Mauricio Mendoza Portfolio
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Mauricio Mendoza CREATIVE PORTFOLIO - 2013
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Art Direction & Design Portfolio
Transcript of Mauricio Mendoza Portfolio
Mauricio MendozaCREATIVE PORTFOLIO - 2013
ART DIRECTION
IDENTITY
PRINTWORKS
BRANDING
INNOVATIVEMARKETING
MERCHANDISING
DESIGN
STRATEGY
IDEAS
WEB
IMAGE
ADS
MEDIA
“Almost always, the creative dedicated minority has made the world better”.
-Martin Luther King, Jr.
MEET THE ARTIST
SKILLS
EXPRERIENCE
Mauricio Mendoza was born in Bogota, Colombia, where he
lived until the age of twenty. From very early on, he was drawn
to the arts and his natural abilities were very clear. If it wasn’t the
art of cooking, he was always drawing, sketching, painting or
creating things out of arts and crafts. Being an avid dreamer,
risk taker and visionair, he left Colombia in search of his dreams
and to pursue his education in Orlando, Florida, where he lived
for three years before moving to Miami in 2001. Several years
later, he came out with U&ME, his own parenting magazine,
whose contemporary style and design motivated and inspired
others to seek his guidance and expertise. Throughout the
years, he has help launch numerous other magazines through
his guidance as designer and art director.
Through all of his journeys, he has found his passion, which
has led him to Color Me Wall. Color Me Wall is a family busi-
ness inspired by the idea of making custom made designs for
children’s rooms through the use of stickers and canvas afford-
able to all.
I’ve had the privelege of working with some of the best company
and clients in throught all my years of experience. To name a a few:
Candela Magazine,Eventos Magazine, Yates Magazine, Sissi Flei-
tas, Medirocks, Yachting Experts, U&Me Magzine and many more.
Conceived promotional graphic ideas, respond
effectively and creatively to change, identify
opportunities to create new ways and ideas for
positioning a product or service in the customer’s
mind, lead projects and motivate team-work, deliver
enthusiasm and positive attitude. Highly talented in the
following programs: adobe creative suite (photoshop,
indesign, illustrator, fireworks and dreamweaver.),
Macromedia freehand.
by Gladys Valladares
“We are the creative force of our life, and through our own decisions
rather than our conditions, if we carefully learn to do certain things, we can
accomplish those goals”.
Stephen Covey
W WEB DESIGN
ClientYachting Expertswww.yacht ingexper ts .com
W WEB DESIGN, HTML5
ClientYates Magazine
www.revistayates.com
W WEB DESIGN, HTML5
W WEB DESIGN, HTML 5
ClientColor Me Wall
www.co lormewal l .com
M MAGAZINES
ClientU&me Magazine
www.uandmemag.com
M MAGAZINE, INDESIGN
25
24 REVISTAYATES.COM Julio/Agosto 2012
Especial
PERINI NAVI
MELEK56m
Melek es el noveno
yate de la serie de 56
metros y el número
cincuenta producido
por Perini Navi desde
su fundación en 1983.
ClientRevista Yates
www.revistayates.com
M MAGAZINE, INDESIGN
revistayates.com
Argentina.............$26
Bolivia...............B
s 45
Bonaire.............$4.99
Brasil..............
....R$10
Ecuador.......US$4.99
Chile...............$
2,700
Colombia.......$9,500
Costa Rica.....
C 2,500
Rep. Dom.....RD$200
El Salvador..US$4.99
Guatemala........Q 50
Honduras.........L 115
México..........$ 85.00
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0 2026713904
6
04
ESPECIALES
Expediciones a vela
en América del Sur
Lo último en
motores
La leyenda de
Bertram
A BORDO
Nisi 24m
Pershing 74’
Copa Perini Navi
*
Exclusiva
Ferretti 870 El
último proyecto
pare el 2012
PamelaSilvaGanadora de cuatro premios
Emmy, esta joven periodista se
ha desempeñado con gran éxito
como reportera de farándula y del
tiempo… pero lo que más le apa-
siona es la política. Ahora que está
reportando las elecciones 2008, se
siente como pez en el agua.
