charged FiLiNg

agaiNsT ZeNO’s BY TheN-aTTOrNeY geNeraL riChard COrdraY,

a FraNKLiN COUNTY COMMON PLeas COUrT rULed ThaT sTaTe aNd

LOCaL heaLTh OFFiCiaLs had OversTePPed

Their aUThOriTY iN eNFOrCiNg The Law.

after a politically-charged filing against Zeno’s by then-attorney general richard Cordray, a Franklin County Common Pleas court ruled that state and local health officials had overstepped their authority in enforcing the law. “when an individual is asked to stop smoking but refuses, liability is transferred from the property

owner to the individual,” Judge david e. Cain wrote in his February 2010 decision.

The Ohio attorney general appealed the decision to the Tenth Circuit Court of appeals, which overturned the lower court and prompted the current appeal to the Ohio supreme Court.

The OLBa, along with several others, filed amicus briefs with the high court supporting the 1851 Center’s position, and asking the Court to review the case.

The 1851 Center for Constitutional Law is a non-profit, non-partisan legal center dedicated to protecting the constitutional rights of Ohioans from government abuse. The center litigates constitutional issues related to property rights, voting rights, regulation, taxation, and search and seizures.

as this case proceeds, we will bring you the latest developments via the Ohio Beverage Monthly .

Phil Craig, executive director

NEWPRODUCTS&PROMOS

[email protected]

707-265-4060800-551-8466

www.domainenapa.com www.lunazultequila.com

www.americanharvestspirit.com www.yellowtailwine.com

HEAVEN HILL RELEASES LUNAZUL AÑEJO TEQUILAHeaven Hill Distilleries, along with joint venture partner Tierra de Agaves, has just released Lunazul añejo 100% agave Tequila. This release follows the success of Lunazul blanco and reposado, in markets since 2008. Lunazul añejo is aged for 18 months and bottled at 80-proof. Lunazul is distilled and bottled at Tierra de Agave’s impressive facilities in Jalisco, Mexico. SRP: $21.99

[YELLOW TAIL] MOSCATO BRINGS FRESH FIZZ TO THE STATES[yellow tail] brings its new, slightly sweet frizzante Moscato to the U.S. this month. Imported by W.J. Deutsch & Sons, Australia’s [yellow tail] Moscato is made from 100% Moscato grapes and has aromas of passion-fruit and peach with zingy tropical fruit flavors. SRP, 750ml: $6.99; SRP, 1.75L: $11.99

SUMMER-READY FOREST GLEN TEHACHAPI CLONE PINOT GRIGIOForest Glen’s Tehachapi Clone Pinot Grigio, a new varietal based on a single cordon mutation of a Kern County, CA-Pinot Grigio plant, is fresh, tasty and clean—perfect for summer. Forest Glen Tehachapi Clone Pinot Grigio is marketed nationally by Domaine Napa Wine Company.

www.bulleitbourbon.com

BULLEIT BOURBON EXTENDS LINE WITH BULLEIT RYEBulleit Bourbon welcomes a new addition to its portfolio with Bulleit Rye. This straight rye whiskey consists of a mash bill of 95% rye and 5% malted barley, with notes of biscuit, spices and dried apricots on the nose. The taste is smooth and sweetened with tones of maple and oak and a long finish. SRP: $27.99

CELEBRATING THE AMERICAN HARVESTAmerican Harvest Organic Spirit is new from Sidney Frank Importing Co., and is proudly handcrafted in small batches from organic winter wheat, certified organic ingredients and water from deep beneath Idaho’s Snake River Plain, yielding a distinctly smooth and silky spirit with a crisp, clean taste. Currently available in Maryland, South Carolina, Indiana, Arizona, Colorado, Oregon and Idaho with plans for a national rollout. SRP: $23.99

TRI-VIN LAUNCHES VIÑA PALACIEGA RIOJA WINESTri-Vin Imports launches Viña Palaciega Rioja wines. These Spanish wines offer a tremendous quality-to-cost ratio and are easy palate pleasers, perfect as meal accompaniments or alone. The line includes joven, crianza and reserva. SRP, joven: $8.99; SRP, crianza: $9.99; SRP, reserva: $14.99

May_2011_NPP.indd 1 4/11/11 12:13:31 PM

creo


LegaLissUes

The Community alcohol regulatory effectiveness (Care) act of 2011, h.r. 1161, is about whO should

make decisions regarding alcohol regulation rather than whaT those decisions should be.

The Care act recognizes and reaffirms that alcohol is different from

other consumer products and that it should continue to be regulated by the states. The 21st amendment to the U.s. Constitution gave rise to a state-based sys¬tem of regulation that effectively balances community attitudes about alcohol with healthy marketplace competition and vast consumer choice. This is why today’s system allows businesses to grow. The majority of americans believe state and local governments should decide how alcohol is sold in their communities.

The Care act was first introduced in 2010 following a house Judiciary Courts and Competition Policy subcommit¬tee hearing about legal issues facing state alcohol regulation. The bipartisan legislation responded to a plea for help from 40 state attorneys general who were concerned about growing threats to their alcohol regulatory systems. it had 152 co-sponsors and was supported by groups including state alcohol regulators, law enforcement, public health advocates and medical professionals. Following a second congressional hearing a modified version of the bill was proposed. The modified language is the foundation of the Care act of 2011.

since the repeal of Prohibition nearly eight decades ago, states have effectively regulated alcohol in a way that serves the needs of their citizens. Over the past six years, however, more than half of the states have been chal¬lenged in federal courts by plaintiffs seeking to reduce the states’ ability to regulate alcohol. attacks on this working regulatory system present a significant and unnecessary burden to taxpayers at a time of record state deficits. The Care act will help limit such unnecessary litigation by clarifying congressional intent and

continuing to keep alcohol regulatory decisions at the state level.

The Care aCT reCOgNiZes aNd reaFFirMs ThaT

aLCOhOL is diFFereNT FrOM OTher

CONsUMer PrOdUCTs aNd ThaT iT shOULd

CONTiNUe TO Be regULaTed BY The

sTaTes

some online alcohol sellers, big box retailers, international alcohol suppliers and professional plaintiffs are using distant federal courts to remove the existing state-based system of safeguards. They are challenging a state’s ability to decide how, when and where alcohol is sold in their local communities, and they are burdening federal courts with lawsuits. some of these big suppliers and retailers are trying to sell alcohol in the U.s. like it is sold in other countries – where there is less accountability and less local influence over alcohol-related decisions. Their goal is to undermine state and local laws so they can sell larger volumes of alcohol at low or below cost prices.

what the legislation does not do (as many suppliers claim the original 2010 legislation did):

•it does not favor one tier over another;

•it does not allow state law to pre-empt federal law;

•it does not change the balance between federal alcohol control laws and state laws;

•it does not create a “presumption of validity” for state laws;•it does not shift the burden of proof

in alcohol litigation; and•it does not create a higher burden

of proof for those challenging state alcohol laws.

Unfortunately, some groups opposing the Care act have made inaccurate claims regarding the legislation; however, this article only discussed exactly what the Care act does and does not do. The Care act will not do the things that some alcohol suppliers have falsely claimed it does.

dave raber, OLBa Legal Co-Counsel

The Care aCTwhat its really about BY dave raBer

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

Kerr Wholesale Co., ChillicotheKlepper’s of Lima, LimaKlepper’s of Tiffin, TiffinMansfield Distributing Co., MansfieldMaple City Ice Co., NorwalkMatesich Distributing Co., NewarkMid-Ohio Wines, Inc., NorwalkMiller Brands of Southeast Ohio, GlousterMuxie Distributing Co., BellaireNWO Beverage, Inc., NorthwoodOhio Valley Wine & Beer Co., CincinnatiOhio Wine Imports Co., YoungstownR. L. Lipton Distributing, ClevelandSpriggs Distributing Co., IrontonStagnaro Distributing LLC, CincinnatiSuperior Beverage Group, Columbus/YoungstownTramonte Distributing Co., AkronTreu House of Munch, NorthwoodTri County Wholesale Distributor, YoungstownVanguard Wines, ColumbusVintage Wine Distributor, Inc., Columbus/SolonVintner Select, MasonW. Berman & Co., PerrysburgWine Trends, Cleveland

Anheuser-Busch Sales of Canton, CantonBeerco, FostoriaBeverage Distributors, ClevelandBobby Fisher Distributing, SpringfieldBonbright Distributors, DaytonBrown Distributing Co., NewarkBuckeye Distributing, ColumbusC & G Distributing Co., Lima/VersaillesChoice Brands of Ohio, Mingo JunctionCity Beverage Co., DefianceClassic Brands, Athens/ChillicotheClermont Distributing, BataviaColumbus Distributing Co., ColumbusCutting Edge Selections, MariemontDelmar Distributing, WaldoDickerson Distributing Co., MonroeGlazer’s Distributors of Ohio, Columbus/FairfieldGoodman Beverage Co., LorainThe Hammer Co., Maumee/StreetsboroHeidelberg Distributing Co. Cincinnati/Toledo/Dayton/ Cleveland/ ColumbusHill Distributing Co., ColumbusThe House of LaRose, BrecksvilleIron City Distributing, Mingo JunctionKerr Distributing Co., Athens

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO37 W. Broad Street, Suite 710 Columbus, Ohio 43215

614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

creo


sMOKiNg BaN iMPaCT we want To hear From You! BY JaCOB evaNs

LegaLissUes

The smoking ban passed almost 5 years ago, yet there still remains a great deal of concern from a vocal

section of bar owners. as we continue to work on this issue, your input is greatly needed and appreciated. Following is a simple survey that would help us better understand the impact of the smoking ban. regardless of your answers, we want to hear them!

1. what percentage impact has the smoking ban had on your business

POsiTive NegaTive 5-10% 11-20% 21-30% 31-40% 41-50% MOre ThaN 50%

2. when did you purchase more beer for resale? NOw BeFOre More wine? NOw BeFOre More spirituous liquor? NOw BeFOre

3. have the sales from beer, liquor, and wine totals? iNCreased deCreased The sale of food? iNCreased deCreased

4. revenue from vending machines, pool tables, darts, pinball machine, video games, and juke boxes?iNCreased deCreased

5. Your customer levels on a daily basis? iNCreased deCreased saMe Your hours of operation? iNCreased deCreased

6. Your number of employees? iNCreased deCreased saMe Your employees benefits, if any, have they? iNCreased deCreased CUTOUT

7. have you been able to create an outside smoking area with a cover for customers? Yes NO

8. if you have an outside area for smoking, is it part of permit area for sales? Yes NO

9. if you have an outside area with sales, do you have to maintain extra help to serve it's "expense"? Yes NO

10. do you believe outside smoking has lead to increased drug activity around your establishment?

Yes NO

11. do you believe outside smoking has lead to customers and passer-by unruliness?

Yes NO

12. what percentage of your customers do you believe to be smokers?30% 40% 50% 60% 70% 80% 90%

13. do you believe you have seen any increase of regular non-smoking customers? Yes NO

14. do you have a lot of complaints about not being able to smoke?

Yes NO

15. do you believe your establishment would have a better overall flow of business with smoking?

Yes NO

16. would you like to see the smoking ban amended to allow smoking in bars?

Yes NO

17. how much would you be willing to pay for a “smoking permit “ for inside your establishment?

$0 $500 $1,000 $1,500 $2,500 $3,500

Please email the results to jevans@

craiggroup.com, fax them to 614-241-2215 or send via mail to OLBa, attn: Jacob evans, 37 w. Broad street, Columbus, Ohio 43215.

Jacob evans, OLBa Legal Co-Counsel

aTTeNTiON: Permit holders and Bartenders in aLL Ohio counties can now take advantage of Free Techniques of alcohol Management training or TaM until september 30, 2011. For further information on how you can sign up for a class, please call the OLBa state Office at 1-800-678-5995 or visit www.olba.org!

creo


NEWPRODUCTS&PROMOS

www.chivas.com

707-265-4050

www.antareswine.com www.masterofmixes.com

www.tequilaavion.com www.dragonshollow.com

MASTER OF MIXES NOW OFFERS LITE COCKTAIL MIXERSMaster of Mixes new Lite products offer up to a 93% reduction in calories when compared to traditional flavored cocktail mixers. Avail-able in Margarita Lite, Sweet ‘n Sour Lite and Strawberry Lite, these Lite mixers are sweet-ened with the sugar alternative sucralose, and the only calories come from premium lemon and lime juices and real California strawber-ries. SRP, 1L: $3.99; SRP, 1.75L: $6.99

DRAGON’S HOLLOW CABERNET SAUVIGNON AVAILABLE NOWDragon’s Hollow offers a selection of fine wines grown in central China. Dragon’s Hollow Cabernet Sauvignon has a bright, ruby color with hints of purple, and fresh fruit-forward aromas with luscious notes of black currants, berries and hints of mushroom on the palate. Currently available in select markets, Dragon’s Hollow will soon roll out nationally. SRP: $9.99

FAT CAT CELLARSFat Cat Cellars continues to make versatile, affordable, approachable and appealing wines. Inspired by jazz music, Fat Cat wines are a fusion of rich flavors true to each varietal. Every Fat Cat wine features a whimsical label with a fat cat playing a jazz piano to establish the theme. The Fat Cat portfolio includes Chardonnay, Pinot Grigio, Pinot Noir, Merlot and Cabernet Sauvignon all from the Califor-nia appellation. Fat Cat Cellars is marketed nationally by Antares Wine Company.

www.radiomaliboomboom.com

MALIBU INTRODUCES NEW FULL-PROOF MALIBU BLACKMalibu Rum fans wanted something new, a rum with Malibu’s classic taste and a fuller flavor. The response is Malibu Black, a 70-proof Caribbean-made rum with a hint of Malibu’s signature coconut flavor. Based on a traditional island-strength rum drunk at the end of harvest, Malibu Black has a smooth, lengthy finish. SRP: $16

TEQUILA AVIÓN PRESENTS NEW SMALLER SIZESSince its launch, Tequila Avión fans have been clamoring for smaller sizes, and now they’ve arrived. This month, Tequila Avión silver, reposado and añejo are available in 50ml and 375ml sizes; next month, Tequila Avión silver lands on shelves in a 1.75L size. To mark the release, Tequila Avión debuts a three-bottle 50ml flight pack for consumers. SRP, flight pack: $9.99

CHIVAS REGAL TEAMS WITH CHRISTIAN LACROIX TO PRESENT CHIVAS 18Designer Christian Lacroix has joined forces with Chivas Regal to unveil Chivas 18-year-old by Christian Lacroix, an elegant blended Scotch whisky. Lacroix gives this limited release Scotch a haute couture slant with his bejeweled bottle encased in a mirrored treasure box inspired by Chivas Regal’s rich history. SRP: $495

May_2011_NPP.indd 3 4/11/11 12:13:34 PM

creo


hi and welcome back to The Last Call! if you are new to the column or a regular, it’s great to see you

again. This month’s topic is crunching the numbers! it had to happen sooner or later. i am going to provide you with a lot of statistics taken from my actual clients that i do sales and inventory management work for here in Columbus in my Bevinco practice. so crunch your own numbers and see how you stack up.

These numbers are from april, 2011. so there is no March Madness, football games or st. Patrick’s day to skew the numbers and inflate the sales.

ON POUr siZes

The average standard pour size for a single shot of liquor was 1.38 oz.

47% used 1.50 oz, 43% used 1.25 oz, 3.7% used 1 oz and 3.7% used 1.75 oz.

The average glass of wine used 6.10 oz. with the range going from 5 oz up to 7.10 oz.

Martini’s ranged from 2 oz to 6 oz of total liquor used.

draft beer ranged from 12 oz to 32 oz for glasses and pitchers went from 32 oz to 64 oz.

ON PriCiNg

The average single shot of well liquor went for $2.71. The average for call liquor was $3.77 and the average for top shelf (your 3rd highest category) was $4.24.

wine averaged $4.83 a glass and a draft beer pint averaged $2.56 (using 14.5 oz as the size).

a bottle of domestic beer averaged $2.41 and a bottle of import beer averaged $3.34.

ON PerCeNTages

i am giving both actuals and ideals. You might recall my earlier column on the importance of calculating both and understanding where the difference between the two exists and how much that is. remember, your product mix will dictate your ideals and that number will change.

The average overall percentage was a 27.7% and the overall actual percentage was a 28.6%. The range was from a low on the ideal of 17.9% to a high of 34.6%.

The range on the actual percentages was a low of 18% to a high of 37.5%.

here are the ideals which is a function of your pricing and your product mix. You can control the pricing; you can’t control the product mix (demand of the guest) too much. ideals are calculated by crunching numbers, not counting.

The average for the ideal on Liquor was a 22.5%, with a range of 14.4% to 30.3%

The average for the ideal on wine was 28.9%, with a range of 9.10% to 67%

The average for the ideal on bottles of beer was 29.8% with a range of 15.8% to 51.8%

The average for the ideal on draft beer was 34.5%, with a range of 23.7% to 53.7%.

ON saLes

The average sales for the bars i tracked were $14,200 per week. The low was $4,055 and the high was $36,384. There were 19 bars that had sales of less than $10K and 11 bars that had sales of greater than $20K in a week. My survey used 55 bars and restaurants.

CrUNCh YOUr OwN NUMBers aNd see hOw

YOU sTaCK UP.

The average sales for liquor were $6,385, wine averaged $574 and beer averaged $7,007 for a week. (i combined both draft and bottle sales for beer).

The range on the sales for liquor was $489 to a high of $22,432. The range on wine sales per store was a low of $6 to a high of $4978 and the range on beer was a low of $1819 to a high of $16,439 for one week.

iNveNTOrY ON haNd

The average value on hand was $9,718. The inventory used ratio was 2.7 times. This means on the day of inventory the bar has 2.7 times on hand what it uses. The lower the number the better. That means you have less money tied up in inventory that isn’t being used. i had a range of a low of 1 to a high of 6.9.

ON eFFiCieNCY PerFOrMaNCe

The bars averaged an efficiency rating of 97.13%. That means their shrinkage averaged about 3%. The range was a low of 86.9% to a high of 102.9%. i had 8 bars with efficiency’s of 100% or over. which means in effect no losses.

i hope you find the numbers interesting and provide you with a quick way to analyze your own operations. if you are interested in receiving a more in-depth view, give us a call.

LasT CaLLCrunching Numbers! BY ChUCK deiBeL

Chuck deibel

LasTCaLL

when you did your inventory last week, how many shots of Crown

royal were you missing?

how many pints of draft beer were you missing?

if you can’t answer those

questions you should give us a call at

800-891-1012 or go to www.bevinco.com

Our clients do know how much.

NEWPRODUCTS&PROMOS

www.chivas.com

707-265-4050

www.antareswine.com www.masterofmixes.com

www.tequilaavion.com www.dragonshollow.com

MASTER OF MIXES NOW OFFERS LITE COCKTAIL MIXERSMaster of Mixes new Lite products offer up to a 93% reduction in calories when compared to traditional flavored cocktail mixers. Avail-able in Margarita Lite, Sweet ‘n Sour Lite and Strawberry Lite, these Lite mixers are sweet-ened with the sugar alternative sucralose, and the only calories come from premium lemon and lime juices and real California strawber-ries. SRP, 1L: $3.99; SRP, 1.75L: $6.99

DRAGON’S HOLLOW CABERNET SAUVIGNON AVAILABLE NOWDragon’s Hollow offers a selection of fine wines grown in central China. Dragon’s Hollow Cabernet Sauvignon has a bright, ruby color with hints of purple, and fresh fruit-forward aromas with luscious notes of black currants, berries and hints of mushroom on the palate. Currently available in select markets, Dragon’s Hollow will soon roll out nationally. SRP: $9.99

FAT CAT CELLARSFat Cat Cellars continues to make versatile, affordable, approachable and appealing wines. Inspired by jazz music, Fat Cat wines are a fusion of rich flavors true to each varietal. Every Fat Cat wine features a whimsical label with a fat cat playing a jazz piano to establish the theme. The Fat Cat portfolio includes Chardonnay, Pinot Grigio, Pinot Noir, Merlot and Cabernet Sauvignon all from the Califor-nia appellation. Fat Cat Cellars is marketed nationally by Antares Wine Company.

www.radiomaliboomboom.com

MALIBU INTRODUCES NEW FULL-PROOF MALIBU BLACKMalibu Rum fans wanted something new, a rum with Malibu’s classic taste and a fuller flavor. The response is Malibu Black, a 70-proof Caribbean-made rum with a hint of Malibu’s signature coconut flavor. Based on a traditional island-strength rum drunk at the end of harvest, Malibu Black has a smooth, lengthy finish. SRP: $16

TEQUILA AVIÓN PRESENTS NEW SMALLER SIZESSince its launch, Tequila Avión fans have been clamoring for smaller sizes, and now they’ve arrived. This month, Tequila Avión silver, reposado and añejo are available in 50ml and 375ml sizes; next month, Tequila Avión silver lands on shelves in a 1.75L size. To mark the release, Tequila Avión debuts a three-bottle 50ml flight pack for consumers. SRP, flight pack: $9.99

CHIVAS REGAL TEAMS WITH CHRISTIAN LACROIX TO PRESENT CHIVAS 18Designer Christian Lacroix has joined forces with Chivas Regal to unveil Chivas 18-year-old by Christian Lacroix, an elegant blended Scotch whisky. Lacroix gives this limited release Scotch a haute couture slant with his bejeweled bottle encased in a mirrored treasure box inspired by Chivas Regal’s rich history. SRP: $495

May_2011_NPP.indd 3 4/11/11 12:13:34 PM

creo

14 OhiO Beverage MONThLY MaY 201114 OhiO Beverage MONThLY MaY 2011

creo


giN BLOssOMs TO headLiNe BUCKeYe Bar eXPO !september 19, 2011 at the Bluestone ! BY reNae davies aNd MOLLY MCKee

eveNTs&BeNeFiTs

Buckeye Bar expo planners are pleased to announce the gin Blossoms will be the featured

enteratainment at this year's after Party on Monday, september 19 at The Bluestone.

Fueled by mega-hits including "hey Jealousy," "Found Out about You" and "Til i hear it From You," gin Blossoms completed the classic crossover from college -circuit heroes to multi-platinum album sellers.

The band's hometown following in Tempe, arizona grew quickly as the band earned a great reputation as a live act. readers of the Phoenix New Times chose them as the city's best rock band qualifying them to play at the south by southwest Music Festival in austin, Texas in March, 1989. Later that year, College Music Journal dubbed them the "Best Unsigned Band in america" and invited them to play MTv's New

Music awards in New York City.M a j o r l a b e l i nte re s t q u i c k l y

followed …their initial releases on a&M records included Up and Crumbling in 1991 and the multi-platinum selling New Miserable exper ience in 1992 featur ing the single, "hey Jealousy" which peaked at 25 on the Billboard hot 100. Four more singles followed … "Mrs. rita," "Found Out about You," "allison road" and "Until i Fall away." with NMe having sold nearly 3 million copies in the Us alone, the gin Blossoms became a band to be reckoned with.

Congratulations i'm sorry, which was released in 1996, was the Blossom's final original album of the decade bringing them two more hits … "Follow You down" which spent ten weeks in the Top Ten and "as Long as it Matters" which earned the group a grammy nomination for "Best Performance

by a duo or group." The album debuted in Billboard's Top Ten and a year of touring helped put the record past 1,500,000 units sold.

The group then took a lengthy hiatus before embarking on an eighty-date Us tour in 2002 and then releasing a new album, Major Lodge victory in 2006.

Their latest album, No Chocolate Cake, was released on september 28th, 2010.

FUeLed BY Mega-hiTs iNCLUdiNg "heY

JeaLOUsY," "FOUNd OUT aBOUT YOU" aNd "TiL i

hear iT FrOM YOU," giN BLOssOMs COMPLeTed

The CLassiC CrOssOver FrOM COLLege-CirCUiT

herOes TO MULTi-PLaTiNUM aLBUM

seLLers.

s t a y t u n e d t o t h i s c o l u m n , buckeyebarexpo.com and our Facebook page at facebook.com/buckeyebarexpo for more details!

Molly McKee, OLBa Management Teamrenae davies, OLBa Management Team

creo


arOUNdOhiO

The OhiO assOCiaTiON OF sTaTe LiQUOr ageNCies New assocation Formed to advocate, Provide Business support for Current, Prospective state Liquor agencies!

Columbus, Oh – The Ohio association of state Liquor agencies, a

member organization for state liquor agencies in Ohio and individuals working toward opening one, launched today to assist agencies with state regulations and those seeking to open agencies.

“state liquor agencies represent some of the best opportunities for Ohioans with an entrepreneurial spirit to achieve the dream of owning a business,” ernie davis, executive director of the OasLa, said. “we are proud to support Ohio’s liquor agencies and do all that we can to make these small businesses as successful as possible in their communities.”

OasLa will ensure that state liquor agencies, locally-

owned and operated small businesses, are informed about policy changes being made in Columbus that will impact their business and ensure they have the resources they need to make their voices heard.

iT is The MissiON OF The OasLa TO

PrOvide eFFeCTive rePreseNTaTiON

aNd sUPPOrT TO These sMaLL

BUsiNess OwNers BY COLLaBOraTiON

sO TheY dON’T have TO deaL wiTh These issUes iNdividUaLLY.”

The OasLa also partners with prospective agency owners to navigate the regulatory and approval processes. The association also provides access to affordable healthcare and workers compensation benefits; legal assistance; and Techniques of alcohol Management training to its members.

“state liquor agency owners face new challenges every day – from training a staff, to

keeping up with new laws and regulations, increased costs of doing business and discussion of privatization. it is the mission of the OasLa to provide effective representation and support to these small business owners by collaboration so they don’t have to deal with these issues individually.”

The OasLa is currently accepting membership applications from state liquor agencies, or individuals working to open an agency in the future. Those interested in joining the OasLa, can contact the association at [email protected] or 614.531.4080.

ernie davis , executive director

creo


TheBarBLOgger.COM

Facebook recently released a new version of Facebook Questions. This provides a great way for bars

and restaurants to increase customer interaction.

Facebook Questions is a feature that allows Facebook users to post questions and gather answers from their friends

and other Facebook users. Facebook Questions can range from “what’s your favorite ice cream flavor?” to “what’s a great restaurant in Columbus?”

FaCeBOOK QUesTiONs is a FeaTUre ThaT aLLOws

FaCeBOOK Users TO POsT QUesTiONs aNd gaTher

aNswers FrOM Their FrieNds aNd OTher

FaCeBOOK Users.

Facebook explains Facebook Questions as a way to learn from your friends, see where people stand, and share what you know. But for a bar or restaurant, it can be much more than that. Questions is a way to gather feedback, increase engagement and draw attention.

Facebook Questions is extremely easy to use, even from a Fan Page. You simply need to visit Facebook.com/Questions and begin posting.

gaTher FeedBaCK

This gives bars and restaurants the opportunity to survey customers and get feedback. You can gather feedback your service, your customers favorite menu items, or what they think a new special should be named. The possibilities are endless.

For example, we posed a funny question on the Facebook Page of our client, schmidt’s. we asked their Fans which menu item they would choose if stranded on a desert island. in less than 24 hours, we received 166 responses. That’s 166 fans on Facebook who now have a link to this question on their Profile for each of their friends to see.

according to Facebook, we each have an average of 150 friends on Facebook, meaning this question and schmidt’s brand has the potential to be seen and clicked through to by 24,900 different people. NOw are you interested?!

iNCrease eNgageMeNT

Beyond gathering important feedback, Facebook Questions can also be used to get customers involved and increase engagement. Bars and restaurants have the opportunity to ask relevant trivia questions, opinions about popular topics and anything else to get customers interacting.

we posted a humorous question on behalf of another client, Pulse Nite Club.

we asked fans if they’d rather have no legs and be unable to dance at Pulse, or have no arms and be unable to drink at Pulse. a whimsical question (not intended to offend anyone…)

as you can see, Facebook Questions can be a great way to show your sense of humor and start a conversation.

draw aTTeNTiON

One of the best things about Facebook Questions is that it’s viral in nature. every time a user answers a question, it will appear on their wall and in their friends’ timelines. when a user answers a question posted by your bar or restaurant, their friends will see it and want to check out your page.

Facebook Questions is a great way to show your customers that you care about what they have to say. Try out different types of questions and see what gets the best response. You might just learn something new.

hOw a Bar Or resTaUraNT CaN Use FaCeBOOK QUesTiONs eFFeCTiveLY gather Useful Feedback! BY BarrY ChaNdLer

creo


Phot

ogra

ph c

ourt

esy

of ?

