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Matthew Knox Portfolio• ART DIRECTION

• GRAPHIC DESIGN

• WEB DESIGN

• ILLUSTRATION

Contact: mtkcreative@gmail.com

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Client: Wunderman

Project: Digital Advertising (UX)Create digital weekly advertising content to highlight products, pricing and promotions.

Challenge: Incorporate brand standards while designing high-level product placement and overall messaging in restricted templates.

Solution: Created strong product content while utilizing web-ready photography and typography using consistent UX-style standards.

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Fonts:Avenir Family

Full Page Weekly Ads

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Custom HTML Ads

Client: Wunderman

Project: Digital Advertising (UX)Create custom digital weekly advertising content to highlight products, pricing and promotions.

Challenge: Incorporate brand standards while designing high-level product placement and messaging in restricted templates.

Solution: Created immersive product content while utilizing web-ready photography and typography using consistent UX-style standards.

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Fonts:Avenir Family

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Client: Wunderman

Project: Mobile User Interface (UI)Re-create custom digital graphics to highlight products and promotional messaging.

Challenge: Integrate brand standards while designing high-level product placement and messaging in reduced templates. Using consistent digital style protocols.

Solution: Designed engaging and focused content while increasing product priorities and messaging.

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Fonts:Avenir Family

Mobile User Experience

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Client: Wunderman

Project: Retail Print AdvertisingRole as design lead to create and manage 40-page weekly print guide to promote national online and in-store product availability and pricing. Challenge: Maintain brand standards in limited templates while designing parallel product placement and messaging. Develop quality control standards for print and web.

Solution: Created dynamic product spaces to match online graphics while utilizing custom photography, layout and typography.

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Fonts:Avenir Family

Weekly In-Store Guide

Inside Spread

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Client: Wunderman

Project: Retail Print AdvertisingCreate weekly newsprint insert to promote national product availability and regional pricing.

Challenge: Incorporate brand standards while designing high-level product placement and messaging in limited template areas. Using consistent color standards.

Solution: Designed strong product awareness while utilizing enhanced photography and typography.Weekly inserts have been attributed to45% of the company’s overall profits.

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Fonts:Avenir Family

Weekly Newsprint Insert

Inside Spread

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Client: Thrivent Financial

Project: Recruiting Event CampaignDevelop artwork and messaging around Texas event showcasing a former astronaut as the main speaker.

Challenge: Limited photography and integrating a strong marketing theme into multiple campaign pieces.

Solution: Created outer space artwork that worked well within limited color palette and printed materials. This event resulted in record-breaking recruitment for southern regional offices.

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Fonts:ITC Stone Family

PowerPoint Presentation

Name Tags

Guidebook

Event Posters

CD-ROM Art

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Client: Thrivent Financial

Project: Financial Marketing BrochuresCreate brand-compliant brochures that show active lifestyles and deliver a strong, confident message.

Challenge: Finding compelling artwork that has multi-generational elements while incorporating large amounts of data into limited templates.

Solution: Secured photography that portrays active, positive energy while developing and managing integrated layouts. These brochures help inform members of $82.2 billion in assets under management.

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Fonts:ITC Stone Family

Inside Spread

Front Covers

Front Cover

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Client: Thrivent Financial

Project: Interactive TemplatesCreate brand-compliant templates that financial representatives can customize and print internally.

Challenge: Assuring highest quality of output and functionality in multiple operating system environments.

Solution: Developed PDF and Word templates that incorporate strong brand elements and advanced software techniques that ensured quality printing. These pieces increased membership and helped promote $165.3 million raised, contributed and donated to help communities, congregations and individuals in need.

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Fonts:ITC Stone Family

Interactive Posters

Interactive Promotions

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Client: TRACOM GROUP

Project: Promotional QuestionnaireThis questionnaire was developed around a specific market segment for controlled responses.

Challenge: No photography, 2-color printing and complex design methods for carbon sheet production.

Solution: Created graphic elements from typography and designed an cohesive layout with a consistent look and feel.

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Fonts:Museo FamilyHelvetica LightTimes

Front Cover

Back Cover

Inside Spread

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Client: Colle+McVoy

Project: Interactive TemplatesCreate brand-compliant templates that client vendors can customize and print internally.

Challenge: Assuring highest quality of output and functionality in multiple operating system environments.

Solution: Developed PDF and Word templates that incorporate strong brand elements and advanced software techniques that ensured uniformed data entry and quality printing.

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Fonts:Arial Georgia

Word Templates