Masterclass NY: Signals
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Transcript of Masterclass NY: Signals
Kendra Bissonnette + Kelly Eng | @brandwatch | #brandwatchtips
How clients spot & react to events as they happen
Signals
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Introductions
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●Signals Overview
●Custom Alerts vs Signals
●Client Examples
●Setting Up Signals
What we’ll cover/
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SignalsOverview
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Signals alerts you to emerging crises and trends as soon as they start, so that you can step in and take necessary action before it escalates.
What are Signals/
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● Volume Spike: An increase in mentions.● Sentiment Spike: A change in sentiment towards more positive or negative
sentiment.● Trending Tweeter: An author being mentioned more than usual.● Country Spike: An increase in mentions from a country.● Page Type Spike: An increase in mentions from a page type (eg. Twitter)● Trending Hashtag: An increase in mentions of a hashtag.● Trending Author: An author is generating more volume than usual.● Trending Story: Increase in mentions of a specific url.
Types of Signals/
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Custom Alerts or Signals?
What You’re Already
Looking ForWhat You
Don’t ExpectVS
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Brandwatch uses a complex algorithm that is constantly churning through your data to identify noteworthy changes.
How Signals Work/
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Client Use Cases
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Understanding the Story/
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Spotting Influencers and Engaging Fast
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Spotting Influencers and Engaging Fast
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Spotting Influencers and Engaging Fast
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Crisis Management
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Industry Trends
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Event tracking
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Let’s imagine...
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● You are a brand, and have endorsed a famous athlete as your brand ambassador.
● One night, there was an argument outside of a bar that turned physical.
● What happens next? How does the story form?
Picture This Scenario...
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Setting Up Signals
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Where Do I Find Signals?
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How Do I Set Up Signals? 1 of 2
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How Do I Set Up Signals? 2 of 2
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Custom Alerts vs Signals
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What Does Signals Provide?
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Signals Dashboard
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MoreInformation
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Check Out Our Blog
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now you know
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Questionsand
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