MAX'S Restaurant Profile
-
Upload
gnc-torres -
Category
Documents
-
view
1.438 -
download
15
description
Transcript of MAX'S Restaurant Profile
-
7/13/2019 MAX'S Restaurant Profile
1/11
MKE102-Franchising By; Geancie C. Torres
-
7/13/2019 MAX'S Restaurant Profile
2/11
MAXs Restaurant
FranchisorRoxas Boulevard
in Paraaque
FranchiseeMagsaysay
in Olongapo
-
7/13/2019 MAX'S Restaurant Profile
3/11
MAXs Restaurant History
Maxs Restaurant beginnings started in 1945, after
world war II
Maximo Gimenez, a Standford-educated teacher,
befriended the american occupation troops and
insisted that they pay for the drinks
This prompted Maximo to open a caf and initially
served chicken, steak and drinks.
-
7/13/2019 MAX'S Restaurant Profile
4/11
MAXs Restaurant History
Ruby, Maximos niece, managed the kitchen andcreated a special recipe for chicken.
Maxs Restaurant was born
They grew and became known as the house thatfried chicken built.
Maxs Restaurant has established itself as ahousehold name, an institution, and a proud Filipinotradition.
-
7/13/2019 MAX'S Restaurant Profile
5/11
MAXs Restaurant Products
Crispy Pata
Fried Chicken
Litson Kawali
Tapsilog
Longsilog
-
7/13/2019 MAX'S Restaurant Profile
6/11
MAXs Restaurant Products
Nilagang Baka
Sinigang
Corner Bakery
Desserts
Merienda
-
7/13/2019 MAX'S Restaurant Profile
7/11
SWOTANALYSIS
Casual Fine Dining
Positive Brand Image
High Quality Guarantee
Care Program
AmbianceMan-Power
STRENTGHS
-
7/13/2019 MAX'S Restaurant Profile
8/11
SWOTANALYSIS
Price
Waste Disposal
Awareness
Preparation TimeAdjustment Period
WEAKNESSES
-
7/13/2019 MAX'S Restaurant Profile
9/11
SWOTANALYSIS
Franchise
Expansion Abroad
Healthy Life Style
ConventionsHolidays and Occasions
OPPORTUNITIES
-
7/13/2019 MAX'S Restaurant Profile
10/11
SWOTANALYSIS
Growth of Fast Food Chains
Taste Preference
Influences of Foreign Countries
Allocation of IncomeWeather Condition
THREATS
-
7/13/2019 MAX'S Restaurant Profile
11/11
MAXs Restaurant Layout
Corner Bakery
Occasion
Dining rea