????

????

???

ATMs & ATM deals!FIVE (5) YEAR WARRANTY!

PARTS, LABOR, PAPER*

Surcharge Is Yours!(you keep it all)100%

NEW ATMs from $1,995(Free Delivery/Install Extra)

Need Service Repairs/Parts?

New ATMs are ADA compliant!

Upgrade Your ATM?

* The above is subject to availability, credit, bank and ATM contract(s). ATM minimum transaction volume restrictions apply. Texans: add sales tax

GET ADA compliant

soon!

800.499.1068 ext. 101Since 1996 we’ve been delivering what YOU expect!

For More Information Contact:

The Beverage Network116 John Street, 23rd floor,

New York, NY, 10038

Ariel Boorstin212.571.3232, Ext. 103

E-mail: [email protected]

S H O P P I N GN E T W O R K

SHOPPING NETWORK

BARWARECustom Pints, Mugs, Shots & More

KARDWELL INTERNATIONAL, INC.

DRINK TOKENSPlastic or Wood with Your Logowww.drinktokens.com

Free Catalog!1-800-233-0828 www.kardwell.com

log!0828 k d ll

Franco’s® Cocktail MixesPhone: (954) 782-7491 ★ ( 800) 782-4508 ★ Fax: (954) 786-9253

e-mail: [email protected]

May11 ShopNet.indd 1 3/31/11 12:44:23 PM

creo

BY JACK ROBERTIELLONEW STYLES ARE ATTRACTING KEY DEMOGRAPHICS

GIN NATIONNEW

creo

That’s something you’d expect to hear from makers of a classic gin. But when even Lesley Gracie, one of the distillers of the most successful of the newer gins, Hendrick’s, points out the impact of brands spiked with more citrus, spice and fl oral fl avors, then it’s clear we’ve entered uncharted territory. Hendrick’s, after all, helped pioneer the style of gins in which unusual ingredients (rose and cucumber) surged to the forefront.

JUNIPER LITE

Gin purists may not like it very much, but there is defi nitely a new world of gin on the rise. The impact of the citrusy New Amster-dam, which has quickly broken through to near the top of the American-made chart, shows that consumers are open to embrac-ing new fl avor profi les in their gins.

“Over the past two years, the gin cat-egory has been impacted by the global economic downturn. However, we believe that gin is well positioned for long-term growth due in part to increasing consum-er demand for traditional cocktails,” says Gerard Thoukis, New Amsterdam’s direc-tor of marketing. “Modern gins such as New Amsterdam, with its balanced citrus and angelica notes, will continue to fuel growth in the category as consumers and bartenders seek more interesting, fl avorful and balanced white spirits.”

Long defi ned by the potent London dry style, gin today is undergoing a mod-ern makeover stimulated by a variety of factors: attention to the category as an important ingredient in classic cocktails, tinkering by distillers large and small with

new recipes and the unabashed American cocktail culture’s interest in broader fl avor profi les. But some of these gins, widely dubbed “New Western,” are so low in ju-niper that it’s hard for a seasoned drinker to think of them as gin at all.

Toby Cecchini, a New York-based bartender and consultant who recently spent an afternoon tasting 35+ gins, notes that the new gins and expressions from familiar brands like Beefeater, that now offer Beefeater 24 and Beefeater Summer and Beefeater Winter seasonal varieties, have signifi cantly broadened the range of forward botanicals, mostly in terms of fl o-ral and citrus notes: “The ones that work best, in whatever cocktail you make, need to have structure and balance, and some of the new ones don’t really have that. But those that push the boundaries of what we think of as gin might make very interesting cocktail ingredients.”

Scott Clime, beverage director for D.C. Coast and other Passion Food res-taurants in the Washington, D.C. area, echoes Cecchini’s point. “To make a gin martini for someone who has never tried one, these new gins are ideal,” he shares. The softer, low juniper gins are a lot more approachable for new drinkers, and he fi nds it easier to come up with new drinks with gins without the big juniper bite.

JOINING THE GAME

Two recent high profi le gins show that Eu-ropean distillers are just as interested in expanding or at least competing in the gin game. From the family who created Ketel One comes Nolet’s Silver, notably made

with raspberries, roses and peaches. Also new is No. 3, produced for Berry Bros. and Rudd in London in very much a classic style but with a touch of grapefruit peel.

In the U.S., brands like Death’s Door from Wisconsin and Bluecoat from Phila-delphia have joined California’s Blade, and No. 209 gins, as well as Right from Sweden, as new favorites since many bars are taking them on, if for no other reason, than to differentiate bar programs.

Maybe this change is overdue. It’s been a while since gin has seen major growth: According to numbers released by DISCUSfrom 2010, gin as a category was down 2.6 % in all price categories except for the super-premium level, which shot up 9.2%. Rev-enue was up an even higher percentage on the super-premium end, where many of the newer gins are selling.

“NEW WESTERN” COCKTAILS

Among newer gin brands, those like Bull-dog, Nolet’s and Farmer’s Organic, execu-tives in charge are upbeat that the wave of interest in all sorts of gin variations will bode well for them.

“Farmer’s Organic Gin made with el-derfl ower and lemongrass, has been suc-cessful both on-premise and off-premise because it offers gin drinkers a uniquely delicious taste with wonderful fl avors that complement and enhance the juni-per,” says Joseph Magliocco, president of Chatham Imports, which includes Farm-er’s in its portfolio.

Aware of the impact that mixolo-gists have had on the category, Farmer’s has worked with Alexei Beratis of Town in Boston, Daniel Hyatt of the Alembic in San Francisco and others who “have shown us how to make Farmer’s Gin cock-tails in delicious ways we never would have imagined,” Magliocco adds.

Anshuman Vohra, CEO and founder of Bulldog, a London import made with a botanical mix that includes lotus and poppy, says the attention of mixologists is key to any gin’s success: “The creative cocktail movement allows people to be introduced to gin’s versatility and expe-rience it as an alternative to other spir-its. In fact, our suggested spring/summer

New Amsterand angelicagrowth in thbartenders seand balanced

Long dedry style, ginern makeovefactors: attenimportant intinkering by

That’s something you’d expect to hearfrom makers of a classic gin But when

new recipes and the unabashed American cocktail culture’s interest in broader flavor

withnewRudstyl

fromdelpandSweare tha

a wAccfromin a

ou must have been napping if you’ve missed the recent gin explosion. Many are emerging as a result of the growth of the American craft distiller movement, but the Old World, too, is contributing its share of new iterations to what’s been seen by some as a stodgy old gin mix. To Americans who easily embrace the new, it may seem odd but among afi cionados this wave of gins, skewing away from the juniper bite of a London dry style, has caused some

consternation. Listen to what one gin maker told me late last year: “Gin has to pre-dominantly have the nose and taste of juniper, yet some of the gins coming on the market at the moment really don’t meet that criteria, and this is quite a concern.”

Y

cocktails feature a bevy of ways to spice up the gin & tonic using ingredients such as lemon curd, licorice or lavender—each represents a different botanical infused in Bulldog Gin—which helps expand the consumer’s palate for drinking gin.”

As Vohra notes, there’s still a stigma associated with gin which is taking some time to counter. But the heavy lifting al-ready started in the early part of the decade, when two English brand ambassadors made it their task to rejuvenate the category.

AN EDUCATION

Over the last decade, Pernod Ricard’s Simon Ford and William Grant’s Char-lotte Voisey, both built their gin brands (Plymouth and Hendrick’s respectively) through close contact with mixologists via tastings, seminars, competitions and events. In fact, the two of them have revolutionized not just gin marketing, but spirit representation altogether, as many brands now employ full-or part-time spokespeople who work almost exclusive-ly with bartenders.

Ford, who now works for Pernod Ricard on Plymouth, Beefeater and Absolut Vod-ka as director of trade outreach and brand education, has been hosting an annual gin symposium tour and arranges international

bartender exchanges that boost the image of gin not only for the Pernod brands but for the category as a whole. With brand extensions like Beefeater 24—made with green tea and grapefruit—Beefeater Sum-mer and Beefeater Winter, Pernod has been able to cast a modern light on its clas-sic Beefeater brand.

Even rivals praise the work Ford and Voisey have done. Ryan Magarian of Port-land, OR-based Aviation Gin, a product of House Spirits, notes that the model Ford used, targeting bartender tastemak-ers who can build case sales while sharing details of the brand’s history and points of difference, have built the brand to the point that Magarian himself puts a Plym-outh drink on every menu he creates.

Likewise, Tanqueray has increased the presence of its three gin brands—the

standard bottling, No. 10 and Rangpur—by engaging another UK bartender, An-gus Winchester, as global brand ambassa-dor. Last summer, he went on the road to gather more than 200 unique recipe twists on the gin & tonic interacting directly on behalf of the brand with scores of bartend-ers across the country. “Consumers are looking for cocktails with character, and we’ve always believed that Tanqueray’s rich, complex profi le lends perfectly to mixing both classics and new interesting mixes,” says a Tanqueray spokesperson.

BOTANICAL BUZZ

The work of the newer gins has increased the pressure on all brands to be active in the fi eld. “The response from our mixol-ogy community has been unbelievable,”

Hendrick’scoriander, chamomile

New Amsterdamorange,

tangerine

Beefeater 24juniper, green tea, grapefruit

Nolet’s Silverraspberry,

rose

Death’s Doorginger, malt

Martin Miller’scitrus, melon

Bluecoatcitrus,

white pepper

GIN NATION

G’Vine Floraisongreen grape,

fl orals

bartender exchanges that boost the image of gin not only for the Pernod brands but

standard bottling, No. 10 and Rangpur—by engaging another UK bartender An-

GIN TODAY IS UNDERGOING A MODERN MAKEOVER STIMULATED BY A VARIETY OF FACTORS, INCLUDING: ATTENTION TO THE CATEGORY AS AN IMPORTANT INGREDIENT IN CLASSIC COCKTAILS; TINKERING BY DISTILLERS WITH NEW RECIPES; AND THE UNABASHED AMERICAN COCKTAIL CULTURE’S INTEREST IN BROADER FLAVOR PROFILES.

THE GIN FLAVOR SPECTRUM

creo

says Carl Nolet Jr., 11th generation Nolet family member and executive VP of Nolet Spirits U.S.A. “The bartenders/mixolo-gists are extremely crucial to the success of Nolet’s Silver as they serve as the true ambassadors for the brand. It’s their rec-ommendations and unique Nolet’s cre-ations at the bar that help us reach this new generation of drinkers who are look-ing to experience a modern take on a clas-sic category. By inspiring the bartenders through education and trial, we in turn inspire the consumers.”

The new gins if nothing else are cre-ating a buzz about the category. “I think gin is going to come back as the fl avor profi les stand out, and people pick them for the differences,” says Michelle Ma-digow, co-owner of the bar Licorous in Seattle, which carries more gins (13) than vodkas. “People are going to catch on that these are smaller production products and going to start asking for them as different fl avor profi les.”

With customers welcoming the return of gin, especially in strong, stirred cock-tails, they’re willing to expand their own notions of what a gin is, she says. That willingness has helped her sell a rotating list of house-infused gins she makes—recently, she included a Meyer lemon-infused Bombay in her infusion fl ight.

“As far as I’m concerned if you’ve got Beefeater, Plymouth and Tanqueray, they are the classics and there’s no reason to

try to get close to them. We wanted a gin that was equally delicious but entirely dif-ferent than London dry,” says Magarian, highlighting Aviation’s sarsaparilla, anise and lavender notes. While there are rules about juniper levels in London dry gins, new variations, he says, need to be signifi -cantly different in order to get traction.

GIN’S NEW CONSUMERS

Newer gins may also be helping attract younger consumers into the fold. Says Clime,“My generation’s exposure to gin wasn’t always a good one, but right now, bartenders are going back to the classics when gin was the spirit of choice and they’re concentrating on the quality of ingredients.” Clime notes that when he and others of the current generation of bartenders started their careers, gin was served two ways: with tonic or in a mar-tini. “We didn’t realize how versatile it could be in cocktails like the Aviation, Martinez and others,” he adds.

Vesatile, and with different fl avor pro-fi les, gin has caught on for fl ight service. At Licorous, a recent fl ight included Mar-tin Miller’s and the Austrian Monopo-lowa; at New Heights restaurant’s bar the Gin Joint in Washington, DC manager Amy Smoyer recently offered a fl ight of three gins connected to Holland—Bols Genever, the Dutch Damrak and New Amsterdam—to follow March’s small-

batch American fl ight, which included Bluecoat from Philadelphia, Smooth Ambler from West Virginia and Ethereal from Massachusetts. Smoyer stocks 40 or so gins on her menu now, with notes high-lighting the dominant botanicals in each: Bombay Sapphire is noted for angelica and cassia bark notes, Old Raj for saffron and orange peel and New Amsterdam for blood orange, blueberry and juniper.

Other gins have a different emphasis. For Aviation, makers looked to craft a gin reminiscent of Pacifi c Northwestern fl a-vors, and Magarian suggested rich, savory, spicy and damp as the keynotes. Others tend to emphasize such spices as coriander and cardamom or fl oral notes like rose and honeysuckle.

To bolster her bar’s gin connection, Smoyer also carries fi ve high-end com-mercial tonics and makes three of her own to serve with the gins: one made with grapefruit, another with orange fl ower water and lime and a third with cardamom, allspice and other baking spices. It’s that sort of sophisticated ap-proach to an old-fashioned beverage that is helping bring gin back into a younger drinker’s portfolio. “It’s fun to teach peo-ple about the history of gin; introduce it and bring out some of its less likely com-ponents that people didn’t know they liked,” she says. “My favorite thing about the Gin Joint is changing people from gin haters to gin drinkers.” ■

Bombay Sapphirelicorice, cassia

Bulldogpoppy, angelica

Tanquerayalmond, cinnamon

Bolsmalt, cherry

Plymouthjuniper, cardamom

No.3grapefruit, juniper

Aviationcoriander, anise

Farmer’slemongrass, elderfl ower

GIN NATION

Thanks to your continued support, Canadian Club® has been soaring above the competition in 2011. We look forward to continuing the momentum over the coming year!

Visit canadianclub.com for exciting recipes and more great ways to enjoy Canadian Club.

SINCE 1858.BLENDED BEFORE AGING FOR SUPERIOR SMOOTHNESS.

THE SMOOTHEST ALWAYS RISE TO THE TOP.

CANADIAN CLUB 6-YEARCANADIAN CATEGORY

SALES+4.5%

+3.3% +0.2%

VOLUME+8.3%

13 WEEK PERIOD ENDING 3/5/11*

creo

This ascendancy to Numero Uno status among wine-consuming countries would have been surprising even a decade ago when France and Italy were far ahead in total gallonage. But in recent years, it became evident that America’s growing thirst for wine would eventually outstrip those two countries’ emerging sobriety.

According to a study recently re-leased by the Vinexpo organization

charting 114 wine-consuming coun-tries, the U.S. is already the world’s largest retail market (which excludes restaurant sales) of what it calls “still light” or table wines as well as the larg-est total consumer of wines priced higher than $10. And the collective price tag for U.S. purchases is already fi rst—we buy more-expensive stuff—with the British second.

This does not mean that Americans are individually the biggest wine drink-ers, as we only rank 15th in per-capita consumption, a category the French, Italians and Swiss dominate. The aver-age adult American drinks only about 16 bottles of wine annually.

Surprisingly, while the increase in worldwide consumption of wine slowed, it did not decrease during the continuing global fi nancial crisis. Sales for 2007 and 2008 were essentially fl at, and there was a tiny increase in 2009.

“The world is drinking more, and the world is drinking better when it comes to wine,” concludes Vinexpo CEO Robert Beynat.

The study, which also includes pro-duction fi gures from the top 28 wine-growing countries, compared actual re-sults from the fi ve-year period 2005-2009 with projections for the next fi ve years.

R aise your wine glasses in celebration. While each of us may not receive individual listings in the Guinness World Records, next year everyone who drinks wine in America will help set a record when

we become the #1 worldwide consumer of table wine, surpassing Italy as the biggest global drinker and becoming the fi rst country outside of Europe to hold that distinction. According to newly released projections, in 2012 Americans will collectively purchase almost 2.7 billion liters of wine—that’s 300 million standard cases or 3.6 billion bottles.

FOR THE FIRST TIME THE U.S. IS BECOMING THE LARGEST CONSUMER OF WINE. HOW DID WE DO THAT?

BY ROGER MORRIS

AMERICAN HIGH

creo

HOW DID THE U.S. GET TO #1?WE ASKED THE EXPERTS

Boomers grew up asglobal sophisticates.

“My generation traveled more extensively than our parents,” says baby boomer and wine guru Robert Parker, inventor of the 100-point rating scale and owner of The Wine Advocate. “Everyone was going to Europe in the late ‘60s and ‘70s and taking their junior years abroad. So we became exposed to European and Latin wine-drinking cultures.” Gladys Horiuchi, communications manager of The Wine Institute, adds, “In the 1960s, baby boomers started drinking table wines instead of the dessert or sweeter wines their parents were drinking.”

Foodie and wine cultures became sympatico.Boomers grew up with Julia Child on the kitchen TV and with Alice Waters at Chez Panisse leading the dining reformation. “In general, Americans paid closer attention to what they were eating,” says Chris Adams, co-owner and CEO of New York-based wine retailer Sherry-Lehmann. “We learned the pleasures of food and wine pairings.” Parker adds,

“The culinary revolution was a catalyst for the wine revolution.”

Wineries popped upin every market.

“Whenever you have strong local pro-ducers, like in the U.S., imports rise as well,” says Vinexpo’s Beynat, pointing out that 27.8% of American drinking in 2010 was imported wine. This may seem counterintuitive, but the rise in Starbucks franchises didn’t drive out independent coffee houses. China’s growth as a winegrower is cited as a pos-itive sign by those who want to sell wine there. The growth of regional wineries has allowed people to get their palates wet on the local stuff fi rst, thus making wine less of an elitist beverage.

We drank to our health.“When the French paradox studies came out with the health benefi ts, the stigma of drinking wine disappeared,” Horiuchi says. “Over the last several years, what has helped feed the growth in wine sales

has been the health benefi ts,” adds Mark Wessels, manager at MacArthur Bever-ages in Washington, D.C. “Even doctors are saying it’s okay to drink and to drink more, especially red wine.”

Popular culturevalidated wine drinking.Movies such as Sideways and Bottle Shock glamorized wine the way cocktails had been glamorized a generation before. The Judgment of Paris in 1976 became a matter of national pride because even the French experts preferred American wine, with Robert Mondavi attaining folk hero status. “Since share of mind translates to share of market, the exposure to wine in movies, magazines, television and social media has helped,” says Fred Franzia, head of Bronco Wine and creator of world-famous Two Buck Chuck.

While quality has gone up,prices remained low.

“American wine consumption is being driven in a large part by the quality and value of the wines that are being pro-duced, and in these times value remains quite important,” Franzia says. “Despite the economy, we’ve had 17 straight years of increased consumption.”

We’ve been dazzled by choices.“When I started in 1978, there were very few choices,” Parker observes. “You couldn’t fi nd an Australian wine, not even Grange. One of the best wines in the world, Vega Sicilia, wasn’t available in the U.S. No one sold wine by the glass.” Today, the global wine gates have been opened, in large part by a group that barely existed in the 1970s—restaurant sommeliers—whose wine by-the-glass programs have introduced us to wines from “new” regions and “new” grape varieties. Andrea Englisis, co-owner of Athenee Imports, makes this point: “Origi-nally, the majority of our sales were ethnic, in Greek neighborhoods and in ethnic restaurants. Then in the early 2000s, som-meliers started becoming more adventure-some, and now you can fi nd Greek wines in many restaurants.”

The ratings game gaveus a buying strategy.

“Regardless of what you think of wine ratings, they do make things simple,” re-tailer Wessels says regarding the popular-ity of Parker and Wine Spectator rankings.

“Some people who come into a store with hundreds of bottles of wine are over-whelmed and tempted to turn around and walk out. But wine ratings give them something to work with.”

Sampling has driven sales.“Wines by the glass gave the opportunity to try something new without buying a whole bottle as you once did,” Ho-riuchi says. The Riedel phenomenon of big, wine-friendly glasses made alsodrinking classy.

Status always counted.“As professionals became more successful, they started buying luxury goods, including wine and wine collections,” says Stephen Rowland, a regional manager for Pasternak Imports. “It was a way to show status, and the people they associated with were also trying to show their status.”

VINEXPO STUDY FACTS

In 2009, 31.5 billion bottles of wine were consumed worldwide, and that is expected to grow 3.2% to 32.7 billion bottles in 2014.

Table wines (defi ned to exclude spark-ling wine and wines over 15% alcohol) account for 92.6% of all wines con-sumed worldwide.

Rosé (about 10% of all table wines) is expected to experience the largest vol-ume growth over the next fi ve years—7.8%—while red wines (about 53% of to-tal) will grow by 3.9%; white wines (about 37%) will increase the least—2.4%.

Sparkling wine sales are growing faster than table wines. Currently, about 7.4% of all wines drunk worldwide, sparklers are expected to grow by 5.6% over the next fi ve years compaared to table wine growth of only 3.0%.

Wine Production; France continues to lead Italy slightly in wine production with Spain and the U.S. rounding out the top four. Among the top 10 producers, only Argentina (#5), China (#7), Chile (#8) and South Africa (#9) are expected to increase production between now and 2014. Australia (#6) is projected to decrease by 11.6% and fall into the #7 spot behind China. U.S. production is expected to decrease by 2.2%. Germany (#10) will also decrease.

AMERICAN HIGH

creo

The Internet becameinformation central. Every producer we talked with men-tioned how easy it is to get information about their wines to consumers via elec-tronic media—and for customers to check them out. Social networking programs are now a part of every marketing plan. And is there a winemaker on any continent who doesn’t tweet from green harvest through malolactic?

As Americans drank more, Europeans drank less.Part of the American ascendancy to #1 has been our growth, but part is also due to the Italians and French falling back.

Wine became the feel-good drink. “When you drink wine at dinner with friends, you have a measured mellowness that is enjoyable,” Parker advocates.

A WINE PERSPECTIVE

But before we start singing “We Are the Champions” to the Europeans, we should put our wine-consumption gains into per-spective. For example, Karl Storchmann, New York University economist and man-aging editor of Journal of Wine Economics, downplays the touted rate of growth of U.S. wine consumption in the past de-cade. “People always stress the incredible increase in the wine market over the last few years,” Storchmann says. “That seems a fairytale to me.”

Using real 2010 dollars, Storchman shows the greatest growths in total retail wine sales took place decades ago in the 1960 and ‘70s.

“The growth in wine consumption,” he argues, “appears to be linked to eco-nomic growth.”

Nevertheless, retail spending for wine in real dollars in the past 50 years jumped from $5.56 billion in 1960 to $27 billion in 2010—a fi vefold increase. Thus, we are spending fi ve times as much on wine today than drinkers were in 1960. And everyone—especially foreign producers

—sees room for continued growth in the American market, although no one predicts a return to that heady growth of the ‘60s and ‘70s.

For example, while Prosecco consump-tion in America has more than doubled in the last fi ve years, Giancarlo Vet-torello, director of the classic Prosecco consortium, points out that only about 3% of his region’s 61 million bottles end up on this side of the Atlantic. “We have a lot of room to grow in the U.S.,” he shares.

“There’s been a big increase in port tawnies in the U.S, particularly in restau-rants,” says Adrian Bridge, director of the Fladgate Partnership, and he sees restau-rant sales as continuing to be big driver.

Martina Rothe Obregon, chief marketing offi cer of the Freixenet Group, adds, “We believe that the Spanish wine segment is still underrepresented in the U.S. and will continue to invest and lead development here. Because of its size and growth potential, the industry will be focusing on the U.S. and how to attract and bond new consumers entering into the category.”

Then there are the Millennials, the 70 to 80 million social networking con-sumers aged 21 to 33 who are the fastest growing market segment, and one which is taking over as the Baby Boomers drift off into retirement.

Pasternak’s Rowland says he approaches the over-30 and the under-30 customers quite differently. “Younger people are much more interested than their elders in sustainable, organic and biodynamic wines,” Rowland says. “For them sustainability is a great selling point. They also get their information from the Internet and they have a confi dence that middle age people do not. They are not intimidated and are generally more diffi cult to sell.”

“Ratings are less important than they once were,” adds Adams of Sherry-Leh-mann, which has a strong Internet pres-ence and supports Millennial programs,

“and younger people are more interested in hearing the story of the wine.”

Finally, Fred Franzia, while believing that the American market will continue to grow, adds a word of caution: “I would not like to be in the over $20 per bottle part of the wine business. The U.S. is going to be the #1 wine market in the world soon, but I don't think that the rising tide of wine will lift all boats.” ■

1.05% 5.90% 5.31% 1.71%

1.64% 1.59%

1950’S1960’S1970’S1980’S1990’S2000’S

Annual Growth Rate / Decade

Source: Journal of Wine Economics

AMERICAN HIGH

WINE GURUSTop: Robert Beynat, Vinexpo; Fred Franzia, Bronco Wine Co.; Robert Parker, The Wine Advocate; Chris Adams, Sherry-Lehmann; Bottom: Gladys Horiuchi, The Wine Institute; Mark Wessels, MacArthur Beverages; Karl Storchmann, Journalof Wine Economics; Steve Rowland, Pasternak Imports; Andrea Englisis, Athenee Importers

creo

INTRODUCINGTHE NEWEST EXTENSION TO THE BEST-SELLING BACARDI® RUM FAMILY – THE SUBZERO THRILL THAT IS BACARDI® ARCTIC GRAPE™ FLAVORED RUM: THE FIRST SPIRIT TO COMBINE THE REFRESHING FLAVOR OF WHITE GRAPE AND THE TART TASTE OF ARCTIC BERRY. AFTER SEEING THE TOP-SELLING SUCCESS OF BACARDI® TORCHED CHERRY™ AND BACARDI® DRAGON BERRY™, ONE OF THE TOP 5 FLAVORS OF 20091, BACARDI® ARCTIC GRAPE™ IS SURE TO BREAK THE ICE IN

THE RUM INDUSTRY IN 2011.1BARTENDER STUDY FROM MSS

ENJOY TOGETHER RESPONSIBLY.Bacardi.com©2011 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS AND THE ARCTIC GRAPE DEVICE IS A TRADEMARK OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTY – 35% ALC. BY VOL. ALL OTHER MARKS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS.

creo

ON MIXOLOGY

THE BEVERAGE NETWORK: Pernod Ricard invests heavily in bartender edu-cation and promoting mixology culture. What’s the return on your investment?

MATT AEPPLI: Cocktail culture is as dy-namic as it has ever been, and it opens new doors for every tier in our industry as the largest driver of innovation. Our Bar Smarts program, which gives bartenders the basics on mixing, cocktails and serv-ing, offers real added value for the trade—so far we’ve had over 2,000 graduates. We’ve taken it a step further with Pioneers of Mixology for our Bar Smarts graduates who want to continue to the next level. The key aspect to these efforts—and a big reason they get so much respect in the trade, is that they aren’t about our brands or our company. We are perceived as a leader in bartender education and that’s where we get the value.

ON THE SHOPPING EXPERIENCE

TBN: How can suppliers better equip retailers to enhance their consumers’ shopping experiences?

MA: We can do so much more as sup-pliers to provide a more premium experi-ence for consumers and shoppers. When you compare our industry to other con-

sumer goods industries, we are behind, but that is starting to change. A lot of sup-pliers (including us) are developing more engaging strategies for our brands that will enliven the store environment, such as our new Malibu activation with fl op fl ops that puts consumers in the mood of that brand, while making it fun to shop. Category management is about bringing solutions to retailers that aren’t simply self-serving to a supplier’s own brands.

TBN: What about better shelf management?

MA: This is another area of opportunity for our industry. When I put myself in the average consumer’s shoes, it is chal-lenging to orient yourself in many stores. There are so many different products, what do you choose? There’s still a lot of opportunity for retailers to optimize shelf management. Shopper insight suggests that better shelf management can help consumers better navigate the stores and get the product they want.

TBN: Why has Pernod Ricard refocused its marketing efforts on- and off-premise around occasion marketing?

MA: Consumers shop by occasion, then they choose brands. What is the occasion and who am I with? Am I home on a week-night with my partner? Are friends coming over for a casual evening? Or is it a connois-

seur situation where I am trying to impress someone? We as suppliers could suggest ways for retailers to design their stores ac-cording to occasions, which would dynami-cally change the shopping experience. We encourage on-premise licensees to follow this best practice as well.

