Mastering Digital Transformation for your business

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Presentation of Jo Caudron at Weekend With The Masters 2014

Transcript of Mastering Digital Transformation for your business

  • 1."Mastering Digital Transformation for your business" !February, 2014jo@dearmedia.be @jcaudron 00 32 475 43 80 98

2. Jo Caudron1968Founder & CEOCo-FounderDigital Consulting FirmSocial Media Campaigning PlatformPresident 3. To get this started... Who is using? -@jcaudronTwitterFacebook, Google+, ...LinkedIn, PlaxoPinterestSnapchatEmailLBS Augmented RealityWho is using? -an iPhonean Android phonea Blackberrya Microsoft Windows phone?a tablet (iPad, Android, )wearable computersbiometricsApple TV, Boxee, ... 4. Smile, youre in a crisis ;-)Digital TransformationThe future is about permanently dealing with change and going in and out of moments of crisis.!Are you ready to deal with this in your business context? 5. Insights: Understanding the Power of Digital Transformation 6. A short history of everything (in digital) AnalogueDigitalConnected (internet)SocialEverything is getting mobileAnd the mobile eco-system will go to the living room very soon ... @jcaudron 7. The Speed of Change MobileSocialDigital AnalogueConnected (internet) 8. The Internet in 2012@jcaudron7.000.000.000 9. The Internet in 2012@jcaudron3.000.000.000 7.000.000.000 10. The Internet in 2012@jcaudron2.000.000.000 3.000.000.000 7.000.000.000 11. The Internet in 2012@jcaudron7.000.000.000 2.000.000.000 3.000.000.000 7.000.000.000 12. Digital Transformation is really happening 13. Digital in the coreThe BusinessDigital (at the sideline)From ... @jcaudron... toDigital Transformation Modeling 14. The BusinessThe Business Digital (at the sideline)Digital (at the sideline)From ... @jcaudron... toDigital Transformation Modeling 15. Digital in the coreDigital in the core Digital in the coreThe BusinessThe Business Digital (at the sideline)Digital in the core Digital (at the sideline)From ... @jcaudron... toDigital Transformation Modeling 16. Digital TransformationFrom ...@jcaudron... toDigital Transformation ModelingR&D & Enterprise 2.0PR & External Commun.ITHRService & SupportSalesMarketing & CommunicationDigital MediaDMBillboardsPrintTVRadio 17. Do you accept...?How big should CHANGE be?In order to change the world?@jcaudron 18. @jcaudron 19. Digital TransformationThe future is about permanently dealing with change and going in and out of moments of crisis.!Are you ready to deal with this in your business context?Digital Transformation Modeling (DTM) 20. DigitalTransformationModeling: preparing the future TrendwatchingBusiness CasesScenariosImpact@jcaudronInsights 21. Why Digital Transformation Modeling? Figure out where the business will be most disrupted, and send the digital troops there. Don't spread them everywhere -- go where the ght is.Either youre disrupting or youre at risk of getting disrupted! ! !George Colony, June 14, 2013Brian Solis 22. Why Digital Transformation Modeling? 10 THINGS THE CEO CAN DO TO DRIVE DIGITAL George Colony, June 14, 2013 23. DigitalTransformationModeling TrendwatchingBusiness CasesStep 1.ScenariosGetting insights and understanding of the drivers of digital transformationImpactInsights! 24. 7 metaphors to understand the impact of change 25. Imagine a world with increased transparency and higher accountability, with a new form of proximity and the need for responsivenessThat is the world we live in today. a world in which technology becomes part of everything we do, where every object (including ourselves) is connected to the internet. a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new rulesThe Glass HouseThe CyborgThe Package a world in which traditional partners becomes competitors and where everyone is trying to by-pass someone elseTHE WHEEL OF CHANGE a world in which people want to participate and co-create the future The ParticipantThe Frog a world in which mobile access is dominating everything else. Where people have access to everything, everywhere, every time they want it a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but also driven by technology The TravellerThe Gatekeeper 26. The Glass HouseThe CyborgThe PackageTHE WHEEL OF CHANGE The ParticipantThe FrogThe TravellerThe Gatekeeper 27. The Glass HouseTransparencyClosenessResponsivenessSpeed / AgilityAuthenticityAccountabilityBi-directionalHumanization 28. The Glass HouseTransparencyClosenessResponsivenessSpeed / AgilityAuthenticityAccountabilityBi-directionalHumanization 29. The Glass HouseTransparencyClosenessResponsivenessSpeed / AgilityAuthenticityAccountabilityBi-directionalHumanization 30. The Glass HouseTransparencyClosenessResponsivenessSpeed / AgilityAuthenticityAccountabilityBi-directionalHumanization148K 31. The