STARBUCKS & MANNING GOTTLIEB OMD

W H O W E ARE

MATT JONESHEAD OF MOBILE STRATEGY

MGOMD

Jamie McQuarySENIOR MARKETING MANAGER

STARBUCKS EMEA

S I X Y E ARS O F DI GI T AL F I RS T S

2012 20152014 20162011

First in UK to run in

Facebook's mobile

newsfeed

Instagram launch partner

Spotify first audio e-cards

Launch partner for Snapchat Discover ads with MailOnline

First WEVE split MMS message

First to launch Google Store

Visits – tracking store footfall from PPC ads

First to use O2’s

location-targeting

AW ARD W I N NING W O RK

MOAP LAUNCHES TWITTER HASHFLAG

SOCIAL ‘CUPMAS’ TREE: KING’S X

PIONEERING MOBILE FACEBOOK DEALS

10,000 FREE COFFEE VOUCHERS

DOUBLES FACEBOOK GROUP TO 360,00050% OF ALL TRANSACTIONS COME FROM NEW APP DOWNLOADS

BEST EFFECTIVE BRAND ON MOBILE,

DRUM MARKETING ON MOBILE AWARDS 2016

BEST USE OF MOBILE PAYMENTS

DRUM MARKETING ON MOBILE AWARDS

2016

BEST MOBILE RETAIL STRATEGY, DRUM MARKETING ON

MOBILE AWARDS 2016

41,700 MENTIONS OF #REDCUPS

8.5% ENGAGEMENT RATE

BEST RETAIL CAMPAIGN AND GRAND PRIX,

NMA EFFECTIVENESS AWARDS 2011

BEST USE OF SOCIAL MEDIA,

DRUM MARKETING ON MOBILE AWARDS 2016

BEST PRODUCT /

SERVICE LAUNCH

ON MOBILE –

STARBUCKS

MOBILE ORDER

AND PAY

L E ADI N G I N I N N O VAT I ON

PUMPKIN SPICED LATTE MOVES INTO GAMIFICATION

STARBUCKS RAN THE FIRST FOOTFALL ATTRIBUTION

STUDY

SNAPCHAT PSL LENS ACROSS UK & CE MARKETS

HIGHEST DWELL TIME OF OVER 21 SECONDS,

WELL ABOVE THE BENCHMARK OF EIGHT

SECONDS

125% UPLIFT IN FOOTFALL 20M VIEWS ACROSS MARKETS

20122014 20122015 20122016

T H E V A L U E T H A T M Y S T A R B U C K S R E W A R D S D R I V E S

APP USERS ARE MORE LOYAL AND

CONVERTING TO THE APP DRIVES

INCREMENTAL SALES

APP USERS MAKE ON AVERAGE TWO EXTRA

VISITS A MONTH

P R O M O T I NG T H E AP P T O T H E R I GH T AUDI E N CE AT T H E RI GH T T I M E

½ +OVER HALF OF MOAP TRANSACTIONS ARE INCREMENTAL (NOT

CANNIBALISING EXISTING SALES)

69%OF NEW MOAP USERS USED THE SERVICE AT LEAST THREE TIMES

DURING THE LAUNCH MONTH

10%OF ALL MOBILE

TRANSACTIONS CAME FROM USERS USING THE

NEW SERVICE

L O CAT I O N AS KE Y T ARGE T I N G CRI T E RI A

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