ON VODKA

TBN: How have you seen the vodka category impacted by the economy?

MA: Every fourth drink is a vodka drink and the category is currently growing 5 to 6%. It’s not the fastest growing category, but it has the largest incremental volume increases because of its size. While there was some trading down and intense price competition during the height of the reces-sion, the premium segment has rebound-ed nicely in recent months, as it always does after economic downturns. We’ve also noticed some momentum in the on-premise. Both of these developments are good news for Absolut, which has returned to growth. We continued to invest strongly in the brand over the past few years, and history shows that well-supported premi-um brands emerge stronger after reces-sions. Also, even as the premium segment comes back, the value segment continues to do well. For example, our Fris Vodka is growing fantastically, as we continue to roll out more distribution.

Pernod Ricard’s Matt AeppliSenior VP, Spirits Marketing

The Beverage Network sat down with Matt Aeppli of Pernod Ricard USA, to talk about category management, the increasing importance of convenience packaging and how the spirits industry can better communicate with consumers.

SPEAKEASY

creo

TBN: How can retailers apply savvier category management to their vast array of vodka offerings?

MA: There is unbelievable innovation in this category, hundreds of fl avors and dozens of vodkas launch each year—so category management is incredibly im-portant. I think many retailers are over-whelmed and lack an effective category management strategy, and I believe it’s the suppliers’ responsibility to provide it. It’s our job to bring perspective and insight on consumer behavior, not to just randomly offer different products and fl avors to stack on shelves. Who is the shopper I’m targeting? How do I speak to them? These are the sort of questions we need to be asking ourselves.

TBN: Speaking of target consumers, who does Absolut speak to?

MA: Absolut is so large it touches al-most every consumer, but our target core consumer is the up-and-coming professional who is already successful, interested in trying new things and stay-ing on top of trends. In the old days, we would go with pure demographic seg-mentation—men between 25 to 35, for example—but today we are looking for psychographic segmentation, trying to understand consumers and shoppers’ habits and attitudes. The vodka cate-gory has segmented so much. Absolut has established itself as the leader of the premium segment, which is where consumers go when they want quality that always delivers. Our current com-munication strategy for the brand is all about cocktails.

ON OTHER OPPORTUNITIES

TBN: Jameson is driving phenomenal growth in the Irish whiskey category. How are you positioning this brand?

MA: Jameson has carved out its own category, similar to what Patrón has done by transcending the Tequila cat-

egory. We call it the third way of whisky: it’s not an American whisky which can sometimes have a rugged or entry-level image, but it doesn’t have the rules or formality of Scotch. Jameson is serious, but approachable and smooth, and the most recommended whisky by bartend-ers. Ideally, I like to see retailers position it exactly between Jack Daniel’s and Johnnie Walker.

TBN: What about Scotch?

MA: The Glenlivet, the leading single malt in the U.S., maintained steady growth during the recession, and now is growing at an accelerating rate. We also have enjoyed signifi cant growth on Chivas 18, which has been the primary target of our Chivas Regal marketing ef-forts in recent years, and now are seeing a good recovery for Chivas 12.

TBN: Malibu’s RTD offerings represent a major packaging innovation. How have they been received in the marketplace?

MA: The success of Malibu RTDs for the fi rst three months after release—it was the fastest-growing new product according to Nielsen—is driven largely by its convenience packaging. It is not just a premium mixed cocktail, but a convenience solution which is why con-sumers and retailers have been so in-terested in it. It’s such a natural territory for the brand, with its summertime, out-door usage occasions. We will start to see more innovation in the convenience packaging realm I believe.

TBN: How will Malibu Black be posi-tioned in the market?

MA: It’s a higher-proof, less sweet rum which we believe will create new possi-bilities for the franchise, get Malibu used in even more cocktails and open up the brand to even more evening occasions. Currently, Malibu is more about daytime and pre-dinner consumption.

TBN: What is the communication goal behind Kahlúa’s new campaign, Delicioso?

MA: We learned from our research that a lot of people didn’t know what Kahlúa is—they thought it was cream-based, or had chocolate in it, or was from Hawaii because of the name. We concluded we needed to bring the brand back home and let our consumers know it’s a pre-mium coffee and rum liqueur from Vera-cruz, Mexico. We also wanted to open it up for different cocktails and increase its versatility to many more occasions.

TBN: Plymouth has become one of the most exciting brands in the gin category. How do you explain its success?

MA: Plymouth was the original dry martini. It’s an old brand, but it’s a young brand in the U.S. and its growth is on-premise driven. The bartender community has truly embraced it. Connoisseurs also ap-preciate its great history and authenticity, and its production-made in Plymouth with batch distillation in copper stills. ■

A Conversation With Industry Professionals

WE ENCOURAGE RETAILERS TO DESIGN THEIR STORES ACCORDING TO OCCASIONS—THIS WOULD DYNAMICALLY CHANGE THE SHOPPING EXPERIENCE.

creo

At Empellon, one of the newest Mexican restau-rants to open in New York City, Mathew Resler whips

up mezcal cocktails that incorporate Ser-rano chilies, chia seeds and chamomile, exotic ingredients used in the kitchen. Across the river in Queens, at popular Astoria cantina, Pachanga Patterson, lo-cals sip small glasses of mezcal, whether Del Maguey, Ilegal or Los Nahuales, to accompany their short rib tacos. In down-town Los Angeles, Las Perlas, brainchild of nightlife guru Cedd Moses, buzzes as a mezcal shrine, while Rosa Mexicano, the upscale Mexican empire with New York roots—it has now expanded to 10 differ-ent restaurants on the east coast and L.A. —has a new cocktail menu, designed by bartenders Alex Day and David Kaplan, featuring two mezcal cocktails.

Almost two years ago, the last time Beverage Media checked in on mezcal’s growth, the category was just gaining traction thanks to the presence of NYC bars like Mayahuel stocked with primar-ily Tequilas and mezcals. The arrival of boutique brands such as Sombra—from Richard Betts, Charles Bieler and Dennis Scholl—and Amy Hardy and Arik Tor-ren’s Fidencio also infused the category with new life. Of course, the continued efforts of mezcal’s most enthusiastic am-bassador, Del Maguey’s Ron Cooper, helped shed the little-known spirit’s un-fair reputation.

In just that short time, the mezcal landscape has changed. The agave spirit primarily made in Oaxaca, often con-fused with its long-distant cousin Tequila (for example, all Tequilas are mezcals, but not the fl ipside; mezcal can be made

with agave from numerous plants whileTequila only from Blue Weber; agave for mezcal is roasted, but steamed for Te-quila) has managed to strike out on its own, captivating consumers not only with a range of pure, nuanced fl avors—although an alluring smokiness is the dominant characteristic—but as a refl ec-tion of Mexico’s rich cultural heritage.

In the Know

Guillermo Olguin and Ignacio Carbal-lido fi rst launched Los Amantes in 2003, an era when Americans still wrongfully perceived true mezcal as a worm-studded novelty creation sipped during spring break. Even in Mexico’s urban centers, like Mexico City, Carballido says it wasn’t mezcal locals sought out, but Tequila and whiskey. Now, he notes, that stigma

BY ALIA AKKAM

Mezcal MarketplaceBY ALIA AKKAM

Mexico’s Other Agave Spirit is Offi cially a Player

Left: Ilegal’s versatility is ideal for mezcal cocktails Right: Visitors to Casa Mezcal on New York’s Lower East Side don’t just sample the agave spirit, but celebrate Mexican culture

creo

has slowly been eradicated. “People are drinking mezcal. They understand it’s not something for a wild and crazy night, but to savor like bourbon.”

This perspective was certainly fueled by Olguin and Carballido’s decision to open Casa Mezcal last year, a sprawling mezcal emporium on New York’s Lower East Side that emphasizes Mexican food, music and art, too, so customers can be fully immersed in Mexican culture. While the bar serves as an ideal place to sample Los Amantes, Carballido points out Casa Mezcal’s most important mis-sion is to promote a greater awareness of the category. “Of course we have a brand of our own,” he explains, “but we want-ed to be open to other brands so mezcal could be recognized and people would pay attention to the spirit. It’s great for the Mexican economy.”

BurYing The Worm

As the arrival of small-batch mezcals like Pierde Almas and el Buho (when this one debuts in New York and New Jersey in June, it’s designed to be sipped or incorpo-rated in high-end cocktails) begin to res-onate with bartenders in much the same way, say, handcrafted gins and whiskies do, mezcal is poised to raise its profi le.

“There is a hunger among consum-ers and particularly liquor stores and bartenders to try all the new mezcals coming onto the market,” notes Cooper, founder and president of Del Maguey Single Village Mezcals, who for well over a decade has been championing the spirit. “Our growth over 16 years has been really shallow up until 2008. Then, in 2008 we grew 50%, in 2009 17% and in 2010, 100%. The growth of Del Maguey in 2008 was radical; mezcal hit the tipping point.”

Early mezcal supporters like Aspen restaurateur Jimmy Yeager and AKA Wine Geek’s Steve Olson helped alert tastemakers to the quality of single vil-lage mezcals, and eventually, says Coo-per, the “mass got big enough, and people wanted to know more.”

Cooper remembers when just a mere mention of mezcal elicited talk of worms: “That was an old marketing gimmick prior to the 1950s, and now, after 10 years it’s not the first question people ask.”

According to Cooper, what is also helping propel mezcal along is its expo-sure to a first generation of consumers: “They never had a crappy mezcal expe-rience, so when they get introduced to this really fine spirit that’s full of flavor, it’s like a smoky single malt.”

MODERN JOURNEY

If it wasn’t for global brand ambassador Stephen Myers’ proactive efforts, Ile-gal, the mezcal brand that was hatched in founder John Rexer’s Guatemalan café, may not be one of the category’s breakout brands. “Fortunately for us, and through our extensive experience and travel through Oaxaca, we were able to create a great mezcal that was able to rec-tify the image of poor quality mezcal, and build our own at the same time,” shares Myers. “There are very few categories re-maining in the liquor market that have the potential to expand to a signifi cant size and I believe mezcal is one of them. The production methods used in creating mezcal, and combined with the ability to use many different agaves, means that the breadth of fl avor profi les available within the category has allowed mezcal to be a fl exible liquor that can be paired with the entire spectrum of the spirits available in today’s market.”

Resler, who runs Empellon’s bar program, thinks a renewed interest in cocktails has helped mezcal make some much-deserved headway into the main-stream. “I give much credit to the Te-quila boom of a few years back. People are often finicky, so when they get ‘bored’ with Tequila they are willing to branch out and try something new.”

One of the mezcals he likes using for its diversity is Scorpion. “I can use the silver for most mixed cocktails where I want to showcase the smoky agave and

From top: “The Mayan,” Miguel Aranda’s mezcal cocktail at Yerba Buena Perry in NYC; Scorpion’s new metallic caps bear the image of an upraised scorpion; Ilegal mezcal is making waves on back bars courtesy of brand ambassador Stephen Myers

creo

Mezcal Marketplace

raw nature of mezcal; I tend to use the reposado if I want to give the cocktail a bit more depth and backbone. I recent-ly made a cocktail using the Scorpion five-year añejo, Carpano Antica, lemon juice and Pacharan liqueur.

Miguel Aranda, a mezcal-loving bartender who works at Yerba Buena, Apotheke and Theater Bar in NYC, discovered the spirit years ago, but it wasn’t until a recent trip to Oaxaca that his passion deepened. Now he makes innovative cocktails like “The Mayan” with Fidencio, Royal Combier and corn elixir at Yerba Buena, and the “Rite of Passion” at Apotheke that incorporates fresh pineapple chunks cooked with chipotle and pink peppercorn into a mezcal-orange base. “Fidencio works well in my cocktails because it has the perfect balance on smokiness and char-acter; the most important thing is the relationship between the spirit and the ingredients,” he notes.

In Denver, Sean Kenyon of Blue Collar Cocktails is another mezcal fan who reaches for brands like Sombra. Its distinct smoky profile, he points out, may not work for every libation, but its complexity allows him to build creative cocktails around the spirit.

Even at Rosa Mexicano, where Te-quila reigns supreme, the importance of serving mezcal is clear. “While we have served mezcal for many years, guests rarely ordered it because it was

not very well known. When given the choice, Tequila has always been ‘safer,’ explains Jason Berry, VP of operations. Still, with the addition of two Del Maguey Vida cocktails, “El Mezcalito” (Tanteo jalapeno-infused Tequila, fresh lemon, or-ganic agave, muddled fresh straw-berry) and “Flor de Humo,” (silver Tequila, St-Germain, orange mar-malade and fresh lime), Rosa Mex-icano has created a way for guests to “dip their toe into the won-ders of mezcal without making a full shot-sized commitment. For a high-volume environment like ours we are able to tell very quickly if the mezcal cocktails will be popular, and so far the response has been tre-mendously positive. Mezcal cocktails quickly convert a curious drinker into a mezcal fan.”

SOUTHERN EXPOSURE

Connections with established importers have helped take mezcal brands to new levels as Sombra’s inclusion in the Clas-sic & Vintage Artisanal Spirits portfolio, Ilegal’s alignment with Frederick Wild-man & Sons, Los Amantes’ with Palm Bay International and Del Maguey’s recent acquisition by Gemini Spirits & Wine attests. New products, including

Del Maguey’s made-for-cocktails Vida, Scorpion’s silver and extra añejo Toba-

la featuring estate-grown wild agave and Fidencio’s refi ned Clásico joven and limited-edition Pachuga, triple-distilled with quince, pine-apple, apple, guava and banana, re-veal the promise of new fl avor and cocktail concoctions.

All this development has Carbal-lido thinking that mezcal is fi nally gaining the respect it deserves. “At fi rst it was hard for Americans to ac-cept Tequila, so they needed the salt and lime gimmick; with mezcal they are just experiencing it, and realiz-

ing it’s more in the category of Scotch.”Cooper thinks authenticity across the

board means the mezcal category will be neither saturated nor a mere fl ash-in-the pan trend: “But there will be a place in the market for a lot more, and what that will do is bring more consciousness.”

Myers also thinks the category will grow on a global level: “That said it will be a slow and controlled development because the companies are small and very involved in keeping the traditions and practices of mezcal production alive.”

A celebration of dynamic heritage, combined with the power to morph into modern iterations, may be exactly what ensures mezcal is timeless on the back bar. ■

ven en f

n,---r--s

DS

Denver barman Sean Kenyon likes Sombra for its smoky profi le

The Del Maguey lineup, including the new cocktail-friendly Vida

Fidencio has two new

product releases

creo

A WHISKY YOUR CIGAR WILL LOVE.

I SHINE

www.thedalmore.com

Cigar Malt Reserve is a new limited edition expression from The Dalmore,

celebrating the natural rapport that whisky and cigars have always

shared. Matured for the majority of its life in bespoke Oloroso Matusalem

sherry butts, this extraordinary expression is the perfect complement to

a fi ne cigar. Creamy vanilla, toff ee and sweet pineapples open, followed

by rich mango, crushed pear and kiwi fruits, delivering an aftertaste

of unsurpassed elegance. It is a taste cigar enthusiasts will truly love.

Stock up now and make sure your customers don’t miss out.

© 2011 The Dalmore and The Stag Device are registered trademarks of Whyte and Mackay Limited. The Dalmore Cigar Malt Reserve 44% Alc./Vol. (88 proof).Imported by Shaw-Ross International Importers, Miramar, FL – www.shawross.com. Drink responsibly.

creo

ost French wine-producing regions are seeing a steady decrease in the amount of wine shipped to American

shores. Provence—where imports to the U.S. jumped 50% last year—is a startling exception: Exports from the region were a whopping 10 times greater than that of total French wine. As this trend shows no sign of slowing, the future for Provence’s wine industry looks as sunny as the re-gion’s Mediterranean coastline.

There is a single reason behind Provence’s ascent to the fastest-growing imported French region: rosé. Americans’ sudden and seemingly insatiable thirst for dry pink wine (rosé sales grew at fi ve times the rate of total table wine in 2010) has placed Provence in a position of strong growth for the last six years (which is as long as Nielsen has been measuring dry rosé consumption).

U.S. retail sales of imported rosé priced at or above $12 a bottle grew by 22.3% on dollars and 17.7% on volume in 2010 according to Nielsen. Provence

has benefi tted the most, emerging as the preferred region for dry rosé. After all, Provence is the birthplace of dry rosé wine and remains the world’s leading rosé region—rosé accounts for 87% of all AOC wines produced within its borders. The trade seems to understand and appre-ciate this: One survey found that the U.S. wine industry perceives

“French rosé as the highest quality rosé, and rosé from Provence as the gold standard.”

❧ Spreading Like a Virus ❧According to Paul Chevalier, national fi ne wine director

at Shaw-Ross International Importers, which represents Provence’s Château d’Esclans, rosé growth is directly tied to exposure to French culture: “I started see-ing people drink rosé in New York City and the Hamptons about 10 years ago—this was the same clientele who had dis-covered it fi rsthand in the Côte d’Azur.” The trend spread outwards from there, taking off in very specifi c markets like Florida and Nantucket. “There is more rosé consumed in Nantucket than all of Massachusetts,” says Chevalier. He sees the rosé demographic skewing slightly younger—many older consumers still as-sociate pink wine with Lancers, Mateus and White Zinfandel.

“Global drinking habits have rubbed off,” says Julie Peterson, VP, American World Services, U.S. strategy offi ce

for Wines of Provence. “Rosé con-sumption is coming primarily from those who have traveled to Europe. We are not trying to move the sweet pink wine drinker to dry rosé—it is really a different market.”

U.S. RETAIL SALES OF IMPORTED ROSÉ PRICED AT OR ABOVE $12 GREW BY 22.3% ON DOLLARS AND 17.7% ON VOLUME IN 2010 ACCORDING TO NIELSEN.

Ph

oto

s c

ou

rte

sy

of

Fra

nc

ois

Mill

o/C

IVP

DrinkingAs Dry Rosé Sales Skyrocket, Provence Leads The Charge

BY KRISTEN BIELER

Although they may not be inversely correlated, rosé’s growth comes as sweet pink wine is on the decline. Rosé—which is required to have less than four grams of sugar per liter, compared to White Zin-fandel’s average of 20 grams per liter—is more food-friendly, something Americans are starting to increasingly care about, be-lieves François Millo, director of CIVP/Provence Wine Council: “The American consumer’s rising appreciation for dry rosé is a direct result of the change in Ameri-cans’ palates and rise of the food culture.”

While it doesn’t hurt that celebrities such as Uma Thurman and Jay-Z have been photographed sipping rosé on yachts, the most infl uential rosé advocates have been sommeliers. “Because rosés from

Provence are so versatile, the gatekeepers have an appreciation for them, and have helped develop a real cachet for the cat-egory on-premise,” explains Marcy Whit-man, senior VP, marketing for Palm Bay International, which represents rosés from Jean-Luc Colombo and Mas de la Dame.

❧ Where Rosé is King ❧“It’s just different when you set out to make rosé,” says Chevalier. “Many regions make sparkling wine, but if you want a true Champagne, you look to Cham-pagne. If you want a real rosé, you look to Provence.” This is because in Provence, rosé is the focus, not an afterthought or a by-product of red wine production (many producers make rosé with the saignée method, bleeding off free-run juice from red wines, which results in more concen-trated reds).

“Winemakers in Provence aren’t saying ‘Oh, we have a lot of extra Cabernet, let’s make some rosé,’ explains Peterson.

“Here, it’s all about creating rosé—it’s the fi rst priority.” And it isn’t easy: the balance of fresh fruit and light color is diffi cult to achieve and getting just the right amount of skin contact as well as avoiding oxidation are all challenges—not to mention, AOC guidelines are incredibly strict.

John O’Neill, director, Jeff Welburn Selections and N7 Imports, has become something of a Provence rosé specialist in recent years, and believes Provence’s palette of grapes is what sets the region’s wines apart from those made elsewhere:

“It’s all about the blend: If your Grenache is too fl abby in an unusually hot year, you can tone it with a little more Cinsault. If you need more color or body, you can play

with the percentage of Syrah or Mour-vèdre. The great thing about Grenache-based rosés is that you get fruity character-istics without the need for residual sugar.”

Welburn’s California distribution company, Angeles Wine Agency, has been a leader in sales of Provence rosé in California for the past decade, but this year “our business has exploded,” reports O’Neill. “Just fi ve years ago, most sales were restricted to restaurants and top re-tail wine merchants, but today supermar-ket chains like Cost Plus, Whole Foods, Vons and Gelsen’s have gotten into the dry rosé business.” O’Neill adds his com-pany will sell 4,000 cases of Provence rosé in the state of California alone. Now that the company has expanded nation-wide, most of his rosés were on allocation by March.

❧ Hitting the Pricing Sweet Spot ❧Interestingly, rosé growth is occuring in the premium segment—over $12 a bottle—and in spite of the fact that the average price per 750ml bottle was up 52 cents over the prior year. But there is a serious price ceiling for these wines, as they are largely regarded as casual summer sippers. Peterson notes that the vast majority retail under $20, and most importers and retailers affi rm the sweet spot is mid-teens.

The weakened dollar has pushed pric-es up, but in O’Neill’s experience “most wholesalers and retail wine merchants don’t believe rosé should cost more than $14.99 on the shelf.” That said, a hand-ful of his are priced higher, and they still sell out. And, of course, there are the category standouts which command far greater prices, like Domaine Tempier and Domaine Ott and the relative newcomer, Château d’Esclans.

Data refl ects U.S. retail sales of imported rosé table wines priced $12 and above. Source: The Nielsen Company, February 2011.

SALES INCREASE BY VALUE ($)

18.7%

3.1%4.2%

22.3%

IMPORTEDROSÉ WINE

TOTALTABLE WINE

2009 20092010 2010

IMPORTED ROSÉ WINE

TOTALTABLE WINE

SALES INCREASE BY VOLUME

14.3%

17.7%

1.6%3.2%

2009 20092010 2010

Drinking Pink

Ph

oto

s c

ou

rte

sy

of

Fra

nc

ois

Mill

o/C

IVP

THE VAST MAJORITY OF ROSÉ RETAILS FOR UNDER $20, AND MOST IMPORTERS AND RETAILERS AFFIRM THE SWEET SPOT IS IN THE MID-TEENS.

creo

ENTER TO WINA CASE OF RIOJA

vibrantrioja.com/tradeAND GET THE BENEFITS

OF THE RIOJA TRADE PROGRAM WHILE

YOU’RE AT IT.

Great values at any price point, wines that are ready to drink when purchased, and are unmatched when it comes to food pairing make for rapid sales. Rioja is pure genius. Put them on your shelves and watch the cases move. Learn more at vibrantrioja.com/trade and get in on the action today!

creo

In its fi fth vintage since the dynamic Sacha Lichine purchased the property with the goal of crafting ultra-premium rosé, d’Esclans has generated a fair amount of buzz for the fact that its upper tiers are aged in oak, and released a vintage behind most rosés (as well as being quite expen-sive; the Les Clans cuvée is $60 a bottle). Fermented with Burgundian yeasts, they are mineral-laden and high in acidity—tasting them blind, many would guess white Burgundy, even though they are made with Grenache. “The role of the sommelier in selling these wines is crucial,” says Chevalier. “Why would anyone spend so much money on a rosé unless someone knowledgeable is there to explain how it was made, why it is special and why it has the ability to age that other rosés don’t?” The brand’s entry-level Whispering An-gel rosé (unoaked and unaged) is $19.99.

❧ A Sweet, Yet Short Season ❧So powerful is the association between rosé consumption and warm weather, sales plummet on September 1st. Philippe Mar-chal, French portfolio manager for Ko-brand Corporation, which represents Cha-teau D'Aqueria Tavel, believes 90% of rosé sales occur between May and September which is why it’s crucial to “hit the market by April 15th at the latest—after Septem-ber 1st your wine will end up as close-outs.”

Peterson sees this changing, however: “We are starting to see the rosé season gradually extend each year, starting as early as April 1st, and more frequently go-ing until Thanksgiving.” Chevalier has witnessed the same thing, and observes that in warm places like Miami and L.A., rosé consumption is quickly becoming a year-round phenomenon.

As a nation, we’re still in the early stages of “a general marketplace under-standing of dry rosé,” Peterson reminds. Outside the fi ve major rosé-consuming states—NY, IL, FL, CA and MA—sales drop off dramatically, so there’s still a way to go. There are currently only about 70 producers in Provence who are currently exporting to the U.S., but many more are seeking importers. Peterson explains,

“When we interviewed retailers, they all reported selling out last year—many quot-ed numbers above 35% growth. Now that rosé season has started, we’re seeing retail-ers take big positions on Provence rosé so we’re very optimistic.” ■

SOME INDUSTRY VETERANS SAY THEY ARE SEEING THE ROSÉ SEASON GRADUALLY EXTEND EACH YEAR, NOW STARTING AS EARLY AS APRIL1ST AND LASTING THROUGH THANKSGIVING.

Provence is hardly the only game in

town when it comes to dry pink wine.

Producers in Italy, Spain, Long Island

and Washington State among others

all report massive growth with its rosés.

Palm Bay’s Marcy Whitman believes that

Provence rosé has paved the way for oth-

ers, and reports that she’s had “excellent

response to a number of Italian rosés from

top-level producers such as Feudi di San

Gregorio, Planeta and Mazzei Belguar-

do, and Spanish rosés from Faustino and

Condesade Leganza.”

Then, there’s the other famous French

region for rosé, Tavel in the Rhône, where

producers rely more heavily on Syrah.

Darker in color and fuller-bodied than

rosés from Provence, Tavel versions are

great for heartier fare and have the ability

to age longer into the year (giving them fall

and winter appeal). Château D’Aqueria

Tavel (imported by Kobrand) is one of the

most well-known and well made.

Spain has become a great go-to

source for value, and its rosés are no

exception. Navarra has a long history

of rosé production; producers here rely

almost entirely on Grenache. “The history

of rosé/rosado production is very different

in Spain,” says Peter Deutsch, Vindimia,

a division of Spain Wine Collection, who

imports Bodegas Chivite Gran Feudo

Rosado, one of the best-selling Spanish

rosados. “Light reds have always been

an important part of the production from

Spanish Bodegas. In the summer, a light,

fresh red served cold is often substituted

by a rosado on the table.”

When Roman Roth, winemaker at

Wölffer Estate in the Hamptons, started

making rosé in 1992 “all most people knew

about was the sweet inexpensive stuff” yet

over the years he has watched rosé evolve

into the drink of summer. His basic rosé of-

fering is a food-friendly, light-colored wine,

made in the Provence style. His Grandioso

rosé is fermented in old barrels. Though it

has the potential to age longer than most

rosés, Roth hasn’t had the chance to fi nd

out: both rosés are sold out by August.

The Wide World of PINK

2011 ROSÉS TO STOCK NOW

Château D’Esclans Whispering AngelSRP: $19.99 (Shaw-Ross International Importers)

Château de Pampelonne Côtes de Provence Rosé SRP: $16 (Jeff Welburn Selections)

Château Miraval “Pink Floyd”SRP: $18 (Integrity Wines)

Château RoubineSRP: $15 (European Wine Imports)

Domaine de la Fouquette d’AuroreSRP: $16 (Jeff Welburn Selections)

Domaine Sorin “Terra Amata”SRP: $12 (House of Burgundy)

Jean-Luc Colombo “Cape Bleue”SRP: $11.99 (Palm Bay International)

Mas de la DameSRP: $14.99 (Palm Bay International)

Sables d’AzurSRP: $10.99 (Domaine Napa/Bronco Wine Co.)

Drinking Pink

Sauza® Blue EqualsIncreased Retail Sales

From a brand which significantly outperformed the tequila category over the past year, showing consistent double-digit growth**

Generates increased ring due to price premium over leading mixto offerings

*IPSOS Brand Tracker, October 2010**Nielsen volume 1/8/11

Sauza® Blue Meets Consumers’ Needs

Developed to meet the increasing demand for 100% agave tequila

Sauza® brand awareness is 50% above category average*

Attractively priced vs. other 100% agave offerings

Sauza® Tequila, 40% Alc./Vol. ©2011 Sauza Tequila Import Company, Deerfield, IL.

FOR A SMOOTHER, FRESHER TASTE

®

creo

Trends indicate consumers are shifting from on-premise consumption to more at-home consumption.(1) Until now, getting a drink mixed perfectly with Jack Daniel’s Tennessee Whiskey conveniently prepared for you meant visiting your favorite bar. Now you can enjoy a perfectly mixed Jack & Cola, Jack & Diet or Jack & Ginger in a convenient ready-to-drink, single serving. Each is a perfect mix of Jack Daniel’s Tennessee Whiskey and your favorite mixers ready whenever you are.

