MATHEMATICAL ASSOCIATION OF AMERICA · 2013-07-24 · MAA BRANDING STANDARDS IDENTITY GUIDELINES |...

BRANDING STANDARDS

MATHEMATICAL ASSOCIATION OF AMERICA


MAA BRANDING STANDARDS TABLE OF CONTENTS

IDENTITY GUIDELINES

1.1Introduction

2.0LogoStandards

2.1Construction

2.2Whitespace

2.3IncorrectUsage

2.4MinimumSize

3.0ColorPalette

3.1PrimaryColorPalettes

3.2ColorPaletteOptions

3.3OneColorAlternatives

3.4IncorrectUsage

4.0TypographyStandards

4.1Typography

4.1.1SansSerifFonts

4.1.2SerifFonts

5.0Applications

5.1Collateral

5.2LetterheadFormat

5.3BusinessCardFormat

5.3.1ForMAAStaff

5.3.2ForOfficers

6.0LogoApplications

6.1PodiumSignage

6.2Pens

6.3EmailNewsletterBanners

6.4EmailSignatures

7.0AMCStandards

8.0Publications/BookStandards

ForquestionsontheMAABrandingStandardsGuideoranyuseoftheMAAlogo

pleasecontact:

CherylAdams,MarketingManagerMathematicalAssociationofAmericaPhone:1-800-741-9415,ext.462email:[email protected]

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MAA BRANDING STANDARDS IDENTITY GUIDELINES

| MATHEMATICAL ASSOCIATION OF AMERICA | 2

Inanefforttoprovideaconsistentand

cohesiveimagefortheMAA,steponein

theprocessistocreateasetofstandards

thatwill:

• Provideguidelinestobuildunityandclarity

• MakeaclearstatementofwhotheAssociationis

• Presentaconsistentlookandfeel

• Offerscalablelogooptions

• Provideflexibilityforvariousapplications

Thisdocumentismeanttoserveas

generalguidanceasyounavigateyour

waythroughvariousprojectsandMAA

communications.

1.1 INTRODUCTION

The Association

There’sanorganizationforpeople

wholovethemathematicalsciences.

Acommunitythatvaluesdiscussion

andexposition,formeetingcolleagues

andbuildingknowledgetogether.An

organizationwithrootsinthenineteenth

centuryandapowerfulroleinthe

twenty-first.It’stheMathematical

AssociationofAmerica.

TheMAAsupportslearningby

encourangingeffectivecurriculum,

teaching,andassessmentsatalllevels

ofthemathematicalsciencesand

providesresourcesandactivitiesthat

fosterscholarship,professionalgrowth,

andcooperationamongteachers,other

professionals,andstudents.

1.0 IDENTITY GUIDELINES




MAA Logo

TheMAALogomustalwaysbeproduction

readyartandshouldneverberecreated.


2.1 CONSTRUCTION

MAA Mark and Acronym

TheMAALogowithouttheFullName

belowlogomustalwaysbeproduction

readyartandshouldneverberecreated.

TheMAAlogoiscomposedofthree

parts:theMAAmarkorIcosahedron®,the

MAAacronym,andthefullnameofthe

association.Thesecomponentsarealways

placedinthesamelocationandshould

neverbealteredinanyway.

2.0 LOGO STANDARDS


MAA Acronym

TheMAAAcronymshouldonlybeused

internallyorforspecialsituationssuchas

bookspines,specialtymerchandiseitems

wherethefulllogodoesn’tfit[lanyards,

stressballs)etc.Ifyouareunsureorhave

questions,pleaseemailCherylAdamsat

[email protected].

TheMAAIcosahedron®logoisaregisteredtrademarkoftheMathematicalAssociationofAmerica.Membersandthegeneral

publicmayusethislogoonlyinapprovedways.Forfurtherinformation,[email protected].



2.2 WHITE SPACE

InorderfortheMAAlogosignatureto

haveitsdesiredimpactandstrength,a

minimumofwhitespaceshouldsurround

it.Othergraphicelementsshouldnot

invadethisspace.Theminimumspace

isasetmeasurementdeterminedinthe

logoandisdefinedasX.TheXwillchange

proportionallyasthesignatureincreasesand

decreasesinsize.

Thebottomexampleillustratesthe

proportionaldecreaseinwhitespace

whencomparedtothetopexample.


X = White space

X

X

X


X

X

X



2.3 INCORRECT USAGETheexamplesonthispageillustratesome

incorrectvariationsoftheMAASignature.

