Matt Coffin case study

• Shamhoon Abdullah• Papp Yanosh• Andrea Toth• Oladele Joseph Onwughai• Reka Duzsek• MohhamadhadI Nikpourian• Peter Vati

MATT COFFIN

Who's Matt Coffin? The Entrepreneur History: Time at MPG LowerMyBills.com Timmons Model Problems and

Solutions RecommendationsMan

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Who's Matt Coffin?Born in coastal Maine, U.S.A

Entrepreneurship Focused

Babson Education

The Entrepreneur

Innovation Process Creativity

Fashion Reporter

Display Advertising

Boston Best Storage

History: Time at MPG

MPG experience (joined fall 1997) Portfolio (Director of Development) Knowledge Gained (E-zines) Financial Imbalance

Established in 1999 (With $70 initial investment)

The Idea behind Investors Genesis

Timmons Entrepreneurship Model

Problems

Lack of investors

Bank debt

Competition

Pop-up blocker

Solutions

Lean infrastructure

Effective human capital

Attracted investors

Creative ideas

Sell VS. Not Sell

Not sell

Investors

Emotional bond

Personal life factors

Uncertainty

Competition going down

Strong creative

team

Ideas that made a million dollarsBrian Scudamore$700 >> $100 million

Jennifer Telfer$300 million

Bert and John Jacobs$100 million

Thank you!

Comments and questions