Maximize Positive Word-of-Mouth with earthfaves PRM (Promoter Relationship Management)

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e The simple way to make word-of-mouth sustainably effective Promoter Relationship Management Maximize Word-of-Mouth earthfaves ®

description

Sustainably increase authentic brand advocacy, customer retention and satisfaction for your local business. earthfaves PRM is a sustainable and cost-effective social marketing software-as-a-service. Try it for free - become a pilot customer, mail to info @ earthfaves.com.

Transcript of Maximize Positive Word-of-Mouth with earthfaves PRM (Promoter Relationship Management)

Page 1: Maximize Positive Word-of-Mouth with earthfaves PRM (Promoter Relationship Management)

I love this placeearthfaves

®

earthfaves for business

The simple way to make word-of-mouth

sustainably effective

Promoter Relationship ManagementMaximize Word-of-Mouth

earthfaves®

Page 2: Maximize Positive Word-of-Mouth with earthfaves PRM (Promoter Relationship Management)

I love this placeearthfaves

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earthfaves for business

The first *Promoter Relationship Management

(PRM) software as a service

The social marketing solution that unites businesses, satisfied customers and their friends, to the benefit of all

*Promoter: a customer who recommends a business to his friends, friends of friends

and other potential customers by explaining “why I love this place”.

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I love this placeearthfaves

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earthfaves for business

With the earthfaves social marketing tools, you can easily:

Maximize positive

word-of-mouth

Optimize promoter retention

Turn friends of promoters into

customers

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I love this placeearthfaves

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earthfaves for business“Amazing food,

a great view and very nice service!

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I love this placeearthfaves

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earthfaves for business

Consumers use earthfaves to improve their lives and those of the people that mean something to them

- help their friends and colleagues to find really great places and learn what makes them

special.

- profit from friend networks by getting to

know the favorite places from friends of friends

and experts.

- help the best businesses and the

nicest places to become better known.

I love this placeearthfaves

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earthfaves for business“Amazing food,

a great view and very nice service!

They say “why they love a place” because they want to

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Social Favorite Places (free)

iPhone App

Facebook AppWebsite

For consumersSocial Brand Advocacy (fee-based)

Kickbacks iPhone App

For businesses

earthfaves solution overview

Software as a Service

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Find out which problems PRM solves for your local business

Click the bubbles to learn more:

Page 7: Maximize Positive Word-of-Mouth with earthfaves PRM (Promoter Relationship Management)

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Grow your business with positive word-of-mouth

Make positive word-of-mouth sustainably visible and effective. It is easy.

You only need a free earthfaves page to get started. Simply log in, search for your business and add it as an earthfave.

On your earthfave, you find the embed code for your businesses’ “I love this place” button and the PDF file with your QR-Code - for free.

I need more positive, long-lasting word-of-mouth for my company

Your favorite place?

2 Get rebates

1 Scan QR-Code

I love this placeearthfaves

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™www.earthfaves-prm.com

www.earthfaves.com Social favorite places

Promoter RelationshipManagement

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I love this placeearthfaves

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earthfaves for business

I need to get “loves” instead of “likes”

On your Website

On your earthfaves Page

In your Newsletter / Emails

On your Facebook, Twitter, G+ Page

At your Point-of-Sale, by scanning the QR-Code

In your neighborhood with the earthfaves iPhone App

Turn customers into promoters

Ask your customers on your website,in your e-mails and newslettersto recommend you. To do this, they only need to click your embedded “I love this place” button and explain why they love your business in a few words.

They can also recommend you directly in your store by scanning your QR-Code with their mobile phone.

Customers can also recommend you through your earthfaves page, e.g. when they find it searching on Google or when you share it on your Facebook, Google+ or Twitter pages.

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From old school to new school: the digital guestbook

All “Why I love this place” commentsare being collected in your earthfavesbusiness guestbook which is embeddable (Bronze Version) on your website and your social media pages. It updates automatically if a new testimonial is given.

With this, you can easily advertise authentic customer recommendations online.

This way, you can centralize positive testimonials in one place, combatnegative reviews with authentic feedback from identified customers and ensure an excellent reputation online.

Mike Curtis: Great hostel, amazing view, very nice staff, will be back for sure!

I need to advertise authenticallyand improve my reputation

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Turning fans, followers and groupon owners into promoters

You can easily share the linkto your earthfaves page on your Facebook and Twitter pages(Free Version). This way, your fans andfollowers can click “I love this place”so that your business receives moreexplicit customer recommendations.

On top, you should store your Facebook/ Twitter username and password safely on earthfaves, so that every new “Why I love this place” comment from your customers is automatically posted to your Facebook and Twitter profiles (Bronze Version).

To turn your groupon customers into promoters, advertise your rebates offered as earthfaves Specials and Kickbacks (Silver and Gold Versions) at your point of sale.

