Maximizing your custom design experience
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www.BeyondIndigoPets.com
Maximizing The Custom Design Experience
Jeani NugentBeyond Indigo Project Manager
877-244-9322 x320
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www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!Sign up at beyondingopets.com
How Handling Your Reviews Affects Your Bottom LineSept. 10, 2014 11:00-11:30 AM Central TimePresented by Ann Pearson, Beyond Indigo Online Reputation Manager
You have plenty to do in your veterinary practice; does it really make any sense to spend time online responding to reviews? In this webinar, we will look at some of the financial impacts of reviews – both positive and negative – in this free, 30 minute webinar at Beyond Indigo.
Setting SEO Goals
Sept. 17, 2014 11:00-11:30 AM Central TimePresented by Eli Phillips, Beyond Indigo Google Analytics / SEO Account Manager
When it comes to figuring out your website's Search Engine Optimization, one of the challenges can be deciding which metrics to track. In this free webinar by Beyond Indigo, we'll teach you how to flex your critical thinking muscles as you build a strategy for your metrics and learn which questions to ask
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www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!Sign up at beyondingopets.com
Integrating Your Social Media PlatformsSept. 24, 2014 11:00-11:30 AM Central TimePresented By Susan Leibrock, Beyond Indigo Social Media Accounts Manager
This webinar will demystify the "how to" of cross-pollinating messages across platforms including Facebook, Twitter, Pinterest, YouTube and more to optimize reach and grow your audience.
Help Desk 101
Sept. 24, 2014 11:00-11:30 AM Central TimePresented By Noelle Beaudin, Beyond Indigo Help Desk Manager
Are you a new user to the Help Desk? Have you been with client with Beyond Indigo but need to know the new features that the Help Desk offers? Then join this free, informative webinar that will guide you through everything from Submitting a Ticket to the Tools and Services you can get for free from Beyond Indigo Customer Service.
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www.BeyondIndigoPets.com
Marketing Webinars www.beyondindigopets.com/marketing-webinars/
Marketing is Everything—Where are You Stuck?
What Message Do You Want to Be Giving?
Tues. Sept. 9th, 2014 11:00 AM Central Time
Presented by Peter Weinstein
The focus of this webinar is to help YOU focus on the message that you want to be sending, how to find it and, how to promote it.
**NEW** Starting September 9th Tuesdays at 11:00 AM Central Time
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www.BeyondIndigoPets.com
Marketing Webinars www.beyondindigopets.com/marketing-webinars/
Marketing is Everything—Where are You Stuck?
What Message are Your Marketing Dollars Sending?
Tues. Sept. 16th, 2014 11:00 AM Central Time
Presented by Kelly Baltzell
The focus of this 30-minute webinar is to illustrate how consistent, clean modern branding should appear across all marketing platforms.
What Message is Your Retention Marketing Giving?
Tues. Sept. 23rd, 2014 11:00 AM Central Time
Presented by Peter Weinstein
This Webinar will introduce you to Retention Marketing and a system to reach out and touch your clients.
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www.BeyondIndigoPets.com
Marketing Webinars www.beyondindigopets.com/marketing-webinars/
Marketing is Everything—Where are You Stuck?
What Message is Your Telephone Giving?
Tues. Sept. 30th, 2014 11:00 AM Central Time
Presented by Peter Weinstein
This webinar will listen to some real calls and create some systems for successful telephone experiences for your clients.
What Message is Your External Marketing Giving?
Tues. Oct. 7th, 2014 11:00 AM Central Time
Presented by Kelly Baltzell
The focus of this 30-minute webinar is to learn how crucial it is to create stellar online/external marketing to entice people to engage with your brand. It is a must in today’s online environment.
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www.BeyondIndigoPets.com
Check Out Beyond Indigo Past Webinarswww.youtube.com/user/beyondindigopets
Website Essentials
EASY SEO-BECOME AN AUTHORITY
What is Being Said About
Your PracticeIs Your Veterinary Practice
Pinteresting?