Guapa, joven y dinámica, la encontramos en Minnesota,
cubriendo la contienda electoral de los Estados Unidos, y
aunque su rostro es muy popular entre el público farandu-
lero, a ella le fascina moverse en el ámbito de la política.
“Conozco todos los detalles de la vida de los estadistas, y
mis libros favoritos son los que narran la vida de los polí-
ticos. Me he devorado las biografías de Obama, McCain y
Clinton”, nos dice la bella periodista peruana, quien nació
en Lima, ciudad en la que vivió los primeros 10 años de su vida. Después se
mudó con su familia a Miami, donde ha residido desde entonces. En la Capital
del Sol hizo sus estudios secundarios y se graduó con honores en la Universi-
dad Internacional de la Florida (FIU) donde obtuvo un título en periodismo.
También hizo una Maestría en Comunicación de Masas en la St. !omas
University.“Desde que llegué a Miami, mi sueño era ser periodista y trabajar en Uni-
visión. Por eso, cuando estaba terminando la carrera comencé a realizar ges-
tiones para lograrlo”, asegura la intrépida reportera, quien no esperó a que la
oportunidad llegara a su puerta. Ella comenzó a buscarla.
“Mientras estudiaba, miraba todos los días por Internet la página de Univi-
sion.com, para chequear las plazas que había vacantes. Apenas vi que había un
‘part time’, me presenté y me quedé con el trabajo”, nos cuenta Silva, quien se
incorporó a la familia de Univisión en el 2003 como Coordinadora de Servi-
cios Comunitarios, productora, y reportera del programa “Miami Ahora” de
Univisión 23, donde rápidamente, la joven periodista se ganó la confianza de
sus jefes. “Les hice saber que me gustaría hacer reportajes y me dieron la opor-
tunidad, la cual aproveché al máximo, así que muy pronto comencé a colaborar
como reportera invitada para varios shows de la cadena”, dice Pamela, quien
se convirtió en un rostro muy conocido de programas como: “Despierta Amé-
rica”, “El Gordo y la Flaca”, “Control” y “Caliente”, con buena aceptación de
los televidentes. Durante esa época condujo “Noticias en Noventa”, el primer
producto local de noticias de Telefutura 69, de igual forma se convirtió en la
portavoz oficial de la cadena Telefutura.
“A finales del 2005 me incorporé al equipo de noticias de WLTV 23, como
reportera y presentadora de espectáculos con el segmento, ¡Luces, Cámara, Por DLVPRESSFotos: Alberto Tamargo Hair & make up: Migue Fernández
Acción!”, cuenta Pamela, quién cubría todos los aspectos noticiosos
del mundo del entretenimiento, desde entrevistas con estrellas y cele-
bridades hasta transmisiones en vivo de grandes eventos en el Sur de
la Florida. Su primer reportaje fue una reveladora entrevista con el rey
del reggaetón Daddy Yankee. También comenzó a realizar reportajes
a nivel nacional para los shows de Univisión, además de programas
especiales como “Noches de Estrellas”, “Premios Juventud 2005” y
“Acceso Total”, una de las secciones favoritas del noticiero.
Al preguntarle, si ella sería la persona que reemplace a Jackie Guerri-
do, como la reportera del tiempo, ahora que la esposa de Don Omar
viajará a New York nos dice:
“Yo estoy dispuesta a trabajar, con mucho gusto y profesionalismo en
cualquier área en que la cadena me necesite. Pero hasta el momento
no me han informado de nada”, dice Silva, quien desde hace cuatro
años está de novia de un importante ejecutivo de Univisión, del que
ella confiesa estar muy enamorada, pero prefiere no mencionar su
nombre, por el momento.
Volviendo al tema profesional le preguntamos: Si te pusieran a elegir
entre conducir un noticiero, un show de entretenimiento o un progra-
ma de política… ¿Con cuál te quedarías?
