Matthew Ewing- Evaluation

Candidate no. 4289

Front Cover Final

Final Billboard

Second Billboard

Evaluation Questions1. In what ways does your media product, USE, DEVELOP and CHALLENGE

forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learnt from your audience feedback?

4. How did you use media technologies in the construction, research, planning and evaluation stages?

Q.1 In what ways does your media product, USE, DEVELOP and CHALLENGE forms and conventions of real media products?

Conventions of existing products

Price and date issued

Price found in a button

Other storylines from different programmes

Large clear images for main storyline

Big bold title, grabbing the readers attention

A bit more information, making the narrative clear

Barcode

Large masthead found in the top third of the page

Cover stars eyes are looking at you, engaging the reader

Anchoring

Our Front Cover

Price in a button

Large masthead

Storylines from other soaps

Bright bold title grabbing attention

Unique branding

Information making narrative clear

Large, clear images

Barcode

Vivid bright colours

Conventions of existing billboards

Large, bold title

Channel branding

Dates and times that it will be shown

Links to other social media

Clear picture, mainly including main characters

Our Billboard

Channel branding

Clear bold name

Involves all the main characters

Clear images

When its going to be shown

Slogan

Parody TrailerCamerawork

Eye line matching is vital, ensuring continuity and engaging the audience

Ivywood

Hollyoaks

Parody TrailerCamerawork

Handheld camerawork creating realism, and making the audience feel as if they are there.

Ivywood

Hollyoaks

Parody TrailerCamerawork

Camera acting as fourth wall makes the audience feel as if they are actually there.

Hollyoaks

Ivywood

Parody TrailerCamerawork

Hollyoaks

Ivywood

Panning is good for making the mise en scene very clear to the audience.

Parody TrailerEditing

The trailer began with slow paced editing, cutting between a couple of the featured characters. This therefore creates a calm and easy atmosphere.

Parody TrailerEditing

As the trailer built up, the editing became more fast paced creating an uneasy atmosphere and showing the audience that it is reaching its climax.

As the fight scene began the editing became a lot more choppy, cutting quickly from each angle. Therefore conveying this frantic scrap.

Parody TrailerLighting

Throughout our trailer we used soft natural lighting to compliment the characters and create this ‘glamorous’ look.

Ivywood

Hollyoaks

Parody TrailerSound

The non-diegetic soundtrack played throughout, is

the 80’s power ballad, Alone by Heart.

I chose this song as it would over exaggerate the emotions the characters are going through, and really fit the parody genre.