I need to leverage my current social media activities

I love this placeearthfaves

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I love this place, because... I love this place

earthfaves®

earthfaves for business

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Every single customer recommendation can be found over and over again

Earthfaves features a local search engine for favorite places from friends, friends of friends and experts that a user follows. This can be used on earthfaves.com and on Facebook with the earthfaves “My favorite places” App.

This way, consumers can always find the best places: the favorites from their friend networks and from local experts. They can even save money with Specials they receive from the businesses they love or from those their friends love.

Therefore, the earthfaves iPhone App even provides favorite places and Specials in the neighborhood. This means: the more promoters you have and the more friends they have, the more often your business will be found via “word-of-mouth”.

I need to make positive word-of-mouth sustainably effective

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Win more customers & retain your promoters effectively by offering Specials

It is up to 8 times cheaper to retain an existing customer than acquire a new one. The best way to keep customerscoming back is to reward their loyalty.Therefore give the best discounts and special offers to your best customers: earthfaves Specials. You can target three different groups of users: • all earthfaves users• opted-in promoters only• opted-in friends of promoters only.

If you advertise them on all customer touchpoints, you can easily receive new recommendations, keep customers coming back and increase sales. You have full control and can determine the period of validity for every Special. We avoid fraud with unique codes for Specials, one time use only, i.e. via QR-Codes.

I want to increase customer loyalty

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Kickbacks: the best refunds for the best customers

With the earthfaves Kickbacks Appfor iPhone (Gold Version) you can pay cash back to your promoters directly at the point of sale after the purchase through Paypal. This is a great way to reward loyal customers and to turn satisfied customers into new promoters. To win many newpromoters in a short timeframe, youcan for example offer a 30% kickback only for a few hours.

You can pay percentage rates off the invoice amount to reward purchases and the person who recommended you to the customer. To give kickbacks, download the Kickbacks App from the AppStore and save your Paypal address in your user profile. To receive kickbacks, promoters need to save their Paypal address in their user profile and give you their earthfaves user ID.

I want a quick and effective way to increase positive word-of-mouth

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Turn friends of your promoters into customers with Faver Friend Specials

Your most probable new customers are the friends of your satisfied customers.

What was impossible is now possible: with the earthfaves PRM Gold Service, you can create unique special offers only for the friends of your promoters and send them to those who opted-in to receive “Specials from the places my friends love”.

I need to reach the friends of my satisfied customers

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Receive suggestions for improvement

When people leave a comment in your „Why I love this place“ guestbook (Bronze Version), they are also asked to provide suggestions for improvement.

These can only be seen and answered by you after login (Bronze Version).

This is a quick and effective way to increase customer satisfaction andreceive highly trustworthy ideas forimprovement. Plus, they can be usedfor quick and responsive customerservice.

I need to increase customer satisfaction

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wants to go there

Analyse network sizesand levels of expertise

With PRM, you can quickly find out how many earthfaves friends and potentially even how many Facebook friends and Twitter followers your promoters have (Silver Version).

You can see who wants to become a customer in the future (who recommends your business and said „I want to go there“). After analysing the relevance of your promoters, you can send them individual Faver Specials.

You can also see where yourfavers come from (Favers‘ origin)and where their friends live(Recommendation reach).

I want to measure the reach of word-of-mouth and find my key promoters

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Increase

SalesCustomer

SatisfactionCustomer

LoyaltyPositive

Word-Of-MouthReputation

Market Share

*Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, Nielsen: http://www.zuberance.com/resources

...create a mutually beneficial relationship with your satisfied customersand invest in a human, eco-friendly and highly powerful way of marketing: promoter relationship management.

...proactively increase positive word-of-mouth online.As McKinsey says: 2/3 of the economyare now influenced by personalrecommendations.

...let your satisfied customers “advertise” authentically for youbecause 91% trust friends, friends offriends and other customers, and only17% trust ads.*

“You should improve your

sloppy service...”

“Amazing food, a great view and

very nice service!”

...leverage the amazing power of customer recommendations into their friend networks

... as altogether, there are more than 1 billion users on Facebook, Twitter and Google +, each with on the aver-age 140 friends and more than 10.000 friends of friends.

...sustainably increasecustomer loyalty, customer satisfaction and store traffic...by winning new and thanking existing promoters with unique cash refunds and special offers and by putting their suggestions for improvement into action.