Jack Daniel’s Tennessee Whiskey-based RTDs are a quick and easy way for consumers to enjoy their favorite Jack mixed drinks in new places — at home, while grilling out, or tailgating with friends. That means a ton of new selling opportunities for you!

JACK DANIEL’S, COLD NO.7, PERFECT MIX and OLD NO.7 are trademarks of Jack Daniel’s Properties, Inc. © 2011 JACK DANIEL’S. Whiskey Specialty, 5% Alc. by Vol., PRODUCED AND BOTTLED BY JACK DANIEL DISTILLERY, LYNCHBURG, TENN. (POP. 361). WHISKEY & DIET COLA, PER 12 FL.OZ. (355ML) AVERAGE ANALYSIS: CALORIES, 100; FAT, 0.0 GRAMS; CARBS, 0.5 GRAMS; PROTEIN, 0.5 GRAMS.

(1) Resource: Mintel – Spirits: The Market, September 2010

REAL PROFITABLE

OPPORTUNITIES TO SELL

JUST CHILL AND ENJOY RESPONSIBLY

$9.99 $7.99 $6.99

$9.59 $8.39

$2.40 $2.10

$7.99 $6.99

$6.39 $5.59

$1.60 $1.40

creo

Last year, funky boutique hotel Crescent San Francisco opened in Union Square, adding another bar to the city’s already dynamic mixology landscape. However, The Burritt Room stands out for bar man-ager Kevin Diedrich’s cocktails and qual-ity entertainment to boot. With a pedigree spanning PDT and Clover Club in New York City, Bourbon Steak in Washington, D.C. and the Ritz-Carlton, Bourbon & Branch and Clock Bar in San Francisco, Diedrich brings creativity and operational know-how to his drinks.

THE BEVERAGE NETWORK: You’ve experienced the bar landscape from both the east and west coasts now. Have you seen differences among the cocktail movements in say, New York and San Francisco?

KEVIN DIEDRICH: Nowadays there are so many traveling bartenders, there’s not going to be much of a difference in techniques—only available ingredients.We have bountiful fresh amazing citrus that enhances the cocktails. Our guests are all foodies and have advanced pal-ates, so when strawberries are out of season they know there won’t be much fl avor if they are used in a drink.

TBN: What else are your guests drinking?

KD: Day to day and week to week it dif-fers, but a lot of people come for a cock-tail experience. In general, more women and younger people are drinking Man-hattans and Sazeracs. Four or fi ve years

ago you had to introduce them to some-thing on the sweeter side to get them in the bar, and now they are coming in and calling for whiskey. Recently, two ladies drank Manhattans while a gentleman in his 30s ordered a Woo Woo. Some of the trends are reversed now.

TBN: You have a lot of interest-ing cocktails on the menu that are rooted in the classics but have modern appeal, like the “Japanese Drowsy Girl.”

KD: For the “Japanese Drowsy Girl” I com-bined elements of two classic cocktails. The Japanese cocktail has brandy, orgeat, Créme de Cacao and bitters; The Drowsy Girl has cacao and brandy. So I put them together by cutting down the orgeat and adding egg white for silkiness.

TBN: As the weather warms up what will you be adding to the menu?

KD: A lot of bright drinks. I’m starting to look at sours and swizzles; I love daiquiri-style cocktails and Rhum Ag-ricole. One cocktail, with shiso, Rhum Agricole and Yellow Chartreuse, is minty and herbaceous.

TBN: While The Burritt Room celebrates the craft cocktail, the fact you have frequent live entertainment also means you’re dealing with two types of crowds.

KD: Live jazz on Thursdays and differ-ent bands makes the bar what it is. It’s a great space in the back, and I just want

everyone to come and enjoy what they are drinking. A lot of the cocktail dates are on Sundays through Thursdays, when guests come in and order cock-tails off the menu and punch bowls.

TBN: Punch bowls are making waves?

KD: Sometimes groups will gather and get two or three. At just $48 a pop for four to six guests, everyone has a drink in hand. Sometimes it’s hard to do punch bowls in volume when you’re two or three deep, but people expect it at a serious bar.

TBN: How did working for someone as legendary as restaurateur Michael Mina impact you at the bar?

KD: The operation side is very stream-lined and the training is very intense. I learned a lot of kitchen techniques there from making syrups to gums, and brought them to the bar.

TBN: First there was the Fernet Branca craze sweeping San Fran-cisco, and now it seems pisco has acquired cult status in the city. Are you seeing more pisco on menus?

KD: Defi nitely. I was at a fundraiser recently and instead of guests asking for vodka sodas, they wanted Pisco Sours. Right now it’s a drinking envi-ronment where people are ordering Corpse Revivers and asking what kind of unaged whiskey is available, and pisco fi ts right in.

East Meets WestKevin Diedrich, The Burritt Room, San Francisco, CA

BY ALIA AKKAM

BARTALK

creo

Discover the latest addition to your BACARDI® Classic Cocktails section - The Hand Shaken Daiquiri.

Prepared with BACARDI® Superior Rum, lime and sugar for a perfect balance of sweet and tart fl avors

that consumers are sure to enjoy. The Hand Shaken Daiquiri promises to be a profi table addition

to the already popular BACARDI Classic Cocktails family.

ENJOY TOGETHER RESPONSIBLY.Bacardi.com©2011 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.BACARDI U.S.A., INC., CORAL GABLES, FL. DISTILLED SPIRITS SPECIALTY – 15% ALC. BY VOL.ALL OTHER MARKS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS.

creo

TASTINGCORNER

Chambord Castle in France's Loire Valley

Even the most widely planted grapes of the Loire Valley—Melon de Bourgogne and Chenin Blanc among whites,

Cabernet Franc for reds—have only a vaguely familiar ring for most Americans. Next come the truly obscure, like Folle-Blanche and Romorantin, Pineau d’Aunis and Grolleau. Sauvignon Blanc is probably the Loire’s most recognized variety, however it accounts for only 22% of white grapes. The eclectic nature of the Loire Valley, with over a dozen grapes contributing to red, white, rosé and sparkling, ranging from dry to sweet spreading across 65 appellations, is precisely why you should consider adding these wines to your wine list. With so many incomparable offerings, the Loire Valley is often able to fi ll a niche that no other wine regioncan do.

According to the Loire Valley Wine Bureau, wines of the Loire Valley are the most popular wines in French restau-rants, where about 26% of production is consumed. Another 20% remain for export, however, and savvy sommeliers are fi nding that U.S. restaurants might be an equally fertile market.

The Ultimate Seafood WineLike many seafood restaurants, Boston’s Island Creek Oyster Bar is a natural fi t for the Loire Valley, the region’s miner-al-driven whites a perfect complement to the local Island Creek Oysters that are the restaurant’s namesake. “From a white wine context, Muscadet, Vouvray and Sancerre all have good name recog-nition, but the food is the primary rea-son for including these wines,” says Tom Schlesinger-Guidelli, general manager and acting wine director.

There is no Loire Valley section on the one-sheet wine list at Island Creek Oyster Bar, with its preponderance of white and sparkling wines. Rather, about 100 wines are organized by fl avor profi le, whether “Stone, Rocks + Flow-ers” or “Genuine Luster.” “The idea is that if you took the labels off the bottles, how would the wines present their core values and distinctive fl avors?” explains Schlesinger-Guidelli.

True to form for the region, Loire wines are scattered throughout the list. Even wines from the same AOC, like the Chenin Blanc-based whites of Vou-vray and Savennières, in particular, ap-pear in multiples sections, testament to the incredible versatility of the Chenin Blanc grape. “Two Vouvrays can be dra-matically different. Because of how the Loire River fl ows, there can be these little pockets of great richness and ex-traction along the way,” says Schlesing-er-Guidelli of the 300-mile stretch of vineyards reaching from central France to the Atlantic Ocean.

Thankfully, one common theme of this diverse region is value. From the largest and most prolifi c Loire region of Muscadet, producing 600,000 hl of

Serving Up the LoireSommeliers Delve Beyond Sauvignon Blanc BY JEFFERY LINDENMUTH

LOIRE VALLEYWINES REGION

United Kingdom Belgium

France

SPAIN

Loire River

Sancerre

Vourvay

ChinonMuscadet

Loire Valley

Paris

Food-friendly Vouvray speaksto the versatility of Chenin Blanc

creo

1. ACNielsen TTL Food, 20 weeks ending 9/11/10 2. ACNielsen TTL Food, 2 weeks ending 7/10/10

ENJOY THE ONE & ONLY NEWCASTLE BROWN ALE® RESPONSIBLY ©2011 NEWCASTLE IMPORTERS, WHITE PLAINS, NY www.newcastlebrown.com

NEWCASTLE POSTED

+11% VOLUME GROWTH IN SUMMER 20101

NEWCASTLE 12-PACK WAS THE

#3 FASTEST-GROWING SKU

AT +14% DURING THE

JULY 4TH HOLIDAY PERIOD2

THE 2010 PROMOTION EXCEEDED

ITS REDEMPTION GOAL BY 440%

Call (877) 522-4577 or [email protected]

to find out more about Newcastle Brown Ale or to participate in the

“Your Beer. Your Glass.” promotion.

creo

wine annually, Island Creek offers Mi-chel Delhommeau ‘Cuvée Harmonie’ Muscadet Sèvre et Maine 2009 to top producer wines like Francois Chidaine ‘Les Argiles’ Vouvray.

Grape vs. RegionAccording to Cyril R. Frechier, wine director at Campagne Restaurant & Café Campagne in Seattle, the diversity of Loire Valley wines can demand a different approach for introducing each wine. “With Sancerre, Pouilly-Fumé and Quincy, we need only say Sauvignon Blanc, because people can relate to that grape. With Vouvray we go the opposite direction, because the appellation has good recognition, but Chenin Blanc does not. With Gamay, I might refer to a familiar AOC, Beaujolais, as a starting point,” says Frechier of his multi-pronged approach.

After fi nding some common ground, Frechier makes Loire wines especially appealing to explore by offering many affordable selections by the glass (6 oz.) or taste (3 oz.), such as a Coteaux de la Loire Muscadet les Grandes Vignes 2009 or Domaine de Vaugondy Vouvray Sec 2009 to accompanya few oysters.

By organizing all bottles by grape variety, Frechier does a service to even lesser known Loire Valley AOCs, allowing Pouilly-Fumé to cavort with white Bordeaux, and Jasniéres to tag along with Vouvray. In utilizing red wines of the Loire, Frechier exudes enthusiasm for the region’s Cabernet Franc: “I fi nd Cabernet Franc is very consumer-friendly. It hits all the bells and whistles of a great by-the-glass pour, which means it is drinkable young, with moderate tannins and warm-toned fruit fl avors that people really enjoy.”

Beyond White WineBoth Cabernet Sauvignon, with its simi-lar name and some common fl avors, and

Pinot Noir, with its medium body and high acidity, are excellent entry avenues to Loire Cabernet Franc for Frechier.

“Many people know what color wine they are going to drink when they arrive, but not exactly the wine. So with our almond trout I can steer toward a young Chinon, which works well with all its fresh primary fruit,” says Frechier.

Amanda Reade Sturgeon, wine director at Dovetail on Manhattan’s Upper West Side, echoes the sentiment for Loire reds on restaurant lists. “The Loire is better-known for its whites, but I am just charmed by the dark, earthiness of the reds, like the Cheverny wines from Pinot Noir and Gamay. Because these Loire reds are overlooked you can spend $50 and get a great bottle of wine,” says Sturgeon. Sturgeon is also a fan of the region’s white wines, offering both a basic Domaine de la Tourmaline Muscadet Sèvre et Maine, “Sur Lie” 2009 as well as cult favorite Nicolas Joly Le Clos Sacrés “Savennières” 2007 by the glass.

In introducing a versatile Loire white to your list, Sturgeon suggests looking to Vouvray for its excellent availability, while also issuing some caveats on education. “There is a lot of confusion surrounding Vouvray because of the wide range of sweetness levels. We have a lot of problems with people who do not expect them to be sweet. I now list ‘off-dry’ behind the appropriate Vouvray, which helps, but we still have people who insist it is unexpectedly sweet,” adds Sturgeon, noting that a touch of sweetness makes these wines excellent with dishes that include a degree of tartness, or rich ingredients like foie gras.

If there is a challenge to Loire wines, beyond the region’s refusal to be easily defi ned, it’s that many produc-ers are small and sourcing wines can be diffi cult, especially from the smaller AOCs. “There is a lot to choose from in Muscadet, Sancerre and Chinon, but it can be challenging to locate the more unusual wines. I’ve been searching for a white Chinon forever,” says Stur-geon. Frechier appreciates the wines from Loire co-ops like Cave de Saumur, which offer large production and great value, while he looks for discriminat-ing importers including Robert Kacher and Kermit Lynch for the best hand-picked portfolios. Loire Valley wine can appear diverse, both expansive and elusive, and occasionally surpris-ing—attributes that sommeliers and diners alike are coming to remember as the very reasons they began to love wine in the fi rst place. ■

To

m S

ch

lesin

ge

r-G

uid

elli

an

d r

esta

ura

nt

ph

oto

co

urt

esy

of

Mic

hae

l P

iazz

a

Loire Valley wines are onthe menu at NYC's Dovetail

TASTINGCORNERIsland Creek Oyster Bar’s (left)

Tom Schlesinger-Guidelli; Loire Valley wines are the perfect complement

to Island Creek Oysters

April 2010 OHIO BEVERAGE JOURNAL 51

ATMs & ATM deals!FIVE (5) YEAR WARRANTY!

PARTS, LABOR, PAPER*

Surcharge Is Yours!(you keep it all)100%

NEW ATMs from $1,995(Free Delivery/Install Extra)

Need Service Repairs/Parts?

New ATMs are ADA compliant!

Upgrade Your ATM?

* The above is subject to availability, credit, bank and ATM contract(s). ATM minimum transaction volume restrictions apply. Texans: add sales tax

GET ADA compliant

soon!

800.499.1068 ext. 101Since 1996 we’ve been delivering what YOU expect!

For More Information Contact:

The Beverage Network116 John Street, 23rd floor,

New York, NY, 10038

Ariel Boorstin212.571.3232, Ext. 103

E-mail: [email protected]

S H O P P I N GN E T W O R K

SHOPPING NETWORK

BARWARECustom Pints, Mugs, Shots & More

KARDWELL INTERNATIONAL, INC.

DRINK TOKENSPlastic or Wood with Your Logowww.drinktokens.com

Free Catalog!1-800-233-0828 www.kardwell.com

log!0828 k d ll

Franco’s® Cocktail MixesPhone: (954) 782-7491 ★ ( 800) 782-4508 ★ Fax: (954) 786-9253

e-mail: [email protected]

52 OHIO BEVERAGE MONTHLY May 2011

MAY 2011 OHIO BEVERAGE MONTHLY 53

SHOPPING NETWORK

54 OHIO BEVERAGE MONTHLY MAY 2011

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

May 2011 Division of Liquor Control Price ListD = 1.75 liter L = liter B = 750 ml

Please note: All the following information is provided for reference only, please contact your spirits wholesaler to

confi rm all information. STANDARD PRICE PROOF

BLEND

0026D OLD THOMPSON $ 12.55 80.00026L OLD THOMPSON $ 7.15 80.0 0113B KESSLER $ 8.75 80.0 0113D KESSLER $ 17.60 80.0 0113L KESSLER $ 12.30 80.0 0122B BEAMS EIGHT STAR $ 6.60 80.0 0122D BEAMS EIGHT STAR $ 13.00 80.0 0122L BEAMS EIGHT STAR $ 7.90 80.0 0152B SEAGRAMS 7 CROWN $ 9.95 80.0 0152D SEAGRAMS 7 CROWN $ 19.95 80.0 0152L SEAGRAMS 7 CROWN $ 13.30 80.0 0199D SENATORS CLUB BBN $ 13.65 80.0 0199L SENATORS CLUB BBN $ 7.95 80.02100D CALVERT EXTRA BLENDED WSKY $ 16.95 80.0 2137D IMPERIAL $112.55 80.0 3701L GOLD AWARD BLENDED WSKY $ 4.755 80.0 3972D HALLERS S R S BLN WSKY $ 13.90 80.0 3972L HALLERS S R S BLN WSKY $ 7.95 80.0 4089D GUCKENHEIMER $ 13.00 80.0 4089L GUCKENHEIMER $ 7.15 80.0 5378B KESSLER TRAVELER $ 8.75 80.0 6343L MC CORMICK BLENDED $ 7.65 80.08890B SEAGRAMS 7 DARK HONEY $ 12.60 71.08891B SEAGRAMS 7 CRW STONE CHERRY $ 12.60 71.0

BOURBON

0014B ANCIENT AGE KY STR BBN $ 8.75 80.00014D ANCIENT AGE KY STR BBN $ 17.10 80.00014L ANCIENT AGE KY STR BBN $ 10.50 80.00035D ANCIENT ANCIENT AGE KY $ 19.70 90.0 0035L ANCIENT ANCIENT AGE KY $ 11.40 90.0 0059B EARLY TIMES $ 9.65 80.0 0059D EARLY TIMES $ 21.05 80.0 0067B JTS BROWN 4YR $ 5.75 86.0 0067D JTS BROWN 4YR $ 17.10 86.0 0073B OLD GRAND DAD 4YR $ 10.55 86.0 0073D OLD GRAND DAD 4YR $ 25.50 86.0 0073L OLD GRAND DAD 4YR $ 17.85 86.0 0075D ECHO SPRINGS 4YR $ 17.95 80.0 0075L ECHO SPRINGS 4Y R $ 10.60 80.0 0087D KENTUCKY GENTLEMAN $ 15.35 80.0 0087L KENTUCKY GENTLEMAN $ 8.75 80.0 0104D TEN HIGH 4YR $ 16.00 80.0 0104L TEN HIGH 4YR $ 9.45 80.0

0108B OLD FORESTER 4YR $ 13.40 86.0 0108D OLD FORESTER 4YR $ 26.70 86.0 0144B JIM BEAMS CHOICE 5YR $ 10.00 80.0 0144D JIM BEAMS CHOICE 5YR $ 32.55 80.0 0163D MATTINGLY AND MOORE 4YR $ 10.60 80.0 0163L MATTINGLY AND MOORE 4YR $ 8.85 80.00171D MARK TWAIN $ 13.15 80.0 0171L MARK TWAIN $ 9.30 80.0 0850B BENCHMARK BOURBON 8 YEAR $ 7.90 80.0 0850D BENCHMARK BOURBON 8 YEAR $ 15.80 80.0 0891B BIRD DOG BLACKBERRY WHSKY $ 16.85 80.0 0911B BLANTON BBN $ 39.50 93.0 1497B BULLEIT BBN FRONTIER WHSKY $ 19.55 90.0 1497D BULLEIT BBN FRONTIER WHSKY $ 43.90 90.0 1497L BULLEIT BBN FRONTIER WHSKY $ 21.95 90.0 1499B BUFFALO TRACE BOURBON $ 19.50 90.0 1650E JIM BEAM 200ML 4YR $ 5.10 80.0 1816B WILD TURKEY 101 BBN $ 18.45 101.0 1816D WILD TURKEY 101 BBN $ 39.60 101.0 1816L WILD TURKEY 101 BBN $ 28.95 101.0 2089D BOURBON SUPREME RARE BLND $ 14.90 80.0 2089L BOURBON SUPREME RARE BLND $ 9.65 80.0 2094B KENTUCKY TAVERN 4YR $ 7.30 80.0 2094D KENTUCKY TAVERN 4YR $ 16.20 80.02094L KENTUCKY TAVERN 4YR $ 9.65 80.0 2099B OLD CROW 3YR $ 7.90 80.0 2099D OLD CROW 3YR $ 16.10 80.0 2099L OLD CROW 3YR $ 9.65 80.02105B JTS BROWN 100 $ 9.25 100.0 2919B ELIJAH CRAIG 12YR $ 19.50 94.02946B EVAN WILLIAMS MILLENIUM $ 18.00 86.62948B EVAN WILLIAMS BBN $ 10.80 86.0 2948D EVAN WILLIAMS BBN $ 23.20 86.0 2948L EVAN WILLIAMS BBN $ 11.50 86.0 2949B EZRA BROOKS $ 8.75 90.0 2949D EZRA BROOKS $ 21.45 90.0 2949L EZRA BROOKS $ 12.25 90.0 2955B EZRA 101 7YR $ 12.25 101.0 3073B FOUR ROSES YELLOW LABEL $ 15.15 80.03074B FOUR ROSES 90 $ 25.95 90.0 3075B FOUR ROSES 100 $ 32.65 100.0 4065D HEAVEN HILL OLD STYLE 4YR $ 19.70 80.0 4065L HEAVEN HILL OLD STYLE 4YR $ 11.10 80.0 4116B JIM BEAM 4YR $ 15.85 80.0 4116D JIM BEAM 4YR $ 32.55 80.0 4116E JIM BEAM 4YR $ 9.90 80.0 4116L JIM BEAM 4YR $ 21.10 80.05087B JEFFERSON’S $ 26.35 82.3 5104B JEREMIAH WEED CHERRY MASH $ 14.60 90.0 5110B JIM BEAM BLACK 8YR $ 17.60 86.0 5110D JIM BEAM BLACK 8YR $ 35.20 86.0 5110L JIM BEAM BLACK 8YR $ 15.40 86.0 5112B JIM BEAM TRAVELER 4YR $ 15.85 80.0 5122B JIM BEAM DEVIL'S CUT $ 22.00 90.05483B KNOB CREEK SNGL BAREL RSV $ 35.20 80.0 6845L OLD CHARTER 8YR $ 15.15 80.06880B OLD CROW TRAVELER 3YR $ 7.90 80.07680B OLD WHISKEY RIVER $ 22.05 86.0 8355B REBEL YELL $ 12.25 80.0 8356B REBEL RESERVE 4YR $ 16.90 90.6 8375B RED STAG $ 17.60 80.0 8375D RED STAG $ 36.95 80.0 8375L RED STAG $ 24.65 80.0 8435B RIDGEMONT RESERVE 1792 8YR $ 26.35 93.79600B WHITETAIL CARAMEL FLV WHISKEY $ 16.85 80.0 9632B WILD TURKEY 80 BBN $ 14.30 80.0 9632D WILD TURKEY 80 BBN $ 31.05 80.0 9635B WILD TURKEY 101 TRVLR $ 19.35 101.0 9636B WILD TURKEY RUSSELLS RESV 10YR $ 25.50 90.09638B WILD TURKEY 81 $ 15.80 81.09638D WILD TURKEY 81 $ 34.30 81.09638L WILD TURKEY 81 $ 19.40 81.09676L WOODFORD RSV DERBY $ 34.15 90.49680B WOODFORD RSV MST COLL MAPL $ 77.95 90.4

SPECIALTY BOURBON

0460B BAKERS $ 36.95 107.00575B BASIL HAYDENS $ 29.95 80.01370B BOOKERS $ 46.65 126.62305B CORNER CREEK RESERVE $ 27.35 88.02880B EAGLE RARE SINGLE BARREL $ 24.60 90.02947B EVAN WILLIAMS SINGLE BARREL $ 23.90 86.65089B JEFFERSON’S RESERVE $ 45.75 90.25482B KNOB CREEK $ 28.15 100.05482D KNOB CREEK $ 52.80 100.0

Ohio Wholesale Price List

MAY 2011 OHIO BEVERAGE MONTHLY 55

5482L KNOB CREEK $ 35.20 100.06060B MAKER’S MARK $ 23.75 90.06060D MAKER’S MARK $ 50.15 90.06060E MAKER’S MARK $ 14.60 90.06060L MAKER’S MARK $ 32.55 90.06064B MAKER’S MARK 46 $ 30.80 94.09617B WILD TURKEY 15YR TRIBUTE $ 77.80 101.09627B RARE BREED $ 30.85 110.09674B WOODFORD RESERVE $ 29.10 90.4 9674D WOODFORD RESERVE $ 59.85 90.4 9674L WOODFORD RESERVE $ 34.15 90.4 9679B WOODFORD RESERVE SEASON OAK $ 77.95 100.4 9670B WOODSTONE MICRO-BOURBON $ 88.07 94.0

TENNESSEE WHISKEY

0066B JACK DANIEL'S BLACK $ 19.50 80.00066D JACK DANIEL'S BLACK $ 42.15 80.00066E JACK DANIEL'S BLACK $ 14.45 80.00066L JACK DANIEL'S BLACK $ 29.80 80.02110B JACK DANIEL'S GREEN $ 16.90 80.02110D JACK DANIEL'S GREEN $ 33.65 80.03513B GENTLEMAN JACK $ 27.35 80.03513D GENTLEMAN JACK $ 48.50 80.03513L GENTLEMAN JACK $ 34.15 80.03515B GEORGE BICKEL OLD 48 $ 15.90 80.03515B GEORGE RICKEL OLD #8 $ 15.90 80.03523B GEORGE DICKOL 12 $ 20.20 90.03524B GEO. DICKEL BARREL SELECT $ 31.50 86.04988B JACK DANIEL'S TENN HONEY $ 16.90 70.04997B JACK DANIEL'S SINGLE BARREL $ 34.35 94.0

RYE WHISKEY 0090B OLD OVERHOLT $ 13.20 80.01503B BULLEIT 95 RYE $ 19.55 90.05117B JIM BEAM $ 15.85 80.09631B WILD TURKEY RYE WHISKEY $ 19.35 101.09833B RUSSELS RESERVE $ 25.50 90.0

BLENDED WHISKEY

0026D OLD THOMPSON $ 12.55 80.00026L OLD THOMPSON $ 7.15 80.00113B KESSLER $ 8.75 80.00113D KESSLER $ 17.60 80.0 0113L KESSLER $ 12.30 80.00122B BEAM'S EIGHT STAR $ 6.60 80.00122D BEAM'S EIGHT SLAR $ 13.00 80.00122L BEAM'S EIGHT STAR $ 7.90 80.00152B SEAGRAM'S 7 CROWN $ 9.95 80.00152D SEAGRAM'S 7 CROWN $ 19.95 80.00152L SEAGRAM'S 7 CROWN $ 13.30 80.00199D SENATOR'S CLUB $ 13.65 80.00199L SENATOR'S CLUB $ 7.95 80.02100D CALVERT EXLRA $ 16.95 80.02137D IMPERIAL $ 112.55 80.03701L GOLD AWARD $ 5.70 80.03972D HAILER'S S.R.S. $ 13.90 80.03972L HALTERS S.R.S. $ 7.95 80.04089D GUCKENHEIMER $ 13.00 80.04089L GUCKENHEIMER $ 7.15 80.05378B KESSLER TRAVELER $ 8.75 80.06343L MCCORMICK $ 7.70 80.08887B SEAGRAM'S 7 TRAVELER $ 9.95 80.08890B SEAGRAM'S 7 DARK HONEY $ 12.60 71.0

IRISH WHISKEY

0281B JAMESON $ 18.65 80.00281D JAMESON $ 39.75 80.00281B JAMESON $ 28.95 80.0 0282B BUSHMILLS $ 20.15 80.00282L BUSHMILLS $ 28.00 80.00908B BLACK BUST( $ 31.00 80.01519B BUSHMILLS 16 YR. SINGLE MALT $ 58.65 80.01520B BUSHMILLS LOYR. SINGLE MALT $ 35.45 80.02074B CLONLARF $ 16.10 80.03003B FECKIN $ 16.90 80.04895B IRISHMAN ORIGINAL CLAN $ 17.65 90.05075B JAMESON GOLD $ 51.80 80.05079B JAMESON VINTAGE RES. $173.90 92.05081B JAMESON 18 YR. $ 75.35 80.05083B JAMESON 12 YR. $ 34.30 80.05085B JAMESON TIN $ 18.65 80.05212B JOHN POWER & SON GOLD $ 16.00 80.05384B KILBEGGAN $ 14.30 80.05388B KNAPPOGUE CASTLE 12 $ 32.85 80.0

6574B MIDLETON $120.30 80.06576B MICHAEL COLLINS BLENDED $ 16.90 80.07721L PADDY $ 28.05 80.08294B POWERS $ 30.00 80.06383B REDBREAST $ 43.05 80.08384B REDBREAST 12 $ 64.90 92.09026B SLANE CASTLE $ 20.35 80.09317B TULLAMORE DEW $ 18.65 80.09317L TULLAMORE DEW $ 25.45 80.0

