Maximize personal branding and networking for professional development digitally
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Transcript of Maximize personal branding and networking for professional development digitally
Maximize Personal Branding and Networking for Professional
Development Digitally
Will Patch
Assistant Director of Admissions and Social Media Coordinator
Manchester University
Brands
What is their brand purpose?
“At McDonald's, we strive to be more than just a restaurant - we're a first job for many,
a community partner, a model for other restaurants around the world, and a
company seeking new ways to fulfill our brand promise of Quality, Service,
Cleanliness, and Value.”
Brands
Donald Trump
Attached to luxury, power, wealth in excess.
What is a Personal Brand?
Your unique package of strengths, skills, and experiences.
A Personal Brand…
• Tells your compelling story
• Should show your authentic self
• Share your experience
• Is necessitated by anonymity of online personas
How You Portray Yourself Online Matters
Find the neutral zone
Share your accomplishments and knowledge
Don’t exaggerate
Don’t #HumbleBrag
Step 1: Know Yourself
• Know your values
• Know what you’re passionate about
• Know your strengths
Step 2: Your Story
• Step 1 was “who”
• What your vision of growth is
• Where you have been
• When - “Riding into the sunset” moment
• Why does this matter to you
Step 3: Verify
• Look over what you have and ask:
• Are my values and strengths authentic or aspirational?
• Is my story complete and compelling?
about.me
• Visual storytelling
• Personal branding site
• Aggregator
• Networking and mentoring
• Not a replacement for LinkedIn
• Use your story from Steps 1 and 2 and a photo to set up an account
• Backstory – can be filled in later, essentially your resumé
• Use the search bar to find similar interests, locations, jobs, or search by name
• Find mentors or just learn more
Networking for Professional Development
Traditional vs Digital Development
Digital
• Flexible and versatile
• Worldwide expertise
• Often free
Traditional
• Fixed
• Local and regional expertise
• Often expensive
They compliment each other!
Don’t hide behind a keyboard, but don’t ignore opportunities online either.
Active and Passive
Follow leaders in your areas of interest
Interact and ask questions
Participate in Twitter chats
Search hashtags
Suggested follows:
@iacacindy
@nacac
@Smartcolleges
@IHEadmissions
@chronicle
@insidehighered
@higheredlive
Use actively, interact with group discussions
Endorse others, but be honest
Post articles to start discussions and share ideas
Suggested groups
Chegg Social Admissions
College Admissions Experts
CollegeBound Experts
Council for Advancement and Support of Education
Higher Education Management
Live video discussions
Podcasts
Various topics throughout higher ed each week
Journals
Passive
Keep updated on new trends and research
Find job opportunities
Professional Organizations
Network
Attend conferences
Learn from other professionals
Take advantage of mentorship
Get involved on committees
Take That First Step!
Take That First Step
• Connect with people you actually know first
• You can use LinkedIn to get introduced
• AboutMe – Can’t passively follow
• Be authentic and ask for thoughts or insights
• Ask questions, and follow up
• Groups, blogs, Twitter chats, and webcasts
Discuss!
What have you found most helpful in your development and networking?