MASTERVOLT BUSINESS PLAN

Staubo Elektro-Maskin ASScan meeting 2010, Barcelona

Status

• Personell– New guy in the service department, Terje

Tjemsland– Power dep. Sales force expansion, Carl-Erik

Branting

• Company– Turned 50 years of sheer success

Figures

• According to the sales figures for Q1, we seem to end up slightly above last years level (realistic)

Activities

• March, Sjøen for alle (Leisure)• May, Eliaden (Industry)• August, NorFishing (Commercial marine)• Campains/trainings in different

business/geografical areas

Swot analysisStrengths• Good company reputation• Wide range of products for several business areas and knowledge about them

Weaknesses•Price

Opportunities• Use the market economic situation to ”indesign” recent Mastervolt developments• E-propultion as a door opener and business enhancer

Threats• Competition. Especially on digital switching and MB related products• No growth in commercial marine

Plans and expectations

• Leisure marine– Still slow, but some indications of a positive trend– Use the opportunity to ”indesign” recent product

developments and e-propultion– Development of trusted e-propultion partners for

sales and installation– Convinced that GPX will be a new great sales tool

for us.

Plans and expectations

• Commercial marine– The order pipeline for the yards does not look too

promising. – Focus on product cost/fierce competition• The market expect China pricing on China products

– Our market share has increased, but at the same time our profit is decreasing.• The reason for the success is our SEM Power product

range.

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Plans and expectations

• Industry– Status

• Q-free. Loosing annual business for €100-150k/year. However, hope to recapture this business is still present.

• Kongsberg is suffering from the recession and is moving more and more over to traditional UPS-systems

• Ulstein is suffering from the recession

– Opportunities• Recent success in pilot project for MB in animal transport

veichle• Follow up on former projects and customers

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Plans and expectations

• Military / defence– Maintain focus on ongoing projects– Great interest for e-propultion

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Plans and expectations

• Infrastructure (railway, power distr., etc..)– Great opportunities in the pipeline• Railway crossing supply systems to be redesigned• Temporary multipurpose road signs

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Plans and expectations

• In general– We are able to maintain focus in all business areas– Great opportunities due to a wide and complete

range of products from our suppliers– Our goal is to reach 2008 level within 2011 based on

several defined targets• Use our strength as a versatile but still niche orientet

supplier• Recapture business in defined geografial areas• Educate existing and new cusomers in recent product

developments and business profile due to this

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Plans and expectations

• Products– Digital Switching• Wide range of possible applications

– GPX• More versatile than imagined

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