Matthew BarrettPersonal TrainerLogo design & brand development

All original designs, by Daniel Lane

2014

The TRIPLET designstrength. stamina. nutrition.

The all encompasing personal trainer. This design shows you know all elements of health and fitness, with an emphasis on a well-rounded approach to training.

- the power of 3 - a ‘friendly’ design - plain, inoffensive font, taking nothing away from the graphics

Colours

Black

Stand out, strong and simple. People know what they’re getting, a trainer who gets things done.

Red Yellow Green

A more playful, child-like colour scheme - giving a more approachable feel to your brand.

Dark Grey & Green

The personalised, tailored colours give a professional feel, and hence a better/qualitative service.

the ALL. ENCOMPASING. DESIGN.

1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3. 1, 2, 3.

Excercise is strength in repetition.

The ‘MB DUMBELL’ designOld school, bold outline.

This is a back to basics look that shows you’re all about ‘the gym’, and ‘getting stuff done’.

The spherical nature of the graphic binds together your initials to imply strength and tenacity. It’s fun but no nonsense, and importantly, very recognisable. Imagine this thick, black design on the breast of your t-shirt - it’s a logo to be proud of.

Colours

Black, Grey and White

For a back to basics design these colours may make most sense, although the camo-army green gives it more character and adds a ‘heavy duty’ dynamism.

Outline Red

Red shows independence and power. A red/white logo like this would stand you out from the crowd.

The ‘TRULY TAILORED’ designIt’s timeless, in a circle, and ‘cool’.

Breaking away from the more geometrical designs, this option is a highly personalised one. The typewriter font says military, the 3D ‘MB’ gives you personality - the perfect balance.

Within the circle, this design has a very ‘complete’ look that extends into your brand impression and personality. The hand drawn ‘MB’ is something that customers may like, knowing they’re with ‘the one and only’, not someone from a larger firm.

You’re all theirs!

Colours

Black/Sea Blue

Any further colouring would take away from the strength of the hand drawings and personalised ‘MB’. Keeping it black does more than enough to say all it needs to say - who you are, what you do, and that you’re a one off. Your services are tailored to a specific client’s needs, which is what this logo is for you.

It’s artisan feel resonates exactly what you’re about, from the design through to the customer.

The ‘BIG MB’ designAnnouncing yourself proudly.

Your brand is you. So, what better way for clients to see who you are from their first point of call - your logo.

The ‘Big MB’ design has strength in its bold shapes, is anchored by the ‘M’, and stamps authority.

By moving the inner of the ‘B’ slightly to the right, the logo becomes less predictable and more significant (it has something to distinguish it from plain text logos).

Colours

Black/Black Outline

Simple and effective.

Blood Red/Dark Turquoise & Green

By using two shades of a colour (red), or similar colours (blue and green) the logo is bound by strength, a core factor in fitness training.

MB,BOOM!

matthew barrett

PERSONAL TRAINER

The ‘STRIPPED BACK BAR’ designThis isn’t fussy.

As well as stating that you’re a personal trainer, the bar and weights say it too. There are no superfluous squiggles, no pretentious fonts and ‘it does exactly what it says on the tin’.

The crossed bars makes it a bit meaner - think skull and crossbones - held by no rules, but it’s exciting and to the point.

Colours

Black & Red/Fading Grey

Bold, strong and eye catching. This logo and colour pairing, branded on your uniform, will get everyone’s attention and make sure they know you’re there.

The ‘STRONG MAN’ designWith a shield for added strength.

The outline strong man and sheild combination is all about strength. This will make it clear what you do - fitness - but gives specific focus on muscle gain and body building.

The crossing quadruple strong man design could be used as a backdrop, website graphic or back-up graphic to support the sheild; or could become the logo itself.

Colours

Black & Red

Again, they’re bold, strong and eye catching, perfectly complimenting the stability and clout of the muscle man.

personal trainer

mat

thew barrett

The ‘MB CIRCLE’ designA bold statement of a logo.

Taking the ‘MB’, this design places it inside a solid circle and gives it an extra authority. Its stamp like look would look great on any printed materials, and taking away the wrapping text could be a fun way to make it bolder still.

Colours

Black/Grey & Green

The black circle has fantastic solidity, with the ‘MB’ as an effective negative. The grey/green palette has a reliable, professional look, that may give you a more qualitative brand image.

The ‘TT’ designPlayful and basic, but in no way lacking.

A text only logo that is very memorable. The double red ‘T’s make a focal point while the remaining text balances well for a rectangular and symetrical design.

Colours

Black & Red

For a simple design, black and red are perfect to aid the ‘statement’ piece.

Colours

RedCMYK 4, 96, 100, 0

YellowCMYK 4, 0, 100, 0

Light greenCMYK 64, 0, 100, 0

Army greenCMYK 70, 29, 100, 14

GreyCMYK 0, 0, 0, 70

BlackCMYK 0, 0, 0, 100