Mastery Journey Timeline

Aysha Figueroa MoralesEntertainment Business Master’s of Science

Full Sail University

Personal Goals

To Work on my life’s purpose and be happy doing what I love: Music.

To help my business reach the success I have projected for it.

To develop leadership skills that will help me personally, academically, and professional to achieve goals projected.

Mastery: Personal Development and Leadership

Goal

Create a deeper connection of my life’s path and my field to develop better leadership skills.

Strategies

Read Greene’s Mastery book to help me learn the path to take during my apprenticeship period.

Create a vision board (Tumblr) to keep all inspirational notes and to keep focus on my mission.

Use the resources available as student of Full Sail to further develop links and gather more knowledge of the industry, like webinars or blogs.

Executive Leadership

Goal

Use all the knowledge acquired during the apprenticeship process to in decision-making; influencing and mentoring peers to achieve the goals set for the company.

Strategies

Use networking sites like LinkedIn and/or Facebook to point out leaders and study their leadership skills.

Attend webinars posted at Full Sail University’s Connect website and Lynda.com.

Join clubs and groups, such as Entertainment Network Society, to reach possible colleagues and learn from experienced professionals.

Project and Team Management

Goal

To learn to get to know my team in order to match each member’s talent to an specific task in order to work on an assigned project and have better results.

Strategies

Read 101 Project Management Problems & How to Solve Them by Tom Kendrick.

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Utilize resources to learn how to manage the company in the administrative arena, such as ERI Distance Learning.

Watch course on Project Management available online at http://www.lynda.com/Business-Skills-tutorials/Project-Management-Fundamentals/80780-2.html.

Business Storytelling & Brand Development

Goal

Develop strategies to help my company to become an icon and strengthen the business and the customer experience.

Strategies

Use resources to learn the ways of the business. Such resources can be magazines, networking, mentors, and articles, such as Get In Media.

Read Read The 22 Immutable Laws of Branding by Al Ries and Laura Ries.

Watch tutorial http://www.lynda.com/Marketing-Enterprise-Marketing-tutorials/Branding-Fundamentals/171053-2.html to understand the concept.

Entertainment Business Finance

Goal

To learn what would be the best investments and how to stay within budget; learning how to evaluate expenses and and project funding.

Strategies

Use resources available at EBSCOhost.

Watch video to learn how to budget http://www.lynda.com/Premier-tutorials/Creating-budget/162140/178802-4.html

Read Rich Dad, Poor Dad by Robert Kiyosaki.

Negotiation and Deal-Making

Goal

My goal is to learn to use my leadership skills to influence in the negotiation and closing of deals.

Strategies

Use resources from Harvard’s Negotiation Project http://www.pon.harvard.edu.

Watch video on fundamentals of negotiation http://www.lynda.com/Business-Skills-tutorials/Learning-negotiate/162455/186735-4.html

Read book Getting to Yes by Roger Fisher, William Ury, and Bruce Patton.

Product and Artist Management

Goal

To learn techniques to help artists gain recognition and it also helps my company reach further in the industry.

Strategies

Read journal Bauer, C., Viola, K., & Strauss, C. (2011). Management skills for artists: ‘learning by doing’?. International Journal Of Cultural Policy, 17(5), 626-644. doi:10.1080/10286632.2010.531716.

Read The Self-Promoting Musician by Peter Spellman to learn how to promote the artist I manage.

Watch video of Wayne Forte on Artist Management at Loyola University https://www.youtube.com/watch?v=IKB8jmDfZXI.

Advanced Entertainment Law

Goal

Learn to develop contracts and to protect the intellectual property of the artist and of the company.

Strategies

Watch course on Music Law http://www.lynda.com/Audio-Music-Live-Performance-tutorials/Music-Law-Recording-Management-Rights-Performance-Contracts/176622-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:music%2Bdistribution%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2.

Read reference periodical:

Woodcock, J. (2013). History, music and law: commemorative cross-curricularity. Teaching History, (153), 56-59.

Read Read Musician's Business & Legal Guide by Mark Halloran.-

Entertainment Media Publishing & Distribution

Goal

Learn how to overcome issues affecting the industry, such as, piracy. Learn how to protect my art from this issues and know my digital rights.

Strategies

Watch video to learn how to do publishing http://www.lynda.com/Audio-Music-Live-Performance-tutorials/Publishing/176622/361590-4.html.

Watch video to learn how to set up the distribution of music http://www.lynda.com/Audio-Music-Music-Business-tutorials/Setting-up-digital-physical-distribution-your-music/169875/197844-4.html.

Read journal on Digital Music Distribution to gather better understanding:

Pachet, F., La Burthe, A., Aucouturier, J., & Beurivé, A. (2005). Editorial Metadata in Electronic Music Distribution Systems: Between Universalism and Isolationism. Journal Of New Music Research, 34(2), 173-184. doi:10.1080/09298210500148504.

Digital MarketingGoal

Learn how to attract customers and keep their loyalty as they and the company evolve.

Strategies

Understand basic concepts by watching http://www.lynda.com/Business-Skills-tutorials/Marketing-Fundamentals/168334-2.html

Watch tutorials to gather Facebook marketing strategies, such as http://www.lynda.com/Facebook-tutorials/Facebook-Business/160821-2.html.

Organize ideas on how to write a marketing plan by watching tutorial http://www.lynda.com/Marketing-Business-Skills-tutorials/Writing-Marketing-Plan/186109-2.html.

Business Plan Development

Goal

Create a business plan that can be use in real life and that will outline the success of my company.

Strategies

Utilize resources available, such as, https://www.sba.gov/tools/sba-learning-center and www.flwbc.org.

Watch tutorials on Lynda.com.

Read Anatomy of a Business Plan by Linda Pinson and Jerry Jinnett to better understand the concept.

Final Project: Business Plan

Goal

Complete a written business plan where I use all the skills gained throughout the degree.

Strategies

Read Successful Business Plan by Rhonda Abrams.

Get as much feedback possible from instructors and peers to better and perfect the business plan.

Utilize all learning tools, skills, and resources used during previous courses to enhance the plan.

Characterisitics of a Mentor

Willing to share skills, knowledge, and expertise.

Demonstrates a positive attitude.

Provides constructive feedback and is open to opinions and feedback from others.

Demonstrates effective communication skills.

Demonstrate honesty, integrity, responsibility, and respect towards others and towards his/her work.

Approachable.

Leaders in my field

Ras Iwarriyah (Warriyah Productions) https://uk.linkedin.com/pub/ras-iwarriyah/88/231/816

Michael Bockenek (Akashic Records) https://www.linkedin.com/in/bockenek

Amanda Ford (Taitu Records) https://www.facebook.com/AmandaJFord

Dan Imperial (Imperial Roots)https://www.facebook.com/dan.imperial

Ras Joseph (King Alpha Records) https://www.facebook.com/ras.joseph.10?fref=ts

Jeffrey Bohler (Jah Youth Productions) https://www.facebook.com/Jahyouthproductions?fref=ts

Real Life Education(School Involvement)

Entertainment Network Society

International Student Society

Creative Student Networking Group

Music Publishing Society