Maximising the business benefits of your online presence

8/8/2019 Maximising the business benefits of your online presence

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One-day Interactive Study Grou

9 January 2011, The Sebel Surry Hills, Sydney

With 140+ CMS solutions within the Australian maret, where to start?

www.kost .com.

Supported by: Produced by:

‘Interesting to hear first hand experiences. Concise and insightful’

Toyota Motor Corporation Australia

'Fantastic presentation. VERY insightful and enjoyable’

AISA

‘Exactly what I needed'

Roads and Traic Authority

‘Offered a challenging mindset and relevant examples’ Anonymous

Feedbac rom revious grou leader resentations:

Creating an online ersonality or your organisationóWhy regular redesign is so imortantó

The right mix o social media and customer engagementóCollaborating with customersó

Maximising the business benets o your online resence

Interactive Study

Grou Leaders

Managing Director

S tep two DeSignS

JaMeS robertSon

general Manager,

bigponD online network

telStra

Dale cohen

general Manager, corporate coMMunication

DepartMent of JuStice (Vic)

Darren whitelaw

principal conSultant

uniteD focuS

S teVen SMith

heaD of loanS.coM.au

firStMac

anguS roxburgh

www.tinyurl.com/kmlinkedin

Endorsed by:

*Receive one of the following three

PDF reports for free when you register

1) Social Media: The New Communication Landscape

2) Government Online

3) Transforming Your Website Into a Business-Critical Resource

Executive summaries available at: http://tinyurl.com/websitmgt

$995 GST+



19 January 2011, The Sebel Surry Hills, SydneyAbout your Interactive Study Grou Leaders

Weste MemetOne-day Interactive Study Grou

19 January 2011, The Sebel Surry Hills, Sydney

Angus Roxburgh is currently Head of loans.com.au, a new start up under parent company FirstMAC in the non-bank lending space.Previously, Angus worked for five years for nib, heading the Emerging Channels and CRM Development team, which is responsiblefor the development and management of nib’s online business including websites, electronic communication and online sales andmarketing. Angus has overseen its growth from a relatively minor presence generating 40% of nib’s total policy sales to the numberone sales channel. Angus has worked in the online space for more than ten years, previously as Head of Small Business Online atthe ANZ Bank, as well as consulting to the Commonwealth Bank and Telecom NZ in online and mobile spaces.

James Robertson is recognised as one of the world-wide thought-leaders on web content management. Globally, he is the mostprolific author, and has run workshops and masterclasses throughout Australasia, South East Asia, Europe, and North America. Asthe Managing Director of Step Two Designs James has worked with a wide range of organisations to help them select a suitable CMS.

This includes developing clear business requirements (in 20 pages or less!), and providing a short-list of suitable solutions. Clientsinclude BHP Billiton, CHOICE, Department of Immigration, Macquarie University, Melbourne University, Oxfam Australia, SydneyOpera House and Westpac. James is the author of the AGIMO Better Practice Checklists on selecting and implementing a CMS,as well as a whole-of-NSW-Government report on content management.

Dale Cohen is the General Manager of the BigPond Online Network at Telstra. He is one of Australia’s most experienced Internet mediaexperts with 19 years' online experience. He started with the online pioneer CompuServe in the early 1990s and was a founding staffmember of ninemsn, spending nine years helping to build the most visited online network in Australia. Dale is an Internet professionalwith a balance of content, technical, design and commercial skills and extensive experience in the Internet industry, particularly webbased media. He builds websites seen by millions of people but understands the needs of the individual; why the visit and what bringthem back. Dale represents Telstra on the judging panel of the AIMIA Awards, the premier digital industry awards in Australia. Jamesis the author of the AGIMO Better Practice Checklists on selecting and implementing a CMS, as well as a whole-of-NSW-Governmentreport on content management.

Darren Whitelaw is the General Manager of Corporate Communication at the Victorian Department of Justice. He has spent one and ahalf decades working in media and public relations in both the public and private sectors. Darren is currently responsible for a portfo-lio of 36 websites with more than a quarter-of-a-million monthly visitors, and has been a driving force behind many online innovationsin the Victorian public sector.