MATHEMATICAL ASSOCIATION OF AMERICA MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICAL ASSOCIATION OF AMERICA


MATHEMATICAL ASSOCIATION OF AMERICA MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICAL ASSOCIATION OF AMERICA





MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICAL ASSOCIATION OF AMERICA MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICAL ASSOCIATION OF AMERICA

Itisincorrecttochangethe

proportionsorskewanyelement

oftheMAALogoforanyreason.

ItisincorrecttostacktheMAA

Acronymverticallyforany

reason.

Itisincorrecttochangethe

placementoftheMarkorFull

NameinrelationtotheAcronym.

Itisincorrecttochangethesize

ratiobetweenthemarkand

acronym.








There’sanorganizationforpeoplewholovethe

mathematicalsciences.Acommunitythatvalues

discussionandexposition,formeetingcolleagues

andbuildingknowledgetogether.Anorganization

withrootsinthenineteenthcenturyanda

powerfulrole

inthetwenty-

first.It’sthe

Mathematical

Associationof

America.Itallbeganin1894withtheAmerican

MathematicalMonthly—thefirstjournal



incorrectvariationsoftheMAASignature

andclearspace.

Itisincorrecttowraptextaround

anyMAALogo.

Itisincorrecttoplacewatermarks

behindanyMAALogo.

Itisincorrecttoplacegraphicsin

apositionthatdirectlyinteract

withanyMAAMark.

Itisincorrecttoplaceother

logosclosertoMAALogothan

approved.

ItisincorrecttoplaceanyMAA

Logotooclosetotheedgeofthe

page.Pleaseallowappropriate

clearspaceasoutlinedin

Application.

ItisincorrecttouseanyMAA

Logoasagraphicelement.

EDGEOFPAPER



2.4 MINIMUM SIZE

TheMAALogo,FullNameandMarkor

Icosahedron®haveaminimumsizeof

readability.Thisstandardissetinaneffort

toconsistentlypresentsignaturesinalegible

format.Inparticular,thespellingoutofthe

FullName,MathematicalAssociationof

America,couldbecompromisedifthisrule

isnotobserved.

←TousetheFullNameoftheassociation

withtheMarkand/orAcronym,the

minimumsizeshouldbe1.5inchesin

width.Toallowforflexibility,theMarkand/

orAcronymshouldbeusedwithouttheFull

Nameforanyapplicationwhenitissmaller.

→TheminimumreadablesizefortheMark

andAcronymtogetheris1.0inchinwidth.

→TheAcronymbyitselfwillbereadable

downtoamuchsmallersize.Therefore,

forallMAALogossmallerthan1.0inch,

weadvisetheimplementationofjustthe

Acronymasinthetoprightdiagram.

Again,goodjudgmentmustbeusedto

ensurereadability.





Incorrect small usage 1.0 inch

Minimum Size with full name 1.5 inches






Correct small usage 1.0 inch



3.1 PRIMARY COLOR PALETTES







MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICAL ASSOCIATION OF AMERICA




Primary colors

Secondary colors

PMS575

Black White

PMS174

Terciary colors

PMS286

PMS286

PMS143 PMS187

PMS5473

PMS259 PMS662

PMS158




Thelogoshouldonlybeusedin

PMS286orblack.Ifthelogoisusedon

adarkbackground,thespelledoutname

shouldbewhite.

3.0 COLOR PALETTE



3.2 COLOR PALETTE OPTIONS

TheMAAcolorpaletteconsistsofa

primary,secondaryandtertiarycolor

palette.Theconsistentuseofthesecolors

willcreaterecognitionandstrengthenthe

MAA’sidentity.

PMS 286 PMS 143 PMS 187

PMS 5473 PMS 259 PMS 662

PMS 158 PMS 575 PMS 174

Primary Palette

Secondary Palette

Tertiary Palette

RGB 0, 93, 170CMYK 100, 66, 0, 2Web 005DAA

RGB 251, 176, 64CMYK 0, 35, 85, 0Web FBB040

RGB 196, 18, 48CMYK 0, 100, 79, 20Web C41230

RGB 0, 106, 113CMYK 82, 0, 28, 52Web 006A71

RGB 120, 29, 126CMYK 55, 100, 0, 15Web 781D7E

RGB 0, 75, 145CMYK 100, 71, 0, 18Web 004B91

RGB 245, 128, 37CMYK 0, 61, 97, 0Web F58025

RGB 75, 114, 29CMYK 48, 0, 100, 53Web 4B721D

RGB 168, 77, 16CMYK 0, 70, 100, 36Web A84D10



3.3 ONE COLOR ALTERNATIVES

PRIMARY PALETTE

SECONDARY PALETTE

TERTIARY PALETTE

PMS 286

PMS 143

PMS 187

PMS 5473

PMS 259

PMS 662

PMS 158

PMS 575

PMS 174

Thesupportivecolorpaletteiscreated

byscreeningthesecondarypalette.

