Case study: generating website traffic from Facebook to Match2Match.com Match2Match.com is an online service that allows its users to place bets for football games and compete with their friends. It launched just before the World Cup 2014. Primary goal of the launch campaign was to generate traffic to the website and recruit the first wave of users from among people interested in footbal. Catvertiser.com is an online tool that helps optimizing Facebook ad campaigns. One of its features is availability of CPA (cost per action) bidding model, otherwise not present in Facebook’s Ads Manager or Power Editor.

All campaigns were created and managed using

Catvertiser.com.

We used CPA, CPC and oCPM bids to compare differences in effectivenes of the three bidding types. Here they are:

€ 0,00

€ 0,10

€ 0,20

€ 0,30

CPA OCPM CPC

Cost of website click

0

500

1000

1500

CPA OCPM CPC

Website traffic for €100

CPA bidding model proved to be the most effective:

8-10 hour advertising bursts were created for each World Cup game.

Football and sports related interests were used to target potential users.

the lowest cost of website click

the biggest website traffic

dd  

+3,13%

+124,3% -7,40%

-55%

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