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Using earthfaves, you... Overview

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BronzeIncrease positive word-of-mouth

- “I love this place” button (free)

- Guestbook

- Suggestions for improvement

49 €/month

Bronze

+ earthfaves and Faver Specials

+ Analytics

Silver+ Increase sales &promoter loyalty

99 €/month

Bronze + Silver

+ Faver Friend Specials

+ Kickbacks

Gold+ Reach opted-in friends of promoters

249 €/month

Pricing

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Pricing

Plans and PricesChoose the best solution for your business

Account Type free Bronze Silver Gold

Monthly price free € 49 € 99 € 249

Promote your user profile by sharing location tips (be an “Expert” User)

“Follow” buttons X X X X

“My earthfaves map” including “Follow” button X X X X

Spice up your company page

Company earthfave page with business description and image box

- X X X

Win favers and increase word-of-mouth for your business

“I love this place” button X X X X

“Faver list” Box without “Why I love this place” testimonials

X X X X

Embeddable “Guestbook” including “Why I love this place” testimonials

- X X X

Autoshare new “Why I love this place” testimonials to your Facebook or Twitter profile

- X X X

Publish “earthfaves Specials” on earthfaves - - X X

Improve quickly

Read “what could be improved” suggestions from favers

- X X X

Retain and reward your favers

Publish “Faver Specials” and send them to opted-in favers

- - X X

Use our “earthfaves for Business - Kickbacks App” (iPhone 4 only) to reward your favers with cash kickbacks for purchases and for successful recommendations

- - - X

Reach friends of your favers and turn them into customers (and favers)

Publish “Faver Friend Specials” and send them to opted-in friends of your favers

- - - X

Analytics

Favers and their interested friends level of experience (wants to go, has been there)

- - X X

List of friends of favers and how often your company has been recommend to them

- - X X

Most Twitter followers - - X X

Most Facebook friends - - X X

Most recent, best, lost favers (and reasons why) - - X X

Favers´ locations / origins (where do your favers come from) - - X X

Geographic recommendation reach (into which countries have you been recommended)

- - X X

Soon: competitor analyses - - X X

Plans and PricesChoose the best solution for your business

Account Type free Bronze Silver Gold

Monthly price free € 49 € 99 € 249

Promote your user profile by sharing location tips (be an “Expert” User)

“Follow” buttons X X X X

“My earthfaves map” including “Follow” button X X X X

Spice up your company page

Company earthfave page with business description and image box

- X X X

Win favers and increase word-of-mouth for your business

“I love this place” button X X X X

“Faver list” Box without “Why I love this place” testimonials

X X X X

Embeddable “Guestbook” including “Why I love this place” testimonials

- X X X

Autoshare new “Why I love this place” testimonials to your Facebook or Twitter profile

- X X X

Publish “earthfaves Specials” on earthfaves - - X X

Improve quickly

Read “what could be improved” suggestions from favers

- X X X

Retain and reward your favers

Publish “Faver Specials” and send them to opted-in favers

- - X X

Use our “earthfaves for Business - Kickbacks App” (iPhone 4 only) to reward your favers with cash kickbacks for purchases and for successful recommendations

- - - X

Reach friends of your favers and turn them into customers (and favers)

Publish “Faver Friend Specials” and send them to opted-in friends of your favers

- - - X

Analytics

Favers and their interested friends level of experience (wants to go, has been there)

- - X X

List of friends of favers and how often your company has been recommend to them

- - X X

Most Twitter followers - - X X

Most Facebook friends - - X X

Most recent, best, lost favers (and reasons why) - - X X

Favers´ locations / origins (where do your favers come from) - - X X

Geographic recommendation reach (into which countries have you been recommended)

- - X X

Soon: competitor analyses - - X X

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I love this placeearthfaves

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earthfaves for business

Use "I love this place" stickers to turn your customers into favers.

Share your earthfaves page with your fans and followers and ask them to say "I love this place". Reward them with Specials and Kickbacks.

Embed the "I love this place" Button

- in your earthfaves Guestbook

- in HTML E-Mails

- on your website

and ask your customers for their "Why I love this place" recommendation

To increase sales publish new Specials

- for earthfaves users, also on the iPhone.

- for your favers.

- for the friends of your favers.

Reward, with real cash (=earthfaves Kickbacks) those among your favers who purchase something.

1. Download the Kickbacks App from the AppStore, log in & add your Paypal account.

2. Define team members to give kickbacks to your customers.

3. Define kickback percentages for customers and for favers whose recommendation they followed.

4. Keep the App at your cashiers desk & promote your kickbacks.

5. Enter the invoice number, purchasing amount and user ID, then directly pay the kickbacks via Paypal.

Turn your customers, fans, followers into your favers and increase customer recommendations:

Get earthfaves PRM Bronze, Silver or Gold Version

Complete your earthfave data (Address, Description...)

Increase positive word-of-mouth1 Create Specials (Silver and Gold Versions)2

Create Kickbacks (Gold Version)3

a

b

c

d Start winning favers in your store

How to use

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Or just call us: ++49-681-5953563

earthfaves AGGerberstr. 16, D-66111 Saarbrücken

Weserstr. 21, D-12045 Berlin

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