Matt Bailey

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  • 1. Theof FEARAnalytics Matt Bailey President, SiteLogic @MattBaileySaysFriday, April 13, 12

2. Friday, April 13, 12 3. Reports:- Page Views- Hits- Top Pages- Monthly Visitors- Time on SiteFriday, April 13, 12 4. Friday, April 13, 12 5. IBM IBM is your Personal Trainer email campaignFor less than $2,000, thecampaign provided validatedleads worth $4.8 millionFriday, April 13, 12 6. Chipotle 1. Direct Mail offer in Earth-Friendly brown wrapper 2. Offer for a Free Burrito and BOGO free coupons 3. 17% redemption - Outperformed in all age groupsFriday, April 13, 12 7. Lost 5% of Market ShareLoss of $500 Million Now #3 (behind Coke) Over 80 million votes were registered;3.5 million "likes" on the Pepsi Facebook;60,000 Twitter followers.Friday, April 13, 12 8. when data is SIMPLE action isimpossibleFriday, April 13, 12 9. Visitors = 200,000Friday, April 13, 12 10. Page Views = 400,000Friday, April 13, 12 11. Average Time on Site = 6:00 minFriday, April 13, 12 12. Analysis Long-termMarkets forecasts Closing News ColumnsAnalysisNumbers TickersFriday, April 13, 12 13. Unique VisitorsFriday, April 13, 12 14. CookiesFriday, April 13, 12 15. Visitor Sessions and again...Friday, April 13, 12 16. ReferralsFriday, April 13, 12 17. Bounce RateFriday, April 13, 12 18. Conversion Rate $Friday, April 13, 12 19. Friday, April 13, 12 20. Brand Metric Social Equivalent Reach/AwarenessImpressionsVideo Views ConsiderationEngagementInstallationPollsCommunity MembersContest EntriesTime Spent Favorability Pass-along / Share / Forwardlike / favoritepositive blog coverage & comments Purchase Sales LoyaltyReferralsFriday, April 13, 12 21. GoalFriday, April 13, 12 22. Friday, April 13, 12 23. when data isCOMPLEXeasy understanding isFriday, April 13, 12 24. 3 Cs of AnalyticsContextContrastComparisonFriday, April 13, 12 25. Question-asking is the single greatest tool humans have. -Neil PostmanFriday, April 13, 12 26. BUILD CONTEXTFriday, April 13, 12 27. Context tells aFriday, April 13, 12story 28. Analytics According to Captain Kirk The Red Shirt PhenomenonFriday, April 13, 12 29. Crew of 45054 total deaths = 13.7 % mortality rateFriday, April 13, 12 30. 11% - Yellow shirt9% - Blue shirt 79% - Red shirtFriday, April 13, 12 31. 57.5% 0Friday, April 13, 12 32. Friday, April 13, 12 42.5% 33. 16%Friday, April 13, 12 34. 57% Beaming Down 42% On-Board Mayhem 16% Kirk meets Alien WomenFriday, April 13, 12 35. Keyword SegmentsFriday, April 13, 12 36. CRM ecommerce marketing softwarmanagement vendorfreesimpleFriday, April 13, 12 37. more data givesmore comparisonFriday, April 13, 12 38. comparison showsrelationshipsFriday, April 13, 12 39. Context Visitors who searched for: term Who entered at page: page Converted at a rate of: x% Are Worth= $Friday, April 13, 12 40. Segment AcquisitionFriday, April 13, 12 41. Determine CausalityFriday, April 13, 12 42. Find IntentDiscover ExpectancyObserve ReactionsAnalyze BehaviorFriday, April 13, 12 43. Blogs & Articles YouTubeDiscussion ForumsCompetitionSearchContext Pinterest Facebook TwitterSocNewsFriday, April 13, 12 44. better analysis providesspecicactionFriday, April 13, 12 45. Content Value$4.35Friday, April 13, 12 46. Content Value$1.Friday, April 13, 12 47. Follow the MoneyFriday, April 13, 12 48. specic actions results inprotFriday, April 13, 12 49. 26.67% 12.12%Friday, April 13, 12 50. Value Long Tail Keyword $18.96 Primary Keyword $4.30Friday, April 13, 12 51. Value$0.18$6.99Friday, April 13, 12 52. more Data makesbetter analysisFriday, April 13, 12 53. Friday, April 13, 12 54. URL Shortenersfrom: http://www.sitelogicmarketing.com/recommended-products/internet-marketing-anhouradaycustomized: http://bit.ly/imhourFriday, April 13, 12 55. Original Link:http://www.sitelogicmarketing.com/recommended-products/internet-marketing-anhouradayTrackable Link:?utm_source=twitter& utm_medium=social&utm_campaign=im-ahad-promoFriday, April 13, 12 56. Friday, April 13, 12 57. Product-XYZ-launchBook - Launch Product-XYZ-awardsBook - Promo Product-XYZ-updateBook - Promo- NYSESBook - Promo - Product-XYZ-newbeta Reviews 90Friday, April 13, 12 58. Future of SocialFriday, April 13, 12 59. Semantic AnalysisFriday, April 13, 12 60. Multi-ChannelFriday, April 13, 12 61. IntegrationFriday, April 13, 12 62. AttributionFriday, April 13, 12 63. MarketingFriday, April 13, 12 64. http://amzn.to/BaileyIMFriday, April 13, 12 65. Friday, April 13, 12 66. The ofFEARAnalytics Matt Bailey President, SiteLogic @MattBaileySays Matt@SiteLogic.comFriday, April 13, 12