MY MASTERY JOURNEY

Jasmin B. Thomas

JANUARY 2014

Course: Mastery: Personal Development and Leadership

Course Goal: To fully explore the concept of Mastery while applying

it to my personal growth and development towards leadership.

1) Read and take notes on Robert Greene’s book entitled

Mastery.

2) Research the journey of other masters using

www.ebscohost.com.

3) Use terms learned throughout my readings and place them

in my everyday vocabulary.

FEBRUARY 2014

Course: Executive Leadership

Course Goal: Learn the tactics it takes to become an efficient executive

leader in today’s entertainment business.

1)Research the path of five executive leaders in today’s industry and

pick up on their strategies for success.

2)Reach out to my career advisor and locate a mentor in the field

that can teach me the ropes on how to become a professional

businesswoman and leader.

3)Inquire about Full Sail’s Entertainment Networking Society with

hopes of joining.

MARCH 2014

Course: Project and Team Management

Course Goal: Learn how to effectively and efficiently manage any

team or project.

1)Research the project and team management skills of the late

Steve Jobs and how his company became so successful.

2)Act out certain scenarios of what could happen among my

team and my response to it.

3)Learn and retain techniques to be more of a competent and

dynamic leader.

APRIL 2014

Course: Business Storytelling and Brand Development

Course Goal: Acquire the knowledge necessary to create a brand

that sticks in a consumers mind, through development and publishing.

1)Research the book entitled The 22 Immutable Laws of Branding

by Al and Laura Ries on www.ebscohost.com.

2)Analyze the top brands of today’s industry and how they

became household names.

3)Start brainstorming on how to make my personal brand more

tangible and a pillar in its industry.

MAY 2014

Course: Entertainment Business Finance

Course Goal: Learn how to monetarily manage and fund a project or

company, including projections, planning, and management of finances.

1)Research www.Forbes.com for market trends and cost

projections on average.

2)Learn how to manage my personal funds, to include balancing

a checkbook and budgeting.

3)Contact a finance expert via www.linkedin.com to discuss the

necessary skills needed to find a successful project or company.

JUNE 2014

Course: Negotiation and Deal-Making

Course Goal: Learn the art of making the best deal to

grow , enhance, and establish my company.

1)Research the book entitled Negotiate like the Pros by

Kenneth L. Shropshire on www.lexisnexis.com.

2)Follow the ABC network show, Shark Tank to absorb

the negotiation and deal making tactics utilized.

3)Practice negotiations in my personal life.

JULY 2014

Course: Product and Artist Management

Course Goal: Understand how to properly manage artists and

products. Learn techniques and strategies to help resolve artists

and management issues.

1)Research and contact some artist managers from

www.linkedin.com.

2)Study the habits of human resource personnel and conflict

resolution counselors.

3)Shadow some of today’s top sports and talent agents.

AUGUST 2014

Course: Advanced Entertainment Law

Course Goal: Learn entertainment law, contracts, and property

protection. Understand the legal inner-workings of the entertainment

industry.

1) Research the book entitled Copyright Law by Richard W. Stim on

www.ebscohost.com.

2) Contact an entertainment lawyer via www.linkedin.com , and

inquire about the laws and loopholes of the entertainment

industry.

3) Learn legal and litigation terminology.

SEPTEMBER 2014

Course: Entertainment Media Publishing and Distribution

Course Goal: Learn and understand the new, along with the old,

industry publishing and distribution models.

1) Research entertainment media publishing and distributing

policies on www.ebscohost.com .

2) Familiarize myself with the past and present distribution

and publication practices.

3) Learn how to address the issues within the entertainment

industry.

OCTOBER 2014

Course: Digital Marketing

Course Goal: Learn efficient and effective marketing strategies,

plans, and techniques.

1)Join the American Marketing Association

2)Contact a Disney marketing director via www.linkedin.com ,

and learn the marketing strategies needed to be effective.

3)Research finance and business information to learn proper

business plan structure, technique, and requirements.

NOVEMBER 2014

Course: Business Plan Development

Course Goal: Learn to create my personal business plan utilizing

the information acquired throughout my course of study.

1)Research the book entitled Successful Business Plan by Rhonda

Abrams on www.lexisnexis.com .

2)Practice establishing a business plan for my professional

portfolio.

3)Research successful business plans, while combining them

with the things that makes them stand out from the crowd.

DECEMBER 2014

Course: Final Project: Business Plan

Course Goal: Design an effective business plan that can be

submitted to a company for desirable job placement.

1.Research Disney and how I can make my personal business

plan appeal to their company.

2.Contact my career advisor for further instruction on how to

make my business plan align with the company of my choice.

3.Submit draft business plans to peers, mentors, and professors

for revision.

MENTOR

Characteristics should include:

1)Responsible

2)Knowledgeable

3)Open-Minded

4)Competent

5)Experienced

6)Passionate

7)Intense

CLUBS/ORGS

Clubs to join at Full Sail University:

1)Grammy U

2)Student Branding Society

3)Entertainment Networking Society

4)Social Media Club

CLUBS/ORGS

Organizations to join for “Real World”

experience:

1)American Marketing Association

2)Disney Linkedin Group

3)Entertainment Resource & Marketing Association

4)Disney Worldwide Outreach

5)DECA

PROFESSIONAL CONTACTS

Laura Annette Gibbs; Walt Disney World PR, (407)566-5337, annette.gibbs@disney.com Alayna Riggins; Walt Disney World, (252)266-7059, www.linkedin.com/pub/alayna-riggins/1/558/545Melanie Tom; HR at Warner Bros. Entertainment Group, www.linkedin.com/in/melanietom Hillary Hattenbach; Walt Disney Company VP of Digital Marketing, www.linkedin.com/pub/hilary-hattenbach/10/4a9/550T.J. Marchetti; Walt Disney Studios Senior Vice President Digital Marketing, www.linkedin.com/in/tjmarchettiAndrew Runyon; VP of International Interactive Marketing at Paramount Pictures, www.linkedin.com/pub/andrew-runyon/14/b06/ab6