“Me encanta el entretenimiento, pero como te comenté, la política
me apasiona”, dice la periodista que, como hemos visto en estas elec-
ciones, se encuentra muy bien preparada para incursionar en una de
las áreas más difíciles de la comunicación… y que sin duda alguna la
harán acreedora de importantes reconocimientos, como los que ya ha
recibido a lo largo de su carrera.
Cabe destacar que en el 2006, Pamela Silva fue reconocida por su la-
bor periodística con un prestigioso premio Emmy, y en el 2007 arrasó
en las mismas premiaciones, llevándose tres Emmys más.
Todos sus éxitos no han hecho que olvide a la comunidad que tanto
la ha apoyado en su carrera. En la actualidad la periodista es miem-
bro de la Junta Directiva del programa “Futuro”, una organización no
lucrativa que provee servicios a estudiantes hispanos en la secundaria,
también es voluntaria para la organización “Amigos for Kids”.
ClientEventos Magazinewww.eventosmagaz ine .com
Pamela Silva
Ganadora de cuatro premios
Emmy por su labor periodística
GALA POR
UNA CAUSA
Glamour, belleza y
solidaridad por amor a
los niños
¡Lo último!
CARBOXITERAPIA
Nueva alternativa a
la Liposucción
Centro de Tenis
Chris Evert
M MAGAZINE, INDESIGN
36 candelamagazine.c
om
37
candelamagazine.c
om
VICTORIA
DEL ROSALTalento y Personalidad
PORTADA
En esta edición, nos honramos en presentar a
una bella, talentosa y carismática mexicana,
Victoria Del Rosal, modelo profesional, ac-
triz y conductora de televisión desde hace más de
10 años, quien con su preciosa piel, cabellera, cuerpo
y ojos, logra que esta edición “Verano Ardiente”, sea
todo un éxito.Nacida en México, D.F. y a muy corta edad, Vic-
toria comenzó a sentir pasión por el ambiente
del glamour y la belleza. El gusto por ver a las
modelos en la televisión desde pequeña la mo-
tivó ha desarrollarse no sólo como modelo, sino
también como conductora de T.V. Convencida
del difícil ambiente que le esperaba, Victoria se
preocupó por su preparación profesional, por lo
que cursó la Carrera de Actuación en el CEA
( Centro de Educación Artística de Televisa ), y otros
Talleres especiales con el Maestro Luís Felipe Tovar en
el SET en México.
Actualmente, Victoria se encuentra residiendo en Miami,
trabaja para la importante cadena de televisión Telemundo
conduciendo el programa “Diseño Modelo”, que se trans-
mite los sábados a las 11:30 am en todos los Estados Uni-
dos. Candela Magazine viajó hacia allá para entrevistarla,
tiempo durante el cual se confirmó la inteligencia y ca-
risma de esta bella mujer.
Modelo, Actriz y Presentadora
viene a triunfar!
Fotografía:
Francisco Águila
Aldo Nascimbeni
Hair and Make up:
Linda Belolo
Armadeus Beauty Salon
Trajes de Baño:
Carolina Brasil
www.carolinabrasil.com.br
Producción
Mauricio Mendoza
Gladys Valladares
Localidades:
Kimbo Beach, Key Biscayne FL
Wynd by Neo, Miami FL
ClientCandela Magazine
www.candelamagzine.com
�
candelamagazine
.com
M MAGAZINE, INDESIGN
ClientProyecto Magazinewww.proyectomagaz ine .com
Many Latin Americans are proud of their
European heritage and
go to great lengths to sustain their cultural
links to the old continent. Fortunately for
the region, their economic ties to Europe
are far less sentimental. In 2012, the EU-27
countries will buy only 12 percent of Latin
America’s exports and will be responsible for less than 15
percent of foreign direct investment entering Latin Amer-
ica. As the European debt crisis pushes the Euro zone into
a 2012 recession, Latin America may once again escape
relatively unscathed.
