Master's programs presentation

TRAINED TO LEAD IN A GLOBAL MARKETPLACE

Master’s programs •  International marketing

•  Marketing of innovations under current technological trends

Peoples’ Friendship University of Russia Faculty of Economics

Department of Marketing

Moscow, 2013

University in numbers

50+ Years of history

77 000+ Graduates since 1960

14 000 Full-‐=me students

1760 Interna=onal students enrolled in 2012

2 200 Academic staff

60+ Major programs

$ 9,5 million State funding for strategic development program

12 Accommoda=on residence

160+ Partnership agreements with foreign universi=es 2

One of the biggest Russian University with over 25 000 students coming from 146 countries across all con=nents, there is a breadth and depth to our community that is inspired by learning experience.

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A sense of community in a truly global

University

Why study with us? Reason #1

Our academics and researchers engage in theore=cal and applied research across a wide range of scien=fic direc=ons in collabora=on with prac==oners, policy makers and the wider intellectual communi=es.

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World class teaching and

research


Na=onal and global rankings. The University is ranked 4th in Russia by Na=onal Interfax ra=ng and is included as 537th in Interna=onal QS ranking with more than 18 000 universi=es. Major interna=onal educa=onal programs are accredited by FIBAA.

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Leading posi:ons in na:onal and

global rankings


Faculty Of Economics

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A professional innova=ve and forward thinking faculty reflected in the academic experts, professors and lecturers engaged in the student learning experience. The school is recognised as a first-‐class graduate and postgraduate learning Ins=tu=on and offers a variety of programs in economics, management, finance and marke=ng. Our graduates are highly regarded by recruiters and successfully work in more than 110 countries all over the globe.

Marke:ng of innova:ons under current technological trends

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Interna:onal marke:ng

Department of Marketing

Master’s Programs

Programs’ features at a glance

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Both Master's programs are accredited by FIBAA (The Founda=on for Interna=onal Business Administra=on Accredita=on)

Dura=on: 2 years (24 months, 104 weeks including summer break)

Delivery: On-‐campus, full-‐=me Language: English Qualifica=on: Master of Management (with Marke=ng) Specializa=on: Interna=onal marke=ng, Marke=ng of innova=ons under current technological trends

Teaching & learning

Big advantage of studying at "Interna=onal marke=ng" program as well as "Marke=ng of innova=ons under current technological trends" is the way we encourage our professors, experts and senior lectures to filter the latest scien=fic and prac=cal thinking into teaching process. It means you benefit from research-‐oriented curriculum. Our programs give you up-‐to-‐date business knowledge in marke=ng planning − that kind of learning experience that translates directly from classroom to your career.

Name: Oseni Kofoworola, Country: Nigeria Program: Interna:onal marke:ng, 2nd year

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“Interna=onal Marke=ng program has given me so many new op=ons and the new knowledge I’ve acquired. Everyone wants their career to move the next level, but at this course there is so much more to offer. Moreover I had a lot of fun and made good friends from all over the world”

Student’s view

Name: Ekaterina Degtereva, Associate professor, Ph.D., Program coordinator

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“A career in marke=ng can take you into almost any sector of business and into workplaces all over the world. These programs are par=cularly designed for those people who want to deal with marke=ng prac=ces and promo=on ac=vi=es of modern companies”

Teacher’s view

Meet the Team

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"Interna=onal marke=ng" and "Marke=ng of innova=ons under current technological trends" programs are taught, delivering knowledge and skills of direct relevance to the workplace. Being a developing business-‐program there’s always someone to turn to − Program Director who looks aher content of program, Course leader for your course, Individual tutors and administra=ve support team. We want you to get the most from your =me with us and support mechanisms available are one way of doing that.

You will learn to accurately address the issues of global compe==on while acquiring knowledge of business environment, plus an understanding of marke=ng implica=ons. This course is par=cularly oriented to those who wish to combine the core principles and prac=cal features of interna=onal marke=ng, strategic planning and marke=ng communica=ons.

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Explores and assesses contemporary

developments within marke=ng and interna=onal

business theory and prac=ce

International marketing Key features

Modern strategic analysis , Integrated marke=ng communica=ons, Managerial economics, Marke=ng metrics, Marke=ng planning, Socially responsible marke=ng, Organiza=onal behavior and organiza=on theory and etc. Other module choices will depend on specializa=on chosen but could include: Benchmarking, Business as a Financial Systems, Global Wholesale and Retail Chains, Branding of States, Regions and Territories, Conflict Management etc.

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Your ability to gain an extended knowledge is

about geNng up-‐to-‐date courses

International marketing Disciplines & Choice

•  To explore managerial and cultural issues in interna=onal marke=ng and how firms respond to the challenges these create.

•  To gain transferable skills, such as formula=ng marke=ng strategies, conduc=ng strategic analysis, determining the main implica=ons of doing the business on emerging markets.

