BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)

PROJECT

DATE PROGRAM:FEBRUARY 2014

MASTERY: PERSONAL DEVELOPMENT & LEADERSHIP

Main Goal: Learning strategies on how to focus on my field of being a great mentor and teacher

Read different strategies in attaining mastery in Robert Greene’s ‘Mastery’

Watch Dr. Randy Pausch’s ‘Last Lecture’

Watch Tom Kelley’s ‘Do What You Love’

PROJECT

DATE MARCH 2014

EXECUTIVE LEADERSHIP

Main Goal: Learn more in-depth techniques in being a great leader

Watch ‘Leading with Emotional Intelligence’ with Britt Andreatta on lynda.com

Following Jack Welch on twitter and learn about why he was so successful with GE. This will also expand on my PLN.

Read articles on Forbes.com dealing with leadership

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE APRIL 2014

PROJECT & TEAM MANAGEMENT

Main Goal: Knowing how to create a productive team

Listen to iTunes U topics on Psychology & Social Science

Watch ‘Becoming a Triple-Threat Project Manager’ with Bob McGannon on lynda.com

Join the International Association of Venue Managers (IAVM.org)

Join Women in Film & Television Florida (WIFT) to network and meet leaders in the industry

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE MAY 2014

BUSINESS STORYTELLING & BRAND DEVELOPMENT

Main Goal: How to have an effective Brand

Watch ‘Leading with Stories’ with Paul A. Smith on lynda.com

Watch the ‘Business Storytelling’ course with C.C. Chapman on lynda.com

Follow Harvard Business Review on Twitter

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE JUNE 2014

ENTERTAINMENT BUSINESS FINANCE

Main Goal: To not be scared when I hear the word ‘Finance’

Watch ‘Making Investment Decisions’ with Rudolph Rosenberg on lynda.com

Use Lexis Nexis’ Company Info search to identify other business finances

Take advantage of any free courses on Finance in iTunes U

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE JULY 2014

NEGOTIATION & DEAL-MAKING

Main Goal: To feel confident when I walk into a room and

wanting to negotiate a deal

Search through subcategories of Business & Academic in EBSCOhost for other strategies on negotiating.

Watch ‘Making Decisions’ with Todd Dewett on lynda.com

Follow Mark Cuban on twitter. A leader in marketing and deal-making

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE AUGUST 2014

SPORTS MANAGEMENT & OPERATIONS

Main Goal: Figure out what types of side jobs I can create w/

a Sports Management Degree

Using the Occupational Outlook Handbook to look up different job types

Take advantage of the Sports Business Journal in Full Sail’s Library to research Sports Management topics and stories.

Utilize Career Development to help share opportunities that are out there.

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE SEPTEMBER 2014

LEGAL ISSUES IN SPORTS

Main Goal: Learn and understand licensing in the sports world.

Take advantage of the Sports Business Journal in Full Sail’s Library to research Legal topics. “10 Sports Law Cases Worth Watching”

Join the North American Society for Sports Management (NASSM) to network with people who have dealt with Licensing in sports.

Follow Roger Cossack on Twitter. A Legal Analyst on ESPN.

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE OCTOBER 2014

SPORTS MARKETING & SPONSORSHIP SALES

Main Goal: The steps you have to go through to get a sponsor on board

Utilize my contacts at ESPN to reach out to the Marketing Department for any guidance and understanding

Follow Hubspot on twitter and take advantage of their Academy page

I’m an organizer and member of the ESPN Sessions here at Full Sail, which gives me access to projects that ESPN brings to the table. This also gives me industry experience.

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE NOVEMBER 2014

DIGITAL MARKETING

Main Goal: I want to put my Social Media skills to a better

business use

Check out ‘Marketing Tips’ video with Justin Seeley on lynda.com

Utilize the subject ‘Online Marketing’ on lynda.com

Use Mashable.com to discover new ideas in the digital world.

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE DECEMBER 2014

BUSINESS PLAN DEVELOPMENT

Main Goal: Create my own business idea

Through Additional Resources, I’ll use the New York Times to read articles under ‘Business’

Follow Jack Dorsey on Twitter and research his innovative ways of creating a business. This will also expand on my PLN.

Watch ‘Nine Steps to Developing a Business Plan’ on lynda.com

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM:

PROJECT

DATE JANUARY 2015

FINAL PROJECT: BUSINESS PLAN

Main Goal: Execute my own business plan

!

Follow Forbes on twitter and search their site for ideas on business plans

Watch iTunes U episodes on Business Plans

Watch ‘Insights From a Business Coach’ with Dave Crenshaw on lynda.com

BUSINESS ENTERTAINMENT (SPORTS MANAGEMENT)PROGRAM: