Maximizing response rates
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Transcript of Maximizing response rates
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Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
Maximizing Engagement:
Dual Channel Contact
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Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
Discretionary service offering: Approach and learnings
• Membership development, private clubTarget audience:
• Executive businesswomen • ($10,000 initiation fee)• Walking distance from financial district • Business + personal membership benefits
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Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
"Warming up" High-probability Prospects
• Economic capability: board member, business owner; permission-based email access impacts response rate
• "Ice-breaker" rationale for reaching out (award, recent promotion, conference speaker, quoted in press)
• Indirect approach: assistant provided permission to email information package
![Page 4: Maximizing response rates](https://reader035.fdocuments.in/reader035/viewer/2022071907/55cacab4bb61ebed0d8b45d5/html5/thumbnails/4.jpg)
Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
Response Rate Impact
• Embedded links in email arrives from trusted source
• Email open rate: 56 % ( benchmark* 19%)
• Link open rate: 18 % ( benchmark* 2.11%)
* chart follows
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Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
![Page 6: Maximizing response rates](https://reader035.fdocuments.in/reader035/viewer/2022071907/55cacab4bb61ebed0d8b45d5/html5/thumbnails/6.jpg)
Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
Key Performance Indicators
650 prospects contacted
364 emails opened93 embedded links opened33 meetings booked
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Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
Value Proposition: Links opened
97: Member-supported social change initiative83: Time off (Sagmeister TED Talk)67: Women & career (Sandberg interview)57: Best women-only clubs ranking37: Membership details
1:2 readers opened a link
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Big
Gam
e H
unti
ng
In the Urban JungleYou Can Win Big
Big Game Hunting You Can Win Big
Catherine McQuaid
Big Game Hunter
647 213 1217
www.HuntNewBiz.com
Big game hunting...in the urban jungleBig