Masterclass Social Media
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Transcript of Masterclass Social Media
![Page 1: Masterclass Social Media](https://reader035.fdocuments.in/reader035/viewer/2022062906/54c6830b4a7959a2128b458b/html5/thumbnails/1.jpg)
Timan Rebel
@timanrebel
blog: http://rebelic.nl Masterclass Social Media
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import java.IO
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“Entrepreneur-in-residence is one of those only-
in-Silicon-Valley jobs. Smart people get paid to sit
around and think about new ideas, and investors
get the chance to join an entrepreneur early in a
new project.”
NY Times
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social
media
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600 weekends
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“The Internet is only 15 years old.
It hasn't even had sex yet and
already it's dominating.”
Gary Vaynerchuck
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1989
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Tim Berners-Lee
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“We you can't use a sword to make
a better sword. But with information
technologies it enables us to make
better information technologies.
That is amazing.”Ben Hammersley
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1994Geocities
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1997Six Degrees
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2000
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2001Sugababes.nl
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2002Friendster
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2003my___
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2004 facebook
2004 hyves
2006 twitter
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Web 1.0Portals
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“Things change because of people
interacting with other people, rather
than technology really doing things to
people.”
Marc Earls
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Web 2.0Social Media
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Questions?
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Social Media is about people
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From sending
to communicating
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People become more transparent
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Expect companies to communicate
more transparent as well
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Authentic
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Hugh MacLeod
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Addictive
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“The sense of lacking”
Karin Knorr-Cetina
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The next update is missing
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The power of zero transaction cost
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Ambient awareness
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“very much like being physically near
someone and picking up on mood
through the little things; body
language, sighs, stray comments...”
Clive Thomas
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Social media is personal media
combined with social communication
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Questions?
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Social Media is about translations
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Translating real life objects
into social objects
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“The Social Object is the reason two
people are talking to each other, as
opposed to talking to somebody
else.”
Hugh MacLeod
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“Social Networks form around Social
Objects, not the other way around.”
Hugh MacLeod
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Jyri Engstrom
“The sites that fail are just social networks.”
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facebook = the past
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foursquare = the present
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? = the future
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Could intent be translated into
a social object?
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Questions?
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Social Media thrives on mobile
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Mass Starbuckisation of everything
everything on the go
(and exactly how you like it)
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At a meeting. Good crowd
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33% of all traffic is already mobile
on Mobypicture.com
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“with mobile access more widely
available in 2015 than electricity in
the Middle East, Sub-Saharan Africa,
and South- and Southeast Asia.”
Cisco
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Always connected
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Instant satisfaction
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Real-time
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Questions?
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Social Media is converging
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“The internet itself will become the
social network.”
Jeremiah Owyang
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Started with Facebook Platform
2007
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Third party developers on
social networks
FarmVille’s Zynga IPO at $1.000.000.000
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Facebook Connect
2008
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Take your identity with you
on millions of websites
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Facebook Social Plugins
2009
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Every webpage becomes a
social object
personalization on every website
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Google+
2011
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Integrates its Social Media Platforms
Picasa, Buzz, Gmail with Youtube soon to follow
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Questions?
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The ROI of Social Media
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Altimeter Group
79% of corporations are undertaking
social media efforts
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“Companies who link to facebook or
twitter from their corporate website
are undoing years of marketing
investment. Instead, aggregate!”
Jeremiah Owyang
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“What is the ROI of your mother?”
Gary Vaynerchuck
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It’s about the connection
with the customer
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Conclusion
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The victory of networks
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“Al Qaeda is a facebook page with a
weapons project.”
Ben Hammersley
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Social Media becomes more and more like
real life
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Who would have thought that...
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Thank you
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@timanrebel
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Questions? :-)
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Books:
Once your lucky, twice your good - Sarah Lacy
Crush it - Gary Vaynerchuck
Rework - 37 Signals