CANADIAN WHISKEY

0076B SEAGRAMS VO $ 11.75 80.00076D SEAGRAMS VO $ 23.55 80.00076L SEAGRAMS VO $ 17.40 80.00169D LORD CALVERT $ 14.50 80.00170B MCMASTER'S $ 7.00 80.00170D MCMASTER'S $ 14.90 80.00170L MCMASTER'S $ 8.85 80.00174B CANADIAN MIST $ 8.75 80.00174D CANADIAN MIST $ 19.30 80.00174L CANADIAN MIST $ 12.25 80.00175D MACNAUGHTON $ 16.65 80.00176B CANADIAN CLUB $ 11.45 80.00176D CANADIAN CLUB $ 22.00 80.00176E CANADIAN CLUB $ 9.25 80.00176L CANADIAN CLUB $ 16.30 80.00189B BLACK VELVET $ 7.90 80.00189D BLACK VELVET $ 17.55 80.00189E BLACK VELVET $ 8.60 80.00189L BLACK VELVET $ 11.40 80.00909B BLACK VELVET TRAVELER $ 7.90 80.00920B BLACK VELVET RESERVE $ 11.40 80.0 0920D BLACK VELVET RESERVE $ 22.30 80.01570B CABIN FEVER MAPLE FLV. $ 16.85 80.01704D CANADIAN BAY $ 13.60 80.01704D CANADIAN BAY $ 8.70 80.01716B CANADA HOUSE $ 6.60 80.01716D CANADA HOUSE $ 12.75 80.01725B CANADIAN CLUB RESERVE 10 $ 14.05 80.01729B CANADIAN CLUB TRAVELER $ 11.45 80.01730D CANADIAN GOLD $ 14.05 80.01730L CANADIAN GOLD $ 8.60 80.01731B CAN. CLUB SHERRY CASK $ 16.70 82.61733B CANADIAN HUNTER TRAVELER $ 6.45 80.01735D CANADIAN LTD. $ 14.05 80.01735L CANADIAN LTD. $ 8.60 80.01748B CANADIAN MIST TRAVELER $ 6.75 80.01749D CANADIAN RESERVE $ 9.25 80.02055B CLASSIC 12 $ 17.60 80.02389B CROWN ROYAL BLACK $ 24.80 90.02391B CROWN ROYAL CASK NO.16 $ 70.25 80.02393B CROWN ROYAL EXTRA RARE $114.15 80.02397B CROWN ROYAL RESERVE $ 40.40 80.04041D HARWOOD $ 14.50 80.04041L HARWOOD $ 8.45 80.04699D NORTHERN LIGHT $ 12.70 80.04699L NORTHERN LIGHT $ 8.45 80.05073D JAMES FOXE $ 12.55 80.07726D PARAMOUNT $ 14.45 80.08050B PENDLETON $ 21.25 80.08431B RICH & RARE $ 7.00 80.08431D RICH & RARE $ 13.60 80.08894B CROWN ROYAL $ 22.15 80.08894D CROWN ROYAL $ 47.90 80.08894E CROWN ROYAL $ 28.50 80.08894L CROWN ROYAL $ 29.25 80.0 8922B V.0. GOLD $ 14.75 80.08923B SEAGRAM'S V.0. TRAVELER $ 11.75 80.09648B WINDSOR TRAVELER $ 7.90 80.09652B WINDSOR SUPREME $ 7.90 80.09652D WINDSOR SUPREME $ 17.15 80.09652L WINDSOR SUPREME $ 10.95 80.09656B WISER'S DELUXE $ 11.80 80.0

SCOTCH WHISKEY

0201B PINCH 15 YR. $ 29.70 80.00202B DEWAR'S $ 19.40 80.00202D DEWAR'S $ 41.45 80.00202E DEWAR'S $ 21.15 80.00202L DEWAR'S $ 27.35 80.00204B JOHNNIE WALKER RED $ 22.05 80.00204D JOHNNIE WALKER RED $ 43.25 80.00204L JOHNNLE WALKER RED $ 28.25 80.00206D USHER'S GREEN $ 22.25 80.00208B LAUDER'S $ 8.05 80.0

56 OhiO BeverAge MOnthlY MAY 2011

0208D lAuDer'S $ 17.55 80.00208l lAuDer'S $ 10.35 80.00212B grAnt'S $ 14.25 80.00212D grAnt'S $ 31.90 80.00213D OlD SMuggler $ 18.80 80.00213l ODSMuggler $ 11.45 80.00215B ChivAS regAl 12 Yr. $ 29.10 80.00215D ChivAS regAl 12 Yr. $ 64.20 80.00215l ChivAS regAl 12 Yr. $ 38.55 80.00225B CullY SArK $ 16.85 80.00225D CultY SArK $ 33.55 80.00225l CuttY SArK $ 21.10 80.00227B White hOrSe $ 12.55 80.00232B JOhnnie WAlKer BlACK $ 33.35 80.00232D JOhnnie WAlKer BlACK $ 70.05 80.00232l JOhnnie WAlKer BlACK $ 42.40 80.00238B J&B rAre $ 18.95 86.00238D J&B rAre $ 40.65 86.00238l J&B rAre $ 25.60 86.00239B grAnD MACniSh $ 8.15 80.00239D grAnD MACniSh $ 17.50 80.0 0239l grAnD MACniSh $ 10.60 80.00241D highlAnD MiSt $ 16.65 80.00241l highlAnD MiSt $ 9.55 80.00246D inver hOuSe $ 17.55 60.00246l inver hOuSe $ 10.35 60.00249D J.W. DAnt $ 13.65 80.00253B BAllAnline'S $ 13.40 80.01490B BuChAnAn DeluXe $ 26.35 80.01491B BuChAnAn SPeCiAl reServe $ 66.75 80.01655e MAKerS MArK 200Ml $ 7.00 80.02004B Chiv regAl SAlute 21 Yr $156.85 80.02005B Chiv regAl 25 $ 209.50 80.02006B ChivAS regAl 18 Yr. $ 51.80 80.02052D ClAn MACgregOr $ 17.10 80.02052l ClAn MACgregOr $ 10.60 80.02078B ClYneliSh $ 31.05 92.02672B DeWAr'SFOunDerS reServe $ 70.60 80.02673B DeWAr'S SignAture $ 189.75 86.02674B DeWAr'S SP. reS. 12 Yr. $ 31.75 80.02999B FAMOuS grOuSe 12 Yr. $ 23.90 80.03609B glen grAnt $ 38.70 80.05145B JOhn BArr reD $ 12.55 80.05220B JOhnnie WAlKer Blue $ 208.85 80.05225B JOhnnie WAlKer BKl.100 Anniv. $ 36.85 80.05229B JOhnnie WAiKer gOlD $ 79.05 80.06395B MClvOr $ 11.65 80.07980D PASSPOrt $ 20.55 80.08327D Queen Anne $ 18.45 80.08327l Queen Anne $ 9.75 80.08853D SCOreSBY $ 17.45 80.09188B FAMOuS grOuSe 80 $ 19.50 80.09188D FAMOuS grOuSe 80 $ 37.15 80.0

Single MAlt / SCOtCh

0019B ABerlOur 12 Yr. $ 31.70 86.00020B ABerlOur ABunADh $ 54.55 119.40031B ABerFelDY $ 44.10 80.00032B ABerFelDY 21 $ 150.00 80.00103B ArDMOre $ 36.10 92.00107B ArDBeg 10 Yr. $ 43.05 92.00375B AuChenlOShAn3WOOD $ 51.80 86.00377B AuChenlAShAn ClASSiC $ 26.50 80.00379B AuChrOiSK $ 24.75 80.00493B BAlvenie Single BArrel 15 Yr. $ 59.65 95.00497B BAlvenie DOuBleWOOD 12 Yr. $ 44.90 86.00504B BAlvenie POrtWOOD 21 Yr. $ 137.55 86.01481B BOWMOre legenD $ 21.25 80.01488B BunnAheBhAin $ 47.45 80.01498B BruiChlADDiCh rOCKS $ 48.50 92.01751B CAOl ilA 12-Yr. $ 46.95 86.01759B CArDhu $ 37.75 86.02355B CrAggAnMOre $ 45.85 80.02491B DelMOre StillMAn 28 Yr. $ 117.60 90.02495B DAlMOre 12 Yr. $ 36.10 80.02498B DAlWhinnie $ 55.30 66.02500B DAlWhinnie DiStill eDitiOn $ 65.90 86.03606B glenliDDiCh 12 Yr. reServe $ 34.35 80.03607B glen gAriOCh $ 16.35 86.03611B glenKinChie 12 Yr. $ 48.30 86.03615B glen SPeY $ 162.55 86.03620B glenliDDiCh SOlerA 15 Yr. $ 43.95 80.03625B glenliDDiCh AnCient 18 Yr. $ 60.50 86.03632B glenFArClAS 17 Yr. $ 93.45 86.03634B glenliDDiCh 15 DiStillerY eD. $ 51.80 102.03635B glenFArClAS 21 Yr. $ 103.95 86.03640B glenlivet 18 Yr. $ 63.15 86.0

3640B glenlivet 18 Yr. $ 63.15 86.03641B glenlivet 12 Yr. $ 34.35 80.03641D glenhivel $ 68.55 80.03641l glenlivel12 Yr. $ 44.65 80.03643B glenlivet ArChive 21 Yr. $ 121.60 86.03645B glenMOrAngie 10 YeAr OlD $ 34.35 86.03646B glenlivet FrenCh OAK 15 Yr. $ 43.05 80.03647B glenlivel nADurrA 16 Yr. $ 51.80 112.43649B glenMOrAngielASAnlA $ 43.05 92.03654B glenlivellDADurrAtriuMPh $ 69.25 96.03655B glenMOrAngie FineAltA $ 69.25 86.03656B glenMOrAngie QuintA ruBAn $ 43.05 92.03658B glenMOrAngteneCtAr D'Or $ 56.15 92.03697B glenrOtheS SeleCt reServe $ 38.80 80.03699B glenrOtheS $ 67.75 86.04291B highlAnD PArK $ 36.10 86.04296B highlAnD PArK 18 $ 86.70 86.05207B J. MCDOugAllS BlADnOCh $ 58.65 111.65231B JOhnnie WAlKer green $ 52.65 86.05507B lAgAvulin DiStillerS eD. $ 86.90 86.05508B lAgAvulin $ 75.60 86.05542B lAPhrOAig 18 $ 61.60 96.05543B lePhrOAigCASK Strength $ 55.45 115.65544B lAPhrOAlg $ 34.30 86.06012B MACAllAn CASK Strenglh $ 56.15 117.6 6013B MACAllAn 12 Yr. $ 44.80 86.06013D MACAllAn 12 Yr. $ 86.00 86.06016B MACAllAn 18 Yr. $ 131.20 86.06017B MACAllAn Fine OAK 10 Yr. $ 36.10 80.06016B MACAllAn Fine OAK 15 Yr. $ 69.75 86.06024B MACAllAn AnniverSArY $ 623.20 86.06025B MACAllAn 30 Yr. $1,104.05 86.06344B MCClellAnDS iSlAY $ 20.85 80.06346B MCClellAnDS highlAnD $ 20.65 80.06747B OBAn DiStillerS eD. $ 78.20 86.06748B OBAn $ 63.25 86.07700B OYO WhiSKeY $ 39.85 92.08983B SingletOn $ 34.40 80.09063B SPeYBurn $ 16.90 86.09064B SPeYBurn BrADen OrACh $ 15.15 80.09145B tAliSKer $ 53.80 91.69148B tAliSKer DiStiller eDitiOn $ 60.65 91.69150B tAMDhu $ 19.50 80.09150B tAMDhu $ 19.50 80.09240B tOMAtin SCOtCh 12 $ 19.50 80.09606B WilD SCOtSMAn BlACK lABel $ 58.15 94.09671B WOODStOne CreeK Single PeAteD MAlt WhSKY $ 103.95 93.0

Other WhiSKeY

0876B BernheiM OriginAl WheAt $ 25.60 90.01840B CAKFADDY CArOlinA MOOnShine $ 17.75 80.03526B geOrgiA MOOn COrn WhiSKeY $ 10.10 80.05255B Jr. JOhnSOnS MiDnight MOOn $ 17.75 80.0

BrAnDY

0051B AliZe COgnAC vS $ 16.90 80.0 0084B AnSAC vS COgnAC $ 16.00 80.00089B BelA OSA $ 22.10 80.0 0341B ASBACh urAlt BrAnDY $ 24.05 80.0 0453B MetAXA Five StAr BrAnDY $ 18.65 76.0 0456B COurvOiSier vSOP COgnAC 4Yr $ 31.75 80.0 0461B henneSSY v S $ 27.35 80.0 0461D henneSSY v S $ 64.20 80.0 0461e henneSSY v S $ 24.00 80.0 0461l henneSSY v S $ 35.90 80.0 0462B MArtell vS COgnAC $ 24.75 80.0 0463B reMY MArtin vSOP COgnAC $ 34.35 80.0 0463D reMY MArtin vSOP COgnAC $ 85.15 80.0 0463e reMY MArtin vSOP COgnAC $ 27.75 80.0 0463l reMY MArtin vSOP COgnAC $ 51.60 80.0 0464B St reMY vSOP AuthentiC BDY $ 9.90 80.0 0464D St reMY vSOP AuthentiC BDY $ 17.35 80.0 0469B PAul MASSOn grAnD AMBer 3Yr $ 10.80 80.0 0469D PAul MASSOn grAnD AMBer 3Yr $ 19.90 80.0 0469l PAul MASSOn grAnD AMBer 3Yr $ 12.80 80.0 0470B ChriStiAn BrOtherS BrAnDY $ 10.60 80.0 0470D ChriStiAn BrOtherS BrAnDY $ 19.70 80.0 0470l ChriStiAn BrOtherS BrAnDY $ 11.50 80.0 0479B lAirDS APPle JACK 6Yr $ 15.15 80.0 0480B COurvOiSier v S COgnAC 2Yr $ 25.60 80.0 0480D COurvOiSier v S COgnAC 2Yr $ 42.35 80.0 0480l COurvOiSier v S COgnAC 2Yr $ 33.40 80.0 0481B COrOnet vSQ $ 6.90 80.00481D COrOnet vSQ $ 19.70 80.0

MAY 2011 OhiO BeverAge MOnthlY 57

0481l COrOnet vSQ $ 11.50 80.0 0482B PArAMOunt BlACKBerrY BrnDY $ 9.65 75.0 0482D PArAMOunt BlACKBerrY BrnDY $ 19.70 75.0 0482l PArAMOunt BlACKBerrY BrnDY $ 11.25 75.0 0483B PArAMOunt CherrY BrAnDY $ 9.65 75.00483D PArAMOunt CherrY BrAnDY $ 10.85 75.0 0488B PArAMOunt APriCOt BrAnDY $ 9.65 75.0 0488D PArAMOunt APriCOt BrAnDY $ 19.70 75.0 0488l PArAMOunt APriCOt BrAnDY $ 11.25 75.0 0490B DeKuYPer BlACKBerrY BrAnDY $ 10.55 70.0 0668B ArrOW BlACKBrrY BDY $ 7.90 60.0 0682B DeK APriCOt BDY $ 10.55 70.0 0696B PArAMOunt PeACh BDY $ 9.65 75.0 0711B Mr BOStOn BlACKBerrY BrnDY $ 6.45 70.0 0863B nAviP SlivOvitZ 8Yr $ 18.25 100.0 0874B reMY MArtin lOuiS X111 $ 1744.20 80.0 1577B CAlvADOS BlD grnD APPl BDY $ 36.75 80.01618e ChriStiAn BrOtherS AMBer 200Ml $ 2.95 80.01623B COnJure COgnAC $ 27.10 80.01623e COnJure COgnAC $ 8.55 80.0 1625e COurvOiSier vS 200Ml 2Yr $ 5.95 80.0 1629e e & J vSOP 200Ml $ 2.95 80.0 1642e henneSSY vSOP 200Ml $ 11.20 80.01644e henneSSY vS FlASK $ 7.70 80.0 1665e PAul MASSOn vS 200 3Yr $ 2.90 80.0 1666e PAul MASSOn vSOP 200Ml 4Yr $ 3.30 80.0 1669e reMY MArtin vS 200Ml $ 7.70 80.0 1670e reMY MArtin vSOP 200Ml $ 9.45 80.01671e reMY MArtin 1738 ACCOr $ 12.90 80.0 2018B ChriStiAn BrOS FrOSt White $ 10.60 70.0 2020B ChriStiAn BrO grn rSv vSOP $ 10.80 80.02023B ChriStiAn BrO hOneY $ 11.65 70.0 2265B COnJure COgnAC $ 28.25 80.02335B COurvOiSier XO COgnAC $ 88.05 80.0 2348B COurvOiSier eXCluSiF 4Yr $ 34.35 80.02349B COurvOiSier 12 $ 43.05 80.0 2350B COurvOiSier 21 $217.55 80.02728B DOn PeDrO reServA eSPeCiAl $ 8.65 80.02850B DuJArDin vSOP $ 19.85 80.0 2871B e & J SuPeriOr rSv vSOP $ 11.65 80.02871D e & J SuPeriOr rSv vSOP $ 23.20 80.0 2871l e & J SuPeriOr rSv vSOP $ 13.65 80.0 2873B e & J $ 10.50 80.0 2873D e & J $ 21.65 80.0 2873l e & J $ 12.35 80.0 2875B e & J SuPeriOr rS vSOP trAveler $ 10.65 80.0 2876B e & J trAveler BDY $ 10.35 80.0 2877B e & J XO $ 13.40 80.02954B eXCellentiA gOlD Sliv BrAnDY $ 13.40 80.0 4011B hArDY vS $ 25.20 80.0 4074B henneSSY BlACK $ 34.35 86.0 4074l henneSSY BlACK $ 44.65 86.04076B henneSSY riChArD $2971.70 86.04080B henneSSY PArADiS $ 597.90 86.0 4084e henneSSY v S 200Ml $ 8.60 80.0 4087B henneSSY vS hiStOriC $ 27.35 80.0 4092B henneSSY vSOP COgnAC $ 36.95 80.0 4092l henneSSY vSOP COgnAC $ 56.00 80.0 4103B henneSSY X O $125.95 80.0 4944B J C COgnAC vSOP $ 21.25 80.0 4998B JACQue CArDin grAPe FrAnCe $ 9.05 80.0 5001B POli PO trAMinAr grAPPA $ 40.65 80.05486B KOrBel $ 9.05 80.0 5486D KOrBel $ 20.55 80.05509B lAirDS APPle BrAnDY 100 $ 20.40 80.05510B lAirDS rAre APPle BrAnDY $ 56.15 80.0 5512B lAirDS OlD APPle BrAnDY 90MO $ 22.15 80.0 5532B lAnDY vS COgnAC $ 18.65 80.0 5871B lerOuX POliSh BlACKBerrY $ 9.55 70.0 6072l MAnAStirKA $ 29.55 90.0 6095B MArASKA SlivOvitZ KOSher $ 22.10 80.0 6259B MArtell COrDOn Bleu COgnAC $ 69.25 80.0 6267B MArtell XO 12Yr $112.85 80.0 6270B MArtell vSOP $ 31.75 80.0 6525B MeuKOW v.S. $ 19.50 80.0 6545B MetAXA AMPhOrA 7 StAr $ 24.50 80.0 6603B MOlettO grAPPA D'neBBiOlO $ 30.00 80.0 7816B PArAMOunt ginger BrAnDY $ 7.40 65.0 7976B PAul MASSOn grnD AMBr vSOP 4Yr $ 12.10 80.0 7976D PAul MASSOn grnD AMBr vSOP 4Yr $ 24.05 80.0 7993B PreSiDente BrAnDY $ 10.80 80.0 8354B rAYnAl nAPOleOn vSOP $ 11.65 80.0 8386B reMY MArtin eXtrA $ 342.85 80.0 8389B reMY MArtin 1738 ACCOrD $ 43.05 80.0 8394B reMY MArtin XO eXCellenCe $112.85 80.0 8405B reMY MArtin vS grAnD Cru $ 23.90 80.0 8648B SAlignAC $ 16.90 80.0 9736B ZutA OSA $ 29.35 90.0

gin

0193l AriStOCrAt gin $ 7.10 80.0 0303D FleiSChMAnnS gin $ 12.70 80.0 0304D CrYStAl PAlACe gin $ 12.30 80.0 0304l CrYStAl PAlACe gin $ 7.10 80.0 0305D SeAgrAMS eXtrA DrY gin $ 20.55 80.0 0305e SeAgrAMS eXtrA DrY gin $ 6.50 80.00305l SeAgrAMS eXtrA DrY gin $ 12.00 80.0 0308B gOrDOnS gin $ 9.75 80.0 0308D gOrDOnS gin $ 19.85 80.0 0308l gOrDOnS gin $ 12.35 80.0 0313B BeeFeAter gin $ 16.90 94.00313D BeeFeAter gin $ 30.15 94.00313e BeeFeAter gin $ 7.55 94.0 0313l BeeFeAter gin $ 9.40 94.0 0319D PArAMOunt 90 gin $ 16.15 90.0 0319l PArAMOunt 90 gin $ 8.95 90.0 0320D CAlvert gin $ 14.95 80.00322B BOMBAY gin $ 16.75 86.0 0322D BOMBAY gin $ 30.00 86.0 0322l BOMBAY gin $ 22.90 86.0 0326B tAnQuerAY gin $ 17.80 94.6 0326D tAnQuerAY gin $ 38.10 94.6 0326e tAnQuerAY gin $ 17.05 94.6 0326l tAnQuerAY gin $ 24.25 94.6 0327D glenMOre gin $ 12.30 80.0 0327l glenMOre gin $ 7.00 80.0 0329D BOOthS gin $ 19.85 90.0 0330D hAllerS gin $ 12.30 80.0 0330l hAllerS gin $ 7.10 80.0 0339B gilBeYS gin $ 7.70 80.0 0339D gilBeYS gin $ 16.70 80.0 0339l gilBeYS gin $ 10.65 80.0 0340l SenAtOrS CluB gin 4Yr $ 4.05 80.0 0563D BArtOn gin $ 12.30 80.0 0563l BArtOn gin $ 7.20 80.0 0962B BlueCOAt gin $ 23.90 94.01324B BOMBArDier MilitArY $ 5.75 86.0 1327B BOMBAY SAPPhire gin $ 19.40 94.0 1327D BOMBAY SAPPhire gin $ 40.60 94.0 1327l BOMBAY SAPPhire gin $ 26.45 94.0 1369B BOODleS BritiSh gin $ 14.30 90.4 1495B BrOKerS gin $ 13.40 94.01522B BurnettS gin trAveler $ 6.90 80.01659e PArAMOunt gin $ 4.20 80.0 1660e neW AMSterDAM 200Ml $ 2.95 80.0 1673e SeAgrAMS eXtrA DrY 200 $ 3.30 80.0 1680e tAnQuerAY gin 200Ml $ 4.15 94.6 3555B gilBeYS gin trAveler $ 7.70 80.03780B gOrDOnS trAveler $ 3.25 80.0 4073B henDriCK'S gin $ 29.10 88.0 4073D henDriCK'S gin $ 59.85 88.0 6379D MC COrMiCK gin $ 12.85 80.06062B MAgellAn $ 26.45 88.06379D MC COrMiCK gin $ 12.85 80.0 6379l MC COrMiCK gin $ 7.45 80.0 6444D MeierS nO 94 gin $ 16.50 94.4 6716B neW AMSterDAM gin $ 10.80 80.0 6716D neW AMSterDAM gin $ 22.30 80.0 6716l neW AMSterDAM gin $ 15.00 80.0 7868D PArAMOunt gin 80 $ 12.85 80.0 7868l PArAMOunt gin 80 $ 7.85 80.0 8235B PinnACle gin $ 9.05 80.0 8235D PinnACle gin $ 17.95 80.0 8274B PlYMOuth gin $ 22.95 82.48436B right gin $ 23.90 82.4 8883B SeAgrAMS APPle tWSt gin $ 9.05 70.0 8889B SeAgrAMS DiStillerS rSv $ 11.65 94.0 8889D SeAgrAMS DiStillerS rSv $ 24.05 94.0 8900B SeAgrAM eXtrA DrY gn trv $ 9.05 80.0 8902B SeAgrAM'S grAPe gin $ 9.05 70.0 8905B SeAgrAMS liMe tWiSteD gin $ 9.05 70.0 8905D SeAgrAMS liMe tWiSteD gin $ 20.55 70.0 8905l SeAgrAMS liMe tWiSteD gin $ 10.10 70.0 8914B SeAgrAMS OrAnge tWiSt gin $ 9.05 70.0 8995B BurnettS White SAtin gin $ 6.90 80.0 8995D BurnettS White SAtin gin $ 17.10 80.0 8995l BurnettS White SAtin gin $ 10.20 80.09072B SMOOth AMBler greenBrier $ 25.60 80.0 9153B tAnQuerAY nO 10 $ 25.60 94.6 9157B tAnQuerAY rAngPur $ 19.40 82.69195l 3 iSlAnDS gin $ 11.45 94.0 9504B WAterSheD DiStillerY gin $ 24.65 88.0 9604B WhitleY neill gin $ 21.10 80.09669B WOODStOne CreeK gin $ 28.70 94.09669e WOODStOne CreeK gin $ 5.70 94.0


RUM

0065B ADMIRAL NELSON SPICED RUM $ 7.05 70.0 0065D ADMIRAL NELSON SPICED RUM $ 14.90 70.0 0065L ADMIRAL NELSON SPICED RUM $ 8.00 70.0 0094B APPLETON ESTATE EXTRA 12YR $ 24.35 80.0 0095B APPLETON WHITE RUM $ 11.40 80.0 0096B APPLETON ESTATE RESERVE $ 19.50 80.0 0097B APPLETON SPECIAL GOLD RUM $ 14.05 80.0 0099B APPLETON VX $ 14.25 80.00099D APPLETON VX $ 24.95 80.0 0197L ARISTOCRAT RUM $ 7.50 80.00355B ATLANTICO $ 29.95 80.0 0390B BACARDI 8 RUM 8YR $ 17.65 80.00392B BACARDI ARCTIC GRAPE $ 14.10 70.0 0394B BACARDI BIG APPLE $ 11.30 70.00397B BACARDI GOLD RESERVE $ 14.80 80.0 0400B BACARDI COCO RUM $ 14.10 70.0 0401B BACARDI SELECT RUM $ 10.55 80.0 0401L BACARDI SELECT RUM $ 16.75 80.0 0402B BACARDI GOLD TRAVELER $ 10.55 80.0 0405B BACARDI DRAGONBERRY $ 14.10 70.00405D BACARDI DRAGONBERRY $ 26.45 70.0 0412B BACARDI LIMON RUM $ 14.10 70.0 0412D BACARDI LIMON RUM $ 22.95 70.0 0412L BACARDI LIMON RUM $ 17.65 70.0 0420B BACARDI O RUM $ 14.10 70.0 0420L BACARDI O RUM $ 17.65 70.0 0425B BACARDI PEACH RED $ 14.10 70.0 0432B BACARDI RAZZ RUM $ 14.10 70.0 0439B BACARDI SUPERIOR TRAVELER $ 10.55 80.0 0441B BACARDI GRAND MELON $ 14.10 70.00444E BACARDI MULTI-FLAVORED PAK $ 4.95 70.0 0447B BACARDI TORCHED CHERRY $ 14.10 70.0 0448B BACARDI ROCK COCONUT $ 14.10 70.0 0501D MR BOSTON LIGHT $ 13.60 80.0 0501L MR BOSTON LIGHT $ 7.50 80.0 0502D MR BOSTON DARK $ 13.60 80.0 0502L MR BOSTON DARK $ 7.50 80.0 0510B BACARDI 151 RUM $ 17.65 151.0 0510L BACARDI 151 RUM $ 22.80 151.0 0512B BACARDI GOLD RUM $ 10.55 80.0 0512D BACARDI GOLD RUM $ 22.05 80.0 0512L BACARDI GOLD RUM $ 16.75 80.00524B BARBANCOURT RES. SPECIALE $ 16.00 80.0 0536D RONRICO GOLD RUM $ 16.70 80.0 0536L RONRICO GOLD RUM $ 11.25 80.0 0537B RONRICO SILVER RUM $ 8.75 80.0 0537D RONRICO SILVER RUM $ 19.35 80.0 0537L RONRICO SILVER RUM $ 11.45 80.0 0539B MYERS ORIGINAL DARK RUM $ 15.70 80.0 0539D MYERS ORIGINAL DARK RUM $ 32.25 80.0 0539L MYERS ORIGINAL DARK RUM $ 20.05 80.0 0544B BACARDI SUPERIOR LIGHT $ 10.55 80.0 0544D BACARDI SUPERIOR LIGHT $ 22.05 80.0 0544E BACARDI SUPERIOR LIGHT $ 8.80 80.0 0544L BACARDI SUPERIOR LIGHT $ 16.75 80.00869B BACARDI ANEJO $ 15.85 80.00899B BLACK BEARD SPICED RUM $ 12.50 86.0 0965D BOCADOR WHITE RUM FLORIDA $ 14.00 80.0 0965L BOCADOR WHITE RUM FLORIDA $ 7.90 80.0 1010B 10 CANE RUM $ 25.60 80.01010E 10 CANE RUM $ 24.85 80.0 1494B BRUGAL ANEJO RUM $ 16.85 80.0 1550L CALICO JACK SPICED RUM $ 8.00 70.0 1565B CABANA CACHACA $ 25.70 80.01656E LADY BLIGH SPICED $ 3.80 72.5 1755B CAPTAIN MORGAN SPICE RUM $ 14.50 70.0 1755D CAPTAIN MORGAN SPICE RUM $ 28.05 70.0 1755E CAPTAIN MORGAN SPICE RUM $ 8.75 70.0 1755L CAPTAIN MORGAN SPICE RUM $ 18.30 70.0 1757B CAPT MORGAN SPICED 100 $ 17.70 100.0 1757D CAPT MORGAN SPICED 100 $ 30.75 100.01758B CAPT MORGAN SPICED 100 TRVL $ 17.70 100.0 1762B CAPTAIN MORGAN TRAVELER RUM $ 14.50 70.0 1763B CAPTAIN MORGAN LIME BITE $ 14.50 70.0 1766L CAPT MORGAN PARROT BAY COCONT $ 17.55 90.0 1768B CAPTAIN MORGAN SLVR SPICE $ 14.50 70.0 1769B CAPTAIN MORGAN PVT STOCK $ 19.15 80.0 1772L CAPTAIN MORGAN TATTOO $ 17.75 70.0 1827D CASTILLO GOLD LABEL $ 16.30 80.0 1827L CASTILLO GOLD LABEL $ 8.65 80.0 1829B CASTILLO SILVER RUM $ 7.05 80.0 1829D CASTILLO SILVER RUM $ 16.30 80.0 1829L CASTILLO SILVER RUM $ 8.65 80.01838B CASTILLO SPICED RUM $ 6.50 70.0 1838L CASTILLO SPICED RUM $ 8.65 70.0

