INTERNSHIP REPORT

RAZA ALI

ACKNOWLEDGEMENT

The last 4 weeks were an enlightening experience. I want to thank the management of Matco

foods (Pvt) Ltd for giving me this opportunity and platform to exhibit my skills, knowledge and

educational training. Moreover, I want to express my deepest gratitude and appreciation to Mr.

Imran Fayyaz for providing me immense support and mentorship during this internship training.

Lastly, I would also like to acknowledge with much appreciation the crucial role of the staff of

marketing and sales department, IT department who gave the permission to use all required

equipment and the necessary materials to complete.

Four years of university studies nurtured me intellectually; it polished my communication and

analytical skills, & enhanced my knowledge. But all educational training was based on

theoretical framework. Practical application & learning was missing from the theorem, thus

quest for internship started.

CVs were sent to many companies, but after a long frustrating wait, Matco foods (Pvt) Ltd

called me for an opportunity. After clearing the written test and interview, I was inducted to

their internship program. Excitement levels were off the chart & I was enthusiastic & eager to

learn about corporate culture and its affairs.

COMPANY OVERIEW

Pakistan has a huge industry of Rice and Matco foods (Pvt) Ltd are one of the major players in

the field. Initially the company used to sell rice processing plants and machinery to government.

Afterwards, it set up their own processing plants and begins rice production for export purpose

only. Currently it’s the largest exporter of rice. In 2000 they started selling locally & captured a

huge market share. Recently company went through another transformation, when it became

Matco food (Pvt) Ltd from Matco rice (Pvt) Ltd by launching several new FMCG products into

the market.

DEPARTMENT

As a by-major student of marketing and supply chain, I was directed to New product

development department. In university I only studied briefly about the subject, so I had a

general idea about the department. The department is relatively new in the company, as

accompany planned to go beyond rice business. The department’s main purpose is to analyze

Pakistan’s food industry for potential market prior launching any new product. It’s headed by

Mr. Imran Fayyaz who has a 13 year experience in FMCG sector. As an intern, I worked under

his mentorship and supervision & carried out given tasks.

Since the department inception, the company has launched various food products in recent

years;

1-FALAK JASMINE RICE-The product was launched in 2014 to cater the growing demand of

oriental food. It was imported from Thailand which is famous for their jasmine fragrance rice. It

was sold under the flagship of Falak basmati rice.

2-AMBER VERMICELLI-The product was launched in 2011 for export purpose only, though it’s

manufactured in Pakistan. It’s mainly exported to Middle East countries.

3-SIGNATURE SNACKS- Biscuits and wafers of 21 different flavors, the company was launch in

2015. It’s a German recipe manufactured in Dubai. Matco foods (Pvt) Ltd are the sole importer,

distributor and marketer of the product in Pakistan.

4-RICE BRAN OIL-It was simultaneously launched with signature snacks. It is by-product of rice

bran which is currently imported from India with the highest available nutritional quality & sold

under Falak flagship.

5-FALAK PINK SALT- Recently added to the product portfolio of Matco foods (Pvt) Ltd. It’s an

export quality product, launched in 2016 and manufactured in Pakistan

6-FALAK WHITE SALT-Simultaneously launched with Falak white salt; however white salt target

market is local customers. It’s also produced in Pakistan.

PROJECTS

University studies assisted me to implement marketing and supply chain management concepts

to the projects. However, these tasks and projects weren’t without challenges. As I had no

previous work experience, so many things were new to me in the department. While doing

group projects in university, I realized synergy is very important in success of any project and

similar concept is applied in companies & departments. It’s only successful when the department

has synchronized way of thinking towards goals and objectives; therefor it took me some time to adjust

to the thinking process.

I was given 2 major projects and some minor projects, in the span of 4 weeks.

1-MAJOR PROJECTS;

-Rice Bran Oil: Sales data analysis. Sales Forecasting. Develop safety order and reorder level of

the product. Sales pitch.