•  To develop a range of competences needed to organize different promo=onal and adver=sing campaigns on interna=onal basis.

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We strongly believe that students will

succeed when they make the right

“match” – the decision about the program

they choose to spent their next 2 years

International marketing Learning outcomes

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International marketing Curriculum

This course is designed par=cularly for those students that are interested in doing the business in markets and industries impacted by innova=ons, whether in start-‐ups, medium and large established companies. The key element of the study is the constant interac=on with interna=onal and Russian high-‐tech companies (RUSNANO, Russian Technologies, General Electric, Siemens, Asus, Samsung etc). Program’s curriculum also focuses on training staff facing the problem of R&D commercializa=on for industrial clusters and network.

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The dis:nc:ve feature of the program is the constant interac:on with interna:onal

and Russian high-‐tech companies

Marketing of innovations under current technological trends Key features

Marke=ng management in interna=onal companies, Interna=onal monetary rela=ons, Business as financial system: interna=onal standards, Marke=ng metrics, Socially responsible marke=ng in interna=onal companies, Marke=ng audit, Ethics of entrepreneurship, Innova=ve strategic foreign alliances, Branding, Case studies of outsourcing, Current technological trends, Organiza=onal theory and organiza=onal behavior, Innova=on policy of Russia etc.

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As the program prepares students for professional business

achievements it provides them with essen:al skills for

career development

Marketing of innovations under current technological trends Disciplines & Choice

•  To explore managerial and cultural issues in interna=onal marke=ng and how firms respond to the challenges these create.

•  To gain transferable skills, such as formula=ng marke=ng strategies, conduc=ng strategic analysis, determining the main implica=ons of doing the business on emerging markets.

•  To develop a range of competences needed to organize different promo=onal and adver=sing campaigns on interna=onal basis.

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Students at this Master’s program

prepare to be highly trained specialists -‐ they become global

thinkers with innova:on marke:ng

focus

Marketing of innovations under current technological trends Learning outcomes

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Marketing of innovations under current technological trends Curriculum

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Career opportunities Most businesses recognize the need for marke=ng func=ons and posi=ons constantly arise in a variety of op=ons worldwide including: marke=ng manager, marke=ng research & audit, adver=sing & PR manager, event planning, marke=ng analysis etc. Our students and graduates used to work for marke=ng and sales departments at interna=onal companies throughout the globe:

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Research Students and Faculty are constantly involved into scien=fic and prac=cal research. They are challenging each other to think deeply about significant issues of modern business, to ask interes=ng ques=ons and to always see the world as a complex of mul=cultural dimensions. The quality and impact of our research is demonstrated by the up-‐to-‐date projects we’ve done for last 2 years in a collabora=on with: •  Chamber of commerce and industry of

Russian Federa=on •  The Ministry of educa=on and science of

Russian Federa=on •  Federal space agency •  State project of nanotechnology research

and development •  Russian humanitarian scien=fic founda=on

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Campus life

University campus is one of the biggest student campuses not only in Moscow, but also in Russia. It was ranked 1st as a best infrastructure university campus in 2012. In addi=on to the services and support offered specifically by the Faculty, as a student of the University you can enjoy a wide range of addi=onal services and support from the en=re University. Library Facili:es. University library holds over 1,5 million of books and dozens of print journals. Students have access to different electronic databases and a further electronic journals. Photocopying services are also available. You will find all your sta=onery essen=als and a binding service in a range of university shops. Sports Facili:es. Good sports facili=es, including, basketball and volleyball courts, and extensive playing fields for football, well-‐equipped gyms and much more. Accommoda:on. Moving to a new country can be problema=c and to make the transi=on easier, PFUR offers a wide choice of reliable and affordable accommoda=on in campus. You may have an alterna=ve from catered to self-‐catered halls of residence.

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Entry requirements

A Russian BA degree or equivalent is generally required for entry to our Master's courses. For our programs you must provide us with evidence that you can read, write, speak and understand English. The levels of English could be supported with IELTS (6,0) or TOEFL iBT (79) cer=ficates. Basic knowledge of Russian is appreciated. We also organize a set of entry exams and an interview. This is a general guide and there may be some varia=ons.

Before contact University Department of Interna=onal Projects and Programs, we kindly recommend you to contact our Program Coordinator in order to discuss some par=cular ques=ons in details. Program Coordinator: Ekaterina Degtereva, Associate Professor E-‐mail: [email protected] Economic Faculty, Department of marke=ng Peoples’ Friendship University of Russia, Department of Interna=onal Projects and Programs Office 101, 10/2 Miklukho-‐Maklaya street, Moscow, Russia, 117198 Tel.: +7 (495) 787-‐38-‐03 ext. 1506 Fax: +7 (495) 434-‐70-‐16 E-‐mail: [email protected] www.rudn.ru

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