THE HAGUE

Marketing a City07-12-2011

The Netherlands

• ‘Gateway to Europe’

• Central hub in Europe

• 4th Airport of Europe

• Biggest Cargo harbour

• Multilingual and skilled

workforce

The Hague in The Netherlands

Figures The Hague

• Inhabitants 501.000

• Inhabitants region 1.514.000

• Office space 4.3 mil m2

• Central government 1.5 mil m2

• Housing Units 233.000

• Visitors Inner City 33 million

THE HAGUE Strong points

• Royal City

• Capital City

• Home to over 150 multinational businesses and headquarters

• Beach resort

• Two airports within 40 km

• Close to the largest European harbour

• City of Music and Dance

• Historic AND Modern City Centre

Marketing (Brand)

Second UN city

International Peace Palace

International Criminal Court

OPCW

Yugoslav Tribunal

Business themes: Security, Energy, ICT, Finance

Overall theme:

International City of Peace and Justice

Marketing (Activation)

• Strong political commitment; local and

nationally

• West Holland Foreign Investment Agency

• The Hague International Centre

• International comparison and contacts

• International advisers

• International Logo

• Business campaign

Living in The Hague region

Affordable housing in different spheres: eg modern,

monumental

87% of the employees at international organisations live in

The Hague region

International Health Centre The Hague as a gateway for the

international community

Low crime rate

Programme City 2010 - 2020

• To redevelop Cultural infrastructure

• Preparation of Cultural Capital 2018

• To increase number of housing units

• To redevelop Grote Marktstraat into the International Shopping Boulevard

• To further develop University facilities

• Improvement of Public Space

23 maart 2011

Grote Marktstraat

23 maart 2011

23 maart 2011

23 maart 2011

Tentative Conclusion

• The choice of becoming International City

of Peace and Justice has given a strong

boost to the local economy

• Surveys underline this

• Many new investments in the International

Zone and the Inner City 2011 - 2016

• Culture, housing, health care and leasure

are important features