Maxine Teller
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Transcript of Maxine Teller
Creating Social Media Policy
Open Government: Strategies & Tactics from the Playbook
November 16, 2009
Maxine Teller
Policies can—and should—evolve
Government 2.0 “trinity”
social media
use
understand
Social media is a Catch-22
social media collaboration
use
understand
do
understand
Collaboration is a Catch-22
social media collaboration
use
understand
do
understand
A Catch-44…?
Government 2.0 “trinity”
Policy development
Practice the collaboration that you preach
Show, don’t tell
Policy development
Clearly and succinctly define policy scope
• What?• When?• Where?• Why?• How?
Develop policy in the context of existing policies
1. Infrastructure/systems2. Content management3. Information assurance4. User conduct/training5. Program management6. Legal contract requirements
Government 2.0 “trinity”