Thisallowsforgreaterflexibilitywithin

theseguidelines.

TheMAAlogoshouldalwaysbe

shown/printedat100%andnever

screenedback.Examplesofwhen

screenscouldbeusedtoenhance

designwouldbe(catalogs,brochures,

fliers,covers,adsetc.).

Screensareshownfrom100%

downto10%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

Screens




incorrectvariationsoftheMAASignature

colorguidelines.





Itisincorrecttouseanycolors

otherthanthePantonesprovided

intheColorPalleteoptions.

Itisincorrecttousemultiple

colorsforthelogo.

Itisincorrecttousetheinverseof

thelogoelements.

Itisincorrecttouseanydark

colorwhenknockinganMAA

Markoutofadarkbackground.


Itisincorrecttouseascreenof

anycolorfortheMAALogo.



4.1 TYPOGRAPHY

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 `~!@#$%^&*()_-++{}|[]\:;”’<,>.?/

Interstate Light Condensed


Interstate Regular Condensed


Interstate Bold Condensed


Interstate Light


Interstate Light Italic


Interstate Regular


Interstate Regular Italic


Interstate Bold


Interstate Bold Italic

4.1.1 San Serif faces - Interstate TheMAAtypographyconsistsoftwo

typefaces:InterstateandInterstate

condensed(sansserif)andMinionPro

(serif).Bothtypefacescomeinavariety

ofweightsandofferflexibilityofuse.

Commitmenttothesetypefaceswillcreate

aconsistentandstrongidentity.

TheInterstatefontshouldalwaysbeused

fortheMAAlogoandstationery,andis

recommendedonlargebanners.These

aretheapprovedMAASansSerifFaces.

Includedare:InterstateLightCondensed,

InterstateRegularCondensed,Interstate

BoldCondensed,InterstateLight,

InterstateLightItalic,InterstateRegular,

InterstateRegularItalic,InterstateBold,

andInterstateBoldItalic.

Therearenoothersansseriffacesthatare

incongruencewiththeMAAvisualidentity

system.Sansseriffacesmaybeusedfor

shortbodiesofcopyandlargeheadings.

Additionally,acondensedfacehasbeen

includedtoaccommodatetightspaces.

Thealternativetypefacethatcanbe

substitutedifyoudonothaveInterstateon

yourcomputersystemisArial.Examples

offontusagemayincludetheMAAlogo,

banners,andstationery.

4.0 TYPOGRAPHY STANDARDS



4.1 TYPOGRAPHY4.1.2 Serif faces - Minion Pro

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789`~!@#$%^&*()_-++{}|[]\:;”’<,>.?/

MinionProRegular


Minion Pro Italic


Minion Pro Medium


Minion Pro Bold


Minion Pro Bold Italic


Minion Pro Bold Condensed


Minion Pro Bold Condensed Italic


Minion Pro Medium Italic


Minion Pro Semi Bold Italic


Minion Pro Semi Bold

InadditiontoInterstate(sansserif),

MinionPro(serif)isanapprovedtypeface

forMAAtypographyandshouldbeused

inbrochures,catalogs,postcards,etc.

ThesearetheapprovedMAASerifFaces.

Includedare:MinionProRegular,Minion

ProItalic,MinionProMedium,Minion

ProMediumItalic,MinionProBold,

MinionProSemiBold,MinionProSemi

BoldItalic,MinionProBoldItalic,Minion

ProBoldCondensed,andMinionProBold

CondensedItalic.Therearenootherserif

facesthatareincongruencewiththeMAA

visualidentitysystem.Seriffacesmay

beusedforlongbodycopyduetotheir

increasedreadability.Wealsorequirethat

noseriffacesbeusedforheadlinesgreater

than13points.

Thealternativetypefacethatcanbe

substitutedifyoudonothaveMinionPro

onyourcomputersystemisTimesRoman.

Commitmenttothesetypefaceswill

reinforceaconsistentandstrongidentity.



MATHEMATICAL ASSOCIATION OF AMERICA1529 Eighteenth Street, NW l Washington, DC 20036

5.1 COLLATERAL

Letterhead,businessenvelopes,business

cards,andmostbusinessmaterialsshould

allbeprintedonStrathmoreBrightWhite

Recycled.Forlargemailings(morethan500),

acommoditygradeofwhitepapermay

beused.Theletterheadisalsoavailablein

asmallermonarchsizewithmatching

envelopethatmaybeusedforpersonal

notes,typicallyavailabletotheExecutive

Department.