2067B CLEMENT CREOLE SHRUBB $ 29.95 80.02069B CLEMENT VSOP $ 34.30 80.0 2315B CORUBA SPICED $ 8.95 80.0 2398L CRUZAN 151 PRF RUM $ 17.45 151.02400L CRUZAN BLACK CHERRY $ 6.80 55.02401L CRUZAN BANANNA $ 6.80 55.0 2402L CRUZAN PINEAPPLE $ 6.80 55.02403L CRUZAN BLACKSTRAP $ 14.25 80.02415B CRUZAN ESTATE DIAMOND $ 14.95 80.02416L CRUZAN MANGO $ 6.80 55.02417B CRUZAN ESTATE SNGL BRL RUM $ 14.70 80.02418B CRUZAN JUNKANU CITRIS $ 9.85 70.02419L CRUZAN COCONUT $ 6.80 55.02421L CRUZAN VANILLA $ 6.80 55.0 2422B CRUZAN ESTATE DARK $ 9.90 80.0 2423B CRUZAN ESTATE LIGHT $ 9.90 80.02424L CRUZAN GUAVA $ 6.80 55.0 2425B CRUZAN 9 $ 12.75 80.0 2734B DON Q CRISTAL $ 9.65 80.0 3787B GOSLINGS BLACK SEAL $ 14.40 80.0 5209B JOHN MCCULLOCH RUM $ 22.10 80.0 5488B KRAKEN BLACK SPICED $ 16.90 94.05488D KRAKEN BLACK SPICED $ 24.95 94.0 5493L LADY BLIGH BANANA $ 8.90 48.0 5495L LADY BLIGH CHERRY $ 8.90 48.0 5498B LADY BLIGH SPICED TRAVELER $ 7.30 72.5 5499B LADY BLIGH SPICED $ 7.30 72.5 5499D LADY BLIGH SPICED $ 15.35 72.5 5499L LADY BLIGH SPICED $ 9.30 72.5 5500L LADY BLIGH COCONUT $ 8.90 48.0 5502L LADY BLIGH MANGO $ 8.90 48.0 5503L LADY BLIGH PINEAPPLE$ $ 8.90 48.0 5504L LADY BLIGH VANILLA $ 8.90 48.0 5505B LADY BLIGH 151 RUM $ 13.40 151.0 6068B MALIBU BLACK $ 14.30 70.0 6069B MALIBU RUM $ 11.65 48.0 6069D MALIBU RUM $ 21.45 48.0 6069L MALIBU RUM $ 16.70 48.0 6360D MC CORMICK RUM $ 13.75 80.0 6360L MC CORMICK RUM $ 7.70 80.0 6441D MEIERS GD LABEL V ISLANDS $ 14.45 80.0 6441L MEIERS GD LABEL V ISLANDS $ 8.25 80.0 6442D MEIERS WH LAB V ISLND RUM $ 14.45 80.0 6442L MEIERS WH LAB V ISLND RUM $ 8.25 80.0 6643D MONTEGO BAY SILVER $ 13.85 80.0 6651B MT GAY XTRA OLD RUM $ 38.70 86.0 6652B MT GAY ECLIPSE $ 15.15 80.06652D MT GAY ECLIPSE $ 26.70 80.0 6653B MT GAY ECLIPSE SILVER $ 13.40 80.0 6699L MYERS'S PLATINUM $ 9.25 80.0 7692B ORONOCO PLATINUM RESERVE $ 34.40 80.07722B PANAMA JACK SPICED $ 25.40 70.07730L PARAMOUNT 151 $ 19.40 151.0 7788L PARAMOUNT DRAGON FRUIT $ 10.70 80.0 7835B PARAMOUNT GOLD LBL $ 7.30 80.0 7835D PARAMOUNT GOLD LBL $ 14.45 80.07835L PARAMOUNT GOLD LBL $ 8.25 80.0 7836B PARAMOUNT WHITE LBL $ 7.30 80.0 7836D PARAMOUNT WHITE LBL $ 14.45 80.0 7836L PARAMOUNT WHITE LBL $ 8.25 80.07839L PARAMOUNT WHIPT CREME $ 10.70 80.0 8326B PYRAT X O RESERVE $ 21.85 80.08330B PUCKER CITRUS SQUEEZE $ 12.55 70.08331B PUCKER GRAPE GONE WILD $ 12.55 70.08332B PUCKER SOUR APPLE SASS $ 12.55 70.08333B PUCKER WILD CHERRY TEASE $ 12.55 70.08475B ROGUE $ 27.35 80.0 8500B RON MATUSALEM GRAN RESERVA $ 25.60 80.08502B RON MATUSALEM PLATINO $ 12.55 80.0 8533D RONRICO CLIPPER SPICED RUM $ 15.85 70.0 8645B SAILOR JERRY SPIC NAVY RUM $ 15.15 92.0 8645D SAILOR JERRY SPIC NAVY RUM $ 24.95 92.0 8645L SAILOR JERRY SPIC NAVY RUM $ 18.45 92.0 8646B SAILOR JERRY SPICED TRAVLR $ 15.15 92.0 8881B SEAGRAMS BRAZIL CITRUS RUM $ 7.25 70.0 8882B SEAGRAMS BRAZILIAN $ 7.25 80.0 9065B SPICED JACK NO 94 $ 12.55 94.0 9229B TOMMY BAHAMA GOLDEN SUN $ 11.05 80.0 9230B TOMMY BAHAMA WHITE SAND $ 11.05 80.0 9570B WHALER'S VANILLA $ 8.05 60.0 9675B WRAY & NEPHEW WH OVERPROOF $ 16.00 126.0

SCOTCH

0018B ABERLOUR 18 YR $ 86.65 86.00019B ABERLOUR 12 YR SM $ 31.70 86.00020B ABERLOUR A'BUNADH $ 54.55 119.0 0031B ABERFELDY 12 YR $ 44.10 80.0


0032B ABerFelDY 21 Yr $150.00 80.0 0103B ArDMOre SCOtCh $ 36.10 92.0 0107B ArDBeg 10Yr Single MAlt $ 43.05 92.0 1474B BOWMOre 12 Yr $ 39.55 80.0 0201B PinCh - hAig 15 Yr $ 29.70 80.0 0202B DeWArS $ 19.40 80.0 0202D DeWArS $ 39.70 80.00202e DeWArS $ 21.15 80.0 0202l DeWArS $ 27.35 80.0 0204B JOhnnie WAlKer reD 12 Yr $ 21.15 80.0 0204D JOhnnie WAlKer reD 12 Yr $ 42.40 80.0 0204l JOhnnie WAlKer reD 12 Yr $ 27.35 80.0 0206D uSherS green StriPe $ 22.25 80.0 0208B lAuDerS 3 Yr $ 8.05 80.0 0208D lAuDerS 3 Yr $ 17.55 80.0 0208l lAuDerS 3 Yr $ 10.35 80.0 0212B grAntS StAnD FASt $ 14.25 80.0 0212D grAntS StAnD FASt $ 31.90 80.0 0213D OlD SMuggler $ 18.80 80.0 0213l OlD SMuggler $ 11.45 80.0 0215B ChivAS regAl $ 25.60 80.0 0215D ChivAS regAl $ 58.10 80.0 0215l ChivAS regAl $ 38.55 80.0 0225B CuttY SArK $ 16.85 80.0 0225D CuttY SArK $ 33.55 80.0 0225l CuttY SArK $ 21.10 80.0 0227B White hOrSe $ 12.55 80.0 0232B JOhnnie WAlKer BlACK 12 Yr $ 33.35 80.0 0232D JOhnnie WAlKer BlACK 12 Yr $ 69.15 80.0 0232l JOhnnie WAlKer BlACK 12 Yr $ 43.00 80.0 0238B J & B rAre $ 18.95 80.0 0238D J & B rAre $ 36.35 80.0 0238l J & B rAre $ 23.70 80.0 0239B grAnD MACniSh 3 Yr $ 8.15 80.0 0239D grAnD MACniSh 3 Yr $ 17.50 80.0 0239l grAnD MACniSh 3 Yr $ 10.60 80.0 0241D highlAnD MiSt 3 Yr $ 16.65 80.0 0241l highlAnD MiSt 3 Yr $ 9.55 80.0 0246D inverhOuSe 3 Yr $ 16.65 80.0 0246l inverhOuSe 3 Yr $ 10.35 80.0 0249D J W DAnt SCOtCh $ 11.75 80.0 0253B BAllAntineS $ 10.80 80.0 0281B JAMeSOn iriSh WhSKY $ 21.25 80.0 0281D JAMeSOn iriSh WhSKY $ 44.10 80.0 0281l JAMeSOn iriSh WhSKY $ 29.80 80.0 0282B BuShMillS iriSh WSKY $ 20.40 80.0 0282l BuShMillS iriSh WSKY $ 28.90 80.0 0375B AuChentOShAn 3 WOOD SMS $ 49.20 86.0 0377B AuChentOShAn ClASSiC SMS $ 24.75 80.0 0493B BAlvenie Single 15Yr $ 60.50 95.60496B BAlvenie 14 CAriBBeAn CASK $ 51.80 86.0 0497B BAlvenie DOuBleWOOD 12 Yr $ 44.90 86.0 0504B BAlvenie POrtWOOD 21 Yr $137.55 86.0 0908B BlACK BuSh iriSh WhSKY $ 31.00 80.0 1481B BOWMOre legenD SMS $ 23.65 80.0 1488B BunnAhABhAin 12 Yr $ 47.45 80.0 1490B BuChAnAn DeluXe 12 SCOtCh $ 29.20 80.01498B BruiChlADDiCh rOCKS $ 48.50 92.01519B BuShMillS 16 Yr Single MAlt $ 58.65 80.0 1520B BuShMillS 10 Yr iriSh $ 35.45 80.01636e glenFiDDiCh 45 COMBO $ 42.80 82.01648e JAMeSOn iriSh WhSKY $ 6.80 80.01751B CAOl ilA 12 Yr SCOtCh $ 44.30 86.02004B ChivAS regAl SAlute 21Yr $156.85 80.02005B ChivAS regAl 25 $218.90 80.0 2006B ChivAS regAl 18 Yr $ 43.05 80.0 2052D ClAn MACgregOr SCOtCh $ 16.20 80.0 2052l ClAn MACgregOr SCOtCh $ 10.60 80.0 2074B ClOntArF ClASSiC BlenD $ 17.60 80.02078B ClYneliSh $ 31.05 92.0 2355B CrAggAnMOre Sngl MAlt SCOt 12 Yr $ 48.30 80.0 2491B DAlMOre StillMAn 28 Yr $ 117.60 90.02495B DAlMOre 12 $ 36.10 80.0 2498B DAlWhinnie Sngl MAlt SCOtC 15 Yr 52.70 86.0 2673B DeWAr'S SignAture $189.75 86.0 2674B DeWArS SPeC rSv 12 Yr Bln SCOtCh $ 26.45 80.0 2999B FAMOuS grOuSe 12 Yr $ 23.90 80.0 3003B FeCKin iriSh WhSKY $ 16.90 80.0 3606B glenFiDDiCh SPeC reS 12 Yr $ 34.35 80.03607B glen gAriOCh $ 16.35 86.0 3611B glenKinChie 12 Yr $ 46.60 86.0 3620B glenFiDDiCh SOler rSv 15 Yr $ 43.95 80.0 3625B glenFiDDiCh AnCnt rSv 18 Yr $ 60.50 86.0 3634B glenFiDDiCh 15Yr DiStlY eDitiOn $ 51.80 102.0 3640B glenlivet 18 YeAr $ 60.50 86.0 3641B glenlivet Single MAlt 12 Yr $ 31.75 80.0 3641D glenlivet Single MAlt 12 Yr $ 68.55 80.03641l glenlivet Single MAlt 12 Yr $ 43.75 80.0

3643B glenlivet ArChive 86 21 Yr $120.70 86.0 3645B glenMOrAngie 10 Yr $ 34.35 86.0 3646B glenlivet FrenCh OAK 15 Yr $ 41.35 80.0 3647B glenlivet nADurrA 16 Yr $ 47.40 112.4 3649B glenMOrAngie lASAntA $ 43.05 92.0 3650e glenMOrAngie 10 Yr - 100Ml $ 25.85 89.2 3654B glenlivet nADurrA triuM 91 $ 69.25 96.03656B glenMOrAngie QuintA ruBAn $ 43.05 92.0 3658B glenMOrAngie neCtAr D Or $ 56.15 92.0 3697B glenrOtheS SeleCt reServe $ 38.80 80.03699B glenrOtheS SCOtCh $ 67.75 86.04291B highlAnD PArK Sngl MAlt 12Yr $ 37.85 86.04296B highlAnD PArK 18Y $107.00 86.0 4895B iriShMAn OriginAl ClAn WhiSKeY $ 17.65 80.04895l iriShMAn OriginAl ClAn WhiSKeY $ 27.95 80.0 5075B JAMeSOn gOlD $ 56.15 80.05079B JAMeSOn vintAge reS. $ 173.90 92.0 5081B JAMeSOn 18 Yr $ 77.95 80.05083B JAMeSOn 12 Yr $ 36.95 80.0 5145B JOhn BArr reD $ 11.40 80.05207B J. MCDOugAlS BlADnOCh $ 77.45 111.6 5212B JOhn POWer & SOn iriSh glD $ 16.00 80.0 5220B JOhnnie WAlKer Blue $203.95 80.0 5225B JOhnnY WAlKer BlK 100 AnniveSArY $ 36.85 80.0 5229B JOhnnie WAlKer gOlD 18 Yr $ 74.60 80.05231B JOhnnie WAlKer grn $ 52.65 86.05384B KilBeggAn $ 14.30 80.05507B lAgAvAulin DiStillerS eD. $ 86.90 86.0 5508B lAgAvAulin Single MAlt 16 Yr $ 78.25 86.05542B lAPhrOAig 18 Yr $ 61.60 96.0 5543B lAPhrOAig CASK Strength 10 Yr $ 55.45 115.65544B lAPhrOAig Single MAlt 10 Yr $ 34.30 86.06012B MACAllAn CASK Strength SMS $ 51.80 117.66013B MACAllAn 12 Yr Single MAlt $ 43.05 86.06013D MACAllAn 12 Yr Single MAlt $ 86.00 86.0 6016B MACAllAn 18 Yr Single MAlt $131.20 86.06017B MACAllAn Fine OAK 10 Yr $ 34.35 80.0 6018B MACAllAn Fine OAK 15 Yr $ 69.75 86.06024B MACAllAn 25 Yr $592.65 86.06025B MACAllAn 30 Yr $1054.75 86.0 6344B MCClellAnDS iSlAY $ 20.15 80.0 6346B MCClellAnDS highlnD $ 20.15 80.0 6395B MCivOr SCOtCh $ 12.55 80.06574B MiDletOn $ 120.30 80.06576B MiChAel COllinS BlenDeD $ 21.25 80.0 6747B OBAn DiStillerS ADDitiOn $ 69.45 86.0 6748B OBAn Single MAlt 14 $ 60.70 86.07480B OlD PulteneY 12 Yr $ 25.60 86.0 7721l PADDY iriSh WhiSKeY $ 28.05 80.0 7980D PASSPOrt SCOtCh $ 22.30 80.08327D Queen Anne $ 18.45 80.0 8327l Queen Anne $ 9.75 80.0 8383B reDBreASt iriSh WhiSKeY 12 Yr $ 43.05 80.0 8853D SCOreSBY SCOtCh $ 17.45 80.0 8983B SingletOn Single MAlt 12 Yr $ 34.40 80.0 9026B SlAne CAStle $ 20.35 80.0 9063B SPeYBurn Single MAlt 10 Yr $ 20.40 86.0 9064B SPeYBurn BrADAn OrACh $ 16.90 80.0 9145B tAliSKer Single MAlt 10 Yr $ 51.10 91.6 9150B tAMDhu SCOtCh WhiSKeY 10 Yr $ 19.50 80.09188B FAMOuS grOuSe $ 19.80 80.0 9188D FAMOuS grOuSe $ 37.15 80.0 9317B tullAMOre DeW - irelAnD $ 20.40 80.0 9317l tullAMOre DeW - irelAnD $ 28.05 80.09605B WilD SCOtSMAn 15 Yr $ 51.80 92.0 9606B WilD SCOtSMAn BlACK lABel $ 58.15 94.0

teQuilA

0038l AgAvAleS teQuilA gOlD 110 $ 15.55 64.0 0039B AgAverO OrAnge teQuilA $ 18.65 110.00040B AgAve lOCO $ 25.75 71.00048B AgAvAleS gOlD 80 $ 16.90 80.00050B Alien teQuilA Silver $ 45.30 80.0 0371B ASOMBrOSO Silver $ 25.90 80.00487B BAluArte teQuilA $ 31.80 80.0 1544B CABO WABO AneJO $ 38.70 80.0 1545B CABO WABO BlAnCO $ 30.00 80.0 1546B CABO WABO rePOSADO $ 34.30 80.0 1628e CuervO eSPeCiAl Silver 200 $ 5.50 80.0 1662e PAtrOn AneJO $ 16.40 80.0 1664e PAtrOn Silver 200Ml $ 14.65 80.01674e SAuZA hOrnitOS PlAtA $ 5.95 80.0 1676e PAtrOn rePOSADO $ 15.50 80.0 1810B CASA nOBle CrYStAl $ 27.75 80.01846B CAZADOreS AneJO $ 34.95 80.0 1847B CAZADOreS BlAnCO $ 22.05 80.0 1848B CAZADOreS rePOSADO $ 26.45 80.0


1857B CENTENARIO PLATA $ 27.75 80.0 1858B CENTENARIO REPOSADO $ 29.50 80.0 1859B CENTENARIO ROSANGEL $ 20.90 80.0 1860B CENTENARIO TENAMPA AZUL $ 16.90 80.02280B CORAZON TEQUILA ANJEO $ 23.50 80.02281B CORAZON BLANCO $ 25.60 80.0 2282B CORAZON REPOSADO $ 30.00 80.0 2306B CORONADO TEQUILA $ 10.70 90.0 2317B CORZO REPOSADO $ 43.30 80.0 2318B CORZO SILVER $ 35.50 80.0 2410B CUERVO ESPECIAL $ 16.10 80.0 2410D CUERVO ESPECIAL $ 30.10 80.0 2410E CUERVO ESPECIAL $ 11.95 80.0 2410L CUERVO ESPECIAL $ 21.70 80.0 2411B 1800 REPOSADO TEQ $ 22.15 80.0 2411D 1800 REPOSADO TEQ $ 36.30 80.02411L 1800 REPOSADO TEQ $ 29.80 80.0 2721B DON JULIO ANEJO $ 51.55 80.02721E DON JULIO ANEJO $ 26.65 80.0 2722B DON JULIO BLANCO $ 43.70 80.0 2722D DON JULIO BLANCO $ 79.05 80.0 2724B DON JULIO REPOSADO $ 45.20 80.02725B DON JULIO REAL $263.50 80.0 2760B DOS LUNAS SILVER $ 31.75 80.0 2761B DOS MANOS BLANCO $ 20.90 80.02883B EL ARCO ANEJO $ 50.75 80.02884B EL ARCO BLANCO $ 43.70 80.02885B EL ARCO REPOSADO $ 50.75 80.02891B EL CABALLO ESTRELLA MIXTO $16.00 80.0 2899B EL CHARRO REPOSADO $16.00 80.02900B EL CHARRO SILVER $16.00 80.02903B 1800 TEQUILA SILVER $ 22.15 80.02903D 1800 TEQUILA SILVER $ 36.30 80.0 2903L 1800 TEQUILA SILVER $ 29.80 80.0 2905B 1800 SELECT SILVER $ 25.60 100.0 2907B EL GRADO BLANCO $ 33.95 80.02908B 1800 COLLECTION EXTRA ANEJO $ 3044.50 80.02909B EL MAYOR ANEJO $ 30.00 80.0 2910B EL MAYOR BLANCO $ 20.90 80.0 2911B EL MAYOR REPOSADO $ 21.80 80.0 2914B EL JIMADOR ANEJO $ 21.25 80.0 2916B EL JIMADOR BLANCO $ 16.00 80.0 2916D EL JIMADOR BLANCO $ 29.30 80.0 2917B EL JIMADOR REPOSADO $ 16.00 80.02917D EL JIMADOR REPOSADO $ 29.30 80.0 2926B EL TORO GOLD $ 12.55 80.0 2926D EL TORO GOLD $ 23.15 80.02926L EL TORO GOLD $ 15.80 80.0 2927B EL TORO SILVER $ 12.55 80.0 2927D EL TORO SILVER $ 16.65 80.0 2927L EL TORO SILVER $ 15.80 80.02937B ESPOLON BLANCO $ 21.25 80.0 2940B ESPOLON REPOSADO $ 21.25 80.02996B FAMILIA CAMARENA REPOSADO $ 17.75 80.02997B FAMILIA CAMARENA SILVER $ 17.75 80.0 3820B GRAN PATRON PLATINUM TEQ $173.55 80.0 4109B HERRADURA ANEJO $ 40.45 80.0 4114B HERRADURA REPOSADO $ 34.35 80.0 4115B HERRADURA SILVER $ 34.35 80.0 5240L CUERVO BLACK MEDALLION $ 26.95 80.0 5243B CUERVO TRADICIONAL $ 18.60 80.0 5244B 1800 ANEJO $ 28.10 80.0 5247B CUERVO ESPECIAL SILVER $ 16.10 80.0 5247D CUERVO ESPECIAL SILVER $ 30.10 80.05247E CUERVO ESPECIAL SILVER $ 10.05 80.0 5247L CUERVO ESPECIAL SILVER $ 21.70 80.0 5249L JUAREZ SILVER $ 9.85 80.0 5250L JUAREZ GOLD $ 9.85 80.0 5253B CUERVO PLATINO $ 41.95 80.05254L JUAREZ GOLD DSS $ 7.95 80.0 5497B LA PRIMA WHITE $ 9.25 80.05497D LA PRIMA WHITE $ 17.40 80.0 5497L LA PRIMA WHITE $ 9.75 80.0 5501B LA PRIMA GOLD TEQ $ 5.30 80.05501D LA PRIMA GOLD TEQ $ 17.40 80.0 5501L LA PRIMA GOLD TEQ $ 9.75 80.06001B LUNA NUEVA ANEJO $ 40.55 80.0 6002B LUNA NUEVA REPOSADO $ 32.65 80.0 6003B LUNA NUEVA SILVER $ 30.00 80.0 6004B LUNAZUL BLANCO $ 16.90 80.06005B LUNAZUL REPOSADO $ 15.15 80.0 6058B MAESTRO DOBEL $ 43.05 80.0 6110B MARGARITAVILLE ISLAND LIME $ 11.65 50.0 6112B MARGARITAVILLE TROP TANGER $ 9.80 70.0 6118B MARGARITAVILLE TEQ SILVER $ 11.65 80.0 6119B MARGARITAVILLE TEQ GOLD $ 11.65 80.06119D MARGARITAVILLE TEQ GOLD $ 23.20 80.0 6345L MATADOR GOLD TEQ $ 10.25 80.0

6580B MILAGRO SILVER $ 23.85 80.06584B MILAGRO ANEJO $ 34.35 80.0 6585B MILAGRO REPOSADO $ 26.50 80.0 6586B MILAGRO SBR REP $ 47.45 80.0 6588B MILAGRO SBR SILVER $ 43.05 80.0 6642B MONTE ALBAN TEQUILA $ 15.60 80.0 6645L MONTEZUMA BLUE $ 7.15 80.0 6647L MONTEZUMA WHITE - MEXICO $ 9.75 80.06649L MONTEZUMA GOLD – MEXICO $ 9.75 80.0 6731B 901 SILVER TEQUILA $ 34.35 80.06863B VOODOO TIKI ANEJO $ 47.10 80.06864B VOODOOTIKI BLUE DRAGON $ 16.55 67.06865B VOODOOTIKI DESERT ROSE $ 21.25 67.0 6866B VOODOOTIKI GREEN DRAGON $ 16.55 67.06867B VOODOOTIKI PLATINUM $ 29.00 80.0 6868B VOODOOTIKI RAPOSADO $ 33.55 80.0 7979B PARTIDA BLANCO $ 43.05 80.0 7982B PATRON ANEJO $ 49.80 80.07982D PATRON ANEJO $110.05 80.0 7984B PATRON SILVER $ 42.80 80.0 7984D PATRON SILVER $ 92.45 80.0 7985B PATRON REPOSADO $ 43.70 80.08063B PEPE LOPEZ GOLD $ 10.55 80.08280B PORFIDIO PLATA $ 47.25 80.08281B PORFIDIO SILVER $ 24.50 80.0 8440D RIO GRANDE SILVER $ 17.40 80.0 8440L RIO GRANDE SILVER $ 9.75 80.0 8442L RIO GRANDE GOLD $ 9.75 80.0 8717B CIEN ANOS BLANCO $ 15.85 80.0 8718B CIEN ANOS REPOSADO $ 10.00 80.0 8719B SAUZA BLANCO $ 13.20 80.0 8719L SAUZA BLANCO $ 19.40 80.08721B SAUZA TRES GEN PLATA TEQ. $ 35.20 80.0 8722B SAUZA TRES GENER ANEJO $ 39.60 80.0 8723B SAUZA EXTRA GOLD $ 13.20 80.0 8723D SAUZA EXTRA GOLD $ 26.40 80.0 8723L SAUZA EXTRA GOLD $ 19.40 80.0 8727B SAUZA CONMEMORATIVO $ 17.60 80.0 8733B SAUZA HORNITOS ANEJO $ 29.90 80.0 8734B SAUZA HORNITOS PLATA $ 19.35 80.08737B SAUZA BLUE SILVER $ 16.00 80.08739L SAUZA GIRO SILVER $ 19.35 80.08860B SCORPIAN MEZCAL ANEJO 1 YR $ 31.45 80.0 8861B SCORPIAN MEZCAL ANEJO 3 YR $ 40.55 80.08862B SCORPIAN MEZCAL REPOSADO $ 28.95 80.08863B SCORPIAN MEZCAL SILVER $ 25.55 80.0 8931B SENOR FROGS PLATA $ 15.15 80.0 8932B SENOR FROGS REPOSADO $ 16.90 80.0 9169B TARANTULA AZUL $ 16.75 70.0 9170B TARANTULA REPOSADO $ 13.45 80.0 9171B TARANTULA LIME $ 12.75 70.09172B TARANTULA STAWBERRY $ 12.75 70.09173B SAUZA HORNITOS REPOSADO $ 21.10 80.09176B TEQUILA REPOSADO $ 32.60 80.09177B TEQUILA SILVER $ 30.00 80.09178B TEQ OCHO PLATA LAS POMEZ $ 43.05 80.09179B TEQ OCHO REPOSADO LAS POMEZ $ 47.45 80.0 9184B TEQUILA 30 - 30 REPOSADO $ 19.30 80.0 9199L 3 ISLAND WHITE TEQUILA $ 11.45 80.0 9222B TIERRA'S ANEJO $ 29.95 80.0 9223B TIERRA'S BLANCO $ 25.60 80.09224B TIERRA'S REPOSADO $ 27.35 80.0 9252L TORTILLA SILVER $ 8.35 80.0 9253L TORTILLA GOLD $ 8.35 80.0 9308B TRES RIOS SILVER $ 26.15 80.09309B TRES RIOS REPOSADO $ 20.15 80.0 9363B TWO FINGERS TEQUILA GOLD $ 12.55 80.0 9364B TWO FINGERS TEQUILA WHITE $ 11.65 80.0 9737B ZAPOPAN REPOSADO $ 12.35 80.0

