MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates...
Transcript of MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates...
MIRTES ARAUJO
SPATIALIDEA
GENERATION
AN
ALY
SIS
1 FREEDOM• Dynamic • Emphasis • Movement • Color • Texture
Walking, seated, standing, or riding a bicycle, the five
women exchange quiet words and secret glances,
exuding a confident femininity as they bask in
the crisp haze of winter sun.
Playing with the flare of natural light, the image
celebrates the innate elegance and natural
femininity of Chloe style. It is a moment of carefree
spontaneity and pleasure.
AN
ALY
SIS
2
LIGHTN
ESS• Movement
• Balance • Emphasis • Organic shapes
AN
ALY
SIS
3 FEMININITY
• Free-spirited • Harmony • Airy feeling
Echoing the artistic and independent spirit, the pair share stories as they
walk arm in arm, together close friends but with an independent attitude.
Using the same paper cuttings in curves to symbolize
femininity, the main idea of the model is to exalt the
individuality of each woman by showing each one has its own
personality and attitude represented in the different
forms of turns
SPATIALMODEL
REFERENCESwww.chloe.com www.flicker.com