Matemba Value Addition Brochure Publication
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Transcript of Matemba Value Addition Brochure Publication
Moving Women Out of Poverty through Value Addition of Lake Chilwa Matemba
MOVING WOMEN OUT OF POVERTY THROUGH VALUE
ADDITION OF LAKE CHILWA MATEMBA
Background
Areas of Focus
Challenges
Next Steps
Reducing Poverty and Hunger by
Improving Fisheries and
Aquaculture
Moving Women Out of Poverty through Value Addition of Lake Chilwa Matemba
Fish normally referred to as “rich food for
poor people” contains proteins, vitamins,
micronutrients and essential fatty acids
that improve human development.
Nutritional value is especially high for
small fish which are eaten whole. It is
particularly important in low income food
-deficient countries like Malawi,
providing 20% of animal protein in a
typical diet.
Fish is continually becoming a scarce
commodity for most Malawians; with
per capita consumption declining,
currently at 4kg/person/year. However,
the production of small species such as
matemba, usipa and utaka has been
increasing. They are preserved through
drying and smoking in very unhygienic
conditions exposing the products to
BACKGROUND
microbial and insect infestation. None of these products are properly
packaged and therefore not accessible to consumers through non-
traditional outlets such as shops and kiosks. This gap is filled by Kapenta
which is imported from Mozambique, Zambia, Tanzania and Uganda. In
2011, Malawi imported 910.8mt of smoked and dried fish valued at
US$784,802. This was against 47.6mt (US$157,019) of exports of dried
fish (mainly usipa and matemba) in the same year.
It is evident that the country would potentially save on foreign exchange
by promoting domestic consumption of dried fish over imported dried
forms of fish. In this effort, the WorldFish Center through the Lake Chilwa
Basin Climate Change Adaptation Project (LCBCCAP) with funding from
the Royal Norwegian Embassy has embarked on building resilience of
local communities to climate change impacts. The WorldFish Center is
supporting women processors to adopt and implement fish value
addition activities in Lake Chilwa focused on fish quality and hygiene and
packaging. Value addition ensures availability of good quality Matemba
that can withstand market competition in non-traditional market outlets.
The fish is dried in hygienic environments such as solar tent driers and
smoked in energy saving kilns. It is packaged in attractive and labelled
plastic packets sold in urban markets at affordable prices substituting the
importation of Kapenta. Packaging not only promotes consumption of
health foods but also increases product shelf life. This ensures a stable
supply of health fish products which in turn result in stable incomes for
the women traders.
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Solar tent fish drier in the
Lake Chilwa Basin
Capacity Building of Producer Groups
The women processors are trained in hygienic handling of food products, qual-
ity control, grading, branding, labelling, and packaging of processed Matemba
to conform to MBS standards. The women also receive training in business
planning, pricing, marketing and group dynamics
The Ministry of Trade and Industry through the One Village One Product
(OVOP), Malawi Bureau of Standards (MBS) and the Department of Fisheries
through the Fisheries Research Unit are the key partners in this effort.
Promotion of Improved Fish Processing Technologies
WorldFish Centre is promoting solar-tent fish driers and fuel efficient fish
smoking kilns as technologies for processing small fish. Solar-tent fish driers
ensure that fish is sun-air dried in an environment of reduced microbial
contamination. On the other hand, improved fish smoking kilns, which use
about 53% less firewood as opposed to traditional methods of smoking fish,
ensures that women process fish at reduced costs to: (i) their personal health
(due to reduced exposure to smoke ingredients), (ii) businesses and (iii) the
environment.
Marketing
Value added Matemba from the women processors are now widely available
for sale in various retail stores in Zomba, Mulanje, Blantyre and Lilongwe.
There is evidence of increased sales revenues with value addition. There is
evidence of increased revenue of between 200 - 380% with value addition.
Moving Women Out of Poverty through Value Addition of Lake Chilwa Matemba
Women fish processors during
training the Lake Chilwa Basin
Customer buying the Value Added
Lake Chilwa Matemba
AREAS OF FOCUS
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There is increased demand for the packaged
Matemba; implying that women processors now
require high capital for purchases in order to meet
the demand.
Distribution is yet another challenge to ensure
wider market coverage. Wide distribution through-
out Malawi requires an experienced distributor.
Uneven playing field: Some shops are still selling
fish products that are not certified by MSB.
There is need for infrastructure development like
expansion of processing units to meet the growing
product demand, proper fishing gears and post
harvest loss management through icing.
CHALLENGES-ad an introductory state-
ment
For further details contact: Dr. Daniel JAMU
Email: [email protected]
The WorldFish Center— Malawi Office P.O. Box 229, Zomba, MALAWI.
Phone (+265-1) 527 344/ 337/ 195
Fax: (+265-1) 527 344 Email: [email protected] Website: www.worldfishcenter.org
Moving Women Out of Poverty through Value Addition of Lake Chilwa Matemba
NEXT STEPS –add an introductoru state-
Linking women processing groups with financial
institutions. In the interim. a revolving fund has
been established to boost the women processors’
low capital.
Linking with entrepreneurs who can distribute the
product throughout the country.
Formation of ice making groups to reduce post
harvest losses thereby increasing supply of value
added Matemba on the market.