It’s Better With Blogging Why Should Worry
About Online Reviews
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www.BeyondIndigoPets.com
Custom Design Process
Initial “Project Form” Questions
Design Meeting
Wireframe Mockup
Design Edits
Design Finalization
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www.BeyondIndigoPets.com
Website Design Is Changing
Static
Design First
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www.BeyondIndigoPets.com
Website Design Is Changing
Static
Design First
“Sliding” required to see desktop version on tablet or mobile devices
![Page 11: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/11.jpg)
www.BeyondIndigoPets.com
Website Design Is Changing
Static
Design First
“Sliding” required to see desktop version on tablet or mobile devices
Separate “sites” for each device you want viewed on correctly
![Page 12: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/12.jpg)
www.BeyondIndigoPets.com
Website Design Is Changing
Static
Design First
“Sliding” required to see desktop version on tablet or mobile devices
Separate “sites” for each device you want viewed on correctly
Responsive
Mobile and Content first
![Page 13: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/13.jpg)
www.BeyondIndigoPets.com
Website Design Is Changing
Static
Design First
“Sliding” required to see desktop version on tablet or mobile devices
Separate “sites” for each device you want viewed on correctly
Responsive
Mobile and Content first
Adjusts to fit whatever device you are viewing site on
![Page 14: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/14.jpg)
www.BeyondIndigoPets.com
Website Design Is Changing
Static
Design First
“Sliding” required to see desktop version on tablet or mobile devices
Separate “sites” for each device you want viewed on correctly
Responsive
Mobile and Content first
Adjusts to fit whatever device you are viewing site on
Eliminates the need for “multiple” sites for your practice
![Page 15: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/15.jpg)
www.BeyondIndigoPets.com
More is NOT Always Better
Websites are no longer the “new toy” on the market
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www.BeyondIndigoPets.com
More is NOT Always Better
Websites are no longer the “new toy” on the market
Most customers will expect their veterinary hospital/clinic will have a website
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www.BeyondIndigoPets.com
More is NOT Always Better
Websites are no longer the “new toy” on the market
Most customers will expect their veterinary hospital/clinic will have a website
Functionality and mobile-friendly replacing “Sparkling technology”
![Page 18: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/18.jpg)
www.BeyondIndigoPets.com
Catering To Your Clients
If you clients are visiting your website more than likely they are “website savvy”
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www.BeyondIndigoPets.com
Catering To Your Clients
If you clients are visiting your website more than likely they are “website savvy”
If they are not, and new to the website experience they are perfect candidates to learn the “new” way
![Page 20: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/20.jpg)
www.BeyondIndigoPets.com
Catering To Your Clients
If you clients are visiting your website more than likely they are “website savvy”
If they are not, and new to the website experience they are perfect candidates to learn the “new” way
Between 46-50% of searches are exclusively mobile…meaning people are familiar with mobile design and can transfer to desktop versions.
![Page 21: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/21.jpg)
www.BeyondIndigoPets.com
Working With Your Professional Designer
Stepping out of the box is never easy
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www.BeyondIndigoPets.com
Working With Your Professional Designer
Stepping out of the box is never easy
Our professional designers are up-to-date on current trends and directions of website design
![Page 23: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/23.jpg)
www.BeyondIndigoPets.com
Working With Your Professional Designer
Stepping out of the box is never easy
Our professional designers are up-to-date on current trends and directions of website design
Sometimes we don’t know what we like until we see it…and take the time to get use to something new
![Page 24: Maximizing your custom design experience](https://reader034.fdocuments.in/reader034/viewer/2022051820/554127e5550346e3178b4587/html5/thumbnails/24.jpg)
www.BeyondIndigoPets.com
Questions?
www.BeyondIndigoPets.com
www.facebook.com/BeyondIndigoPets
Melissa Neff, Marketing and Sales Manager
877-244-9322 ext 100