Listener ConnectionsMatt Deegan (@matt)from Folder Media (@folderhq) and Fun Kids (@funkids)

foldermedia.co.ukmattdeegan.com

90%REACH

LUCK

HIGH BARRIERS TO ENTRY

100% DEVICE PENETRATION

ONLY FREE

MUSICSUPPLIER

LITTLE COMPETITION

NEW RADIO EXPLOSIONNEW COMPETITION EXPLOSION

63%(Analogue Share)

50% 32%(Digital Reach) (Digital Share)

DAB: 32.1% & 19.1%DTV: 16.0% & 4.4%Net: 12.4% & 3.9%

(Total Reach) (Total Share)

• DAB Station• Mobile• Radioplayer• Connected TVs• iPad App• 50 x Podcast channels on iTunes • Website• Parents Newsletter• Live Events• Social Media

WHAT WOULD YOU DO IF FM DIDN’T EXIST?

@matt