Mastering Digital Transformation for your business
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"Mastering Digital Transformation for your business" February, 2014 [email protected] @jcaudron 00 32 475 43 80 98
description
Presentation of Jo Caudron at Weekend With The Masters 2014
Transcript of Mastering Digital Transformation for your business
"Mastering Digital Transformation for your business"
!February, 2014
[email protected] @jcaudron
00 32 475 43 80 98
Jo Caudron °1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media Campaigning Platform
President
@jcaudron
To get this started...
• Who is using?
- Facebook, Google+, ...
- LinkedIn, Plaxo
- Snapchat
- LBS
- Augmented Reality
• Who is using?
- an iPhone
- an Android phone
- a Blackberry
- a Microsoft Windows phone?
- a tablet (iPad, Android, …)
- wearable computers
- biometrics
- Apple TV, Boxee, ...
Smile, you’re in a crisis ;-)
The future is about permanently dealing with change and going in and out of moments of crisis. !Are you ready to deal with this in your business context?
Digital Transformation
Insights: Understanding the Power of Digital Transformation
@jcaudron
A short history of everything (in digital)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…
@jcaudron
The Internet in 2012
7.000.000.000
@jcaudron
The Internet in 2012
7.000.000.000
3.000.000.000
@jcaudron
The Internet in 2012
7.000.000.000
3.000.000.000
2.000.000.000
@jcaudron
The Internet in 2012
7.000.000.000
3.000.000.000
2.000.000.000
7.000.000.000
Digital Transformation is really happening
@jcaudronDigital Transformation Modeling
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
From ...
The Business
Digital (at the sideline)
@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
Digital in the core
From ...
The Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
@jcaudronDigital Transformation Modeling
TV
Rad
io
Prin
t
Billb
oard
s
DM
Dig
ital M
edia
From ... ... to
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& S
uppo
rt
HR IT
PR &
Ext
erna
l Com
mun
.
R&
D &
Ent
erpr
ise
2.0
Digital Transformation
@jcaudron
Do you accept...?How big should CHANGE be?
In order to change the world?
@jcaudron@jcaudron
Digital Transformation
Modeling (DTM)
The future is about permanently dealing with change and going in and out of moments of crisis. !Are you ready to deal with this in your business context?
Digital Transformation
@jcaudron@jcaudron@jcaudron
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
DigitalTransformationModeling: preparing the future
Why Digital Transformation Modeling?
George Colony, June 14, 2013
“Figure out where the business will be most
disrupted, and send the digital troops there. Don't spread them everywhere -- go where the fight is.”
“Either you’re disrupting or you’re at risk of getting disrupted”
!
!
!
Brian Solis
Why Digital Transformation Modeling?
“10 THINGS THE CEO CAN DO TO DRIVE DIGITAL”George Colony, June 14, 2013
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
DigitalTransformationModeling
Step 1. !Getting insights and understanding of the drivers of digital transformation
7 metaphors to understand
the impact of change
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,
every time they want it…
… a world in which people want to participate and co-create
the future…
… a world in which technology becomes part of everything we
do, where every object (including ourselves) is
connected to the internet.
That is the world we live in today.
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
148K
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Humanization
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
Angry BirdsTwitter,
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo App Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
RSS
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
Tablet publishing will not save magazines or newspapers, as long as they continue to be translations of the traditional package. !Media titles need to become media labels.
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
If you can sell expensive cars online, you can sell anything online.
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper Bitcoin: “open source peer 2 peer money”
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
Crowdfunding
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
The Internet of Things is here right now
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller Contextual Awareness
Contextual Awareness: technology knows everything
Location/time-aware Activity-
awareProduct-aware Intention-
aware
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
Are YOU Ready?
Can you deal with increased transparency
and accountability?
Can you survive competion by new digital players that cherry pick only the best parts of your business?
Will you get by-passed or by-pass yourself?
Who will determine what is important in your business? New players, algorithms,
Social Media, …? Or you?
Does mobile technology change the relationship between you and your
clients?
Can you activate your clients to become partners, rather
than potential enemies?
And it’s only getting worse…
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
DigitalTransformationModeling
Step 2. !Defining the possible impact on our own ecosystem
Dry-run: the Tesla case
External drivers?
The Glass House The Package The Frog
The Gatekeeper The Traveller The Participant The Cyborg
Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Bi-directional
Humanization
From monolithic to atomic
Small & Simple
Long Tail
Personalized
Realtime
Utility / Usability
Value for Money
Agile
Cloud/SaaS
By-passing
Virtualization (services, products,
support, distribution, ...)
Distortion of the value chain
Gatekeeper meets the Second
Gatekeeper (the power of social
media)
Fragmentation of (communication)
touchpoints
Recommendations
Ambassadorship
Mobile technology
Location / Local
Always on
NWOW
Instant gratification
“Good is good enough”
Small Data
Community
Co-creation/Collaboration
The power of the crowd
Empowered Self
Gamification
(Self-)service
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
climateFossil Fuels
The Glass House
The Package The Frog The
Gatekeeper The
TravellerThe
ParticipantThe
Cyborg
Transparency
Closeness
Responsiveness
Speed / Agility
Accountability
Authenticity
Bi-directional
Humanization
From monolithic to atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
Bypassing
Virtualization (services, products,
support, distribution, ...)
Distortion of the value chain
Gatekeeper meets the Second
Gatekeeper (the power of social
media)
Fragmentation of (communication)
touchpoints
Recommendations
Ambassadorship
Mobile technology
Location / Local
Always on / Instant gratification
Decreased mobility (for
society)
De-centralized / NWOW
“Good is good enough”
Small Data
Community
Gamification
Co-creation / Collaboration
The power of the crowd
Empowered Self
(Self-)service
Quantified Self
Wearable Computing
Internet of Things
Big Data
Monitoring
Open Data
Even Smaller
Contextual Awareness
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
DigitalTransformationModeling
Scenario Planning !
8080
Impact
Insights
Scenarios
Business Cases
Trendwatching
DigitalTransformationModeling
Trendwatching !
For most companies, this is still a mighty long way to go…
Out soon!
• Our new book on the impact of digital on the world and economy as we know it
• A practical guide to help you understand the impact and how it will potentially change your business (if it’s not too late already)
• Authors: Jo Caudron & Dado Van Peteghem
• Available spring 2014
• Crowd funding by pre-ordering now on http://www.dearmedia.be/2014/01/13/digitaltransformation/
• a digital consulting company
• founded in 2009 by Jo Caudron, today we are 5 people
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
Consulting, trend watching, trainings, presentations
!Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...
Online Media Social Mobile
Future Marcomm
"Mastering Digital Transformation for your business"
!February, 2014
[email protected] @jcaudron
00 32 475 43 80 98