MicrosoftWorddocumenttemplateswillbe

suppliedforletterheadforusesinemailand

letterdrafting.

MATHEMATICAL ASSOCIATION OF AMERICAMATHEMATICAL ASSOCIATION OF AMERICA

1529 Eighteenth St., NW l Washington, DC 20036 l www.maa.org

5.0 APPLICATIONS

Animportantcomponentofthe

visualimageoftheAssociation

isthesystemforstationery.All

departmentsandofficesshould

useletterhead,envelopes,business

cards,andotherrelatedmaterialsin

thestyleshownonthispage.

AllofMAA’scollateralfeatures

thelogointheupperleftcorner

inMAAblue,PMS286,with

theconstituentassociationor

entity’stextidentifierbelowthe

acronymMAA.Allothertext

isinblack.

To:





1529 Eighteenth Street, NWWashington, DC 20036

202-319-8462 [email protected]

Cheryl Adams Assistant Director of Membership and Marketing



5.2 LETTERHEAD FORMAT

TheplacementoftextonMAAletterhead

isavisualcomplementtothedesignofthe

placementofthegraphicelements.Theleft

marginofthetextshouldbea3/4inchfrom

theleftedgeofthepage,andtherightmargin

ofthetextshouldbe1inchfromtheright

edgeofthepage.Boththeheaderandfooter

shouldbe1/2inchfromthetopandbottom

ofthepage.

Preferredbodyfontfortype,ifusing

MicrosoftWord,isMinionPro.The

alternativetypefacethatcanbesubstituted

ifyoudonothaveMinionProonyour

computersystemisTimesRoman.

Dear Member

Luptae sequiae nullaut ad quisqui core quam doloris soloratis dolorep erovid que sint est, omnim elestiureste comni idebisquunt od moluptae est, sam, eaquodita quaturiti dolecerion cus conseque dem esequid quias accaboribus et quodi derum eossus reiur? Quiam, everro odit et re nus quo moditatur aliam, te cum in nimaximusdae et atiumet optia quo beaquat iaeceatum fugia nost modicae quo di officie nienden dundaep raerumquibus quatibea veribus sinciliti blab ipsa volupta tumquaerum sint fuga. Esseres sunt et faccusam quam untibusa quidelecum quamus simosap eribus dolorest quostium antempero.

Elecus, etur, toreptat inci voles delest, volum re vitiae porese volorecatur, quiam quis eaquas nonserchil idel eserumque velectat porem istrum di as et quatem qui conserum facita con rem faccupta nim sus sequossitia aut pos utemquia quuntem quatur? Ehenis con cum, corem andita qui veliquidunt idenitati as autem dit labore nimus duciur, consequo qui quiam, undem fugia dem idipsum duci aliqui berunde ntiuritat volorepudit optati blabo. Nat quiam faciis explias impelent etur molor arciur reptatium eos re nobit, cullaborrum nusdaec turio. Nis diae minve-lesto quatem ium fuga. Et harchit ommod mi, ut aut qua.

Odi consequ asperit faccusa ndunduntecti quiatiur alis molo odio. Accupta nis derio beratus-ciam sitio. Itae voloribusam hiciendus impos di nobitiam facera cus et alis nostem re volori-orerum que pos prore acculliquis ne volorrum aut est la sequi quas que volupta tibusdant este minveratur, sinvendus comnihitas eaturem que venis aceaqui omni cupta volorit atiam, que eos excea velent as eatent fugit, to beaquo blatemporis et as si bea quam rem que nus, simagni conserum re poreptus et dolore pedigent harchil inis nonsect oreium rerias eliquas

Sincerely,

Cheryl AdamsMarketing

1/2 inch

1 inch

1 inch

1/2 inch

Note: If you are using MS Word documents, please use the .png version of the MAA Logo.



5.3 BUSINESS CARD FORMAT

TheplacementoftextontheMAA

businesscardisavisualcomplementto

thedesignoftheplacementofthegraphic

elements.Theleftmarginofthetext

shouldbea2inchesfromtheleftedgeof

thecard,anda5/8inchfromthetopof

thecard.Nameandtitlealignwith“M”

inMathematical.Preferredtypefontis

InterstateBoldCondensedandInterstate

LightCondensed.

Samplecardsattheleftillustrateacard

stylewithnameandshorttitle(top),anda

cardwithnameandlongtitle(bottom).

