Masters of Marketing Mastering the Promotional Email to Increase ROI

Malika JamesAgencyBuzz Coordinator

Welcome to Masters of Marketing!• We will begin promptly at 12 pm CST.• Join the conversation on Twitter with the hashtag #MastersMktg• This presentation will be posted on our blog today at this url:

www.GetITC.com/blog• On the next episode of Masters of Marketing (taking

place April 20th): Dylan Brooks, SEO Coordinator, will present Future-Proofing Your Agency’s Search Visibility

Thank you for joining us today!Malika JamesAgencyBuzz Coordinator800-383-3482 x 185mjames@getitc.com

Promotional Emails

• Allow you to interact with contacts in a mutually beneficial way• Increase Engagement• Help increase referrals• Help boost your brand’s likeability

Types of Promotional Emails

• Referral Campaigns• Community Partnerships• Giveaways• Social Media Promotions

Referral Campaigns• Word of Mouth

Marketing• Referrals are personal

• Targeted Marketing• You choose who

participates!

Win-Win Offers

Community Partnerships

• Consider the business (for-profit and non-profit) in your area. • Find strategic ways to

cross promote each other • Sponsor a community

event or a non-profit• Invite your contacts to

get involved.

Who to Look For:

• Local Businesses that have similar customers, that you do not compete with• Products or Services that compliment your business services• Non-profits that are well known in your community• Events Put on in the local community (sponsor a table at a dinner or gala)

Giveaways

• Recognize customer loyalty.

• Give customers an opportunity to interact with you

• Reawaken older relationships• Emails marketed to

loyalty program members have 40% higher open rates, 22% higher click rates and revenue per email 11% higher1

• Pick a prize that will entice your contacts• Base your prizes around the season, upcoming events, or something they will always like (but may be more affordable)

Win Win Offers

Social Media Promotion

Announce a WinnerIt’s not enough to give away a prize: you have to let everyone know you did!

 

When in doubt….• Be careful of subject lines that contain “Free,

discount,” etc..• Make sure images and content are aligned in a way

that is easily scanned.• Make sure that everything is relevant and

necessary.• If not, take it out.

• Cross promote your email marketing efforts to your social media streams as well.

Thank You for Joining Us!• This presentation will be posted on our blog today at

this url: www.GetITC.com/blog

• Join us next time (10/20 12 pm CST) when SEO Coordinator Dylan Brooks will cover: How to Future-Proofing Your Agency’s Search Visibility.

Malika JamesAgencyBuzz Coordinator800.383.3482 x 185mjames@getitc.com