Examen Conceptos Básicos Google Adwords. Respuestas Google Adwords 2013
Mastering the First Impression - NCOA · Lessons Learned in Health Promotion Marketing Claire...
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Mastering the First Impression:Lessons Learned in Health Promotion Marketing
Claire Dowers-Nichols, MS
Associate Director
Oklahoma Healthy Aging Initiative
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The Oklahoma Healthy Aging Initiative is a program of the Donald W. Reynolds Department of Geriatric Medicine and made possible by a
grant from the Donald. W. Reynolds Foundation
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2014
Geographical Growth of Education Programs
2015
2016 2017
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Real People, Real Stories
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Consistent Branding
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Online Presence
• Search Engine Optimization
• Dynamic Content
• Google AdWords
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Social Media
• Targeting, boosting
• Engagement levels
• Prime time
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Paid Advertising
• Outdoor advertising
• Movie theaters
• Vehicle wraps
• Table top ads
• NPR stations
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Outreach
• Brief introductory sessions
• Demonstrations
• Work through local champions and volunteers
• Constant Contact email marketing
• Outreach tools – Rx Pad, Self Assessment
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For More Information
Claire Dowers-Nichols
405.271.3450 office
Ohai.org