5/8 inch

2 inches

front of card

5/8 inch

2 inches

front of card

5.3.1 FOR MAA STAFF

MATHEMATICAL ASSOCIATION OF AMERICAAMMAT N MAMATHEMATICAL ASSOCIATION OF AMERICA

MATHEMATICAL ASSOCIATION OF AMERICAAMMAT N MAMATHEMATICAL ASSOCIATION OF AMERICA



5.3 BUSINESS CARD FORMAT

TheplacementoftextontheMAA

businesscardisavisualcomplementto

thedesignoftheplacementofthegraphic

elements.Theleftmarginofthetext

shouldbe2inchesfromtheleftedgeof

thecard,anda5/8inchfromthetopof

thecard.Nameandtitlealignwith“M”in

Mathematical.Preferredfontfortype,if

usingMicrosoftWord,isHelvetica;second

optionshouldbeArial.

Samplecardsattheleftillustrateacard

stylewithnameandshorttitle(top),anda

cardwithnameandlongtitle(bottom).

front of card

5/8 inch

2 inches

front of card

5/8 inch

2 inches

front of card

5.3.2 FOR MAA OFFICERS

MATHEMATICAL ASSOCIATION OF AMERICAAMMATMATHEMATICAL ASSOCIATION AMATHEMATICAL ASSOCIATION OF AMERICA

Macalester College1600 Grand AvenueSt. Paul, MN 55105611-696-6559 (direct)202--696-6518 (fax)[email protected]

David M. BressoudPresident

MATHEMATICAL ASSOCIATION OF AMERICAAMMATMATHEMATICAL ASSOCIATION AMATHEMATICAL ASSOCIATION OF AMERICA

Calvin CollegeGrand Rapids, MI 49546

616-526-6402 (direct) 616-526-6501 (fax)[email protected]

Gerard VenemaAssociate Secretary



6.1 PODIUM SIGNAGE

Podiumsignageshouldbeusedtobrand

anevent.Anexamplepodiumsignis

shownatleft.

6.0 Logo Applications

6.2 PENS

Alight-coloredpenshouldbeusedto

ensuretheMAAMarkandAcronymare

visible.Colorsfromtheguidepaletteare

preferred.Opaqueinksshouldbeusedhere.



6.3 EMAIL NEWSLETTER BANNERSTheLogoshouldappearintheupper-left

areaofeveryfirst-levelpageofanemail

newsletterinacolorPMSbar.Theheading

ofthenewsletterwillappeardirectlyto

therightoftheLogo.TheIcosahedron®

willappearasabackgroundtransparency

ontherightsideofthebar.Color,size,

andclearspacespecificationsshouldbe

followedatalltimes.Forcolorchoices

pleaserefertocolorpalettesonpages9-11.

Theexamplesofbrandedemailnewsletter

bannersareshownforgeneralguidance.



6.4 EMAIL SIGNATURESTheEmailSignaturesshouldappearat

thebottomleftfollowingeveryemail.

Emailsignatureswillbepersonalized

foreachemployee.Color,size,andclear

spacespecificationsshouldbefollowedat

alltimes.Typesizeshouldbe8pt.Arial

BoldandArialRegular.Theemployee’s

nameandtitle,aswellas‘Mathematical

AssociationofAmerica’shouldbebold.

Thethreeexamplesofbrandedemail

signaturesareshownforgeneralguidance.

TheMAAlogocanbedownloadedfrom

thewebsiteoryoumayrequestthe

logobycontactingCherylAdamsat

[email protected].

Sarah LeslieMeetings and EventsMathematical Association of America1529 18th St NWWashington DC 20036Direct: 202.319.8444Fax: 202.387.0162www.maa.org

Cheryl AdamsMarketing ManagerMathematical Association of America1529 18th St NWWashington DC 20036Direct: 202.319.8462Fax: 202.387.2005www.maa.org

Cheryl AdamsMarketing ManagerMathematical Association of America1529 18th St NWWashington DC 20036Direct: 202.319.8462Fax: 202.387.2005www.maa.org

OPTION 1: Logo and signature

OPTION 2: Logo and signature with event promotion lines

OPTION 3: Text only signature with event promotion lines



TO BE DETERMINED

7.0 AMC STANDARDS



TO BE DETERMINED

8.0 PUBLICATIONS/BOOK STANDARDS

MATHEMATICAL ASSOCIATION OF AMERICA · 2013-07-24 · MAA BRANDING STANDARDS IDENTITY GUIDELINES |...

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