VODKA

0027B ABSOLUT WILD TEA $ 16.90 80.00028B ABSOLUT CITRON $ 16.90 80.00028D ABSOLUT CITRON $ 33.65 80.0 0028L ABSOLUT CITRON $ 24.60 80.00034B ALCHEMIA CHOCOLATE $ 20.40 80.0 0036B ABSOLUT KURANT VDK $ 16.90 80.0 0042B ABSOLUT APEACH $ 16.90 80.00042L ABSOLUT APEACH $ 18.20 80.00049B ABSOLUT ORIENT APPLE $ 16.90 80.00052B ABSOLUT BERRI ACAI $ 16.90 80.0 0054B ABSOLUT 100 BLACK $ 20.40 100.0 0054L ABSOLUT 100 BLACK $ 17.60 100.0 0057B ABSOLUT 80 $ 16.90 80.0 0057D ABSOLUT 80 $ 33.65 80.0 0057E ABSOLUT 80 $ 18.90 80.0 0057L ABSOLUT 80 $ 24.60 80.0


0060B ABSOlut PeArS $ 16.90 80.0 0060l ABSOlut PeArS $ 18.20 80.0 0061B ABSOlut PePPAr vDK $ 16.90 80.0 0062l ABSOlut ruBY reD $ 24.60 80.0 0063e ABSOlut Mini BAr $ 6.75 80.0 0064B ABSOlut MAnDrin vDK $ 16.90 80.0 0064D ABSOlut MAnDrin vDK $ 33.65 80.0 0064l ABSOlut MAnDrin vDK $ 24.60 80.0 0068l ABSOlut rASPBerri $ 24.60 80.0 0069B ABSOlut vAnilA $ 16.90 80.0 0069l ABSOlut vAnilA $ 24.60 80.0 0074l ABSOlut MAngO $ 24.60 80.0 0194D AriStOCrAt $ 11.85 80.00194l AriStOCrAt $ 7.10 80.00450B BACKOn $ 25.60 80.0 0194l AriStOCrAt $ 7.10 80.0 0737B PArAMOunt CherrY $ 8.20 65.0 0737D PArAMOunt CherrY $ 14.85 65.0 0737l PArAMOunt CherrY $ 10.70 65.00832B BelveDere BlDY MArY $ 30.85 80.0 0834B BelveDere PinK grAPeFruit $ 30.85 80.0 0835B BelveDere BlACK rASPBerrY $ 30.85 80.0 0838B BelveDere vDK $ 25.60 80.0 0838D BelveDere vDK $ 64.20 80.0 0838l BelveDere vDK $ 34.15 80.0 0840B BelveDere iX $ 34.35 80.0 0841B BelveDere CYtruS $ 30.85 80.0 0842B BelveDere OrAnge $ 30.85 80.0 0846B BelveDere intenSe $ 34.35 100.0 0946B BlAvOD the BlACK $ 20.95 80.00953B Blue Angel vODKA $ 17.35 80.0 0958B Blue iCe vDK $ 14.30 80.0 0958D Blue iCe vDK $ 24.95 80.0 1337B BOMBOrA vDK $ 16.90 80.0 1426B BOru OriginAl vDK $ 9.95 80.0 1426D BOru OriginAl vDK $ 20.20 80.0 1483B BOYD & BlAir $ 28.70 80.0 1523B BurnettS eSPreSSO $ 5.15 70.0 1525B BurnettS $ 7.30 80.0 1525D BurnettS $ 15.35 80.0 1525l BurnettS $ 9.75 80.0 1526B BurnettS PinK leMOnADe $ 8.15 70.01527B BurnettS rASPBerrY $ 8.15 70.0 1528B Burnett'S vAnillA $ 8.15 70.0 1530B BurnettS SOur APPle $ 8.15 70.0 1531B BurnettS CherrY $ 8.15 70.0 1533B BurnettS BlueBerrY $ 8.15 70.0 1534B BurnettS StrAWBerrY $ 8.15 70.0 1539B BurnettS WAterMelOn $ 8.15 70.0 1536B BurnettS OrAnge CreMe vODKA $ 8.15 70.01611e BurnettS vODKA $ 2.95 80.01640e greY gOOSe 200Ml $ 9.50 80.01641e greY gOOSe l'OrAnge $ 9.50 80.01643e greY gOOSe le CitrOn $ 9.50 80.01661e PArAMOunt 100 vODKA $ 4.20 100.0 1675e SKYY 200 $ 3.30 80.0 1676e SMirnOFF 100 $ 5.25 100.0 1678e SveDKA trAveler 200 $ 3.30 80.01852B ChAMBOrD FlAvOreD vODKA $ 21.25 75.0 2009B ChOPin $ 25.60 80.02012B ChOPin rYe vODKA $ 25.60 80.0 2048B CirOC SuPer PreMiuM $ 31.30 80.0 2048D CirOC SuPer PreMiuM $ 61.45 80.0 2048l CirOC SuPer PreMiuM $ 35.05 80.0 2050B CirOC COCOnut $ 31.30 70.02050l CirOC COCOnut $ 34.40 70.0 2053B CirOC reD BerrY $ 31.30 70.02053l CirOC reD BerrY $ 34.40 70.0 2358l CrAv vODKA $ 28.25 80.0 2385B CriStAll SignAture SerieS $ 13.40 80.0 2392D CrOWn ruSSe 80 PrOOF vDK $ 11.55 80.0 2392l CrOWn ruSSe $ 6.75 80.0 2444B CrYStAl heAD $ 43.05 80.0 2444D CrYStAl heAD $ 86.00 80.02455B CuPCAKe ChiFFOn vODKA $ 15.15 70.02456B CuPCAKe DevilS FOOD vODKA $ 15.15 70.02457B CuPCAKe FrOSting vODKA $ 15.15 70.02458B CuPCAKe OriginAl vODKA $ 15.15 70. 2452B CrYStAl SPiritS BuCKeYe vODKA $ 16.85 80.0 2658B DenAKA $ 7.30 70.0 2659B DenAKA BlACK CherrY $ 7.30 70.02778B DOuBle CrOSS vODKA $ 34.30 80.02782B DOWnunDer $ 7.40 80.0 2893B eD hArDY $ 23.85 80.02895B eFFen CuCuMBer $ 21.25 75.02896B eFFen BlACK CherrY $ 21.25 75.0 2897B eFFen $ 21.25 80.0 2952B everCleAr $ 14.05 190.0

3011B FinlAnDiA 80 $ 13.15 80.0 3011D FinlAnDiA 80 $ 26.35 80.0 3011l FinlAnDiA 80 $ 19.30 80.0 3014B FinlAnDiA grAPeFruit $ 13.15 75.0 3016B FireFlY SWeet teA $ 16.90 70.0 3016D FireFlY SWeet teA $ 24.95 70.0 3019B FinlAnDiA MAngO FuSiOn $ 13.15 75.0 3020B FinlAnDiA tAngerine FuSiOn $ 13.15 75.03023B FireStArter vODKA $ 18.65 80.0 3025B FireFlY Mint teA $ 11.45 70.0 3026B FireFlY rASPBerrY teA vDK $ 14.30 70.03028B FireFlY SKinnY teA $ 16.90 60.0 3086B FrOZen ghOSt vODKA $ 25.00 80.0 3072l 42 BelOW Pure $ 21.15 84.03079B 44 nOrth huCKleBerrY vODKA $ 21.25 70.03080B 44 nOrth nOrth rAiner vODKA $ 21.25 70.0 3084B FriS $ 8.15 80.0 3084D FriS $ 16.20 80.03084l FriS $ 10.60 80.0 3088B FuZZY $ 25.60 80.03089B FriS BlueBerrY vODKA $ 11.70 151.0 3097B gAlenS $ 12.55 151.0 3579B gilBeY’S trvlr 80 $ 7.40 80.0 3586B gilBeY'S vDK 100 $ 8.20 100.0 3586D gilBeY'S vDK 100 $ 18.45 100.03691B gODivA ChOCOlAte $ 26.35 60.03692B gODivA ChOCOlAte $ 26.35 60.0 3783B gOrDOnS trAveler $ 8.20 80.03888B grAnD tOuring vODKA $ 16.45 80.0 3907B greY gOOSe $ 28.10 80.0 3907D greY gOOSe $ 61.75 80.0 3907l greY gOOSe $ 34.40 80.0 3909l greY gOOSe lA POire $ 34.40 80.0 3910l greY gOOSe l'OrAnge $ 34.40 80.0 3912l greY gOOSe le CitrOn $ 34.40 80.0 3919e greY gOOSe 50Ml Multi-PACK $ 8.45 80.0 3968B hAMMer & SiCKle vDK $ 22.15 80.0 3971B hAngAr One StrAight $ 25.60 80.0 3975B hAngAr One KAFFir liMe vDK $ 25.60 80.03976B hAngAr One MAnDArin $ 25.60 80.04869B iCeBurg vDK $ 12.55 80.0 5000D gilBeY'S vDK 80 $ 14.70 80.0 5000l gilBeY'S vDK 80 $ 9.15 80.0 5004D CrYStAl vDK 80 $ 11.85 80.0 5004l CrYStAl vDK 80 $ 7.10 80.0 5013D FleiSChMAnn rOYAl $ 10.50 80.0 5015D WOlFSChMiDt $ 14.50 80.0 5015l WOlFSChMiDt $ 8.05 80.0 5016B SMirnOFF #57 100 $ 13.00 100.0 5016D SMirnOFF #57 100 $ 26.35 100.0 5016l SMirnOFF #57 100 $ 17.25 100.0 5018B gOrDOnS 80 $ 8.20 80.05018D gOrDOnS 80 $ 16.25 80.0 5018l gOrDOnS 80 $ 9.70 80.0 5020B PArAMOunt 80 $ 7.00 80.0 5020D PArAMOunt 80 $ 14.45 80.0 5020l PArAMOunt 80 $ 8.70 80.0 5021B SMirnOFF nO. 21 80 $ 11.40 80.0 5021D SMirnOFF nO. 21 80 $ 21.90 80.0 5021e SMirnOFF nO. 21 80 $ 7.85 80.0 5021l SMirnOFF nO. 21 80 $ 13.75 80.0 5025D Mr BOStOn rivA 100 $ 13.60 100.0 5028D BArtOn vDK $ 11.75 80.0 5028l BArtOn vDK $ 7.00 80.0 5029B BArtOn trAveler $ 11.60 80.0 5030l hAllerS 80 $ 6.85 80.0 5033l tAMirOv 100 $ 5.90 100.0 5036D niKOlAi $ 13.60 80.0 5036l niKOlAi $ 7.00 80.0 5038B PArAMOunt 100 $ 9.05 100.0 5038D PArAMOunt 100 $ 17.10 100.0 5038l PArAMOunt 100 $ 10.20 100.0 5039B PArAMOunt 90 $ 7.50 90.0 5039D PArAMOunt 90 $ 15.95 90.05039l PArAMOunt 90 $ 7.10 90.0 5040B POPOv 80 $ 6.90 80.0 5040D POPOv 80 $ 13.65 80.0 5040l POPOv 80 $ 8.05 80.05074B JAMeS river PlAnt SWeet vODKA $ 17.00 70.0 5090B JeAn MArC XO vDK $ 40.50 80.0 5106B JereMiAh WeeD SWeet teA $ 16.95 70.0 5106D JereMiAh WeeD SWeet teA $ 24.95 70.0 5210B JOhn MCCullOCh $ 11.90 80.0 5258B Jr JOhnSOnS MiDnight MOOn $ 17.75 80.05261B Jr JOhnSOnS MiDnight MOOn APPle Pie $ 17.75 80.0 5308B KAMChAtKA 80 $ 6.45 80.0 5308D KAMChAtKA 80 $ 13.65 80.0 5308l KAMChAtKA 80 $ 7.55 80.0


5309B KAMChAtKA 90 $ 8.90 90.0 5309D KAMChAtKA 90 $ 16.20 90.0 5310l KAMChAtKA CherrY $ 9.95 70.0 5311l KAMChAtKA grAPe $ 9.95 70.05313B KAMChAtKA trAveler $ 6.45 80.0 5382B Ketel One $ 20.20 80.0 5382D Ketel One $ 40.65 80.0 5382e Ketel One $ 20.70 80.0 5382l Ketel One $ 28.95 80.0 5383D Ketel One CitrOen $ 40.65 80.0 5383l Ketel One CitrOen $ 28.95 80.0 5385l Ketel One OrAnJe $ 28.95 80.0 5386B KhOrtYtSA hOneY PePPer $ 25.40 80.05387B KhOrtYtSA PlAtinuM $ 24.60 80.0 5489B KOrSKi trAveler $ 6.50 80.0 5490B KOrSKi $ 6.50 80.0 5490D KOrSKi $ 11.85 80.0 5490l KOrSKi $ 7.10 80.05492B KutSKOuA $ 8.90 80.0 5882B level $ 23.00 80.06008B luKSuSOWA $ 9.90 80.0 6008D luKSuSOWA $ 23.20 80.0 6391D MC COrMiCK $ 13.00 80.0 6391l MC COrMiCK $ 7.35 80.0 6428B MeDeA $ 38.70 80.0 6460l Meier'S vDK PlAStiC $ 7.40 80.0 6620B MOnOPOlOWA POtAtO $ 12.55 80.06659B MOOn MOuntAin vODKA $ 16.95 70.06660B MOOn Mtn COAStAl CitruS $ 16.95 70.06661B MOOn Mtn WilD rASPBerrY $ 16.95 70.06741B OCeAn vODKA $ 28.25 70.07698B OYO $ 30.80 80.07699B OYO hOneY vAnillA BeAn $ 30.80 80.07716B nutliQuOr PeAnut Butter $ 30.80 80.0 7728l PArAMOunt OrAnge Flv vDK $ 10.70 65.0 7834l PArA ultrA BuBBle $ 10.70 65.07834D PArA ultrA BuBBle $ 15.35 65.0 7837l PArAMOunt vAnillA $ 10.70 65.0 7846D PArAMOunt grAPe $ 14.85 65.0 7846l PArAMOunt grAPe $ 10.70 65.0 7897l PArAMOunt SWeet teA $ 10.70 65.0 7921B PArAMOunt 100 trvlr $ 8.85 100.0 7990B PeAChKA $ 5.20 70.0 7991B PeArl $ 9.90 80.0 7992B PeArl POMegrAnAte $ 9.90 70.0 7995B PeArl BlueBerrY vDK $ 8.05 70.0 7997B PeArl PluM $ 9.90 70.08074B PeureuX $ 26.85 70.08237B PinnACle COttOn CAnDY $ 11.40 70.0 8238B PinnACle CitruS $ 11.40 70.0 8239B PinnACle BerrY $ 11.40 70.0 8241B PinnACle le DOuBle eXPreSSO $ 11.40 70.0 8242B PinnACle KiWi StrAWBer $ 11.40 70.0 8243B PinnACle $ 11.40 80.0 8243D PinnACle $ 18.80 80.0 8243l PinnACle $ 12.35 80.0 8244B PinnACle CherrY vDK $ 11.40 70.0 8244D PinnACle CherrY vDK $ 18.80 70.0 8245B PinnACle rASPBerrY $ 11.40 70.0 8246B PinnACle grAPe $ 11.40 70.08248B PinnACle MAngO $ 11.40 70.0 8250B PinnACle vAnillA $ 11.40 70.0 8251B PinnACle trOPiCAl PunCh $ 11.40 70.0 8252B PinnACle 100 $ 12.55 100.08253B PinnACle WhiPPeD $ 11.40 70.0 8253D PinnACle WhiPPeD $ 18.80 70.08254B PinnACle ChOCOlAte WhiPPeD $ 11.40 70.08254D PinnACle ChOCOlAte WhiPPeD $ 18.80 70.08255B PinnACle OrAnge WhiPPeD $ 11.40 70.0 8283B PlAYerS eXtreMe CArAMel $ 12.85 70.0 8285B PlAYerS eXtrM CherrY vDK $ 12.85 70.0 8291B POPOv trAveler $ 6.90 80.0 8293B PrAirie OrgAniC KOSher vDK $ 16.85 80.0 8295B PrAvDA $ 17.50 80.0 8321B PrOOF 105 $ 8.20 105.0 8323B PuruS $ 16.90 80.0 8325B PrOOF 110 $ 8.25 110.0 8338B rAin OrgAniCS $ 14.30 80.0 8338D rAin OrgAniCS $ 24.60 80.0 8413B reYKA vDK $ 21.30 80.08488B rOKK CitruS $ 9.65 70.08490B rOKK OrAnge $ 9.65 70.08492B rOKK $ 9.65 80.0 8627D ruSKOvA genuine ruSSiAn vD $ 16.20 80.0 8631B ruSSiAn StAnDArD OriginAl $ 15.15 80.0 8631D ruSSiAn StAnDArD OriginAl $ 24.95 80.0 8880B SeAgrAMS eXtrA SMOOth vDK $ 9.05 80.0 8880D SeAgrAMS eXtrA SMOOth vDK $ 18.80 80.0

8880l SeAgrAMS eXtrA SMOOth vDK $ 12.40 80.08884B SeAgrAMS APPle $ 9.05 80.0 8885B SeAgrAMS BlACK CherrY $ 6.25 70.08886B SeAgrAMS CitruS $ 9.05 80.0 8896D SKOl $ 13.00 80.0 8896l SKOl $ 6.75 80.0 8908B SeAgrAMS rASBerrY $ 9.05 80.0 8910B SeAgrAM'S SWeet teA $ 9.90 70.0 8915B SeAgrAMS PlAtinuM $ 10.80 100.0 8930l SenAtOrS CluB vDK $ 4.95 80.08934B SeverKA $ 9.60 80.0 9006l SKYY inFuSiOnS BlOOD OrAng $ 17.60 70.09007l SKYY inFuSiOnS DrAgOn Fruit $ 17.60 70.09008e SKYY inFuSiOnS rAinBOW PAC $ 5.00 70.0 9009l SKYY inFuSiOn PineAPPle $ 17.60 70.0 9010l SKYY inFuSiOn PASSiOnFruit $ 17.60 70.0 9011l SKYY inFuSiOn rASPBerrY $ 17.60 70.0 9012B SKYY $ 12.55 80.0 9012D SKYY $ 24.95 80.0 9012e SKYY $ 14.40 80.0 9012l SKYY $ 18.40 80.0 9014D SKYY inFuSiOn CitruS $ 24.95 70.0 9014l SKYY inFuSiOn CitruS $ 17.60 70.0 9016l SKYY inFuSiOn CherrY $ 17.60 70.0 9017l SKYY inFuSiOnS ginger vDK $ 17.60 70.0 9018l SKYY inFuSiOn grAPe $ 17.60 70.0 9022B SMirnOFF BlACK CherrY $ 11.95 70.0 9024B SMirnOFF BlueBerrY $ 11.95 70.0 9024l SMirnOFF BlueBerrY $ 14.60 70.0 9025B SMirnOFF CrAnBerrY $ 11.95 70.0 9027B SMirnOFF DArK rOASteD eSPr $ 13.00 100.0 9028B SMirnOFF MelOntWiSt $ 11.95 70.0 9029B SMirnOFF liMe $ 11.95 70.09030e SMirnOFF FlAvOr tWiSt 5 PACK $ 3.85 70.0 9032B SMirnOFF Silver $ 12.85 90.4 9032D SMirnOFF Silver $ 24.45 90.4 9032l SMirnOFF Silver $ 16.40 90.4 9033B SMirnOFF greenAPPle $ 11.95 70.0 9033l SMirnOFF greenAPPle $ 14.60 70.0 9034B SMirnOFF CitruS $ 24.85 70.0 9034D SMirnOFF CitruS $ 24.85 70.0 9034l SMirnOFF CitruS $ 14.60 70.0 9035B SMirnOFF POMegrAnAte tWiSt $ 11.95 70.0 9036B SMirnOFF trAveler $ 11.40 80.0 9037B SMirnOFF PASSiOn Fruit $ 11.95 70.0 9038B SMirnOFF OrAnge $ 11.95 70.0 9038D SMirnOFF OrAnge $ 24.85 70.0 9038l SMirnOFF OrAnge $ 14.60 70.0 9039B SMirnOFF rASPBerrY $ 11.95 70.0 9039D SMirnOFF rASPBerrY $ 24.85 70.0 9039l SMirnOFF rASPBerrY $ 14.60 70.0 9040B SMirnOFF vAnillA $ 11.95 70.0 9040D SMirnOFF vAnillA $ 24.85 70.0 9040l SMirnOFF vAnillA $ 14.60 70.0 9041B SMirnOFF StrAWBerrY $ 11.95 70.0 9042B SMirnOFF PeAr tWiSt $ 11.95 70.0 9043B SMirnOFF PineAPPle tWiSt $ 11.95 70.0 9044B SMirnOFF WAterMelOn $ 11.95 70.0 9044l SMirnOFF WAterMelOn $ 14.60 70.0 9045B SMirnOFF WhitegrAPe $ 11.95 70.0 9046B SOBieSKi $ 9.05 80.0 9046D SOBieSKi $ 16.20 80.0 9046l SOBieSKi $ 11.50 80.0 9047B SMirnOFF SPiCeD rOOt Beer $ 13.00 100.0 9049B SOBieSKi vDK(glASS) $ 9.05 80.0 9050l SOBieSKi vAniliA $ 11.50 70.09051l SOBieSKi CYtrOn $ 11.50 70.09057l SOBieSKi KArAMel $ 11.50 70.09060l SOBieSKi OrAnge $ 11.50 70.09066B SOBieSKi rASPBerrY $ 10.60 70.09066l SOBieSKi rASPBerrY $ 11.50 70.09068B SQuAre One BOtAniCAl $ 30.00 80.09073B SMOOth AMBler WhiteWAter $ 25.60 80.0 9093B StAWSKi $ 14.30 80.0 9114B SveDKA trAveler $ 9.85 80.0 9116l SYn $ 15.10 80.0 9128B StOliChnAYA BlueBeri vDK $ 16.00 70.0 9128l StOliChnAYA BlueBeri vDK $ 25.45 70.0 9130B StOliChnAYA CitrOS Flv vDK $ 16.00 70.0 9131D StOliChnAYA OhrAnJ $ 25.30 70.0 9131B StOliChnAYA OhrAnJ liMitD eD $ 16.00 70.09131l StOliChnAYA OhrAnJ $ 25.45 70.0 9133B StOliChnAYA 100 $ 14.05 100.0 9134B StOliChnAYA elit $ 51.80 80.0 9135B StOliChnAYA $ 16.00 80.0 9135D StOliChnAYA $ 33.65 80.0 9135l StOliChnAYA $ 25.45 80.09136B StOliChnAYA WilD CherrY $ 16.00 75.0


9137B StOliChnAYA gAlA APPliK vD $ 16.00 70.0 9139B StOli White POMegrAniK vDK $ 16.00 70.0 9143B StOliChnAYA PeAChiK $ 10.30 70.0 9144B PlAtinuM 7X vDK $ 8.15 80.09144l PlAtinuM 7X vDK $ 10.60 80.0 9144D PlAtinuM 7X vDK $ 17.10 80.0 9149B StOliChnAYA rAZBeri $ 16.00 70.0 9149l StOliChnAYA rAZBeri $ 25.45 70.0 9151B StOliChnAYA StrASBeri $ 16.00 70.0 9154B StOliChnAYA vAnil $ 16.00 70.0 9154D StOliChnAYA vAnil $ 25.30 70.0 9154l StOliChnAYA vAnil $ 25.45 70.0 9156B tAnQuerAY Sterling $ 11.40 80.0 9156D tAnQuerAY Sterling $ 22.85 80.0 9156l tAnQuerAY Sterling $ 13.15 80.0 9158B SWeet CArOlinA leMOnAD vDK $ 12.55 70.0 9159B SWeet CArOlinA rASP teA vDKA $ 12.55 70.0 9160B SWeet CArOlinA SWeet teA vODKA $ 12.55 70.0 9160D SWeet CArOlinA SWeet teA vODKA $ 11.50 70.0 9161B SveDKA rASPBerrY $ 9.85 75.0 9162B SveDKA vAnillA vDK $ 9.85 75.09163B SveDKA vAnillA vDK $ 9.85 75.0 9164B SveDKA SWeDiSh $ 9.85 80.0 9164D SveDKA SWeDiSh $ 18.80 80.0 9164l SveDKA SWeDiSh $ 13.15 80.0 9165B SveDKA CleMentine $ 9.85 75.0 9175B SveDKA CherrY $ 9.85 75.0 9186B tetOn glACier $ 18.00 80.0 9193l JeWel OF ruSSiA ultrA $ 87.65 80.09196l 3 iSlAnDS vODKA $ 12.35 100.0 9197l 3 iSlAnDS vODKA $ 8.85 80.0 9201B 3 Olive BuBBle $ 16.90 70.0 9201D 3 Olive BuBBle $ 24.95 70.0 9201l 3 Olive BuBBle $ 24.60 70.0 9202B 3 Olive BerrY $ 16.90 70.0 9203B 3 Olive CitruS $ 16.90 70.0 9204B 3 Olive rOOtBeer $ 16.90 70.0 9205B 3 Olive grAPe $ 16.89 70.0 9205D 3 Olive grAPe $ 24.95 70.0 9205l 3 Olive grAPe $ 24.60 70.0 9207B 3 Olive OrAnge $ 16.90 70.0 9208B 3 Olive CherrY vDK $ 16.90 70.0 9208D 3 Olive CherrY vDK $ 24.95 70.0 9208l 3 Olive CherrY vDK $ 24.60 70.0 9209B 3 Olive rASPBerrY $ 16.90 70.0 9210B 3 Olive $ 16.90 80.0 9210D 3 Olive $ 22.30 80.0 9210l 3 Olive $ 21.95 80.0 9211B 3 Olive ChOCOClAte $ 16.90 70.0 9213B 3 Olive vAnillA $ 16.90 70.0 9215B 3 Olive WAterMelOn $ 16.90 70.0 9216B 3 Olive POMegrAnte $ 16.90 70.0 9217B 3 Olive MAngO Flv $ 16.90 70.0 9219B 3 Olive triPle ShOt eSPreSSO $ 16.90 70.0 9220B 360 $ 16.85 80.0 9227B 3 OliveS rAngtAng $ 16.90 70.09227D 3 OliveS rAngtAng $ 24.95 70.0 9228B 360 DOuBle ChOCOlAte $ 16.85 70.0 9232B titO'S hAnDMADe $ 16.00 80.0 9232D titO'S hAnDMADe $ 27.55 80.0 9232l titO'S hAnDMADe $ 20.20 80.09235B 3 Olive DuDe vODKA $ 16.90 70.09236B 360 MAnDArin OrAnge $ 16.85 70.0 9367B ultiMAt vDK $ 34.30 80.09370B u v CAKe vODKA $ 9.75 60.0 9371B u v Blue rASPBerrY $ 9.75 60.0 9371D u v Blue rASPBerrY $ 15.35 60.0 9372B u v $ 8.15 80.0 9372D u v $ 16.15 80.0 9373B u v grAPe vDK $ 9.75 60.0 9374B u v PinK leMOnADe $ 9.75 60.0 9375B u v CherrY $ 9.75 60.0 9376B u v 103 $ 11.50 103.0 9377B u v COCOnut vDK $ 9.75 60.0 9378B urSuS PunCh $ 7.85 60.09380B uv SWeet green teA $ 9.75 60.0 9381B urSuS Blue rASPBerrY $ 7.85 80.09382B urSuS OriginAl $ 7.85 80.0 9385B vAMPYre reD $ 21.25 80.0 9446B vAn gOgh DutCh CArAMel $ 16.00 70.0 9448B vAn gOgh DOuBle eSPreSSO $ 16.00 70.0 9449B vAn gOgh eSPreSSO $ 16.00 70.0 9450D viKingFJOrD $ 17.95 80.0 9456B vAn gOgh $ 14.30 80.0 9456D vAn gOgh $ 20.25 80.0 9472B vOX $ 18.65 80.0 9472l vOX $ 24.60 80.0 9505B WAterSheD DiStillerY vODKA $ 22.00 80.0