European governments, even the well run ones, are
bleeding with red ink. For example, Germany, held aloft
as an example of industry and austerity, is saddled with
government debt equal to 83 percent of its GDP. Irish, Ital-
ian and Greek public debts all surpass 100 percent of GDP.
With still inflated real-estate prices in much of Europe,
public debt may be just the tip of the iceberg in a Euro-
pean consumer society that has lived beyond its means
ever since the common currency was adopted. In a best
case scenario, where debt is gradually paid down in an
orderly fashion, Europe faces anemic growth for a decade.
In a worst case scenario, the euro collapses and financial
flows grind to a halt.
How might Latin America fare in such a gloomy envi-
ronment? Surprisingly well thanks to its own fiscal and
monetary discipline and an historic pattern of declin-
ing European trade and investment links. Trade between
Latin America and its traditional northern partners, the
US and Europe has grown at a small fraction of the pace
of intra-regional trade and trade with Asia, most par-
ticularly China, as well as emerging South-South trading
partners like India, the Gulf states and Africa. In 2012,
China will for the first time replace the EU-27 as the 2nd
largest trading partner to Latin America.
Until recently, European firms held one– third of Latin
American FDI stock, having led foreign investment in key
sectors such as banking, electricity, telecoms and auto-
motive. But Europe’s share of fresh FDI pouring into Latin
America has slowly declined to an estimated 20 percent
in 2010. The debt crisis will severely limit the ability of Eu-
ropean companies to re-invest in Latin America, let alone
deploy new capital to the region. For that reason, some
estimate that European FDI to Latin America will barely
reach 12 percent of the total or $15 billion in 2012. By
contrast, Chinese FDI in 2011 will sur- pass $20 billion and
could reach $30 billion in 2012, double European levels.
DOES EUROPE MATTER ANY MORE?
S P E C I A L R E P O RT
How might Latin America
fare in such a gloomy
environment? Surprisingly
well thanks to its own
fiscal and monetary
discipline and an historic
pattern of declining
European trade and
investment links.While trade and investment linkages to Europe
may be too weak to hurt Latin America, the more
fungible world of capital flows could deliver some
unwanted contagion to the region if the European
debt crisis further devolves. Some of Latin Amer-
ica’s largest banks come from Spain (Santander,
BBV) and the UK (HSBC). The 2008/9 financial
crisis taught us that foreign banks that must de-
lever their ba- lance sheets will necessarily stop
lending, albeit for a short while.
More ominously, Latin America remains re-
liant on international debt markets to run its
economies. Because Latin American savers keep
about half their piggy banks abroad ($3.5 trillion
overseas savings), the region is chronically under-
banked. Latin American public debt is modest
by European standards (36 percent of GDP) but
is still too large to be funded domesti- cally by
the region’s thin capital markets. If investors are
spooked by a collapsed euro, then it will prove
more costly than normal for Latin American
governments and large companies to raise money
internationally. More costly credit will slow Latin
America down a bit.
In the end, the European debt crisis should not
prove more challenging than the US led financial
crisis of 2008/9. That time round, Latin America’s
currencies and financing flows took a beating for
about 6-9 months but the region showed that
it could withstand the hit and investors gladly
returned. Latin America is economically less reli-
ant on Europe today than at any time since the
Spaniards first arrived. For that reason, worst case
scenario forecasts for 2012 growth in Latin Ameri-
ca are a healthy 2.5 percent.
28 I PROYECTO MAGAZINE April-May/2012
29
LBA Legislative Committee’s Mission:
ADVOCATING FOR OUR
INDUSTRY AND YOUR
BUSINESSA new year and new leadership in LBA present an opportu-
nity to look beyond the economic challenges of the past and
focus on a prosperous future shaped by our individual will and
our collective efforts.
For over 40 years, the Latin Builders Association has served
as a vital forum for the open discussion and advocacy of is-
sues affecting our community and industry. As Chair of the
LBA’s Legislative Committee, my mission is to engage you, our
membership, in advocating for our industry and your business.
