Matchable and design: what might a martian see service-designers doing
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Transcript of Matchable and design: what might a martian see service-designers doing
Matchable and Designhttp://www.matchable.org.uk/
What might a Martian see service-designers doing?
Design:
• Research and Explore • Synthesis • Experiment and
Intervention • Develop and Deliver
Research and Explore
• Customer Journey Mapping • Asking WHY • Cultural Probes
Research and Explore
• Empathy Tools • Service Blueprinting • Day in the Life
Research and Explore
• User stories • Ethnography • Generative Tools
Research and Explore
• Shadowing • Observation • Visualisation
Synthesis
• Media Portraits • Personas • Problems/Opportunities
Experiment and Intervention
• Co-creation • Desktop Walkthroughs • Storyboarding
Experiment and Intervention
• Filming Prototypes • Idea Sketching • Experience Prototyping
Develop and Deliver • Role Script • Process Journal • Blueprint • Story (Film, visualisation)