MasterClass with Dr. Mark Goulston : How to create "gotta book you!"
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Host: Dr. Mark Goulston
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Transcript of MasterClass with Dr. Mark Goulston : How to create "gotta book you!"
HOW TO CREATE“GOTTABOOK YOU ! ”
SPEAKERHUB MASTERCLASS
Host: Dr. Mark Goulston
PAST & PRESENTCLIENTS
BOOKS
S T E V EJOB S
What do Steve Jobs , Eli Broad ,and FedEx have in common?
EL I BROAD P ICKS THEWORLD'S 7 MOST POWERFULPHILANTHROPISTS
“Wea l th i s what youtake f r om the wor ld ;wor th i s what you g i veback . ”–Dr . Mark Gou l s ton
#SHMASTERCLASS
" T h a t ’ s o n e o f m y f a v o r i t e q u o t e sa b o u t p h i l a n t h r o p y , ”s a i d E l i B r o a d .
#SHMASTERCLASS
1 . “ W h o a !
3 . “ H m m m … ”
“Whoa” + “Wow” + “Hmmm” + “Yes”=
“GOTTA BOOK YOU!”
2 . “ W o w ! ”
4 . “ Y e s ! ”
“WHOA ! ” THEPREREQUISITE TODISRUPTION
“I can’t believe what I’'m reading”
“I can’t believe what I’'m hearing”
“I can’t believe what I'm seeing”
AND what do these lead to?
#SHMASTERCLASS
“WOW ! ” THAT ’SAMAZING ,
ASTONISHING ,UNBELIEVABLE
Each and all of which have the power to safely
disrupt people out of their “mindsets” and
comfort zones
AND what do these lead to?
#SHMASTERCLASS
“HMMM…”“ I GOTTA BOOK YOU ! ”
AND what does that lead to?
#SHMASTERCLASS
“YES ! ”
Creating something that gets
through people’s inertia, fears of
sticking their neck out and
defenses
And causes = Apple
#SHMASTERCLASS
YOU NEED “WHOA ! ”
“WOW ! ”
WHY before
#SHMASTERCLASS
EVOLUT ION FROM NUCLEUSTO HUMAN CORTEX
#SHMASTERCLASS
YOUR 3 BRA INS
#SHMASTERCLASS
YOUR BOOKER ’S MINDSET
#SHMASTERCLASS
“Whoa!”you need to get in and through to the overloaded and overcrowded mind space ofyour booker or event planner’s mind. To do this you need to cause them to go,“Whoa! Stop everything I was thinking about and pre-occupied with, I just read orheard something that is worth taking a second look and second listen.”
FOR YOU TO BE SUCCESSFUL AT CREATING “GOTTA BOOK YOU!”
“Wow!”to take a second listen, what they see, read or hear needs to cause them to go, “Wow!My instincts were right. That was worth a second listen and that is exactly whatI/we’re looking for.”
AFTER YOUR BOOKER/EVENT PLANNER STOPS IN THEIR TRACKS
“Hmmm…”your booker/event planner needs to spontaneously think, “Hmmm… this is too goodto not drill down and find out more.”
AFTER THEY HAVE BEEN WOWED,
“Yes!”on what they have read, heard, learned AND SEEN about you and can’t wait to bookyou or passionately pass the news about you on to their boss.
AFTER THEY HAVE DRILLED DOWN MORE AND REFLECTED
YOURHOMEWORK
Put yourself in the position of the event planner
Imagine what it would take for their boss to say to them, “That
was the best speaker we have booked in a several years! Find us
three more like that!”
What would that person need to book that would cause their boss
to tell them that?
Q+A
CONTACT US
MARK GOULSTON, M.D. SPEAKERHUB
MarkGoulston.com
Amzn.to/2fC7mab
@MarkGoulston
www.speakerhub.com
@SpeakerHubHQ
THANK YOUfor joining us.
SPEAKERHUB MASTERCLASS
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