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Presented By:

Abhinesh Kumar

Akhilesh Kumar Dubey

Navneet Jingar

Pritam Mala Arya

Sapan Mittal

Saurabh Tomar

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INTRODUCTIONMax Bupa Health Insurance Company Ltd. (Max Bupa)

is a joint venture between Max India Limited and the

UK based healthcare services expert, Bupa.

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Max Bupa Health InsuranceMax Bupa Health Insurance Company Ltd. Has its

Registered Office at:

Max House, 1 Dr. Jha Marg,Okhla, New Delhi - 110020

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PRIVATIZATION OF INSURANCE

COMPANIES

Why was privatization needed?

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PRIVATIZATION CONTD.

y Role of IRDA

y More employment

y More opportunity

y More funds to the Govt.

y More speeder and faster expansion

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PRIVATIZATION CONTD.

CHALLENGES

y Rising costs

y Access to service in rural areas

y Overuse of procedures and technology

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PRODUCT AND SERVICESy Caring for life through Health Insurance

y Improving life through Clinical Research

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Family First

Family Floater

Individual

Heart Beat

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Family

First

Up to 13 personsInsured through:

Same amount

Or

According to age

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Family Floater

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International

Medical

Emergency

Policy

World wide med. claimfacility

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Overall Sum

Insured

Heart Beat Silver

Policy

Heart Beat

Gold Policy

Heart Beat

Platinum Policy

Inpatient

treatment

Covered up to sum

insured

Covered up to

sum insured

Covered up to sum

insured

Hospital

Accommodation

Shared room Single private

room

Upgrade to next

level

Pre and posthospitalization

expenses

Covered up to15% of sum

insured

Covered up to20% of sum

insured

Covered up to suminsured

All Day care

procedures

Covered up to sum

insured

Covered up to sum

insured

Covered up to sum

insured

Child care benefits

Maternity cover

up to deliveries

Covered up to Rs

30000

Covered up to Rs

50000

Covered up to Rs

50000

New born babycover Covered up to suminsured Covered up to suminsured Covered up to suminsured

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Vaccination of

children upto 12

yrs of age, diet

consulting

Further benefits

Organ transplant Covered up to

sum insured

Covered up to

sum insured

Covered up to

sum insured

Emergency

ambulance

Covered at actual

costs in Networkhospitals up to

Sum Insured

Covered at actual

costs in Networkhospitals up to

Sum Insured

Covered at actual

costs in Networkhospitals up to

Sum Insured

Domiciliary

treatment

Covered upto

15000

Covered upto

50000

Covered upto

250000

Continued..

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PRICEy Pricing is very important in any insurance as

policyholders are attracted towards it more often. Max

healthcare has some unique policies which is differentfrom other companies.

y For eg.. Heart Beat Policy

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PLACEy Mostly Insurance companies have offices at main

locations in cities and towns. But most of the

customers buy insurance policies with the help ofagents. Therefore place is important but other than

place what is more important is wide distribution of

policies through banks directly. It is known as

Bancassurance.

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Contd..y Bancassurance is the term used to describe the

partnership or relationship between a bank and an

insurance company whereby the insurance companyuses the bank sales channel in order to sell insurance

products.

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PROMOTION Press Release

Electronic Media( TVC)

Novelty Items

Internet

Brochure

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Press Release

Print

Mumbai blasts, special team to support

Back to Press ReleaseDate: 7/14/2011 6:50:20 PM

Max Bupa Health Insurance Company offers its sympathies to the families of all citizens

affected by the multiple bomb blasts that occurred in Mumbai on 13th July, 2011. We wish to

inform you that we have set up a special team to support all our members in this moment of

crisis. If any of our members have been affected by this incident please reach out to the

following:

Mumbai Office

Vaibhav Saxena : Zonal Operations Manager

Contact number : 022-33019520

Mobile number - +91 7738451515

e-

mail : vaibhav.saxena@maxbupa.com

Head Office

Amit Bhatia Contact Centre

Landline number (toll free) : 180030103333

E-mail : amit.bhatia@maxbupa.com

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TVC

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TVC

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PEOPLEy Integrity

y Customer first

y Boundarylessy Ownership

y passion

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PROCESSy The client approaches the insurer through an agent

with a proposal containing his personal details, income

details, medical history, products.y The proposal will go through various stages of

approval and risk evaluation by the Central Processing

Centre.

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Contd..y The client pays a premium at regular intervals. These

subsequent premiums are termed as renewal

premiums.y During the term of the policy, the client can submit

claims. The insurer makes payment against the claim

after verification.

yAt the end of the term of the policy, the client gets thesum assured as part of the maturity benefit under

health insurance policies.

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PHYSICAL EVIDENCEINCLUDES

y Facility design

y Equipment Signage

y Employee Dress

y Tangibles

y

Statementsy Operating in 190 countries

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