Advocacy requires focus on big picture legislative items that
trickle down from our State Capitol such as last year’s
Amendment 4 and this year’s Destination Resorts Act, as well
as on our own home- grown development and procurement
issues that is the daily fodder in our local and County govern-
ments. However, before we can take bold stances and exert
our influence as advocacy, we must first make well-reasoned
opinions.
The Legislative Committee serves as the LBA’s forum for this
necessary open discussion. The 2012 events calendar will bring
you many opportunities to engage in advocacy for our industry,
which is synonymous with advocating for your own business.
This year, the Legislative Committee will host quarterly “Legis-
lative Breakfasts” geared to provide you with the latest insider
information in industry opportunities. These innovative educa-
tional forums will be followed by associated quarterly “Getting
to Know” cocktail events featuring the local governments and
public entities in which these industry opportunities abound.
These networking events will facilitate nurturing existing rela-
tionships and foster new connections with like-minded busi-
ness, community and political leaders.
On behalf of the Legislative Committee, I encourage you to
participate in our monthly Legislative Committee meetings
as we work to formulate and implement our 2012 legislative
agenda, which will guide the LBA through Decision 2012.
Melissa Tapanes Llahues is a partner at
Bercow Radell & Fernandez, P.A., a zoning,
land use and environmental law boutique
in downtown Miami, where she specializes
in the represen- tation of property own-
ers, developers, and institutional clients
before state, regional, county, and municipal
governments. Melissa serves on the LBA’s
Executive Board as Chair of the Legisla-
tive Committee, and may be contacted at
305.377.6227 or [email protected].
APRIL - MAY 2012
LATIN TRADES
Latin America’s total mergers and acquisitions were
$157 billion last year, a 26.5 percent decline from
2010, according to Thomson Reuters.
South Florida
bellwether companies
took wild rides in 2011
Miami has
record trade year
Construction spending
finally in a rebound
DEALS OF THE YEAR
What does it take
to Stay on Top?
T H E M A G A Z I N E O F T H E L A T I N B U I L D E R S A S S O C I A T I O N
M MAGAZINE, INDESIGN
ART DIRECTION
Etiam id lectus non turpis laoreet facilisis nec a turpis. Sed interdum,
neque sed tincidunt consectetur, justo turpis hendrerit turpis, ac moles-
tie lacus magna et quam. In hac habitasse platea dictumst.
In pharetra, sapien eu ullamcorper semper.
A
ClientU&me Magazine
www.uandmemag.com
A ART DIRECTION
ClientGlam Couture
www.g lamcouturemag.com
A ART DIRECTION
ClientU&me Magazine
www.uandmemag.com
A ART DIRECTION
I IDENTITY
ClientMediRocks
www.medi rocks .com
I BRANDING
KindTabelina offers a line of high-end bags, jewelry, and
accessories that bring out the very best in your individual
look. Combining progressive designs, top materials, and
eye-catching style, every piece from Tabelina’s collection
becomes a valuable part of your accessory collection no
matter what personality you want to project to the world.
Our design process focuses on the modern woman who
wants to bring an upscale look to her everyday style.
one of a
ClientTabelina
www.tabelina.com
I BRANDING
ClientSissi Fleitas
www.s iss i . tv
I CONSULTING
LOGO DESIGN
Etiam id lectus non turpis laoreet facilisis nec a turpis. Sed interdum,
neque sed tincidunt consectetur, justo turpis hendrerit turpis, ac moles-
tie lacus magna et quam. In hac habitasse platea dictumst.
In pharetra, sapien eu ullamcorper semper.
L
ClientLet’s Cook Gourmet
www. le tscookgourmet .com
I ILLUSTRADOR
ClientHow to Move to
www.howtomoveto.com
L ILLUSTRADOR
ClientEndurance Body www.endurancebody.com
I ILLUSTRADOR
ClientTabelina
www.tabelina.com
L ILLUSTRADOR
ClientDuke’s Indoor Dog Park
www.dukes indoordogpark .com
W ILLUSTRADOR
Thanks...