With 140+ CMS solutions within the Australian maret, where to start?

Steven Smith established United Focus Pty Ltd in 1995 at the very beginning of the Web. United Focus provides independent adviceto private organisations and governments on e-business strategies, website/intranet developments and evaluations and usabilityissues. Steven has produced a number of websites for the Australian Government including www.e-businessguide.gov.au; www.flexibilityworks.dewr.gov.au and www.staysmartonline.gov.au. He has written a book about the web, Living Websites, and has beenquoted and featured in publications such as The Australian, Sydney Morning Herald, BRW and Dynamic Small Business. His clientsinclude Australian Government departments such as Austrade, Department of Environment, Water, Heritage and the Arts; Depart-ment of Finance and Deregulation and the National Archives. Other clients include World Health Organisation, Elders Limited, ETSAUtilities, Adelaide City Council, Phillips Fox Lawyers, Arts Victoria, National Gallery of Australia and The Australian Wine and BrandyCorporation.

In an era where a substantial and increasing amount o business is conducted online and eole are deending on online alications and services

or their wor, awareness o the business value o websites is rising. Usable and accessible websites are roving to deliver higher conversion ratesand imrove business rocesses and efciencies.

However, many organisations are still acing challenges in choosing the right CMS, redesigning their website or enhanced collaboration with

(otential) customers and otimising user exeriences, usability and accessibility.

This one-day study grou will rovide you with an oortunity to learn about some o the critical illars that underin the business benets o

your online resence. You’ll have the chance to interact with the seaers and other attendees to really gain a better understanding o how to:

Develo and execute strategies or otimising the use o your website

Select the right Content Management System (CMS) or your organisation

Build an inormation architecture that maximises navigation and efciency

Imrove customer engagement with Web 2.0 technologies



8:30 Registration and refreshments

9:15 Introduction and welcomeSteven will introduce the objectives of the interactivestudy group and discuss how the day will proceed. Attendees will have the opportunity to participate in abrief ‘getting to know you’ exercise, so that everyone isfamiliar with fellow attendees’ backgrounds and whatthey hope to achieve from the day.

Steven Smith, Principal Consultant, United Focus

9:30 Maximising the use of the web as a platform forbusiness activities

Redesigning your website for impactó

Understanding why regular redesign is so importantó

Uncovering the expectations and desires of youró

audience

Establishing emotional connections of onlineó

customers to the brand

Angus Roxburgh, Head of loans.com.au, FirstMAC

10:45 Morning refreshments and networking

11:15 Choosing the right website technologyIf your website is to be successful, it must be easyand efficient to add and update content. The contentmanagement system (CMS) must also have the extrafunctionality you need, such as forms, calendars, Web2.0 or e-commerce. With 140+ CMS solutions withinthe Australian market, where to start? This talk will givea vendor-neutral approach to product selection from Australia's foremost CMS expert.

What to expect from your CMSó

The Australian CMS marketplaceó

A practical approach to CMS selectionó

Your CMS questions answeredó

James Robertson, Managing Director, Step Two Designs

12:30 Networking lunch

1:30 Developing the right information architecture

Classifying and presenting content in a logical wayó

Streamlining the information flow to meet diverse useró

needs

Catering for intuitive user search and navigationó

Collaborating with customers for user satisfaction andó

efficiency

Dale Cohen, General Manager, BigPond Online Network,Telstra

2:45 Afternoon refreshments and networking

3:15 Integrating social media into your website

Creating a social media strategyó

Ensuring that your new website has the right mix ofó

social media and customer engagement

Creating an online personality for your organisationó

Maintaining online relationshipsó

Darren Whitelaw, General Manager, CorporateCommunication, Department of Justice (VIC)

4:30 Wrap-up and end of Interactive Study Group

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Executive summaries available at: http://tinyurl.com/websitmgt

Maximising the business benefits of your online presence

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