May 2011
description
Transcript of May 2011
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May 2011
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Personnel World Objectives:Business Branding – New owner wants to reach potential customers with high skill-level positions to fill
Continue to reach jobseekers using CareerBuilder.com products: Job Postings and Resume Database
Capitalize on the fact the business has been locally owned and headquartered in Lansing, MI for over 30 years
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Now introducing Yahoo!
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Portals
1. Yahoo! Sites
2. Microsoft Sites
3. FACEBOOK.COM
Y! UV: 177,538
Sports
1. Yahoo! Sports
2. ESPN
3. FOXSports.com
Y! UV: 45,822
TV
1. Yahoo! TV
2. CBS Entertainment
3. AOL Television
Y! UV: 20,887
Travel
1. TravelAdNetwork
2. Yahoo! Travel
3. Tripadvisor Sites
Y! UV: 10,351
Home Pages
1. Google HP
2. Facebook HP
3. Yahoo! HP
Y! UV: 105,357
Finance
1. Yahoo! Finance
2. MANTA.COM
3. Dow Jones & Co.
Y! UV: 38,787
Photos
1. Facebook.com Photos
2. Photobucket.com LLC
3. Flickr
Y! UV: 20,228
Automotive
1. eBay Motors U.S.
2. Yahoo! Autos
3. SIM AutoDigital
Y! UV: 9,694
Search
1. Google Search
2. Yahoo! Search
3. Bing
Y! UV: 96,439
Movies
1. Yahoo! Movies
2. IMDb
3. Moviefone
Y! UV: 27,147
Real Estate
1. Yahoo! Real Estate
2. Move Network
3. Trulia Network
Y! UV: 20,160
Groups
1. Facebook Groups
2. Yahoo! Groups
3. NING.COM
Y! UV: 5,031
1. Yahoo! Mail
2. Google Gmail
3. Win. Live Hotmail
Y! UV: 90,187
Lifestyle
1. Glam Media
2. iVillage
3. Shine
Y! UV: 27,015
IM
1. Yahoo! Messenger
2. MSN Msngr
3. AIM.COM/AIM App
Y! UV: 18,035
Green
1. Shine Green
2. Planet Green Sites
3. CARE2.COM
Y! UV: 3,064
News
1. Yahoo! News Network
2. CNN Network
3. MSNBC
Y! UV: 85,105
Entertainment-News
1. omg!
2. TMZ
3. People
Y! UV: 23,683
Local
1. YELP.COM
2. CityGrid Media
3. Yahoo! Local Network
Y! UV: 17,139
Hispanic
1. UNIVISION.COM
2. Terra - Telefonica
3. Yahoo! en Espanol
Y! UV: 2,180
Reference
1. Wikimedia
2. eHow
3. Yahoo! Answers
Y! UV: 59,096
Shopping
1. Yahoo! Shopping
2. Nextag.com Sites
3. Shopzilla.com Sites
Y! UV: 22,186
My (Custom)
1. My Yahoo!
2. iGoogle
3. My MSN
Y! UV: 13,380
Source: comScore, Media Metrix, February 2011, Base: P2+ U.S. data, Note: Homepages is not a traditional category in comScore’s service. Monthly figures unless otherwise indicated, Note: Rankings are based on unified data (hybrid)Yahoo! Monthly Unique Visitors (000) Noted in Yellow
Yahoo! is a leader: ranked in top 3 in 23 key categories
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Yahoo! Is a Life Engine: Search + ContentSearch Marketing plus Display Advertising
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Job Branding
JobBrandingStats:20%+ lift in EOIAbility to tell your storyEOI focused on your brand
Without Branding Vs BrandingWithout Branding Vs Branding
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file:///C:/Documents%20and%20Settings/twahl/Desktop/LJ-SPAD110516_100425.html
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Option A:250 Classified print liner ads (8 line minimum)(24) 30-day CareerBuilder.com job postings (2 per month)
Investment: $1,207 per month
Option B:250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month)600,000 digital impressions – lsj.com (50,000 / month)1,200,000 digital impression – yahoo.com (100,000 / month)
Investment: $1,332 per month
Option C:250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month)Resume Database (1,500 resume saves / month)600,000 digital impressions – lsj.com (50,000 / month)
Investment: $1,452 per month
Option D:250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month)Resume Database (1,500 resume saves / month)600,000 digital impressions – lsj.com (50,000 / month)1,200,000 digital impression – yahoo.com (100,000 / month)
Investment: $1,832 per month
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CareerBuilder.com Training Available
Learn Job Posting Optimization, Resume Data Base, Candidate Controls, Screeners, Folders, & Letters, and more!
1.1 – on – 1 Phone / Website Training with your Account Manager in Atlanta.2.CB.com Webinars: Beginner and Advanced training offered weekly on CB.com.3.On Demand: Tutorials available when YOU are available.4.Me! I am available for in-person training when questions come up.
Tiffany WahlRecruitment Advertising Account Executive
517/377.1101 or [email protected]