Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money?...
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Transcript of Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money?...
![Page 1: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/1.jpg)
Maximizing Revenue with Analytics
![Page 2: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/2.jpg)
Class Overview
2
![Page 3: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/3.jpg)
How Do Sports Organizations Make Money?
3
The sports industry is a $750 billion per year business. Revenues break down into five major categories.
![Page 4: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/4.jpg)
Mining Data
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Regression Analysis and Data Mining
Ticket Sales Decision Tree ModelHome Games
Age Game Time
Paid Attendance
= 15%
Paid Attendance
= 45%
Paid Attendance
= 77%
Alumni Current Students
> 40 < 40 >12 pm
Paid Attendance
= 42%
<12 pm
![Page 5: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/5.jpg)
Defining Revenue
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What can any organization do to maximize their revenues / profits?
![Page 6: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/6.jpg)
Customer Value
Determining Willingness-to-Pay
6
Value Framework
![Page 7: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/7.jpg)
Increasing Revenue – Dynamic Ticket Pricing
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Case Study – Northwestern University
![Page 8: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/8.jpg)
Increasing Revenue – Audience Monetization
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Case Study – Dayton Dragons
![Page 9: Maximizing Revenue with Analytics. Class Overview 1 How Do Sports Organizations Make Money? Examining the five primary sources of revenue. How Can Sports.](https://reader030.fdocuments.in/reader030/viewer/2022032723/56649f585503460f94c7d234/html5/thumbnails/9.jpg)
What Happens When Organization Tie Winning To Business?
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