Matt b
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Shiny, Happy, People Objects
Transcript of Matt b
Shiny, Happy, People Objects
Cross-Device Marketing Can Pave the Way For Next-Gen Interactive Digital Experiences
Traditional media – the approach to retail and CPG will be revolutionized
RLA enables retailers to better understand who their customers are
and deliver a better shopping experience as a result.
Real Life Analytics is making traditional store displays and OOH “smart”
Within 20 milliseconds, brands can learn…
• Reduce out-of-stock and overstock conditions
• Improve engagement through hyper-targeting
• Reach consumers directly at important decision points within a store
Opportunity to…
Not just the right clicks but now the right shares
Launched: November 2013
HQ: Seattle, WA
Headcount: 10
Customers: Fortune 5000, Large Ecomm, Agencies
Reallocated 50% of campaign spend to
target most valuable social users, preventing
waste and growing revenues
Successes
Discovered that 78% of social conversions
were unattributed
Powered 3x owned-social revenue by
uncovering the most organically social
products
Stop Hoping Social Works
Prove It
Solution:
Inside Social helps their customers measure and
optimize their social marketing by focusing on the
metrics that matter most, such as revenue and
conversions. Inside Social’s patent pending share-
tracking and attribution technology connects any type
of social sharing, including earned sharing, owned
posting and paid ads to downstream conversions.
This proprietary data reveals the content that is most
effective, the channels that are most efficient and the
influencers, small and large, that drive business via
social. Inside Social customers are enabled to
harness these unique insights to optimize their social
marketing to deliver the highest possible ROI.
Differentiation:
• Tracking of all social sharing across earned, owned and paid
• ROI focus (revenue and conversion NOT just engagement
and reach)
• Significant innovation in data visualization design
• Easy deployment with minimal to no engineering resources
required
Launching Now:
Social Ad-buying tool: optimized (re)targeting powered by
Inside Social’s proprietary social signals of intent. Expecting 2x
greater ROI than standard targeting.
Social Share to Conversion
Great… so now what!
MARKETING FUNNEL
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IMPRESSIONS
CLICK-THROUGH
CONVERSION
ENGAGEMENT
<1%
Post-Click Engagement
31%
4.4x
CLICKS
converts more of your existing traffic.
IMPRESSIONS
JEBBIT POWERS POST-CLICK ENGAGEMENT
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Why does Post-Click Engagement lead to higher conversions?
CONTROL THE CONVERSATION
ENTICE EXPLORATION
CONVERTMORE VISITORS
Jebbit questions invite site visitors to stay and learn
more.
Jebbit enables brands to proactively educate consumers in real-time.
A better educated consumer is more likely to convert.
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ENHANCE NEW & EXISTING CAMPAIGNS
20 MINUTECAMPAIGN SETUP
NO CODE ORTECHNICAL INTEGRATION
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STOP MISSING CONVERSION OPPORUNITIES& START LEVERAGING POST-CLICK ENGAGEMENT
[email protected] | 617-514-0030
31%
21%
4.4X
INCREASEDCONVERSIONS
DECREASEDBOUNCE RATE
INCREASEDENGAGEMENT TIME
With just a 20 minute campaign setup and no code integration you could start seeing
A CO-WORKING SPACE TAILORED FOR EMERGING ADTECH
STARTUPS
AT THE HEART OF MULLEN
Thank You
