Biz Model Philosophy:

Kool Aid or Substance?

@Matt_Shea

3 Sources of Revenue

Consumer Business Government

Consumer +Advertising

1) Access

2) Digital Items

WildCoins

1) Rent/Own

2) Digital Items

5%

Audience Conversion

95%

51%

Rev Breakdown

49%

Non-Optimal

eCPM =Consumer CostWholesale Cost

Why biz model it matters

What are you selling?

Access Upgrade“ ”

Evolution

Free *OR* Paid

What could go wrong?

Ruin your product

Apple’s “Democratic” + 99cent Pricing

A la Carte

Buy vs Free Access w/ Upsell

Time Rich vs Cash Rich

• Own

• Rent

• Sponsor

• Buy

• Earn (Time Rich)

• Sponsor

PSA

Summary

• Plan to evolve

• eCPM = Wholesale Pricing

• Biz Model > Feature Advantage

• Cash Rich + Time Rich

@Matt_Shea matt@mattshea.com

Thank you