Glass HouseTransparencyClosenessResponsivenessSpeed / AgilityAuthenticityAccountabilityBi-directionalHumanization 32. The Glass HouseTransparencyClosenessResponsivenessSpeed / AgilityAuthenticityAccountabilityBi-directionalHumanizationHumanization 33. The PackageFrom monolithic to atomicSmall & SimpleAPPicationLong TailPersonalized Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS 34. The Package Angry BirdsDigg.beYelo App BoxeeTVTwitter, FacebookFunRSSCNN online / appBreaking newsculture Spotify + MetafyTwitter, Facebook Sporza.beFrom monolithic to atomicSmall & SimpleAPPicationLong TailPersonalized Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaSNewspaper WebsiteIn-depth analysisDiscoveryBlogsSportsLinkedIn, Monster, ...SpecialsJobs Services ClassifiedseBayWeatherTrends & LifestyleWeather Pro (iPhone)Vertical sites and specialties portals Traffic: Inrix + iCoyote (iPhone)Pinterest, blogs 35. The PackageFrom monolithic to atomicSmall & SimpleAPPicationLong TailPersonalized Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaSTablet publishing will not save magazines or newspapers, as long as they continue to be translations of the traditional package.!Media titles need to become media labels. 36. The PackageFrom monolithic to atomicSmall & SimpleAPPicationLong TailPersonalized Real-TimeUtility / UsabilityValue for MoneyAgile/Cloud/SaaS 37. The FrogBy-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain 38. The FrogBy-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain 39. The FrogBy-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chainIf you can sell expensive cars online, you can sell anything online. 40. The FrogBy-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain 41. The FrogBy-passingVirtualization (services, products, support, distribution, ...)Distortion of the value chain 42. The GatekeeperGatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship 43. The GatekeeperGatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship 44. The GatekeeperGatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorship 45. The GatekeeperGatekeeper meets the Second Gatekeeper (the power of social media)Fragmentation of (communication) touchpointsRecommendationsAmbassadorshipBitcoin: open source peer 2 peer money 46. The TravellerMobile technologyLocation / LocalAlways on / Instant graticationDecreased mobility (for society)De-centralized / NWOWGood is good enoughSmall Data 47. The TravellerMobile technologyLocation / LocalAlways on / Instant graticationDecreased mobility (for society)De-centralized / NWOWGood is good enoughSmall Data 48. The TravellerMobile technologyLocation / LocalAlways on / Instant graticationDecreased mobility (for society)De-centralized / NWOWGood is good enoughSmall Data 49. The TravellerMobile technologyLocation / LocalAlways on / Instant graticationDecreased mobility (for society)De-centralized / NWOWGood is good enoughSmall Data 50. The TravellerMobile technologyLocation / LocalAlways on / Instant graticationDecreased mobility (for society)De-centralized / NWOWGood is good enoughSmall Data 51. The TravellerMobile technologyLocation / LocalAlways on / Instant graticationDecreased mobility (for society)De-centralized / NWOWGood is good enoughSmall Data 52. The ParticipantCommunityGamication Co-creation / CollaborationThe power of the crowdEmpowered Self(Self-)service 53. The ParticipantCommunityGamication Co-creation / CollaborationThe power of the crowdEmpowered Self(Self-)service 54. The ParticipantCommunityGamication Co-creation / CollaborationThe power of the crowdEmpowered Self(Self-)serviceCrowdfunding 55. The ParticipantCommunityGamication Co-creation / CollaborationThe power of the crowdEmpowered Self(Self-)service 56. The CyborgQuantied SelfWearable ComputingInternet of ThingsBig DataOpen DataMonitoringEven SmallerContextual Awareness 57. The CyborgQuantied SelfWearable ComputingInternet of ThingsBig DataOpen DataMonitoringEven SmallerContextual Awareness 58. The CyborgQuantied SelfWearable ComputingInternet of ThingsBig DataOpen DataMonitoringEven SmallerContextual Awareness 59. The CyborgQuantied SelfWearable ComputingInternet of ThingsBig DataOpen DataMonitoringEven SmallerContextual AwarenessThe Internet of Things is here right now 60. The CyborgQuantied SelfWearable ComputingInternet of ThingsBig DataOpen DataMonitoringEven SmallerContextual AwarenessContextual Awareness: technology knows everythingLocation/ time-awareActivityawareProductawareIntentionaware 61. Can you deal with increased transparency and accountability?Can you survive competion by new digital players that cherry pick only the best parts of your business?And its only getting worse The Glass HouseThe CyborgCan you activate your clients to become partners, rather than potential enemies