-Signature snacks: Sales data analysis. Regional stock distribution. Sales pitch.

2-MINOR PROJECTS;

-Assessment of BAs performance at IMTs & LMTs

-Constructed questionnaire for Rice Bran Oil survey

MAJOR PROJECTS

RICE BRAN OIL

First Major task of my internship was to analyzed sales data of Rice Bran oil for past 1 year, and

then based on the analysis, I had to forecast sales and construct safety order and Re-order level

for the product. Afterwards, it was compiled in a PowerPoint, for presentation purpose. All the

analyses were based on unitary

Firstly; sales were analyzed on the monthly basis so a trend can be studied. Afterwards, the

analysis took a deep path on the basis of region, IMTs, LMTs, Distributors & miscellaneous.

These were mainly revenue generated categories. For non-revenue sales, sampling and

complementary sales categories were created.

The main objectives of the whole analysis were to highlight the strong potential market,

regional and store wise. Secondly, what new strategies needed to be implemented to increase

sales wherever there is instability in sales trend.

Keeping sales analysis and monthly trend in view, a sales forecast was developed to cater future

demand, expenses and budgetary purpose. Furthermore, in order to render any potential loss

of sales, safety stock and reorder levels were formulated to cater unexpected demand and

avoid stock outs, respectfully.

Lastly, a newly RBO sales pitch was constructed for BAs, which would create awareness about

the product and increase sales.

SIGNATURE SNACKS

The limitations of RBO project overcame in this. A sales analysis format was there to adopt, and

improved excel skills helped complete the project on time. However, the project itself was very

lengthy in nature compare to RBO. In RBO, only one liter bottle sales were analyzed, whereas

Signature snacks comprises of 5 products categories, which have 21 flavors altogether, thus

extensive sales analysis were conducted for past one year of the product. All the sales analysis

was based on unitary basis.

Initially, sales analysis were conducted by adopting the same format method, however regional

sales were the focal point. Afterwards, whole flavor’s sales were examined to find out the most

consumed flavor. Same analysis format was applied for deriving the result.

Objectives of the sales analysis were the same; to learn monthly sales trend, which region has

the strong market position and which has the weak, so that alternate strategies can be applied

to improve the sales across the nation.

For new arrival of stock, distribution percentage was required. Karachi have the highest

percentage of sales, by 73%, thus same percentage of new stock will be delivered to Karachi

and 27% to Lahore, Matco Foods (Pvt) Ltd doesn’t have warehouse facility in Islamabad, so

they order the stock from Lahore.

Lastly, upgraded sales pitch was made for BAs to attract more customers and create product

awareness about the product

MINOR PROJECTS

STORE VISITS

In first week of internship, different IMTs and LMT’s were visited to assess the performances of

BAs. My job was to interact with the BAs as a customer, and examine their sales pitch

deliverance and report to Mr.Fayyaz about their conduct.

RICE BRAN OIL PACKAGING SURVEY

Questionnaire was developed and distributed to 100 customers for their input regarding

Cooking Oil. The questionnaire aimed at getting customer feedback about the oil preferences,

and how packaging is important. How do they perceive healthy and unhealthy oil?

CONCLUSION

After completing my internship period, I had been exposed to corporate affairs and its culture.

Throughout my internship, I could understand more about the concept and knowledge I gather

in university. Along my training period, I realize that observation is a main element to find out

the root cause of a problem. Secondly, you need to interact with your colleagues to determine

the problems, asking questions will only enhanced learning. Moreover, the projects I worked

on, helped me discipline myself, work independently, patience, self-trust, take initiative and

solve problems .During my training period, I have received criticism and advice from my HOD.

However, those advices are useful guidance for me to change myself and avoid myself making

the same mistakes again. Apart from that, I had also developed Excel and interpersonal skills. In

sum, the activities that I had learned during internship training really are useful for me in future

to face challenges in a working environment.