Matrix
-
Upload
reanne-claudine-laguna -
Category
Documents
-
view
215 -
download
0
description
Transcript of Matrix
Key Internal FactorsWeightRatingWeighted Score
Internal Strengths
Pioneer of innovative and high-tech quality products like ipod, iphone, ipad and Mac.154.6
Globally recognized brand name.124.48
Large segment of loyal customers of Apple culture.053.15
Strong research and development.164.64
Retail stores providing the eye-catching products and experience of Apple software.083.24
Strong presence in education segment.063.18
Visionary and Charismatic CEO, Steve Jobs.104.4
Internal Weaknesses
Failure of two notable products namely Mac Mini and Apple TV.042.08
Lower market share and higher price compared to Microsoft and other competitors.091.09
Decision to restrict iPhone to a single operator was unpopular in several markets around world.052.10
Steve job dependency.101.10
13.06