MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates...

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MIRTES ARAUJO SPATIAL IDEA GENERATION

Transcript of MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates...

Page 1: MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates the innate elegance and natural femininity of Chloe style. It is a moment of carefree

MIRTES ARAUJO

SPATIALIDEA

GENERATION

Page 2: MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates the innate elegance and natural femininity of Chloe style. It is a moment of carefree

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ALY

SIS

1 FREEDOM• Dynamic • Emphasis • Movement • Color • Texture

Walking, seated, standing, or riding a bicycle, the five

women exchange quiet words and secret glances,

exuding a confident femininity as they bask in

the crisp haze of winter sun.

Page 3: MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates the innate elegance and natural femininity of Chloe style. It is a moment of carefree

Playing with the flare of natural light, the image

celebrates the innate elegance and natural

femininity of Chloe style. It is a moment of carefree

spontaneity and pleasure.

AN

ALY

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2

LIGHTN

ESS• Movement

• Balance • Emphasis • Organic shapes

Page 4: MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates the innate elegance and natural femininity of Chloe style. It is a moment of carefree

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ALY

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3 FEMININITY

• Free-spirited • Harmony • Airy feeling

Echoing the artistic and independent spirit, the pair share stories as they

walk arm in arm, together close friends but with an independent attitude.

Page 5: MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates the innate elegance and natural femininity of Chloe style. It is a moment of carefree

Using the same paper cuttings in curves to symbolize

femininity, the main idea of the model is to exalt the

individuality of each woman by showing each one has its own

personality and attitude represented in the different

forms of turns

SPATIALMODEL

Page 6: MATERIALITY CONCEPT MODEL CHLOE · Playing with the flare of natural light, the image celebrates the innate elegance and natural femininity of Chloe style. It is a moment of carefree

REFERENCESwww.chloe.com www.flicker.com