Maw Linked In Presentation 14 Feb
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LinkedIn – How to taster Let’s Love LinkedIn 14 February 2011 t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Transcript of Maw Linked In Presentation 14 Feb
LinkedIn – How to tasterLet’s Love LinkedIn
14 February 2011
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn for small businesses
1. Reputation management – create a positive impact for your company
2. PR – create a public profile and let people hear your messages
3. Marketing – find new customers from the online community
4. Sales – attract new customers through your network
5. Research – find out what the competition is up to
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast facts
LinkedIn five fast facts1. Reputation managementReferral business is your most common sales pipeline
By creating a profile on LinkedIn you can build a public presence for you and your company
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast factsYour Profile
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast factsRequest Recommendations
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast factsRequest Recommendations
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast factsYour Recommendations
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
2. PR
Use your LinkedIn profile to publish news about your company, it’s products and services
Either set up your own group or join a group and comment on a discussion forum, allowing others to read your opinions and business advice
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast facts
LinkedIn five fast factsCreate a Group
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast factsComment in a Group
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
3. Marketing
By using the people search tool you can find more potential customers and connect with them to increase the size of your network
As you grow your network, use the ‘people you may know’ to further reach out to your target audience
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast facts
LinkedIn five fast factsFind People
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LinkedIn five fast factsAdd People
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LinkedIn five fast factsPeople you may know
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
4. Sales
You can ask your LinkedIn connections to ‘get introduced through a connection and send a personal message as to why you want to connect with that person ie ‘business deals’
Through joining relevant groups you will find more contacts who may have the purchasing power for your products and services
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast facts
LinkedIn five fast factsGet Introduced
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LinkedIn five fast factsFind Relevant Groups
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5. Research
By seeing what your competitors are doing you will stay ahead, by keeping a track on ‘who’s viewed your profile’ you will find out who is interested in you (either potential customer, supplier or competitor)
You can follow companies to see who has been hired recently, again to give you a better insight into that business
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
LinkedIn five fast facts
LinkedIn five fast factsWho’s viewed your profile?
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LinkedIn five fast factsWho’s viewed your profile?
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t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Summary
There will be a number of reasons why using LinkedIn isn’t for everyone and here are some comments we’ve heard recently:
I am a traditionalist and value the “good old days”I don’t want to be found or heard I have shares in the “Yellow Pages”I don’t want to hear what my customers are sayingI don’t want any new customers as I’m already too busyI’m afraid people might say nasty things about meIts only a fad and it will go awaySocial media sites are largely populated with people who have nothing better to do with their timeSocial media is at an evolutionary stage I will wait until it is more matureThere is something better around the corner, I can afford to waitSocial media will reduce real face to face opportunities because I would waste my time online
Are there any other reasons you shouldn’t use social media?
LinkedIn five fast facts
About mawassociates
MAW Associates is a website design and marketing agency designed to meet the needs of small businesses.
Working with small to medium sized businesses in the South East to help them establish a credible on and offline presence.
Our offer ranges from marketing and web consultancy services to social media training.
Our clients include creative agencies, professional services, medical authorities and public services.
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Matthew Williams experienced online web designer and developer
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
Catherine Hallexperienced marketeer andbusiness development consultant
About mawassociates
For more information on our social media starter kit please contact us:
t: 07931 999 700 | e: [email protected] | w: www.mawassociates.co.uk
By Phone: 07931 999 700
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