9565B White DiAMOnD $ 10.80 80.09672B WOODStOne MiCrO-vODKA $ 16.65 80.09738B ZODiAC $ 15.75 80.0

COrDiAl

0017B AChAiA ClAuSS OuZO $ 15.15 92.0 0029B ABSente liQueur $ 35.20 110.0 0041B Di SArOnnO AMArettO $ 18.50 56.0 0041l Di SArOnnO AMArettO $ 24.70 56.0 0053B AMArettO gOZiO $ 11.35 48.0 0071B AMAritO AMArettO $ 5.55 56.0 0551B PArAMOunt rOCK & rYe $ 11.30 50.0 0552B BArenJAger hOneY liQueur $ 24.35 70.0 0557D BArtOn lOng iSlAnD iCe teA $ 13.25 75.00557l BArtOn lOng iSlAnD iCe teA $ 7.45 75.0 0565B BeneDiCtine D.O.M. $ 28.20 80.0 0580l PArAMOunt SlOe gin $ 10.00 50.0 0583l DeK SlOe gin COrDiAl $ 11.45 60.0 0600B B & B D O M COrDiAl $ 28.20 80.0 0608B DrAMBuie $ 32.65 80.0 0662B DeK CreMe De CACA0 DArK $ 10.55 54.0 0664B DeK CreMe De Menthe green $ 10.55 60.0 0666B DeK CreMe De CACAO White $ 10.55 54.0 0672B PArAMOunt CreM D Men White $ 9.65 50.0 0673B PArAMOunt CrM D CACAO DArK $ 9.65 50.0 0674B PArAMOunt AniSette $ 9.65 50.0 0675B PArAMOunt CreM D Men green $ 9.65 50.0 0691B DeK CreMe De Menthe White $ 9.90 60.0 0701B PArAMOunt CrM D CACAO Whit $ 9.65 50.0 0705B getreiDe KuMMel $ 11.65 70.0 0707B CAMPAri APeritivO itAlY $ 23.90 48.0 0717B PArAMOunt triPle SeC $ 7.05 50.0 0717D PArAMOunt triPle SeC $ 14.40 50.0 0717l PArAMOunt triPle SeC $ 7.40 50.00721B SOuthern COMFOrt $ 14.90 70.00798B BeCherOvKA $ 20.40 76.0 0881B PernOD AniS –FrAnCe $ 25.45 80.0 0887B tiA MAriA COFFee $ 19.50 53.0 0893B KAhluA COFFee $ 15.15 43.0 0893D KAhluA COFFee $ 30.15 43.0 0893l KAhluA COFFee $ 22.85 43.0 0910B BlACK DuCK CrAnBerrY $ 16.00 43.00948B BlACKMAKer rOOtBeer $ 16.90 70.0 1188B BOlS Blue CurACAO $ 11.25 48.01501B BuCKeYe rASPBerrY liQuOr $ 23.65 48.01637e grAnD MArnier rOuge $ 10.30 80.0 1783B CArAvellA liMOnCellO Orig $ 18.65 64.0 1784B CArAvellA OrAngeCellO $ 16.80 60.0 1815B CASOni leMOnCellO $ 16.90 62.0 1840B CAtDADDY CArOlinA MOOnShine $ 17.75 80.0 1853B CeltiC CrOSSing liQueur $ 19.35 60.0 1855B ChAMBOrD rOYAle COrD $ 29.85 46.0 1914B ChArtreuSe green $ 52.10 110.0 2098B grAnD MArn COrDOn rOuge $ 34.80 80.0 2098D grAnD MArn COrDOn rOuge $ 72.90 80.0 2098l grAnD MArn COrDOn rOuge $ 43.90 80.0 2101B gAlliAnO l'AutentiCO $ 30.00 84.6 2108B iriSh MiSt $ 21.55 70.0 2274B COPA De OrO MeX COFFee liQ $ 7.30 48.0 2405B liCOr 43 $ 16.85 62.02405l liCOr 43 $ 21.10 62.0 2503B DAnnY DevitOS liMOnCellO $ 21.25 60.0 2528B DeK Blue CurACAO COrDiAl $ 10.55 54.0 2529B DeK CreMe De BAnAnA COrD $ 9.90 56.0 2566B DeK CreMe De AlMOnD COrD $ 6.00 56.0 2605B DeK hAZelnut COrD $ 10.55 56.0 2613l DeK OrAnge CurACAO COrDiAl $ 11.45 60.02614B DeK PeACh BrAnDY $ 6.00 70.0 2624B DeK triPle SeC COrD $ 7.45 48.0 2624l DeK triPle SeC COrD $ 7.90 48.0 2644B DeK 03 OrAnge $ 20.20 48.02645B DeK MelOn COrDiAl $ 10.55 46.0 2649B DeK WilD StrAWBerrY COrDiAl $ 10.55 45.0 2652B rOMAnA BlACK $ 20.00 80.0 2690B COintreAu liQueur $ 30.40 80.0 2690l COintreAu liQueur $ 39.50 80.0 2691B COintreAu nOir $ 31.20 80.02944B evAn WilliAMS CherrY reSv $ 12.55 70.0 2950B evAn WilliAMS hOneY reSv $ 12.55 70.0 3024B FireBAll CinnAMOn WhiSKeY $ 13.40 66.0 3077B FrAgOli liQueur W/StrAWBrY $ 27.10 48.0 3092B AMArettO Di AMOre $ 9.00 45.0 3093B gAntOuS & ABOurAAD $ 16.00 100.0 3602B glArOS OuZO $ 10.60 90.0 3821B grAngAlA triPle OrAnge $ 16.90 80.0 3851B grAnD MArnier CentCinQuAnt $187.60 80.0 3852B grAnD MArnier Cuvee Centnr $116.90 80.0


3860B grAnD Muriel OrAnge liQuer $ 18.65 80.0 3864B grAnDe ABSente $ 45.80 138.0 3902B green MOOn $ 23.50 90.0 4000B hArleM liQueur $ 16.40 80.0 4003B hArleQuin $ 16.90 80.0 5054B JAgerMeiSter $ 21.25 70.0 5054D JAgerMeiSter $ 42.40 70.0 5054l JAgerMeiSter $ 25.45 70.0 5105B JereMiAh WeeD liQueur $ 10.95 100.0 5251l JuAreZ triPle SeC $ 6.40 60.0 5254l JuAreZ gOlD DSS $ 8.50 80.0 5303B KAhluA eSPeCiAl COFFee $ 16.90 70.0 5315B KAMOrA COFFee lQr $ 12.55 53.0 5571B le tOurMent vert $ 20.90 100.0 6000B luCiD ABSinthe $ 51.80 124.0 6334B MAtA hAri ABSinthe BOheMiA $ 34.30 120.0 6567B MetAXA OuZO greeCe $ 15.85 80.0 6705l nASSAu rOYAle $ 18.75 67.0 6708B nAvAn 80 $ 34.80 80.0 6720l n Y lOng iSlAnD iCeD teA $ 7.40 65.0 6734B 99 APPleS $ 15.15 99.06735B 99 BAnAnAS $ 15.15 99.0 6736B 99 grAPeS $ 15.15 99.0 6739B 99 PeACheS $ 16.00 99.0 7713B nuMBer 12 OuZO $ 16.05 86.0 7715B nv lA Fee ABSinthe verte $ 21.25 76.0 7723B PAllini liMOnCellO $ 18.75 52.07724B PAllini liMOnCellO giFt $ 18.75 52.0 7729B PArAMOunt AMArettO $ 6.45 50.0 7729D PArAMOunt AMArettO $ 15.15 50.0 7729l PArAMOunt AMArettO $ 8.20 50.0 7735B PArAMOunt CreMe De BAnAnA $ 9.05 50.0 7824l PArAMOunt SOur APPle $ 7.95 43.0 7870D PArA lOng iSlnD iCe teA $ 13.55 72.5 7870l PArA lOng iSlnD iCe teA $ 7.50 72.5 7901B PArAMOunt MelOn $ 9.05 44.0 7981l PAtrOn CitrOnge $ 28.95 80.0 7986B PAtrOn X O CAFe $ 24.75 70.08228B PiMMS CuP #1 gin Sling eng $ 14.25 80.0 8249l Pitu CAChACA $ 15.15 80.0 8282B PlOMAri QuZO $ 14.70 84.0 8302B PriChArDS SWeet luCY BBn $ 19.50 70.0 8324l PunCh ABruZZO $ 31.80 90.0 8639B SABrOSO Di CAFe COFFee liQ $ 6.45 48.0 8670B SAMBuCA Di AMOre $ 11.65 84.0 8673B SAMBuCA rOMAnA $ 20.00 84.0 8852l SChWArtZhOg KrAuter liQuer $ 16.75 73.4 8892B SChWArtZhOg KrAuter liQuer $ 31.30 60.0 9214B thunDer 101 PePPerMt SChnP $ 10.75 101.0 9311B tuACA DeMi SeC $ 23.70 70.0 9354B tY Ku SuPer PreMiuM SOJu $ 21.25 48.09410B veev ACAi liQueur $ 25.60 60.0 9630B WilD turKeY AMeriCAn hOneY $ 18.40 71.0 9630l WilD turKeY AMeriCAn hOneY $ 23.70 71.0 9707B YOKAiChi Mugi $ 15.35 50.0 9733B ZWACK $ 19.65 80.0

SChnAPPS

0010B AFter ShOCK CinnAMOn $ 17.85 80.0 0676B ArrOW PePPerMint $ 7.00 54.0 0681l DeK PePPerMint SnP $ 11.45 60.0 0697D PArAMOunt PePPerMint SnP $ 15.15 50.0 0697l PArAMOunt PePPerMint $ 9.55 50.0 0917B BlACK hAuS BlACKBerrY SnP $ 20.45 80.0 0917l BlACK hAuS BlACKBerrY SnP $ 25.70 80.0 1130B BOlS gOlD StriKe CinnAMOn SnP $ 15.15 100.0 2588l DeK hOt DAMn SnP $ 11.45 48.02619B DeK PePPerMnt 100 $ 11.20 100.0 2620l DeK PeAChtree SChnAPP $ 11.45 43.0 2625B DeK OlD tAvern rOOtBeer $ 10.55 45.0 2776B Dr MCgilliCuDDYS vAnillA $ 11.65 48.0 2782B Dr MCgilliCuDDYS MenthOlMt $ 12.55 48.0 3017B FireWAter hOt CinAMOn ShnP $ 16.65 100.0 3017l FireWAter hOt CinAMOn ShnP $ 21.50 100.0 3709B gOlDSChlAger CinnAMOn ShnP $ 20.45 87.0 3709l gOlDSChlAger CinnAMOn ShnP $ 25.70 87.0 3736B 99 BlACKBerrieS $ 15.15 99.0 3737B 99 BlACK CherrieS $ 15.15 99.0 4863B iCe 101 PePPerMint SChnAPP $ 16.65 101.04870B il trAMOntO $ 15.50 60.0 5922B lightning 101 CinnAMOn $ 10.75 101.06009B luXArDO triPluM $ 26.30 78.0 6735B 99 BAnAnAS $ 16.00 99.0 7762l PArAMOunt ButterSCOtCh ShnAPP $ 8.05 44.0 7862B PArAMOunt PeACh SCh $ 9.30 44.0 7862l PArAMOunt PeACh SCh $ 10.00 44.0 8632B ruMPle MinZe BerrY $ 20.45 100.0

8633B ruMPle MinZe PePMt $ 20.45 100.0 8633l ruMPle MinZe PePMt $ 25.70 100.0 9727B YuKOn JACK $ 14.75 100.0 9727D YuKOn JACK $ 26.15 100.0 9727l YuKOn JACK $ 20.35 100.0

CAnADiAn

0076B SeAgrAMS v O 6 Yr $ 11.75 80.0 0076D SeAgrAMS v O 6 Yr $ 23.55 80.0 0076l SeAgrAMS v O 6 Yr $ 17.40 80.0 0169D lOrD CAlvert 3 Yr $ 14.95 80.0 0170B MC MASterS 3 Yr $ 7.00 80.0 0170D MC MASterS 3 Yr $ 14.90 80.0 0170l MC MASterS 3 Yr $ 8.85 80.0 0174B CAnADiAn MiSt CnDn $ 8.75 80.0 0174D CAnADiAn MiSt CnDn $ 19.30 80.0 0174l CAnADiAn MiSt CnDn $ 12.25 80.0 0175D MACnAughtOn CnDn 3Yr $ 15.30 80.0 0176B CAnADiAn CluB 6 Yr $ 11.45 80.0 0176D CAnADiAn CluB 6 Yr $ 22.00 80.0 0176e CAnADiAn CluB 6 Yr $ 9.25 80.0 0176l CAnADiAn CluB 6 Yr $ 16.30 80.0 0189B BlACK velvet CnDn 3 Yr $ 7.90 80.0 0189D BlACK velvet CnDn 3 Yr $ 17.55 80.0 0189e BlACK velvet CnDn 3 Yr $ 8.60 80.0 0189l BlACK velvet CnDn 3 Yr $ 11.40 80.0 0909B BlACK velvet trAveler 3 Yr $ 7.90 80.0 0920B BlACK velvet reServe CnDn 8Yr $ 11.40 80.0 0920D BlACK velvet reServe CnDn 8Yr $ 22.30 80.0 1570B CABin Fever MAPle Flv WhSK $ 16.85 80.0 1627e CrOWn rOYAl 200Ml $ 7.25 80.0 1704D CAnADiAn BAY WhSKY $ 13.60 80.0 1704l CAnADiAn BAY WhSKY $ 5.85 80.0 1716B CAnADA hOuSe CnDn WhiSKeY 3Yr $ 6.60 80.01716D CAnADA hOuSe CnDn WhiSKeY 3Yr $ 12.75 80.0 1725B CAnADiAn CluB reServe 10 Yr $ 12.30 80.0 1729B CAnADiAn CluB trAveler 6 Yr $ 11.45 80.0 1730D CAnADiAn gOlD 4 Yr $ 14.05 80.0 1730l CAnADiAn gOlD 4 Yr $ 8.60 80.0 1731B CAnADiAn CluB ShrY CASK 8Yr $ 14.95 82.6 1733B CAnADiAn hunter trAveler 3Yr $ 6.45 80.0 1735D CAnADiAn ltD 3 Yr $ 14.05 80.0 1735l CAnADiAn ltD 3 Yr $ 8.60 80.0 1748B CAnADiAn MiSt trvlr $ 8.75 80.0 2055B CAnADiAn CluB ClASSiC 12Yr $ 14.95 80.0 2389B CrOWn rOYAl BlACK $ 25.60 90.0 2391B CrOWn rOYAl CASK #16 $ 61.45 80.0 2393B CrOWn rOYAl eXtrA rAre $114.15 80.02397B CrOWn rOYAl reServe $ 39.65 80.0 3071B FOrtY CreeK BArrel SeleCt $ 18.65 80.0 4041D hArWOOD $ 14.45 80.0 4041l hArWOOD $ 8.45 80.0 4699D nOrthern light 3 Yr $ 12.70 80.0 4699l nOrthern light 3 Yr $ 8.40 80.0 5073D JAMeS FOXe $ 12.65 80.0 7726D PArAMOunt CAnADiAn $ 15.35 80.0 8050B PenDletOn CAnADiAn $ 18.65 80.0 8431B riCh & rAre $ 7.00 80.0 8431D riCh & rAre $ 13.60 80.0 8894B CrOWn rOYAl $ 22.15 80.0 8894D CrOWn rOYAl $ 47.90 80.0 8894e CrOWn rOYAl $ 28.50 80.0 8894l CrOWn rOYAl $ 30.15 80.0 8922B v O gOlD 8 Yr $ 14.75 80.0 8923B SeAgrAMS v O CnDn trv 6 Yr $ 11.75 80.0 9648B WinDSOr SuPreMe trAveler 3Yr $ 7.90 80.0 9652B WinDSOr SuPreMe 3 Yr $ 7.90 80.0 9652D WinDSOr SuPreMe 3 Yr $ 17.15 80.0 9652l WinDSOr SuPreMe 3 Yr $10.95 80.0


FOr the reCOrD

liQuOr COntrOl COM-MiSSiOn viOlAtiOnS & PenAltieS for on premise retailers(January 2011 hearing Dates; Orders issued Febru-ary 2011)

AKrOn: 1527 Club inc. dba vicki & Company: sale of beer to a person under the age of 21 - $750 or 6 days; Casha, inc. dba Adams St. Bar: sale of beer to someone under the age of 21 - $500 or 5 days; CW S ii llC dba Ole glory Daze: alcoholic bev-erages not maintained in a potable condition - $300 or 3 days; Friends & Foods ltd dba Bocassios Sports Pub: failure to have food service on a permit premises - $100 or 1 day

BAtAviA: gary Popp dba gateway inn: allowing im-proper conduct, to wit, drug possession, on the permit premises – in viola-tion, no penalty

Bellville: Matthew M Mc-Cune dba riverhorse: con-sumption of an alcoholic beverage after 2:30 a.m.; delivery of an alcoholic beverage after 2:30 a.m. - $400 or 4 days

Blue ASh: Cavalier Distrib-uting Co. dba Cavalier Dis-tributing Co: sale of beer and/or intoxicating liquor to a non permit holder – $500 or 5 days

CAMBriDge: Dicken’s vic-torian village of Cambridge, inc: sale of beer not pur-chased from an A or B per-mit holder; transfer of beer to/from another permit holder in violation of rule 46 – in violation, no penalty

CAntOn: eldorado lanes & lounge, inc: sale of or furnishing of an unlimited number of servings of alco-holic beverages at a fixed price - $200 or 2 days

Centerville: larosa’s Cen-terville, llC: sale of beer to someone under the age of 21 - $1,200 or 10 days

CheSterlAnD: Bellanoris llC dba Chesterland tav-ern: sale of beer to some-one under the age of 21 - $1,500 or 10 days

CinCinnAti: Jimmie Collins Jr. dba harderts: fixtures, equipment, tables, coun-ters, cooler/refrigerators, or utensils not clean or sani-tary - $100 or 1 day; holy grail, llC: sale of beer to someone under the age of 21 - $750 or 6 days; August Food & Wine llC dba Sen-ate: consumption of beer after 2:30 a.m. - $500 or 5 days

ClevelAnD: Start llC: fail-ure to display liquor per-mit in a conspicuous place; alcoholic beverages not maintained in a potable condition - $400 or 4 days; gridlock Co. dba Club Ar-

gos: consumption of an alcoholic beverage with-out the proper permit; sale of an alcoholic beverages without the proper permit - $500 or 2 days; DPg lounge llC: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary - $300 or 3 days

COluMBuS: twisted Bar llC dba exile Bar: allowing improper conduct on the premises, to wit public in-decency - $800 or 8 days; Co Weekley ltd: sale of intoxi-cating liquor to someone under the age of 21 - $300 or 3 days; Ohio irish llC dba McFadden’s restaurant & Saloon: purchase of beer by a retail permit holder from someone other than an A or B permit holder – $400 or 1 day; rass inc. dba South-bend: fixtures, equipment, tables, counters, cooler/re-frigerators, or utensils not clean or sanitary - $300 or 1 day; Jujubinx llC dba rJay’s Bar & grill: alcoholic beverages not maintained in a potable condition - $200 or 2 days; City lim-its Café llC: possession of multiple bottles of intoxi-cating liquor not allowed upon the permit premises - $300 or 3 days; hootless llC dba tip top Kitchen & Cocktail: alcoholic bever-ages not maintained in a potable condition - $200 or 2 days

DAYtOn: Catering gold,

viOlAtiOnS&PenAltieS


viOlAtiOnS&PenAltieS

inc: soliciting for a thing of value, to wit, cash - $600 or 3 days; vickie l Wallace Ak-ers dba Butch’s Bar: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $750 or 6 days

eASt liverPOOl: Curtis A. Palmer dba Cove lounge: sale of beer to someone un-der the age of 21; furnish-ing beer to someone under the age of 21 - $1,500 or 10 days; robert A. Berdine dba Berdine’s tavern: two counts of all of the follow-ing: possession of a gam-bling device; allowing the operation of an electronic gambling device; oper-ating a gambling house; recklessly permitting pub-lic gaming - $1,500 or 10 days

elYriA: new image Sports Bar inc. dba new image Sports Bar: intoxicating li-quor in an original contain-er had been refilled and/or diluted - $100 or 1 day

greenville: Daniel Sainti-gnon enterprises, inc. dba Danny’s Place: recklessly permitting public gaming; possessing a gambling de-vice; bookmaking; operat-ing a game of chance for profit; illegal raffle; know-ingly facilitating odds mak-ing; operating a gambling house - $1,500 or 7 days

grOve CitY: Moneycraft llC dba Derby: delivery of

beer after 2:30 a.m. - $300 or 3 days

irOntOn: ironton eagles Aerie #895: sale of alcohol to a non-member; permit-ting gambling by a instant bingo contract holder in vi-olation of OrC 2915 – $400 or 2 days

leBAnOn: tramonte & Sons, llC: sale of beer or intoxicating liquor to a non permit holder - $300 or 3 days

MAriettA: Dorothy M. Cor-nette dba 4 Seasons Club: allowing improper conduct on the permit premises, to wit, drug use - $1,000 or 5 days

MASOn: vintner Select inc. dba vintner Select: sale of wine to a non permit hold-er - $800 or 4 days

MiDDleFielD: rD roth Foods, inc dba new Dutch Country restaurant: failure to post a Commission Sus-pension Order; possession of beer while permit was not in force; sale of beer while permit was not in force - $800 or revocation

MiDDletOWn: iBPOe of W lodge 0456 William B Pol-lard: allowing improper conduct, to wit, disorderly activity - $300 or 3 days; : iBPOe of W lodge 0456 William B Pollard: posses-sion of a gambling device; possession of an electronic

gambling device – in viola-tion, no penalty imposed

MOnrOe: Wil vic llC dba Froggy Blues Café: sale of beer to someone under the age of 21 - $750 or 6 days

nOrth CAntOn: 4262 Por-tage road llC: multiple counts of all of the follow-ing: possession of a gam-bling device; conducting instant bingo without a license; possession of an electronic video gambling device; game of chance for profit or scheme of chance; operating a gambling house; recklessly permit-ting public gaming - $2,000 or 12 days

Put in BAY: island Sham-rock, inc: sale of a malt based alcoholic beverage to a minor - $1,500 or revo-cation

trOtWOOD: gina, inc. dba Frank and J’s lounge: fix-tures, equipment, tables, counters, cooler/refrigera-tors, or utensils not clean or sanitary - $300 or 3 days

WArren: 1704 West Mar-ket Street inc. dba raider’s Country lounge: sale of beer to a minor - $1,800 o r12 days

WAverlY: Phil’s grand tav-ern llC dba grand tavern: sale of beer, Yuengling, not lawfully acquired - $400 or 2 days

Bartenders create unbelievable cocktails on

a nightly basis. But once a year, they come

together in New Orleans to shake up the entire

cocktail industry. Tickets are now on sale for

the five days of drink makin’, soul shakin’

good times that is Tales of the Cocktail®. So

join us for the perfect mix of cocktails, cuisine

and culture and let us shake you all week

long. For tickets and more information about

shaking things up with us this summer, visit

www.TalesoftheCocktail.com.

July 20-24, 2011

THINGS UP!

OUR GENEROUS ANNUAL PARTNERS:

Tales of the Cocktail salutes the generous spirit of their sponsors:360 Vodka, Absolut Vodka, American Beverage Marketers, Anchor Distilling, Angostura, Art in the Age, Bacardi Rum, Bacardi USA, Balcones Distilling, Banks 5 Island Rum, BarSmarts, Becherovka, Beefeater Gin, Belvedere Vodka, Benedictine, Berkshire Mountain Distillers, Beverage Media, Bitter End Bitters, Bitter Truth Bitters, Bittermens, Blackbottle and Angostura Rum, Bols Genever, Bombay Dry Gin, Bombay Line Extension, Bombay Sapphire Gin, Breckenridge Distillery, Bulleit Bourbon, Bureau National Interprofessionnel du Cognac, Cabana Cachaca, Caorunn Gin, Citadelle Gin, CocktailKingdom.com, Cointreau, Coole Swan, Corsair Distillery, Crop Organic Vodka, Damrak Gin, Del Maguey Mezcal, Diageo, Dirty Sue Olive Juice, DISCUS, Distillery No. 209 Gin, Dolin Vermouth, Don Q Rum, Drambuie, Drink Me Magazine, Driscoll’s, Dulce Vida Tequila, El Dorado Rum, Employees Only Brands, Farmer’s Botanical Gin, Fee Brother’s Botanical Waters, Fee Brother’s Bitters, Fee Brother’s Syrups, Fentiman’s Botanically Brewed Beverages, Fever Tree, Firefly Vodka, Flavorbank Spices, Four Roses Bourbon, Funkin Puree, Galliano L’Autentico, Galliano Ristretto, Glenfiddich Single Malt Scotch Whisky, Gordon’s Gin, Great Lakes Distillery, Hayman’s Old Tom Gin, Hendrick’s Gin, High West Distillery, Hudson Whiskey, Imbue, iSi North America, Jefferson’s Bourbon, Kahlua, Koval Distillery, Laird, Leblon Cachaca, Lillet, Luxardo Maraschino Liqueur, Mandarine Napoléon, Marie Brizard Liqueurs, Michter’s Us No.1 Small Batch Unblended American Whiskey, Milagro Tequila, Moet Hennessy, Monin Syrups, Montanya Distillers, Mutineer Magazine, New Amsterdam Gin, New Holland Artisan Spirits, Nightclub & Bar Magazine, No. 3 London Dry Gin, North Shore Distillery, Offbeat Magazine, Old Raj Dry Gin , Osocalis Distillery, Oxley Gin, Pages, Pallini Limoncello Peachcello, PAMA Pomegranate Liqueur, Pemberton Distillery, Pernod Absinthe, Pernod Ricard USA, Phenix Spirits, Philadelphia Distilling, Piedmont Distillers, Pierre Ferrand, Pisco Porton, Plymouth Gin, Preiss Imports, Prohibition Distillery, Purity Vodka, Rene Spirits Company, Ricard, Rock Town Distillery, Russian Standard Vodka, Sazerac, SerendipiTea, Solerno Blood Orange Liqueur, Southern Comfort, Square One Organic Spirits, St. Germain Elderflower Liqueur, Tanqueray 10 Gin, Tanqueray Gin, Tanqueray Rangpur Gin, Tasting Panel Magazine, The Cocktail Cottage, Tierra Organic Tequila, Tito’s Vodka, Torani , Touch Studios, Trader Tiki Handcrafted Exotic Syrups, Tullamore Dew, Uber Bar Tools, USBG National, Vermont Spirits, Victoria Gin, Wild Hibiscus, William Grant & Sons, Wine & Spirits Wholesalers Association, Woodinville Whiskey Co., Zubrowka Bison Grass Vodka

®

TICKETSON SALENOW!

TOC-0000_2011MayBevMediaAd.indd 1 4/8/11 8:30 AM

creo

Over 20 varietals delicious enough for a special occasion, and affordable enough for any occasion.

®

A Wine For All Reasons.

over a million cases sold in 2010

marketed by domaine napa Wine co. www.domainenapa.comcrane lake cellars • napa, ca • 707.265.4060

10013-BWC_BeverageMediaAd4.indd 1 4/7/11 6:44 PM

creo

May 2011 Ohio Beverage Monthly

Documents

Transcript of May 2011 Ohio Beverage Monthly